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PUBLISHER: KBV Research | PRODUCT CODE: 1645365
PUBLISHER: KBV Research | PRODUCT CODE: 1645365
LAMEA Mobile Marketing Market Size, Share & Trends Analysis Report By Component, By Enterprise Size (Large Enterprises, and Small & Medium Enterprises ), By Application, By End Use, By Country and Growth Forecast, 2024 - 2031
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The Latin America, Middle East and Africa Mobile Marketing Market would witness market growth of 25.8% CAGR during the forecast period (2024-2031).
The Brazil market dominated the LAMEA Mobile Marketing Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $1,953 million by 2031. The Argentina market is showcasing a CAGR of 26.9% during (2024 - 2031). Additionally, The UAE market would register a CAGR of 24.6% during (2024 - 2031).
This marketing allows for more accurate tracking and analysis of consumer behaviour. With access to data on consumer interactions, businesses can optimize their campaigns in real-time, leading to better performance and higher returns on investment (ROI). This marketing is often integrated with other marketing channels, such as online and offline advertising, social media campaigns, and email marketing.
The mobile marketing landscape constantly evolves, with new technologies and trends shaping the market. Personalization is one of the most significant trends in this marketing. Businesses can create tailored user experiences by leveraging consumer data sending personalized messages, product recommendations, and offers based on their preferences and behaviours.
In the UAE, the travel and tourism sector's substantial contribution to the GDP (9% in 2022) significantly impacts these marketing efforts, especially with international tourist spending reaching AED 117.6 billion. These marketing strategies are increasingly critical in targeting tourists who rely heavily on mobile devices for booking, navigating, and exploring services. As the UAE continues to attract millions of tourists, businesses in the tourism and hospitality sectors are leveraging mobile platforms to personalize offerings, enhance customer engagement, and drive sales. In Brazil, the rising investments in artificial intelligence are expected to exceed US$1 billion in 2023, and intelligent process automation (IPA) is transforming the digital landscape. These advancements enhance this marketing capabilities by enabling more precise targeting, personalized user experiences, and improved analytics. As AI evolves, Brazilian businesses can leverage these marketing solutions that use machine learning to understand consumer behaviour, optimize ad targeting, and streamline campaign management. Therefore, the rapid expansion of sectors like tourism in the UAE and AI in Brazil are poised to influence this market in both countries significantly.
Based on Component, the market is segmented into Platform, and Services. Based on Enterprise Size, the market is segmented into Large Enterprises, and Small & Medium Enterprises (SMEs). Based on Application, the market is segmented into Mobile Web, SMS, Push Notifications, Location-Based Marketing, In-App Messages, QR Codes, and Other Application. Based on End Use, the market is segmented into Retail, Media & Entertainment, IT & Telecom, Automotive, BFSI, Travel, Healthcare, and Other End Use. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
List of Key Companies Profiled
- SAS Institute Inc.
- LoopMe Limited
- Yahoo Inc.
- Google LLC (Alphabet Inc.)
- IBM Corporation
- InMobi Pte. Ltd.
- Adobe, Inc.
- App Samurai Inc.
- Oracle Corporation
- Salesforce, Inc.
LAMEA Mobile Marketing Market Report Segmentation
By Component
- Platform
- Services
By Enterprise Size
- Large Enterprises
- Small & Medium Enterprises (SMEs)
By Application
- Mobile Web
- SMS
- Push Notifications
- Location-Based Marketing
- In-App Messages
- QR Codes
- Other Application
By End Use
- Retail
- Media & Entertainment
- IT & Telecom
- Automotive
- BFSI
- Travel
- Healthcare
- Other End Use
By Country
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
- 1.1 Market Definition
- 1.2 Objectives
- 1.3 Market Scope
- 1.4 Segmentation
- 1.4.1 LAMEA Mobile Marketing Market, by Component
- 1.4.2 LAMEA Mobile Marketing Market, by Enterprise Size
- 1.4.3 LAMEA Mobile Marketing Market, by Application
- 1.4.4 LAMEA Mobile Marketing Market, by End Use
- 1.4.5 LAMEA Mobile Marketing Market, by Country
- 1.5 Methodology for the research
Chapter 2. Market at a Glance
- 2.1 Key Highlights
Chapter 3. Market Overview
- 3.1 Introduction
- 3.1.1 Overview
- 3.1.1.1 Market Composition and Scenario
- 3.1.1 Overview
- 3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges
Chapter 4. Competition Analysis - Global
- 4.1 Market Share Analysis, 2023
- 4.2 Recent Strategies Deployed in Mobile Marketing Market
- 4.3 Porter Five Forces Analysis
Chapter 5. LAMEA Mobile Marketing Market by Component
- 5.1 LAMEA Platform Market by Country
- 5.2 LAMEA Services Market by Country
Chapter 6. LAMEA Mobile Marketing Market by Enterprise Size
- 6.1 LAMEA Large Enterprises Market by Country
- 6.2 LAMEA Small & Medium Enterprises (SMEs) Market by Country
Chapter 7. LAMEA Mobile Marketing Market by Application
- 7.1 LAMEA Mobile Web Market by Country
- 7.2 LAMEA SMS Market by Country
- 7.3 LAMEA Push Notifications Market by Country
- 7.4 LAMEA Location-Based Marketing Market by Country
- 7.5 LAMEA In-App Messages Market by Country
- 7.6 LAMEA QR Codes Market by Country
- 7.7 LAMEA Other Application Market by Country
Chapter 8. LAMEA Mobile Marketing Market by End Use
- 8.1 LAMEA Retail Market by Country
- 8.2 LAMEA Media & Entertainment Market by Country
- 8.3 LAMEA IT & Telecom Market by Country
- 8.4 LAMEA Automotive Market by Country
- 8.5 LAMEA BFSI Market by Country
- 8.6 LAMEA Travel Market by Country
- 8.7 LAMEA Healthcare Market by Country
- 8.8 LAMEA Other End Use Market by Country
Chapter 9. LAMEA Mobile Marketing Market by Country
- 9.1 Brazil Mobile Marketing Market
- 9.1.1 Brazil Mobile Marketing Market by Component
- 9.1.2 Brazil Mobile Marketing Market by Enterprise Size
- 9.1.3 Brazil Mobile Marketing Market by Application
- 9.1.4 Brazil Mobile Marketing Market by End Use
- 9.2 Argentina Mobile Marketing Market
- 9.2.1 Argentina Mobile Marketing Market by Component
- 9.2.2 Argentina Mobile Marketing Market by Enterprise Size
- 9.2.3 Argentina Mobile Marketing Market by Application
- 9.2.4 Argentina Mobile Marketing Market by End Use
- 9.3 UAE Mobile Marketing Market
- 9.3.1 UAE Mobile Marketing Market by Component
- 9.3.2 UAE Mobile Marketing Market by Enterprise Size
- 9.3.3 UAE Mobile Marketing Market by Application
- 9.3.4 UAE Mobile Marketing Market by End Use
- 9.4 Saudi Arabia Mobile Marketing Market
- 9.4.1 Saudi Arabia Mobile Marketing Market by Component
- 9.4.2 Saudi Arabia Mobile Marketing Market by Enterprise Size
- 9.4.3 Saudi Arabia Mobile Marketing Market by Application
- 9.4.4 Saudi Arabia Mobile Marketing Market by End Use
- 9.5 South Africa Mobile Marketing Market
- 9.5.1 South Africa Mobile Marketing Market by Component
- 9.5.2 South Africa Mobile Marketing Market by Enterprise Size
- 9.5.3 South Africa Mobile Marketing Market by Application
- 9.5.4 South Africa Mobile Marketing Market by End Use
- 9.6 Nigeria Mobile Marketing Market
- 9.6.1 Nigeria Mobile Marketing Market by Component
- 9.6.2 Nigeria Mobile Marketing Market by Enterprise Size
- 9.6.3 Nigeria Mobile Marketing Market by Application
- 9.6.4 Nigeria Mobile Marketing Market by End Use
- 9.7 Rest of LAMEA Mobile Marketing Market
- 9.7.1 Rest of LAMEA Mobile Marketing Market by Component
- 9.7.2 Rest of LAMEA Mobile Marketing Market by Enterprise Size
- 9.7.3 Rest of LAMEA Mobile Marketing Market by Application
- 9.7.4 Rest of LAMEA Mobile Marketing Market by End Use
Chapter 10. Company Profiles
- 10.1 SAS Institute, Inc.
- 10.1.1 Company Overview
- 10.1.2 SWOT Analysis
- 10.2 LoopMe Limited
- 10.2.1 Company Overview
- 10.2.2 Recent strategies and developments:
- 10.2.2.1 Product Launches and Product Expansions:
- 10.2.2.2 Acquisition and Mergers:
- 10.2.3 SWOT Analysis
- 10.3 Yahoo, Inc.
- 10.3.1 Company Overview
- 10.3.2 Recent strategies and developments:
- 10.3.2.1 Partnerships, Collaborations, and Agreements:
- 10.3.2.2 Product Launches and Product Expansions:
- 10.3.3 SWOT Analysis
- 10.4 Google LLC (Alphabet Inc.)
- 10.4.1 Company Overview
- 10.4.2 Financial Analysis
- 10.4.3 Segmental and Regional Analysis
- 10.4.4 Research & Development Expense
- 10.4.5 SWOT Analysis
- 10.5 IBM Corporation
- 10.5.1 Company Overview
- 10.5.2 Financial Analysis
- 10.5.3 Regional & Segmental Analysis
- 10.5.4 Research & Development Expenses
- 10.5.5 SWOT Analysis
- 10.6 InMobi Pte. Ltd.
- 10.6.1 Company Overview
- 10.6.2 Recent strategies and developments:
- 10.6.2.1 Partnerships, Collaborations, and Agreements:
- 10.6.3 SWOT Analysis
- 10.7 Adobe, Inc.
- 10.7.1 Company Overview
- 10.7.2 Financial Analysis
- 10.7.3 Segmental and Regional Analysis
- 10.7.4 Research & Development Expense
- 10.7.5 Recent strategies and developments:
- 10.7.5.1 Product Launches and Product Expansions:
- 10.7.6 SWOT Analysis
- 10.8 App Samurai Inc.
- 10.8.1 Company Overview
- 10.8.2 SWOT Analysis
- 10.9 Oracle Corporation
- 10.9.1 Company Overview
- 10.9.2 Financial Analysis
- 10.9.3 Segmental and Regional Analysis
- 10.9.4 Research & Development Expense
- 10.9.5 SWOT Analysis
- 10.10. Salesforce, Inc.
- 10.10.1 Company Overview
- 10.10.2 Financial Analysis
- 10.10.3 Regional Analysis
- 10.10.4 Research & Development Expenses
- 10.10.5 Recent strategies and developments:
- 10.10.5.1 Product Launches and Product Expansions:
- 10.10.6 SWOT Analysis
LIST OF TABLES
- TABLE 1 LAMEA Mobile Marketing Market, 2020 - 2023, USD Million
- TABLE 2 LAMEA Mobile Marketing Market, 2024 - 2031, USD Million
- TABLE 3 LAMEA Mobile Marketing Market by Component, 2020 - 2023, USD Million
- TABLE 4 LAMEA Mobile Marketing Market by Component, 2024 - 2031, USD Million
- TABLE 5 LAMEA Platform Market by Country, 2020 - 2023, USD Million
- TABLE 6 LAMEA Platform Market by Country, 2024 - 2031, USD Million
- TABLE 7 LAMEA Services Market by Country, 2020 - 2023, USD Million
- TABLE 8 LAMEA Services Market by Country, 2024 - 2031, USD Million
- TABLE 9 LAMEA Mobile Marketing Market by Enterprise Size, 2020 - 2023, USD Million
- TABLE 10 LAMEA Mobile Marketing Market by Enterprise Size, 2024 - 2031, USD Million
- TABLE 11 LAMEA Large Enterprises Market by Country, 2020 - 2023, USD Million
- TABLE 12 LAMEA Large Enterprises Market by Country, 2024 - 2031, USD Million
- TABLE 13 LAMEA Small & Medium Enterprises (SMEs) Market by Country, 2020 - 2023, USD Million
- TABLE 14 LAMEA Small & Medium Enterprises (SMEs) Market by Country, 2024 - 2031, USD Million
- TABLE 15 LAMEA Mobile Marketing Market by Application, 2020 - 2023, USD Million
- TABLE 16 LAMEA Mobile Marketing Market by Application, 2024 - 2031, USD Million
- TABLE 17 LAMEA Mobile Web Market by Country, 2020 - 2023, USD Million
- TABLE 18 LAMEA Mobile Web Market by Country, 2024 - 2031, USD Million
- TABLE 19 LAMEA SMS Market by Country, 2020 - 2023, USD Million
- TABLE 20 LAMEA SMS Market by Country, 2024 - 2031, USD Million
- TABLE 21 LAMEA Push Notifications Market by Country, 2020 - 2023, USD Million
- TABLE 22 LAMEA Push Notifications Market by Country, 2024 - 2031, USD Million
- TABLE 23 LAMEA Location-Based Marketing Market by Country, 2020 - 2023, USD Million
- TABLE 24 LAMEA Location-Based Marketing Market by Country, 2024 - 2031, USD Million
- TABLE 25 LAMEA In-App Messages Market by Country, 2020 - 2023, USD Million
- TABLE 26 LAMEA In-App Messages Market by Country, 2024 - 2031, USD Million
- TABLE 27 LAMEA QR Codes Market by Country, 2020 - 2023, USD Million
- TABLE 28 LAMEA QR Codes Market by Country, 2024 - 2031, USD Million
- TABLE 29 LAMEA Other Application Market by Country, 2020 - 2023, USD Million
- TABLE 30 LAMEA Other Application Market by Country, 2024 - 2031, USD Million
- TABLE 31 LAMEA Mobile Marketing Market by End Use, 2020 - 2023, USD Million
- TABLE 32 LAMEA Mobile Marketing Market by End Use, 2024 - 2031, USD Million
- TABLE 33 LAMEA Retail Market by Country, 2020 - 2023, USD Million
- TABLE 34 LAMEA Retail Market by Country, 2024 - 2031, USD Million
- TABLE 35 LAMEA Media & Entertainment Market by Country, 2020 - 2023, USD Million
- TABLE 36 LAMEA Media & Entertainment Market by Country, 2024 - 2031, USD Million
- TABLE 37 LAMEA IT & Telecom Market by Country, 2020 - 2023, USD Million
- TABLE 38 LAMEA IT & Telecom Market by Country, 2024 - 2031, USD Million
- TABLE 39 LAMEA Automotive Market by Country, 2020 - 2023, USD Million
- TABLE 40 LAMEA Automotive Market by Country, 2024 - 2031, USD Million
- TABLE 41 LAMEA BFSI Market by Country, 2020 - 2023, USD Million
- TABLE 42 LAMEA BFSI Market by Country, 2024 - 2031, USD Million
- TABLE 43 LAMEA Travel Market by Country, 2020 - 2023, USD Million
- TABLE 44 LAMEA Travel Market by Country, 2024 - 2031, USD Million
- TABLE 45 LAMEA Healthcare Market by Country, 2020 - 2023, USD Million
- TABLE 46 LAMEA Healthcare Market by Country, 2024 - 2031, USD Million
- TABLE 47 LAMEA Other End Use Market by Country, 2020 - 2023, USD Million
- TABLE 48 LAMEA Other End Use Market by Country, 2024 - 2031, USD Million
- TABLE 49 LAMEA Mobile Marketing Market by Country, 2020 - 2023, USD Million
- TABLE 50 LAMEA Mobile Marketing Market by Country, 2024 - 2031, USD Million
- TABLE 51 Brazil Mobile Marketing Market, 2020 - 2023, USD Million
- TABLE 52 Brazil Mobile Marketing Market, 2024 - 2031, USD Million
- TABLE 53 Brazil Mobile Marketing Market by Component, 2020 - 2023, USD Million
- TABLE 54 Brazil Mobile Marketing Market by Component, 2024 - 2031, USD Million
- TABLE 55 Brazil Mobile Marketing Market by Enterprise Size, 2020 - 2023, USD Million
- TABLE 56 Brazil Mobile Marketing Market by Enterprise Size, 2024 - 2031, USD Million
- TABLE 57 Brazil Mobile Marketing Market by Application, 2020 - 2023, USD Million
- TABLE 58 Brazil Mobile Marketing Market by Application, 2024 - 2031, USD Million
- TABLE 59 Brazil Mobile Marketing Market by End Use, 2020 - 2023, USD Million
- TABLE 60 Brazil Mobile Marketing Market by End Use, 2024 - 2031, USD Million
- TABLE 61 Argentina Mobile Marketing Market, 2020 - 2023, USD Million
- TABLE 62 Argentina Mobile Marketing Market, 2024 - 2031, USD Million
- TABLE 63 Argentina Mobile Marketing Market by Component, 2020 - 2023, USD Million
- TABLE 64 Argentina Mobile Marketing Market by Component, 2024 - 2031, USD Million
- TABLE 65 Argentina Mobile Marketing Market by Enterprise Size, 2020 - 2023, USD Million
- TABLE 66 Argentina Mobile Marketing Market by Enterprise Size, 2024 - 2031, USD Million
- TABLE 67 Argentina Mobile Marketing Market by Application, 2020 - 2023, USD Million
- TABLE 68 Argentina Mobile Marketing Market by Application, 2024 - 2031, USD Million
- TABLE 69 Argentina Mobile Marketing Market by End Use, 2020 - 2023, USD Million
- TABLE 70 Argentina Mobile Marketing Market by End Use, 2024 - 2031, USD Million
- TABLE 71 UAE Mobile Marketing Market, 2020 - 2023, USD Million
- TABLE 72 UAE Mobile Marketing Market, 2024 - 2031, USD Million
- TABLE 73 UAE Mobile Marketing Market by Component, 2020 - 2023, USD Million
- TABLE 74 UAE Mobile Marketing Market by Component, 2024 - 2031, USD Million
- TABLE 75 UAE Mobile Marketing Market by Enterprise Size, 2020 - 2023, USD Million
- TABLE 76 UAE Mobile Marketing Market by Enterprise Size, 2024 - 2031, USD Million
- TABLE 77 UAE Mobile Marketing Market by Application, 2020 - 2023, USD Million
- TABLE 78 UAE Mobile Marketing Market by Application, 2024 - 2031, USD Million
- TABLE 79 UAE Mobile Marketing Market by End Use, 2020 - 2023, USD Million
- TABLE 80 UAE Mobile Marketing Market by End Use, 2024 - 2031, USD Million
- TABLE 81 Saudi Arabia Mobile Marketing Market, 2020 - 2023, USD Million
- TABLE 82 Saudi Arabia Mobile Marketing Market, 2024 - 2031, USD Million
- TABLE 83 Saudi Arabia Mobile Marketing Market by Component, 2020 - 2023, USD Million
- TABLE 84 Saudi Arabia Mobile Marketing Market by Component, 2024 - 2031, USD Million
- TABLE 85 Saudi Arabia Mobile Marketing Market by Enterprise Size, 2020 - 2023, USD Million
- TABLE 86 Saudi Arabia Mobile Marketing Market by Enterprise Size, 2024 - 2031, USD Million
- TABLE 87 Saudi Arabia Mobile Marketing Market by Application, 2020 - 2023, USD Million
- TABLE 88 Saudi Arabia Mobile Marketing Market by Application, 2024 - 2031, USD Million
- TABLE 89 Saudi Arabia Mobile Marketing Market by End Use, 2020 - 2023, USD Million
- TABLE 90 Saudi Arabia Mobile Marketing Market by End Use, 2024 - 2031, USD Million
- TABLE 91 South Africa Mobile Marketing Market, 2020 - 2023, USD Million
- TABLE 92 South Africa Mobile Marketing Market, 2024 - 2031, USD Million
- TABLE 93 South Africa Mobile Marketing Market by Component, 2020 - 2023, USD Million
- TABLE 94 South Africa Mobile Marketing Market by Component, 2024 - 2031, USD Million
- TABLE 95 South Africa Mobile Marketing Market by Enterprise Size, 2020 - 2023, USD Million
- TABLE 96 South Africa Mobile Marketing Market by Enterprise Size, 2024 - 2031, USD Million
- TABLE 97 South Africa Mobile Marketing Market by Application, 2020 - 2023, USD Million
- TABLE 98 South Africa Mobile Marketing Market by Application, 2024 - 2031, USD Million
- TABLE 99 South Africa Mobile Marketing Market by End Use, 2020 - 2023, USD Million
- TABLE 100 South Africa Mobile Marketing Market by End Use, 2024 - 2031, USD Million
- TABLE 101 Nigeria Mobile Marketing Market, 2020 - 2023, USD Million
- TABLE 102 Nigeria Mobile Marketing Market, 2024 - 2031, USD Million
- TABLE 103 Nigeria Mobile Marketing Market by Component, 2020 - 2023, USD Million
- TABLE 104 Nigeria Mobile Marketing Market by Component, 2024 - 2031, USD Million
- TABLE 105 Nigeria Mobile Marketing Market by Enterprise Size, 2020 - 2023, USD Million
- TABLE 106 Nigeria Mobile Marketing Market by Enterprise Size, 2024 - 2031, USD Million
- TABLE 107 Nigeria Mobile Marketing Market by Application, 2020 - 2023, USD Million
- TABLE 108 Nigeria Mobile Marketing Market by Application, 2024 - 2031, USD Million
- TABLE 109 Nigeria Mobile Marketing Market by End Use, 2020 - 2023, USD Million
- TABLE 110 Nigeria Mobile Marketing Market by End Use, 2024 - 2031, USD Million
- TABLE 111 Rest of LAMEA Mobile Marketing Market, 2020 - 2023, USD Million
- TABLE 112 Rest of LAMEA Mobile Marketing Market, 2024 - 2031, USD Million
- TABLE 113 Rest of LAMEA Mobile Marketing Market by Component, 2020 - 2023, USD Million
- TABLE 114 Rest of LAMEA Mobile Marketing Market by Component, 2024 - 2031, USD Million
- TABLE 115 Rest of LAMEA Mobile Marketing Market by Enterprise Size, 2020 - 2023, USD Million
- TABLE 116 Rest of LAMEA Mobile Marketing Market by Enterprise Size, 2024 - 2031, USD Million
- TABLE 117 Rest of LAMEA Mobile Marketing Market by Application, 2020 - 2023, USD Million
- TABLE 118 Rest of LAMEA Mobile Marketing Market by Application, 2024 - 2031, USD Million
- TABLE 119 Rest of LAMEA Mobile Marketing Market by End Use, 2020 - 2023, USD Million
- TABLE 120 Rest of LAMEA Mobile Marketing Market by End Use, 2024 - 2031, USD Million
- TABLE 121 Key Information - SAS Institute, Inc.
- TABLE 122 Key Information - LoopMe Limited
- TABLE 123 Key Information - Yahoo, Inc.
- TABLE 124 Key Information - Google LLC
- TABLE 125 Key Information - IBM Corporation
- TABLE 126 Key Information - InMobi Pte. Ltd.
- TABLE 127 Key Information - Adobe, Inc.
- TABLE 128 Key Information - App Samurai Inc.
- TABLE 129 Key Information - Oracle Corporation
- TABLE 130 Key Information - Salesforce, Inc.
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