Mobile Marketing Market by Component, Channel, Organization Size, Vertical

KEY MARKET STATISTICS
Base Year [2023]	USD 12.83 billion
Estimated Year [2024]	USD 14.63 billion
Forecast Year [2030]	USD 28.64 billion
CAGR (%)	12.14%

The FPNV Positioning Matrix is pivotal in evaluating the Mobile Marketing Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Mobile Marketing Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Mobile Marketing Market, highlighting leading vendors and their innovative profiles. These include Acoustic, L.P., Adobe Inc., Airship Group, Inc., AppsFlyer Ltd., Attentive Mobile, Inc., Birdeye Inc., Braze, Inc., IMI Mobile Pvt. Ltd., Insider PTE LTD, Iterable, Inc., Leanplum, Listrak, Localytics by Upland Software, Inc., Netcore Cloud Pvt. Ltd., OneSignal, Oracle Corporation, Punchh, Inc., Pyze Inc., Sailthru, Salesforce Inc., SAP SE, Swrve Inc., Text Us Services, Inc., Vibes Media, LLC, and Xtremepush.

Market Segmentation & Coverage

This research report categorizes the Mobile Marketing Market to forecast the revenues and analyze trends in each of the following sub-markets:

Component
- Platform
- Services
Channel
- Location-based marketing
- Mobile app marketing
- Mobile Banner Ads
- Mobile Email
- Mobile Web
- Push Notifications
- Quick-response barcode
- SMS Marketing
Organization Size
- Large Enterprises
- Small & Medium Enterprises
Vertical
- Automotive
- Banking Finance Services and Insurance
- Government
- Healthcare
- Media & Entertainment
- Retail & eCommerce
- Telecom & IT
- Travel & Logistics
Region
- Americas
  - Argentina
  - Brazil
  - Canada
  - Mexico
  - United States
    - California
    - Florida
    - Illinois
    - New York
    - Ohio
    - Pennsylvania
    - Texas
- Asia-Pacific
  - Australia
  - China
  - India
  - Indonesia
  - Japan
  - Malaysia
  - Philippines
  - Singapore
  - South Korea
  - Taiwan
  - Thailand
  - Vietnam
- Europe, Middle East & Africa
  - Denmark
  - Egypt
  - Finland
  - France
  - Germany
  - Israel
  - Italy
  - Netherlands
  - Nigeria
  - Norway
  - Poland
  - Qatar
  - Russia
  - Saudi Arabia
  - South Africa
  - Spain
  - Sweden
  - Switzerland
  - Turkey
  - United Arab Emirates
  - United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.

2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.

3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.

4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.

5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the Mobile Marketing Market?

2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Mobile Marketing Market?

3. What are the technology trends and regulatory frameworks in the Mobile Marketing Market?

4. What is the market share of the leading vendors in the Mobile Marketing Market?

5. Which modes and strategic moves are suitable for entering the Mobile Marketing Market?

Product Code: MRR-C002B1C99812

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

4.1. Introduction
4.2. Mobile Marketing Market, by Region

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Proliferating use of smartphones and tablets across the globe
  - 5.1.1.2. Increasing focus towards delivering personalized experiences and maximizing user engagement
  - 5.1.1.3. Rapid development of social media advertising
- 5.1.2. Restraints
  - 5.1.2.1. Lack of consumer attention and technology dependancy
- 5.1.3. Opportunities
  - 5.1.3.1. Deployment of innovative technologies and analytics in mobile marketing
  - 5.1.3.2. Potential role of AR and VR tools for better digital enagagement
- 5.1.4. Challenges
  - 5.1.4.1. Dearth of skilled and experienced professionals and associated privacy issues
5.2. Market Segmentation Analysis
5.3. Market Trend Analysis
5.4. Cumulative Impact of High Inflation
5.5. Porter's Five Forces Analysis
- 5.5.1. Threat of New Entrants
- 5.5.2. Threat of Substitutes
- 5.5.3. Bargaining Power of Customers
- 5.5.4. Bargaining Power of Suppliers
- 5.5.5. Industry Rivalry
5.6. Value Chain & Critical Path Analysis
5.7. Regulatory Framework

6. Mobile Marketing Market, by Component

6.1. Introduction
6.2. Platform
6.3. Services

8. Mobile Marketing Market, by Organization Size

8.1. Introduction
8.2. Large Enterprises
8.3. Small & Medium Enterprises

9. Mobile Marketing Market, by Vertical

9.1. Introduction
9.2. Automotive
9.3. Banking Finance Services and Insurance
9.4. Government
9.5. Healthcare
9.6. Media & Entertainment
9.7. Retail & eCommerce
9.8. Telecom & IT
9.9. Travel & Logistics

10. Americas Mobile Marketing Market

10.1. Introduction
10.2. Argentina
10.3. Brazil
10.4. Canada
10.5. Mexico
10.6. United States

11. Asia-Pacific Mobile Marketing Market

11.1. Introduction
11.2. Australia
11.3. China
11.4. India
11.5. Indonesia
11.6. Japan
11.7. Malaysia
11.8. Philippines
11.9. Singapore
11.10. South Korea
11.11. Taiwan
11.12. Thailand
11.13. Vietnam

12. Europe, Middle East & Africa Mobile Marketing Market

12.1. Introduction
12.2. Denmark
12.3. Egypt
12.4. Finland
12.5. France
12.6. Germany
12.7. Israel
12.8. Italy
12.9. Netherlands
12.10. Nigeria
12.11. Norway
12.12. Poland
12.13. Qatar
12.14. Russia
12.15. Saudi Arabia
12.16. South Africa
12.17. Spain
12.18. Sweden
12.19. Switzerland
12.20. Turkey
12.21. United Arab Emirates
12.22. United Kingdom

13. Competitive Landscape

13.1. FPNV Positioning Matrix
13.2. Market Share Analysis, By Key Player
13.3. Competitive Scenario Analysis, By Key Player

14. Competitive Portfolio

14.1. Key Company Profiles
- 14.1.1. Acoustic, L.P.
- 14.1.2. Adobe Inc.
- 14.1.3. Airship Group, Inc.
- 14.1.4. AppsFlyer Ltd.
- 14.1.5. Attentive Mobile, Inc.
- 14.1.6. Birdeye Inc.
- 14.1.7. Braze, Inc.
- 14.1.8. IMI Mobile Pvt. Ltd.
- 14.1.9. Insider PTE LTD
- 14.1.10. Iterable, Inc.
- 14.1.11. Leanplum
- 14.1.12. Listrak
- 14.1.13. Localytics by Upland Software, Inc.
- 14.1.14. Netcore Cloud Pvt. Ltd.
- 14.1.15. OneSignal
- 14.1.16. Oracle Corporation
- 14.1.17. Punchh, Inc.
- 14.1.18. Pyze Inc.
- 14.1.19. Sailthru
- 14.1.20. Salesforce Inc.
- 14.1.21. SAP SE
- 14.1.22. Swrve Inc.
- 14.1.23. Text Us Services, Inc.
- 14.1.24. Vibes Media, LLC
- 14.1.25. Xtremepush
14.2. Key Product Portfolio

15. Appendix

15.1. Discussion Guide
15.2. License & Pricing