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PUBLISHER: KBV Research | PRODUCT CODE: 1645363
PUBLISHER: KBV Research | PRODUCT CODE: 1645363
Europe Mobile Marketing Market Size, Share & Trends Analysis Report By Component, By Enterprise Size (Large Enterprises, and Small & Medium Enterprises ), By Application, By End Use, By Country and Growth Forecast, 2024 - 2031
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PAGES: 147 Pages
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The Europe Mobile Marketing Market would witness market growth of 22.7% CAGR during the forecast period (2024-2031).
The Germany market dominated the Europe Mobile Marketing Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $5,674.8 million by 2031. The UK market is exhibiting a CAGR of 21.7% during (2024 - 2031). Additionally, The France market would experience a CAGR of 23.8% during (2024 - 2031).
With the rise of mobile applications, businesses can use in-app marketing strategies to reach their customers. This includes push notifications alerting users to sales, new product launches, or important updates. Push notifications are valuable because they are sent directly to a user's device, providing a more personalized form of communication. As consumers increasingly rely on mobile devices to search for information, mobile search advertising has become an important application.
Location-based mobile marketing leverages GPS technology to send targeted advertisements to users based on their location. This application enables businesses to offer location-specific deals or information to users in real-time, enhancing the chances of conversion. Geofencing, a type of location-based marketing, allows businesses to target customers when they enter a specific area. Social media platforms like Facebook, Instagram, Twitter, and TikTok are crucial tools for this marketing.
The increasing digital intensity across businesses in the European Union, particularly among SMEs and large enterprises, is significantly shaping this market in Europe. As companies invest more in digitalization, the demand for advanced strategies and solutions is rising, driving the market's growth and transforming how businesses engage with consumers. In Europe, 59% of businesses reached a basic level of digital intensity in 2023, indicating a steady shift toward a more digitalized landscape. Small and medium-sized enterprises (SMEs), the backbone of the European economy, also embrace digital tools, with digital intensity varying across regions. Countries like Sweden and Finland are leading the way, where 80% and 86% of SMEs have reached a basic level of digital intensity. As businesses across Europe advance digitally, this marketing becomes increasingly central to their strategies. With more SMEs embracing digitalization, even those in lower-adoption countries will begin to adopt these marketing technologies, creating opportunities for innovation and growth. Hence, the growing digital intensity in Europe, especially within SMEs, is set to impact this market positively.
Based on Component, the market is segmented into Platform, and Services. Based on Enterprise Size, the market is segmented into Large Enterprises, and Small & Medium Enterprises (SMEs). Based on Application, the market is segmented into Mobile Web, SMS, Push Notifications, Location-Based Marketing, In-App Messages, QR Codes, and Other Application. Based on End Use, the market is segmented into Retail, Media & Entertainment, IT & Telecom, Automotive, BFSI, Travel, Healthcare, and Other End Use. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
List of Key Companies Profiled
- SAS Institute Inc.
- LoopMe Limited
- Yahoo Inc.
- Google LLC (Alphabet Inc.)
- IBM Corporation
- InMobi Pte. Ltd.
- Adobe, Inc.
- App Samurai Inc.
- Oracle Corporation
- Salesforce, Inc.
Europe Mobile Marketing Market Report Segmentation
By Component
- Platform
- Services
By Enterprise Size
- Large Enterprises
- Small & Medium Enterprises (SMEs)
By Application
- Mobile Web
- SMS
- Push Notifications
- Location-Based Marketing
- In-App Messages
- QR Codes
- Other Application
By End Use
- Retail
- Media & Entertainment
- IT & Telecom
- Automotive
- BFSI
- Travel
- Healthcare
- Other End Use
By Country
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
Table of Contents
Chapter 1. Market Scope & Methodology
- 1.1 Market Definition
- 1.2 Objectives
- 1.3 Market Scope
- 1.4 Segmentation
- 1.4.1 Europe Mobile Marketing Market, by Component
- 1.4.2 Europe Mobile Marketing Market, by Enterprise Size
- 1.4.3 Europe Mobile Marketing Market, by Application
- 1.4.4 Europe Mobile Marketing Market, by End Use
- 1.4.5 Europe Mobile Marketing Market, by Country
- 1.5 Methodology for the research
Chapter 2. Market at a Glance
- 2.1 Key Highlights
Chapter 3. Market Overview
- 3.1 Introduction
- 3.1.1 Overview
- 3.1.1.1 Market Composition and Scenario
- 3.1.1 Overview
- 3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges
Chapter 4. Competition Analysis - Global
- 4.1 Market Share Analysis, 2023
- 4.2 Recent Strategies Deployed in Mobile Marketing Market
- 4.3 Porter Five Forces Analysis
Chapter 5. Europe Mobile Marketing Market by Component
- 5.1 Europe Platform Market by Country
- 5.2 Europe Services Market by Country
Chapter 6. Europe Mobile Marketing Market by Enterprise Size
- 6.1 Europe Large Enterprises Market by Country
- 6.2 Europe Small & Medium Enterprises (SMEs) Market by Country
Chapter 7. Europe Mobile Marketing Market by Application
- 7.1 Europe Mobile Web Market by Country
- 7.2 Europe SMS Market by Country
- 7.3 Europe Push Notifications Market by Country
- 7.4 Europe Location-Based Marketing Market by Country
- 7.5 Europe In-App Messages Market by Country
- 7.6 Europe QR Codes Market by Country
- 7.7 Europe Other Application Market by Country
Chapter 8. Europe Mobile Marketing Market by End Use
- 8.1 Europe Retail Market by Country
- 8.2 Europe Media & Entertainment Market by Country
- 8.3 Europe IT & Telecom Market by Country
- 8.4 Europe Automotive Market by Country
- 8.5 Europe BFSI Market by Country
- 8.6 Europe Travel Market by Country
- 8.7 Europe Healthcare Market by Country
- 8.8 Europe Other End Use Market by Country
Chapter 9. Europe Mobile Marketing Market by Country
- 9.1 Germany Mobile Marketing Market
- 9.1.1 Germany Mobile Marketing Market by Component
- 9.1.2 Germany Mobile Marketing Market by Enterprise Size
- 9.1.3 Germany Mobile Marketing Market by Application
- 9.1.4 Germany Mobile Marketing Market by End Use
- 9.2 UK Mobile Marketing Market
- 9.2.1 UK Mobile Marketing Market by Component
- 9.2.2 UK Mobile Marketing Market by Enterprise Size
- 9.2.3 UK Mobile Marketing Market by Application
- 9.2.4 UK Mobile Marketing Market by End Use
- 9.3 France Mobile Marketing Market
- 9.3.1 France Mobile Marketing Market by Component
- 9.3.2 France Mobile Marketing Market by Enterprise Size
- 9.3.3 France Mobile Marketing Market by Application
- 9.3.4 France Mobile Marketing Market by End Use
- 9.4 Russia Mobile Marketing Market
- 9.4.1 Russia Mobile Marketing Market by Component
- 9.4.2 Russia Mobile Marketing Market by Enterprise Size
- 9.4.3 Russia Mobile Marketing Market by Application
- 9.4.4 Russia Mobile Marketing Market by End Use
- 9.5 Spain Mobile Marketing Market
- 9.5.1 Spain Mobile Marketing Market by Component
- 9.5.2 Spain Mobile Marketing Market by Enterprise Size
- 9.5.3 Spain Mobile Marketing Market by Application
- 9.5.4 Spain Mobile Marketing Market by End Use
- 9.6 Italy Mobile Marketing Market
- 9.6.1 Italy Mobile Marketing Market by Component
- 9.6.2 Italy Mobile Marketing Market by Enterprise Size
- 9.6.3 Italy Mobile Marketing Market by Application
- 9.6.4 Italy Mobile Marketing Market by End Use
- 9.7 Rest of Europe Mobile Marketing Market
- 9.7.1 Rest of Europe Mobile Marketing Market by Component
- 9.7.2 Rest of Europe Mobile Marketing Market by Enterprise Size
- 9.7.3 Rest of Europe Mobile Marketing Market by Application
- 9.7.4 Rest of Europe Mobile Marketing Market by End Use
Chapter 10. Company Profiles
- 10.1 SAS Institute, Inc.
- 10.1.1 Company Overview
- 10.1.2 SWOT Analysis
- 10.2 LoopMe Limited
- 10.2.1 Company Overview
- 10.2.2 Recent strategies and developments:
- 10.2.2.1 Product Launches and Product Expansions:
- 10.2.2.2 Acquisition and Mergers:
- 10.2.3 SWOT Analysis
- 10.3 Yahoo, Inc.
- 10.3.1 Company Overview
- 10.3.2 Recent strategies and developments:
- 10.3.2.1 Partnerships, Collaborations, and Agreements:
- 10.3.2.2 Product Launches and Product Expansions:
- 10.3.3 SWOT Analysis
- 10.4 Google LLC (Alphabet Inc.)
- 10.4.1 Company Overview
- 10.4.2 Financial Analysis
- 10.4.3 Segmental and Regional Analysis
- 10.4.4 Research & Development Expense
- 10.4.5 SWOT Analysis
- 10.5 IBM Corporation
- 10.5.1 Company Overview
- 10.5.2 Financial Analysis
- 10.5.3 Regional & Segmental Analysis
- 10.5.4 Research & Development Expenses
- 10.5.5 SWOT Analysis
- 10.6 InMobi Pte. Ltd.
- 10.6.1 Company Overview
- 10.6.2 Recent strategies and developments:
- 10.6.2.1 Partnerships, Collaborations, and Agreements:
- 10.6.3 SWOT Analysis
- 10.7 Adobe, Inc.
- 10.7.1 Company Overview
- 10.7.2 Financial Analysis
- 10.7.3 Segmental and Regional Analysis
- 10.7.4 Research & Development Expense
- 10.7.5 Recent strategies and developments:
- 10.7.5.1 Product Launches and Product Expansions:
- 10.7.6 SWOT Analysis
- 10.8 App Samurai Inc.
- 10.8.1 Company Overview
- 10.8.2 SWOT Analysis
- 10.9 Oracle Corporation
- 10.9.1 Company Overview
- 10.9.2 Financial Analysis
- 10.9.3 Segmental and Regional Analysis
- 10.9.4 Research & Development Expense
- 10.9.5 SWOT Analysis
- 10.10. Salesforce, Inc.
- 10.10.1 Company Overview
- 10.10.2 Financial Analysis
- 10.10.3 Regional Analysis
- 10.10.4 Research & Development Expenses
- 10.10.5 Recent strategies and developments:
- 10.10.5.1 Product Launches and Product Expansions:
- 10.10.6 SWOT Analysis
LIST OF TABLES
- TABLE 1 Europe Mobile Marketing Market, 2020 - 2023, USD Million
- TABLE 2 Europe Mobile Marketing Market, 2024 - 2031, USD Million
- TABLE 3 Europe Mobile Marketing Market by Component, 2020 - 2023, USD Million
- TABLE 4 Europe Mobile Marketing Market by Component, 2024 - 2031, USD Million
- TABLE 5 Europe Platform Market by Country, 2020 - 2023, USD Million
- TABLE 6 Europe Platform Market by Country, 2024 - 2031, USD Million
- TABLE 7 Europe Services Market by Country, 2020 - 2023, USD Million
- TABLE 8 Europe Services Market by Country, 2024 - 2031, USD Million
- TABLE 9 Europe Mobile Marketing Market by Enterprise Size, 2020 - 2023, USD Million
- TABLE 10 Europe Mobile Marketing Market by Enterprise Size, 2024 - 2031, USD Million
- TABLE 11 Europe Large Enterprises Market by Country, 2020 - 2023, USD Million
- TABLE 12 Europe Large Enterprises Market by Country, 2024 - 2031, USD Million
- TABLE 13 Europe Small & Medium Enterprises (SMEs) Market by Country, 2020 - 2023, USD Million
- TABLE 14 Europe Small & Medium Enterprises (SMEs) Market by Country, 2024 - 2031, USD Million
- TABLE 15 Europe Mobile Marketing Market by Application, 2020 - 2023, USD Million
- TABLE 16 Europe Mobile Marketing Market by Application, 2024 - 2031, USD Million
- TABLE 17 Europe Mobile Web Market by Country, 2020 - 2023, USD Million
- TABLE 18 Europe Mobile Web Market by Country, 2024 - 2031, USD Million
- TABLE 19 Europe SMS Market by Country, 2020 - 2023, USD Million
- TABLE 20 Europe SMS Market by Country, 2024 - 2031, USD Million
- TABLE 21 Europe Push Notifications Market by Country, 2020 - 2023, USD Million
- TABLE 22 Europe Push Notifications Market by Country, 2024 - 2031, USD Million
- TABLE 23 Europe Location-Based Marketing Market by Country, 2020 - 2023, USD Million
- TABLE 24 Europe Location-Based Marketing Market by Country, 2024 - 2031, USD Million
- TABLE 25 Europe In-App Messages Market by Country, 2020 - 2023, USD Million
- TABLE 26 Europe In-App Messages Market by Country, 2024 - 2031, USD Million
- TABLE 27 Europe QR Codes Market by Country, 2020 - 2023, USD Million
- TABLE 28 Europe QR Codes Market by Country, 2024 - 2031, USD Million
- TABLE 29 Europe Other Application Market by Country, 2020 - 2023, USD Million
- TABLE 30 Europe Other Application Market by Country, 2024 - 2031, USD Million
- TABLE 31 Europe Mobile Marketing Market by End Use, 2020 - 2023, USD Million
- TABLE 32 Europe Mobile Marketing Market by End Use, 2024 - 2031, USD Million
- TABLE 33 Europe Retail Market by Country, 2020 - 2023, USD Million
- TABLE 34 Europe Retail Market by Country, 2024 - 2031, USD Million
- TABLE 35 Europe Media & Entertainment Market by Country, 2020 - 2023, USD Million
- TABLE 36 Europe Media & Entertainment Market by Country, 2024 - 2031, USD Million
- TABLE 37 Europe IT & Telecom Market by Country, 2020 - 2023, USD Million
- TABLE 38 Europe IT & Telecom Market by Country, 2024 - 2031, USD Million
- TABLE 39 Europe Automotive Market by Country, 2020 - 2023, USD Million
- TABLE 40 Europe Automotive Market by Country, 2024 - 2031, USD Million
- TABLE 41 Europe BFSI Market by Country, 2020 - 2023, USD Million
- TABLE 42 Europe BFSI Market by Country, 2024 - 2031, USD Million
- TABLE 43 Europe Travel Market by Country, 2020 - 2023, USD Million
- TABLE 44 Europe Travel Market by Country, 2024 - 2031, USD Million
- TABLE 45 Europe Healthcare Market by Country, 2020 - 2023, USD Million
- TABLE 46 Europe Healthcare Market by Country, 2024 - 2031, USD Million
- TABLE 47 Europe Other End Use Market by Country, 2020 - 2023, USD Million
- TABLE 48 Europe Other End Use Market by Country, 2024 - 2031, USD Million
- TABLE 49 Europe Mobile Marketing Market by Country, 2020 - 2023, USD Million
- TABLE 50 Europe Mobile Marketing Market by Country, 2024 - 2031, USD Million
- TABLE 51 Germany Mobile Marketing Market, 2020 - 2023, USD Million
- TABLE 52 Germany Mobile Marketing Market, 2024 - 2031, USD Million
- TABLE 53 Germany Mobile Marketing Market by Component, 2020 - 2023, USD Million
- TABLE 54 Germany Mobile Marketing Market by Component, 2024 - 2031, USD Million
- TABLE 55 Germany Mobile Marketing Market by Enterprise Size, 2020 - 2023, USD Million
- TABLE 56 Germany Mobile Marketing Market by Enterprise Size, 2024 - 2031, USD Million
- TABLE 57 Germany Mobile Marketing Market by Application, 2020 - 2023, USD Million
- TABLE 58 Germany Mobile Marketing Market by Application, 2024 - 2031, USD Million
- TABLE 59 Germany Mobile Marketing Market by End Use, 2020 - 2023, USD Million
- TABLE 60 Germany Mobile Marketing Market by End Use, 2024 - 2031, USD Million
- TABLE 61 UK Mobile Marketing Market, 2020 - 2023, USD Million
- TABLE 62 UK Mobile Marketing Market, 2024 - 2031, USD Million
- TABLE 63 UK Mobile Marketing Market by Component, 2020 - 2023, USD Million
- TABLE 64 UK Mobile Marketing Market by Component, 2024 - 2031, USD Million
- TABLE 65 UK Mobile Marketing Market by Enterprise Size, 2020 - 2023, USD Million
- TABLE 66 UK Mobile Marketing Market by Enterprise Size, 2024 - 2031, USD Million
- TABLE 67 UK Mobile Marketing Market by Application, 2020 - 2023, USD Million
- TABLE 68 UK Mobile Marketing Market by Application, 2024 - 2031, USD Million
- TABLE 69 UK Mobile Marketing Market by End Use, 2020 - 2023, USD Million
- TABLE 70 UK Mobile Marketing Market by End Use, 2024 - 2031, USD Million
- TABLE 71 France Mobile Marketing Market, 2020 - 2023, USD Million
- TABLE 72 France Mobile Marketing Market, 2024 - 2031, USD Million
- TABLE 73 France Mobile Marketing Market by Component, 2020 - 2023, USD Million
- TABLE 74 France Mobile Marketing Market by Component, 2024 - 2031, USD Million
- TABLE 75 France Mobile Marketing Market by Enterprise Size, 2020 - 2023, USD Million
- TABLE 76 France Mobile Marketing Market by Enterprise Size, 2024 - 2031, USD Million
- TABLE 77 France Mobile Marketing Market by Application, 2020 - 2023, USD Million
- TABLE 78 France Mobile Marketing Market by Application, 2024 - 2031, USD Million
- TABLE 79 France Mobile Marketing Market by End Use, 2020 - 2023, USD Million
- TABLE 80 France Mobile Marketing Market by End Use, 2024 - 2031, USD Million
- TABLE 81 Russia Mobile Marketing Market, 2020 - 2023, USD Million
- TABLE 82 Russia Mobile Marketing Market, 2024 - 2031, USD Million
- TABLE 83 Russia Mobile Marketing Market by Component, 2020 - 2023, USD Million
- TABLE 84 Russia Mobile Marketing Market by Component, 2024 - 2031, USD Million
- TABLE 85 Russia Mobile Marketing Market by Enterprise Size, 2020 - 2023, USD Million
- TABLE 86 Russia Mobile Marketing Market by Enterprise Size, 2024 - 2031, USD Million
- TABLE 87 Russia Mobile Marketing Market by Application, 2020 - 2023, USD Million
- TABLE 88 Russia Mobile Marketing Market by Application, 2024 - 2031, USD Million
- TABLE 89 Russia Mobile Marketing Market by End Use, 2020 - 2023, USD Million
- TABLE 90 Russia Mobile Marketing Market by End Use, 2024 - 2031, USD Million
- TABLE 91 Spain Mobile Marketing Market, 2020 - 2023, USD Million
- TABLE 92 Spain Mobile Marketing Market, 2024 - 2031, USD Million
- TABLE 93 Spain Mobile Marketing Market by Component, 2020 - 2023, USD Million
- TABLE 94 Spain Mobile Marketing Market by Component, 2024 - 2031, USD Million
- TABLE 95 Spain Mobile Marketing Market by Enterprise Size, 2020 - 2023, USD Million
- TABLE 96 Spain Mobile Marketing Market by Enterprise Size, 2024 - 2031, USD Million
- TABLE 97 Spain Mobile Marketing Market by Application, 2020 - 2023, USD Million
- TABLE 98 Spain Mobile Marketing Market by Application, 2024 - 2031, USD Million
- TABLE 99 Spain Mobile Marketing Market by End Use, 2020 - 2023, USD Million
- TABLE 100 Spain Mobile Marketing Market by End Use, 2024 - 2031, USD Million
- TABLE 101 Italy Mobile Marketing Market, 2020 - 2023, USD Million
- TABLE 102 Italy Mobile Marketing Market, 2024 - 2031, USD Million
- TABLE 103 Italy Mobile Marketing Market by Component, 2020 - 2023, USD Million
- TABLE 104 Italy Mobile Marketing Market by Component, 2024 - 2031, USD Million
- TABLE 105 Italy Mobile Marketing Market by Enterprise Size, 2020 - 2023, USD Million
- TABLE 106 Italy Mobile Marketing Market by Enterprise Size, 2024 - 2031, USD Million
- TABLE 107 Italy Mobile Marketing Market by Application, 2020 - 2023, USD Million
- TABLE 108 Italy Mobile Marketing Market by Application, 2024 - 2031, USD Million
- TABLE 109 Italy Mobile Marketing Market by End Use, 2020 - 2023, USD Million
- TABLE 110 Italy Mobile Marketing Market by End Use, 2024 - 2031, USD Million
- TABLE 111 Rest of Europe Mobile Marketing Market, 2020 - 2023, USD Million
- TABLE 112 Rest of Europe Mobile Marketing Market, 2024 - 2031, USD Million
- TABLE 113 Rest of Europe Mobile Marketing Market by Component, 2020 - 2023, USD Million
- TABLE 114 Rest of Europe Mobile Marketing Market by Component, 2024 - 2031, USD Million
- TABLE 115 Rest of Europe Mobile Marketing Market by Enterprise Size, 2020 - 2023, USD Million
- TABLE 116 Rest of Europe Mobile Marketing Market by Enterprise Size, 2024 - 2031, USD Million
- TABLE 117 Rest of Europe Mobile Marketing Market by Application, 2020 - 2023, USD Million
- TABLE 118 Rest of Europe Mobile Marketing Market by Application, 2024 - 2031, USD Million
- TABLE 119 Rest of Europe Mobile Marketing Market by End Use, 2020 - 2023, USD Million
- TABLE 120 Rest of Europe Mobile Marketing Market by End Use, 2024 - 2031, USD Million
- TABLE 121 Key Information - SAS Institute, Inc.
- TABLE 122 Key Information - LoopMe Limited
- TABLE 123 Key Information - Yahoo, Inc.
- TABLE 124 Key Information - Google LLC
- TABLE 125 Key Information - IBM Corporation
- TABLE 126 Key Information - InMobi Pte. Ltd.
- TABLE 127 Key Information - Adobe, Inc.
- TABLE 128 Key Information - App Samurai Inc.
- TABLE 129 Key Information - Oracle Corporation
- TABLE 130 Key Information - Salesforce, Inc.
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