North America Mezcal Market Forecast to 2030 - Regional Analysis - by Product Type, Category, and Distribution Channel

List of Tables

The North America mezcal market is expected to grow from US$ 612.20 million in 2022 to US$ 933.73 million by 2030. It is estimated to grow at a CAGR of 5.4% from 2022 to 2030.

Increase in Demand for Luxury and Premium Beverages Fuels North America Mezcal Market

The rising demand for luxury and premium beverages has emerged as a driving force for the Mezcal market. One significant catalyst for this trend is the increase in disposable income among consumers. As people's earnings have grown, they are more inclined to allocate a portion of their budget to indulging in high-end spirits such as Mezcal. This has opened up opportunities for premium Mezcal brands to thrive as consumers seek distinctive, elevated drinking experiences. Additionally, the influence of millennials cannot be understated. This demographic cohort has shown a particular penchant for spending on high-end beverages, driven by a desire for quality, authenticity, and unique flavor profiles. Mezcal aligns perfectly with these preferences, offering a handcrafted and artisanal product that resonates with the millennial demographic, contributing significantly to the surge in demand.

Moreover, the evolution of consumer preferences plays a pivotal role in driving the Mezcal market. Modern consumers increasingly seek unique and sophisticated spirits that go beyond the ordinary. With its intricate production process, smoky notes, and distinct flavors, Mezcal aligns well with this shift. It has become a symbol of refined taste and has gained a reputation as a premium beverage choice, attracting discerning consumers looking for a more elevated drinking experience.

The burgeoning cocktail culture has further contributed to Mezcal's ascent in the luxury beverage market. Mixologists and bartenders have embraced Mezcal as a versatile and premium ingredient for crafting unique and innovative cocktails. Its smoky and complex flavors add depth and character to drinks, making it a sought-after choice in upscale bars and restaurants. This has heightened Mezcal's visibility and spurred consumer interest in recreating these upscale cocktail experiences at home, further driving demand.

Lastly, the perception of Mezcal as a luxury product has been amplified by effective marketing strategies and distinctive packaging. Premium Mezcal brands have invested in sophisticated branding highlighting the product's artisanal origins, emphasizing its exclusivity. This marketing approach has attracted consumers looking for status symbols and unique gifting options, bolstering the demand for Mezcal in the luxury spirits market.

North America Mezcal Market Overview

Mezcal is a distilled alcoholic beverage, mainly found in Mexico, that contains more than half alcohol. It is produced from the agave plant's heart, called the pina, from which juice is extracted and further converted into mezcal. It takes almost seven to fifteen years for the plant to mature. Mezcal is generally consumed directly and can be mixed with any other liquid, such as a cocktail. It is mainly exported by the two countries, the United States and Japan. Furthermore, numerous entrepreneurs from the U.S. have teamed up with Mexican producers to market their products in the country, promoting its handcrafted quality.

In North America, the U.S. is a significant market for mezcal, followed by Canada and Mexico. Consumers aged 25-50 form a significant part of the consumer base for mezcal in North America. The price of mezcal is usually high compared to regular wine and beer, so the per capita income directly impacts the consumption of mezcal in North America. People in the middle age group are also very much inclined toward traditional and luxury drinks. Hence, their contribution to the growth of the mezcal market in North America is projected to be higher in the coming years. Vendors are further focusing on launching highly differentiated premium mezcal beverages to capitalize on the growing demand for premium and super-premium spirits, especially from millennial consumers. This rise in demand for premium mezcal spirits can further be attributed to the rising spending capacity of consumers in developed economies, including North America and Western Europe.

North America Mezcal Market Revenue and Forecast to 2030 (US$ Million)

North America Mezcal Market Segmentation

The North America mezcal market is segmented into product type, category, distribution channel, and country.

Based on product type, the North America mezcal Market is segmented into joven, reposado, anejo, and others. The joven segment held the largest share of the North America mezcal market in 2022.

In terms of category, the North America mezcal Market is bifurcated into 100% agave and blend. The 100% agave segment held a larger share of the North America mezcal market in 2022.

By distribution channel, the North America mezcal market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest share of the North America mezcal market in 2022.

Based on country, the North America mezcal market is segmented into the US, Canada, and Mexico. The US dominated North America mezcal market in 2022.

Quiquiriqui Mezcal Ltd, Davide Campari Milano NV, Gente de Mezcal SA de CV, Bacardi Martini BV, Diageo Plc, Madre Mezcal Inc, Pernod Richard SA, and Proximo Spirits Inc are some of the leading companies operating in the North America mezcal market.

Product Code: TIPRE00019186

1. Introduction

1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation

2. Executive Summary

2.1 Key Insights
2.2 Market Attractiveness

3. Research Methodology

3.1 Coverage
3.2 Secondary Research
3.3 Primary Research

4. North America Mezcal Market Landscape

4.1 Overview
4.3 Porter's Five Forces Analysis
- 4.3.1 Bargaining Power of Suppliers
- 4.3.2 Bargaining Power of Buyers
- 4.3.3 Threat of New Entrants
- 4.3.4 Intensity of Competitive Rivalry
- 4.3.5 Threat of Substitutes
4.4 Ecosystem Analysis
- 4.4.1 Raw Materials:
- 4.4.2 Manufacturing Process:
- 4.4.3 Distribution Channel:
4.5 List of Vendors

5. North America Mezcal Market - Key Industry Dynamics

5.1 Market Drivers
- 5.1.1 Increase in Demand for Luxury and Premium Beverages
- 5.1.2 Rise in Availability of Alcoholic Beverages on E-Commerce Platforms
5.2 Restraints
- 5.2.1 Stringent Regulations
5.3 Opportunities
- 5.3.1 Increasing Demand for Craft Spirits
5.4 Future Trends
- 5.4.1 Flavor Innovations
5.5 Impact of Drivers and Restraints:

6. Mezcal Market - North America Market Analysis

6.1 Overview
6.2 Mezcal Market Revenue (US$ Million), 2020 - 2030
6.3 Mezcal Market Forecast and Analysis

7. North America Mezcal Market Analysis - Product Type

7.1 Joven
- 7.1.1 Overview
- 7.1.2 Joven Market Revenue and Forecast to 2030 (US$ Million)
7.2 Reposado
- 7.2.1 Overview
- 7.2.2 Reposado Market Revenue and Forecast to 2030 (US$ Million)
7.3 Anejo
- 7.3.1 Overview
- 7.3.2 Anejo Market Revenue and Forecast to 2030 (US$ Million)
7.4 Others
- 7.4.1 Overview
- 7.4.2 Others Market Revenue and Forecast to 2030 (US$ Million)

8. North America Mezcal Market Analysis - Category

8.1 % Agave
- 8.1.1 Overview
- 8.1.2 % Agave Market Revenue, and Forecast to 2030 (US$ Million)
8.2 Blend
- 8.2.1 Overview
- 8.2.2 Blend Market Revenue, and Forecast to 2030 (US$ Million)

9. North America Mezcal Market Analysis - Distribution Channel

9.1 Supermarkets and Hypermarkets
- 9.1.1 Overview
- 9.1.2 Supermarkets and Hypermarkets Market Revenue, and Forecast to 2030 (US$ Million)
9.2 Specialty Stores
- 9.2.1 Overview
- 9.2.2 Specialty Stores Market Revenue, and Forecast to 2030 (US$ Million)
9.3 Online Retail
- 9.3.1 Overview
- 9.3.2 Online Retail Market Revenue and Forecast to 2030 (US$ Million)
9.4 Others
- 9.4.1 Overview
- 9.4.2 Others Market Revenue, and Forecast to 2030 (US$ Million)

10. North America Mezcal Market - by Country Analysis

10.1 North America
- 10.1.1 North America Mezcal Market Overview
  - 10.1.1.1 North America Mezcal Market Breakdown by Country
  - 10.1.1.2 US Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.1.1.2.1 US Mezcal Market Breakdown by Product Type
    - 10.1.1.2.2 US Mezcal Market Breakdown by Category
    - 10.1.1.2.3 US Mezcal Market Breakdown by Distribution Channel
  - 10.1.1.3 Canada Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.1.1.3.1 Canada Mezcal Market Breakdown by Product Type
    - 10.1.1.3.2 Canada Mezcal Market Breakdown by Category
    - 10.1.1.3.3 Canada Mezcal Market Breakdown by Distribution Channel
  - 10.1.1.4 Mexico Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.1.1.4.1 Mexico Mezcal Market Breakdown by Product Type
    - 10.1.1.4.2 Mexico Mezcal Market Breakdown by Category
    - 10.1.1.4.3 Mexico Mezcal Market Breakdown by Distribution Channel

11. Company Profiles

11.1 Quiquiriqui Mezcal Ltd
- 11.1.1 Key Facts
- 11.1.2 Business Description
- 11.1.3 Products and Services
- 11.1.4 Financial Overview
- 11.1.5 SWOT Analysis
- 11.1.6 Key Developments
11.2 Davide Campari Milano NV
- 11.2.1 Key Facts
- 11.2.2 Business Description
- 11.2.3 Products and Services
- 11.2.4 Financial Overview
- 11.2.5 SWOT Analysis
- 11.2.6 Key Developments
11.3 Gente de Mezcal SA de CV
- 11.3.1 Key Facts
- 11.3.2 Business Description
- 11.3.3 Products and Services
- 11.3.4 Financial Overview
- 11.3.5 SWOT Analysis
- 11.3.6 Key Developments
11.4 Bacardi-Martini BV
- 11.4.1 Key Facts
- 11.4.2 Business Description
- 11.4.3 Products and Services
- 11.4.4 Financial Overview
- 11.4.5 SWOT Analysis
- 11.4.6 Key Developments
11.5 Diageo Plc
- 11.5.1 Key Facts
- 11.5.2 Business Description
- 11.5.3 Products and Services
- 11.5.4 Financial Overview
- 11.5.5 SWOT Analysis
- 11.5.6 Key Developments
11.6 Madre Mezcal Inc
- 11.6.1 Key Facts
- 11.6.2 Business Description
- 11.6.3 Products and Services
- 11.6.4 Financial Overview
- 11.6.5 SWOT Analysis
- 11.6.6 Key Developments
11.7 Pernod Ricard SA
- 11.7.1 Key Facts
- 11.7.2 Business Description
- 11.7.3 Products and Services
- 11.7.4 Financial Overview
- 11.7.5 SWOT Analysis
- 11.7.6 Key Developments
11.8 Proximo Spirits Inc
- 11.8.1 Key Facts
- 11.8.2 Business Description
- 11.8.3 Products and Services
- 11.8.4 Financial Overview
- 11.8.5 SWOT Analysis
- 11.8.6 Key Developments

12. Appendix