Europe Mezcal Market Forecast to 2030 - Regional Analysis - by Product Type (Joven, Reposado, Anejo, and Others), Category (100% Agave and Blend), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)

List of Tables

The Europe mezcal market is expected to grow from US$ 427.24 million in 2022 to US$ 724.77 million by 2030. It is estimated to record a CAGR of 6.8% from 2022 to 2030.

Rise in Availability of Alcoholic Beverages on E-Commerce Platforms Drives Europe Mezcal Market

E-commerce platforms provide a convenient and accessible channel for consumers to explore and purchase Mezcal. Traditionally, acquiring premium and exotic spirits like Mezcal often required visiting specialized liquor stores or bars. However, the proliferation of online liquor retailers has made it easier for consumers to browse and select from a wide range of Mezcal brands and expressions from the comfort of their homes. This convenience factor has expanded the consumer base for Mezcal, including those who might not have easy access to physical stores carrying these products. Also, recently, a few countries have relaxed the government norms regarding online sales of alcohol, which is likely to offer relief for players to some extent. Furthermore, the wealth of information available online regarding Mezcal, including reviews, ratings, and educational content, empowers consumers to make informed choices. This increased transparency and knowledge-sharing creates a more confident and discerning consumer base. As consumers become more educated about Mezcal's unique production methods and regional variations, they are more likely to seek out and appreciate premium offerings, thereby driving the demand for Mezcal. E-commerce platforms allow smaller Mezcal producers to reach a global audience. Previously, these producers may have struggled to gain exposure beyond their local markets. However, online platforms enable them to showcase their artisanal and authentic products to a broader audience, attracting consumers looking for unique, high-quality offerings. This increased visibility for smaller producers adds diversity to the Mezcal market as consumers seek out these distinct, handcrafted expressions. Lastly, the convenience of doorstep delivery offered by e-commerce platforms further enhances the appeal of Mezcal. Consumers can have their preferred bottles of Mezcal delivered to their homes, saving time and effort. This convenience factor encourages repeat purchases and fosters brand loyalty, ultimately driving the Mezcal market's growth.

Europe Mezcal Market Overview

Mezcal has been gaining popularity in Europe due to the high alcohol consumption by the residents. Mezcal is a new development in the European market as bars and restaurants encourage alcohol consumers to try different varieties of mezcal. Mezcal bars are gaining popularity, especially among the younger generation willing to try something new and exciting, which drives the market for mezcal in Europe. The supermarkets in Europe stock popular mezcal brands, allowing consumers to choose from a wide variety of products. Also, the import and distribution of mezcal in Europe is handled by various small companies. Besides this, promotional programs, events, and other activities have contributed to the growth of the mezcal market in Europe.

Europe Mezcal Market Revenue and Forecast to 2030 (US$ Million)

Europe Mezcal Market Segmentation

The Europe mezcal market is segmented into product type, category, distribution channel, and country.

Based on product type, the Europe mezcal Market is segmented into joven, reposado, anejo, and others. The joven segment held the largest share of the Europe mezcal market in 2022.

In terms of category, the Europe mezcal Market is bifurcated into 100% agave and blend. The 100% agave segment held a larger share of the Europe mezcal market in 2022.

By distribution channel, the Europe mezcal market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest share of the Europe mezcal market in 2022.

Based on country, the Europe mezcal market is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe. The Rest of Europe dominated Europe mezcal market in 2022.

Bacardi Martini BV, Casa Agave Ltd, Davide Campari Milano NV, Diageo Plc, Gente de Mezcal SA de CV, Madre Mezcal Inc, Meanwhile Drinks Ltd, Pernod Richard SA, Proximo Spirits Inc, and Quiquiriqui Mezcal Ltd are some of the leading companies operating in the Europe mezcal market.

Product Code: BMIRE00030256

1. Introduction

1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation

2. Executive Summary

2.1 Key Insights
2.2 Market Attractiveness

3. Research Methodology

3.1 Coverage
3.2 Secondary Research
3.3 Primary Research

4. Europe Mezcal Market Landscape

4.1 Overview
4.3 Porter's Five Forces Analysis
- 4.3.1 Bargaining Power of Suppliers
- 4.3.2 Bargaining Power of Buyers
- 4.3.3 Threat of New Entrants
- 4.3.4 Intensity of Competitive Rivalry
- 4.3.5 Threat of Substitutes
4.4 Ecosystem Analysis
- 4.4.1 Raw Materials:
- 4.4.2 Manufacturing Process:
- 4.4.3 Distribution Channel:

5. Europe Mezcal Market - Key Industry Dynamics

5.1 Market Drivers
- 5.1.1 Increase in Demand for Luxury and Premium Beverages
- 5.1.2 Rise in Availability of Alcoholic Beverages on E-Commerce Platforms
5.2 Restraints
- 5.2.1 Stringent Regulations Sustainability and Authenticity
5.3 Opportunities
- 5.3.1 Increasing Demand for Craft Spirits
5.4 Future Trends
- 5.4.1 Flavor Innovations
5.5 Impact of Drivers and Restraints:

6. Mezcal Market - Europe Market Analysis

6.1 Overview
6.2 Mezcal Market Revenue (US$ Million), 2020 - 2030
6.3 Mezcal Market Forecast and Analysis

7. Europe Mezcal Market Analysis - Product Type

7.1 Joven
- 7.1.1 Overview
- 7.1.2 Joven Market Revenue and Forecast to 2030 (US$ Million)
7.2 Reposado
- 7.2.1 Overview
- 7.2.2 Reposado Market Revenue and Forecast to 2030 (US$ Million)
7.3 Anejo
- 7.3.1 Overview
- 7.3.2 Anejo Market Revenue and Forecast to 2030 (US$ Million)
7.4 Others
- 7.4.1 Overview
- 7.4.2 Others Market Revenue and Forecast to 2030 (US$ Million)

8. Europe Mezcal Market Analysis - Category

8.1 100% Agave
- 8.1.1 Overview
- 8.1.2 100% Agave Market Revenue, and Forecast to 2030 (US$ Million)
8.2 Blend
- 8.2.1 Overview
- 8.2.2 Blend Market Revenue, and Forecast to 2030 (US$ Million)

9. Europe Mezcal Market Analysis - Distribution Channel

9.1 Supermarkets and Hypermarkets
- 9.1.1 Overview
- 9.1.2 Supermarkets and Hypermarkets Market Revenue, and Forecast to 2030 (US$ Million)
9.2 Specialty Stores
- 9.2.1 Overview
- 9.2.2 Specialty Stores Market Revenue, and Forecast to 2030 (US$ Million)
9.3 Online Retail
- 9.3.1 Overview
- 9.3.2 Online Retail Market Revenue and Forecast to 2030 (US$ Million)
9.4 Others
- 9.4.1 Overview
- 9.4.2 Others Market Revenue, and Forecast to 2030 (US$ Million)

10. Europe Mezcal Market - by Country Analysis

10.1 Europe
- 10.1.1 Europe Mezcal Market Overview
  - 10.1.1.1 Europe Mezcal Market Breakdown by Country
  - 10.1.1.2 Germany Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.1.1.2.1 Germany Mezcal Market Breakdown by Product Type
    - 10.1.1.2.2 Germany Mezcal Market Breakdown by Category
    - 10.1.1.2.3 Germany Mezcal Market Breakdown by Distribution Channel
  - 10.1.1.3 France Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.1.1.3.1 France Mezcal Market Breakdown by Product Type
    - 10.1.1.3.2 France Mezcal Market Breakdown by Category
    - 10.1.1.3.3 France Mezcal Market Breakdown by Distribution Channel
  - 10.1.1.4 Italy Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.1.1.4.1 Italy Mezcal Market Breakdown by Product Type
    - 10.1.1.4.2 Italy Mezcal Market Breakdown by Category
    - 10.1.1.4.3 Italy Mezcal Market Breakdown by Distribution Channel
  - 10.1.1.5 UK Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.1.1.5.1 UK Mezcal Market Breakdown by Product Type
    - 10.1.1.5.2 UK Mezcal Market Breakdown by Category
    - 10.1.1.5.3 UK Mezcal Market Breakdown by Distribution Channel
  - 10.1.1.6 Russia Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.1.1.6.1 Russia Mezcal Market Breakdown by Product Type
    - 10.1.1.6.2 Russia Mezcal Market Breakdown by Category
    - 10.1.1.6.3 Russia Mezcal Market Breakdown by Distribution Channel
  - 10.1.1.7 Rest of Europe Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.1.1.7.1 Rest of Europe Mezcal Market Breakdown by Product Type
    - 10.1.1.7.2 Rest of Europe Mezcal Market Breakdown by Category
    - 10.1.1.7.3 Rest of Europe Mezcal Market Breakdown by Distribution Channel

11. Company Profiles

11.1 Casa Agave Ltd
- 11.1.1 Key Facts
- 11.1.2 Business Description
- 11.1.3 Products and Services
- 11.1.4 Financial Overview
- 11.1.5 SWOT Analysis
- 11.1.6 Key Developments
11.2 Quiquiriqui Mezcal Ltd
- 11.2.1 Key Facts
- 11.2.2 Business Description
- 11.2.3 Products and Services
- 11.2.4 Financial Overview
- 11.2.5 SWOT Analysis
- 11.2.6 Key Developments
11.3 Davide Campari Milano NV
- 11.3.1 Key Facts
- 11.3.2 Business Description
- 11.3.3 Products and Services
- 11.3.4 Financial Overview
- 11.3.5 SWOT Analysis
- 11.3.6 Key Developments
11.4 Gente de Mezcal SA de CV
- 11.4.1 Key Facts
- 11.4.2 Business Description
- 11.4.3 Products and Services
- 11.4.4 Financial Overview
- 11.4.5 SWOT Analysis
- 11.4.6 Key Developments
11.5 Bacardi-Martini BV
- 11.5.1 Key Facts
- 11.5.2 Business Description
- 11.5.3 Products and Services
- 11.5.4 Financial Overview
- 11.5.5 SWOT Analysis
- 11.5.6 Key Developments
11.6 Diageo Plc
- 11.6.1 Key Facts
- 11.6.2 Business Description
- 11.6.3 Products and Services
- 11.6.4 Financial Overview
- 11.6.5 SWOT Analysis
- 11.6.6 Key Developments
11.7 Madre Mezcal Inc
- 11.7.1 Key Facts
- 11.7.2 Business Description
- 11.7.3 Products and Services
- 11.7.4 Financial Overview
- 11.7.5 SWOT Analysis
- 11.7.6 Key Developments
11.8 Pernod Ricard SA
- 11.8.1 Key Facts
- 11.8.2 Business Description
- 11.8.3 Products and Services
- 11.8.4 Financial Overview
- 11.8.5 SWOT Analysis
- 11.8.6 Key Developments
11.9 Meanwhile Drinks Ltd
- 11.9.1 Key Facts
- 11.9.2 Business Description
- 11.9.3 Products and Services
- 11.9.4 Financial Overview
- 11.9.5 SWOT Analysis
- 11.9.6 Key Developments
11.10 Proximo Spirits Inc
- 11.10.1 Key Facts
- 11.10.2 Business Description
- 11.10.3 Products and Services
- 11.10.4 Financial Overview
- 11.10.5 SWOT Analysis
- 11.10.6 Key Developments

12. Appendix