Mezcal Market Size and Forecasts, Global and Regional Share, Trends, and Growth Opportunity Analysis Report Coverage: By Product Type, Category, and Distribution Channel

List of Tables

The mezcal market size was valued at US$ 1.46 billion in 2022 and is expected to reach US$ 2.39 billion by 2030; it is estimated to register a CAGR of 6.3% from 2023 to 2030.

Mezcal is a distinctive Mexican spirit made from agave plants, primarily in the Oaxaca region. Unlike tequila, which is a type of mezcal made exclusively from blue agave, mezcal can be produced from various agave species, giving it a broader range of flavors and aromas. The surge in demand for mezcal can be attributed to its artisanal production methods, unique smoky flavor, and the growing appreciation for craft spirits. Consumers are increasingly seeking authenticity and diversity in their drinking experiences, which has led to mezcal gaining popularity among adventurous spirits enthusiasts and mixologists alike. Its cultural heritage and traditional production techniques have also contributed to its appeal, making it a sought-after choice for those looking to explore the rich world of agave-based spirits.

Based on product type, the market is categorized into joven, reposado, anejo, and others. The reposado segment is expected to register the highest CAGR during 2022-2030. Reposado, which translates to "rested" in Spanish, represents a middle ground between the youthful boldness of joven and the aged complexity of anejo mezcal. It undergoes a relatively short aging process of two months to one year in oak barrels. This aging imparts a mellower character to the spirit, smoothing out some of the agave's sharper edges. While retaining the core agave flavors, reposado mezcal develops additional nuances, such as hints of vanilla, caramel, and wood. Its surging demand is due to its ability to balance the unaged vibrancy of joven and the refined complexity of anejo, making it a preferred choice for those seeking a smoother and more approachable mezcal experience.

The mezcal market in APAC comprises several developed and developing economies such as China, Japan, India, Australia, South Korea, and the Rest of APAC. Mezcal is a distilled alcoholic beverage prepared from any agave. It mainly originated in Mexico, and most manufacturers export this beverage to Asian countries, mainly to Japan. Agaves are found mainly in different parts of Mexico and south to the equator, though most mezcal is made in Oaxaca. In the current market scenario, this alcoholic beverage is gaining popularity across the globe. The Asian market is now becoming a significant market for mezcal sales and consumption. Mezcal is gaining popularity among consumers in Asian countries such as China, India, Japan, and Australia. This consumer shift toward mezcal is mainly attributed to the rising health concerns. The rising preference for luxurious alcoholic beverages has increased the demand for mezcal, which is anticipated to propel the market growth in APAC.

The mezcal market is a growing sector as people are now focusing on experiencing various types of drinks from different countries. The younger generation mostly loves to explore different food, beverages, and cuisines from different cultures. This further contributes to the Mezcal market growth in Asia Pacific. Also, there is a noticeable growth in the e-commerce sector. All types of mezcal products are available to consumers through online and offline retail channels. All these factors are fueling the demand for mezcal in Asia Pacific.

The key players operating in the global mezcal market include Casa Agave Ltd, Quiquiriqui Mezcal Ltd, Davide Campari Milano NV, Gente de Mezcal SA de CV, Bacardi-Martini BV, Diageo Plc, Pernod Ricard SA, Meanwhile Drinks Ltd, Proximo Spirits Inc, and Madre Mezcal Inc among others. Players operating in the global mezcal market focus on providing high-quality products to fulfill customer demand. They also focus on strategies such as investments in research and development activities, new product launches, and expanding production capacities.

The overall global mezcal market size has been derived using primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain more analytical insights into the topic. The participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers-along with external consultants such as valuation experts, research analysts, and key opinion leaders-specializing in the mezcal market.

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Product Code: TIPRE00007716

1. Introduction

1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation

2. Executive Summary

2.1 Key Market Insights
2.2 Market Attractiveness

3. Research Methodology

3.1 Coverage
3.2 Secondary Research
3.3 Primary Research

4. Mezcal Market Landscape

4.1 Overview
4.2 Porter's Five Forces Analysis
- 4.2.1 Bargaining Power of Suppliers
- 4.2.2 Bargaining Power of Buyers
- 4.2.3 Threat of New Entrants
- 4.2.4 Intensity of Competitive Rivalry
- 4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
4.4 List of Vendors

5. Mezcal Market - Key Industry Dynamics

5.1 Market Drivers
- 5.1.1 Increase in Demand for Luxury and Premium Beverages
- 5.1.1 Rise in Availability of Alcoholic Beverages on E-Commerce Platforms
5.2 Market Restraints
- 5.2.1 Stringent Regulations
5.3 Market Opportunities
- 5.3.1 Increasing Demand for Craft Spirits
5.4 Future Trends
- 5.4.1 Flavor Innovations
5.5 Impact of Drivers and Restraints:

6. Mezcal Market - Global Market Analysis

6.1 Mezcal Market Revenue (US$ Million), 2020 - 2030
6.2 Mezcal Market Forecast and Analysis

7. Global Mezcal Market Analysis - Product Type

7.1 Joven
- 7.1.1 Overview
- 7.1.2 Joven Market Revenue, and Forecast to 2030 (US$ Million)
7.2 Reposado
- 7.2.1 Overview
- 7.2.2 Reposado Market Revenue, and Forecast to 2030 (US$ Million)
7.3 Anejo
- 7.3.1 Overview
- 7.3.2 Anejo Market Revenue, and Forecast to 2030 (US$ Million)
7.4 Others
- 7.4.1 Overview
- 7.4.2 Others Market Revenue, and Forecast to 2030 (US$ Million)

8. Mezcal Market Analysis - Category

8.1 100% Agave
- 8.1.1 Overview
- 8.1.2 100% Agave Market Revenue and Forecast to 2030 (US$ Million)
8.2 Blend
- 8.2.1 Overview
- 8.2.2 Blend Market Revenue and Forecast to 2030 (US$ Million)

9. Global Mezcal Market Analysis - Distribution Channel

9.1 Supermarkets and Hypermarkets
- 9.1.1 Overview
- 9.1.2 Supermarkets and Hypermarkets Market Revenue, and Forecast to 2030 (US$ Million)
9.2 Specialty Stores
- 9.2.1 Overview
- 9.2.2 Specialty Stores Market Revenue, and Forecast to 2030 (US$ Million)
9.3 Online Retail
- 9.3.1 Overview
- 9.3.2 Online Retail Market Revenue, and Forecast to 2030 (US$ Million)
9.4 Others
- 9.4.1 Overview
- 9.4.2 Others Market Revenue, and Forecast to 2030 (US$ Million)

10. Mezcal Market - Geographical Analysis

10.1 North America
- 10.1.1 North America Mezcal Market Overview
- 10.1.2 North America Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
- 10.1.3 North America Mezcal Market Breakdown by Product Type
  - 10.1.3.1 North America Mezcal Market Revenue and Forecasts and Analysis - By Product Type
- 10.1.4 North America Mezcal Market Breakdown by Category
  - 10.1.4.1 North America Mezcal Market Revenue and Forecasts and Analysis - By Category
- 10.1.5 North America Mezcal Market Breakdown by Distribution Channel
  - 10.1.5.1 North America Mezcal Market Revenue and Forecasts and Analysis - By Distribution Channel
- 10.1.6 North America Mezcal Market Revenue and Forecasts and Analysis - By Countries
  - 10.1.6.1 North America Mezcal Market Breakdown by Country
  - 10.1.6.2 US Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.1.6.2.1 US Mezcal Market Breakdown by Product Type
    - 10.1.6.2.2 US Mezcal Market Breakdown by Category
    - 10.1.6.2.3 US Mezcal Market Breakdown by Distribution Channel
  - 10.1.6.3 Canada Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.1.6.3.1 Canada Mezcal Market Breakdown by Product Type
    - 10.1.6.3.2 Canada Mezcal Market Breakdown by Category
    - 10.1.6.3.3 Canada Mezcal Market Breakdown by Distribution Channel
  - 10.1.6.4 Mexico Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.1.6.4.1 Mexico Mezcal Market Breakdown by Product Type
    - 10.1.6.4.2 Mexico Mezcal Market Breakdown by Category
    - 10.1.6.4.3 Mexico Mezcal Market Breakdown by Distribution Channel
10.2 Europe
- 10.2.1 Europe Mezcal Market Overview
- 10.2.2 Europe Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
- 10.2.3 Europe Mezcal Market Breakdown by Product Type
  - 10.2.3.1 Europe Mezcal Market Revenue and Forecasts and Analysis - By Product Type
- 10.2.4 Europe Mezcal Market Breakdown by Category
  - 10.2.4.1 Europe Mezcal Market Revenue and Forecasts and Analysis - By Category
- 10.2.5 Europe Mezcal Market Breakdown by Distribution Channel
  - 10.2.5.1 Europe Mezcal Market Revenue and Forecasts and Analysis - By Distribution Channel
- 10.2.6 Europe Mezcal Market Revenue and Forecasts and Analysis - By Countries
  - 10.2.6.1 Europe Mezcal Market Breakdown by Country
  - 10.2.6.2 Germany Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.2.6.2.1 Germany Mezcal Market Breakdown by Product Type
    - 10.2.6.2.2 Germany Mezcal Market Breakdown by Category
    - 10.2.6.2.3 Germany Mezcal Market Breakdown by Distribution Channel
  - 10.2.6.3 UK Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.2.6.3.1 UK Mezcal Market Breakdown by Product Type
    - 10.2.6.3.2 UK Mezcal Market Breakdown by Category
    - 10.2.6.3.3 UK Mezcal Market Breakdown by Distribution Channel
  - 10.2.6.4 France Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.2.6.4.1 France Mezcal Market Breakdown by Product Type
    - 10.2.6.4.2 France Mezcal Market Breakdown by Category
    - 10.2.6.4.3 France Mezcal Market Breakdown by Distribution Channel
  - 10.2.6.5 Italy Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.2.6.5.1 Italy Mezcal Market Breakdown by Product Type
    - 10.2.6.5.2 Italy Mezcal Market Breakdown by Category
    - 10.2.6.5.3 Italy Mezcal Market Breakdown by Distribution Channel
  - 10.2.6.6 Russia Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.2.6.6.1 Russia Mezcal Market Breakdown by Product Type
    - 10.2.6.6.2 Russia Mezcal Market Breakdown by Category
    - 10.2.6.6.3 Russia Mezcal Market Breakdown by Distribution Channel
  - 10.2.6.7 Rest of Europe Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.2.6.7.1 Rest of Europe Mezcal Market Breakdown by Product Type
    - 10.2.6.7.2 Rest of Europe Mezcal Market Breakdown by Category
    - 10.2.6.7.3 Rest of Europe Mezcal Market Breakdown by Distribution Channel
10.3 Asia Pacific
- 10.3.1 Asia Pacific Mezcal Market Overview
- 10.3.2 Asia Pacific Mezcal Market Revenue and Forecasts To 2030 (US$ Million)
- 10.3.3 Asia Pacific Mezcal Market Breakdown by Product Type
  - 10.3.3.1 Asia Pacific Mezcal Market Revenue and Forecasts and Analysis - By Product Type
- 10.3.4 Asia Pacific Mezcal Market Breakdown by Category
  - 10.3.4.1 Asia Pacific Mezcal Market Revenue and Forecasts and Analysis - By Category
- 10.3.5 Asia Pacific Mezcal Market Breakdown by Distribution Channel
  - 10.3.5.1 Asia Pacific Mezcal Market Revenue and Forecasts and Analysis - By Distribution Channel
- 10.3.6 Asia Pacific Mezcal Market Breakdown by Country
  - 10.3.6.1 Asia Pacific Mezcal Market Breakdown by Country
  - 10.3.6.2 China Mezcal Market Revenue and Forecasts To 2030 (US$ Million)
    - 10.3.6.2.1 China Mezcal Market Breakdown by Product Type
    - 10.3.6.2.2 China Mezcal Market Breakdown by Category
    - 10.3.6.2.3 China Mezcal Market Breakdown by Distribution Channel
  - 10.3.6.3 Japan Mezcal Market Revenue and Forecasts To 2030 (US$ Million)
    - 10.3.6.3.1 Japan Mezcal Market Breakdown by Product Type
    - 10.3.6.3.2 Japan Mezcal Market Breakdown by Category
    - 10.3.6.3.3 Japan Mezcal Market Breakdown by Distribution Channel
  - 10.3.6.4 India Mezcal Market Revenue and Forecasts To 2030 (US$ Million)
    - 10.3.6.4.1 India Mezcal Market Breakdown by Product Type
    - 10.3.6.4.2 India Mezcal Market Breakdown by Category
    - 10.3.6.4.3 India Mezcal Market Breakdown by Distribution Channel
  - 10.3.6.5 Australia Mezcal Market Revenue and Forecasts To 2030 (US$ Million)
    - 10.3.6.5.1 Australia Mezcal Market Breakdown by Product Type
    - 10.3.6.5.2 Australia Mezcal Market Breakdown by Category
    - 10.3.6.5.3 Australia Mezcal Market Breakdown by Distribution Channel
  - 10.3.6.6 South Korea Mezcal Market Revenue and Forecasts To 2030 (US$ Million)
    - 10.3.6.6.1 South Korea Mezcal Market Breakdown by Product Type
    - 10.3.6.6.2 South Korea Mezcal Market Breakdown by Category
    - 10.3.6.6.3 South Korea Mezcal Market Breakdown by Distribution Channel
  - 10.3.6.7 Rest of Asia Pacific Mezcal Market Revenue and Forecasts To 2030 (US$ Million)
    - 10.3.6.7.1 Rest of Asia Pacific Mezcal Market Breakdown by Product Type
    - 10.3.6.7.2 Rest of Asia Pacific Mezcal Market Breakdown by Category
    - 10.3.6.7.3 Rest of Asia Pacific Mezcal Market Breakdown by Distribution Channel
10.4 South & Central America
- 10.4.1 South & Central America Mezcal Market Overview
- 10.4.2 South & Central America Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
- 10.4.3 South & Central America Mezcal Market Breakdown by Product Type
  - 10.4.3.1 South & Central America Mezcal Market Revenue and Forecasts and Analysis - By Product Type
- 10.4.4 South & Central America Mezcal Market Breakdown by Category
  - 10.4.4.1 South & Central America Mezcal Market and Forecasts and Analysis - By Category
- 10.4.5 South & Central America Mezcal Market Breakdown by Distribution Channel
  - 10.4.5.1 South & Central America Mezcal Market Revenue and Forecasts and Analysis - By Distribution Channel
- 10.4.6 South & Central America Mezcal Market Revenue and Forecasts and Analysis - By Countries
  - 10.4.6.1 South & Central Mezcal Market Breakdown by Country
  - 10.4.6.2 Brazil Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.4.6.2.1 Brazil Mezcal Market Breakdown by Product Type
    - 10.4.6.2.2 Brazil Mezcal Market Breakdown by Category
    - 10.4.6.2.3 Brazil Mezcal Market Breakdown by Distribution Channel
  - 10.4.6.3 Argentina Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.4.6.3.1 Argentina Mezcal Market Breakdown by Product Type
    - 10.4.6.3.2 Argentina Mezcal Market Breakdown by Category
    - 10.4.6.3.3 Argentina Mezcal Market Breakdown by Distribution Channel
  - 10.4.6.4 Rest of South & Central America Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.4.6.4.1 Rest of South & Central America Mezcal Market Breakdown by Product Type
    - 10.4.6.4.2 Rest of South & Central America Mezcal Market Breakdown by Category
    - 10.4.6.4.3 Rest of South & Central America Mezcal Market Breakdown by Distribution Channel
10.5 Middle East & Africa
- 10.5.1 Middle East & Africa Mezcal Market Overview
- 10.5.2 Middle East & Africa Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
- 10.5.3 Middle East & Africa Mezcal Market Breakdown by Product Type
  - 10.5.3.1 Middle East & Africa Mezcal Market and Forecasts and Analysis - By Product Type
- 10.5.4 Middle East & Africa Mezcal Market Breakdown by Category
  - 10.5.4.1 Middle East & Africa Mezcal Market and Forecasts and Analysis - By Category
- 10.5.5 Middle East & Africa Mezcal Market Breakdown by Distribution Channel
  - 10.5.5.1 Middle East & Africa Mezcal Market and Forecasts and Analysis - By Distribution Channel
- 10.5.6 Middle East & Africa Mezcal Market Revenue and Forecasts and Analysis - By Countries
  - 10.5.6.1 Middle East & Africa Mezcal Market Breakdown by Country
  - 10.5.6.2 Saudi Arabia Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.5.6.2.1 Saudi Arabia Mezcal Market Breakdown by Product Type
    - 10.5.6.2.2 Saudi Arabia Mezcal Market Breakdown by Category
    - 10.5.6.2.3 Saudi Arabia Mezcal Market Breakdown by Distribution Channel
  - 10.5.6.3 UAE Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.5.6.3.1 UAE Mezcal Market Breakdown by Product Type
    - 10.5.6.3.2 UAE Mezcal Market Breakdown by Category
    - 10.5.6.3.3 UAE Mezcal Market Breakdown by Distribution Channel
  - 10.5.6.4 South Africa Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.5.6.4.1 South Africa Mezcal Market Breakdown by Product Type
    - 10.5.6.4.2 South Africa Mezcal Market Breakdown by Category
    - 10.5.6.4.3 South Africa Mezcal Market Breakdown by Distribution Channel
  - 10.5.6.5 Rest of Middle East & Africa Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.5.6.5.1 Rest of Middle East & Africa Mezcal Market Breakdown by Product Type
    - 10.5.6.5.2 Rest of Middle East & Africa Mezcal Market Breakdown by Category
    - 10.5.6.5.3 Rest of Middle East & Africa Mezcal Market Breakdown by Distribution Channel

11. Mezcal Market - Impact of COVID-19 Pandemic

11.1 Pre & Post COVID-19 Impact

12. Competitive Landscape

12.1 Heat Map Analysis By Key Players
12.2 Company Positioning & Concentration

13. Company Profiles

13.1 Casa Agave Ltd
- 13.1.1 Key Facts
- 13.1.2 Business Description
- 13.1.3 Products and Services
- 13.1.4 Financial Overview
- 13.1.5 SWOT Analysis
- 13.1.6 Key Developments
13.2 Quiquiriqui Mezcal Ltd
- 13.2.1 Key Facts
- 13.2.2 Business Description
- 13.2.3 Products and Services
- 13.2.4 Financial Overview
- 13.2.5 SWOT Analysis
- 13.2.6 Key Developments
13.3 Davide Campari Milano NV
- 13.3.1 Key Facts
- 13.3.2 Business Description
- 13.3.3 Products and Services
- 13.3.4 Financial Overview
- 13.3.5 SWOT Analysis
- 13.3.6 Key Developments
13.4 Gente de Mezcal SA de CV
- 13.4.1 Key Facts
- 13.4.2 Business Description
- 13.4.3 Products and Services
- 13.4.4 Financial Overview
- 13.4.5 SWOT Analysis
- 13.4.6 Key Developments
13.5 Bacardi-Martini BV
- 13.5.1 Key Facts
- 13.5.2 Business Description
- 13.5.3 Products and Services
- 13.5.4 Financial Overview
- 13.5.5 SWOT Analysis
- 13.5.6 Key Developments
13.6 Diageo Plc
- 13.6.1 Key Facts
- 13.6.2 Business Description
- 13.6.3 Products and Services
- 13.6.4 Financial Overview
- 13.6.5 SWOT Analysis
- 13.6.6 Key Developments
13.7 Pernod Ricard SA
- 13.7.1 Key Facts
- 13.7.2 Business Description
- 13.7.3 Products and Services
- 13.7.4 Financial Overview
- 13.7.5 SWOT Analysis
- 13.7.6 Key Developments
13.8 Meanwhile Drinks Ltd
- 13.8.1 Key Facts
- 13.8.2 Business Description
- 13.8.3 Products and Services
- 13.8.4 Financial Overview
- 13.8.5 SWOT Analysis
- 13.8.6 Key Developments
13.9 Proximo Spirits Inc
- 13.9.1 Key Facts
- 13.9.2 Business Description
- 13.9.3 Products and Services
- 13.9.4 Financial Overview
- 13.9.5 SWOT Analysis
- 13.9.6 Key Developments
13.10 Madre Mezcal Inc
- 13.10.1 Key Facts
- 13.10.2 Business Description
- 13.10.3 Products and Services
- 13.10.4 Financial Overview
- 13.10.5 SWOT Analysis
- 13.10.6 Key Developments

14. Appendix