PUBLISHER: KBV Research | PRODUCT CODE: 1645362
PUBLISHER: KBV Research | PRODUCT CODE: 1645362
North America Mobile Marketing Market Size, Share & Trends Analysis Report By Component, By Enterprise Size (Large Enterprises, and Small & Medium Enterprises ), By Application, By End Use, By Country and Growth Forecast, 2024 - 2031
The North America Mobile Marketing Market would witness market growth of 22.5% CAGR during the forecast period (2024-2031).
The US market dominated the North America Mobile Marketing Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $23,039.6 million by 2031. The Canada market is experiencing a CAGR of 25.2% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 24.1% during (2024 - 2031).
This marketing, which refers to marketing strategies that target mobile device users, has emerged as one of the most effective ways for businesses to reach consumers. With the rise of smartphones, tablets, and other mobile devices, this marketing has revolutionized how companies interact with their target audience. As mobile devices become increasingly integrated into daily life, this marketing enables businesses to connect with consumers more personalized and immediately, offering them opportunities to enhance customer engagement, improve brand visibility, and drive sales.
This type of marketing employs various channels to engage consumers. It encompasses several techniques and tools businesses can use to reach their audience via mobile devices. Short Message Service (SMS) marketing involves sending text messages to consumers and offering promotions, discounts, or reminders. It is one of the oldest forms of this marketing and remains highly effective due to its directness and immediacy. SMS marketing benefits businesses seeking to reach consumers with time-sensitive offers or important updates.
In Mexico, the telecommunications sector has outpaced overall economic growth, with over 130 million active wireless lines in 2022 and projections for more than 138 million by the end of 2023. This mobile telecommunications expansion directly impacts this marketing, as businesses can now reach a larger mobile audience with more advanced digital marketing tools. With over 113 million people having internet access through mobile devices, the opportunity for mobile marketers to target consumers with location-based ads, personalized content, and real-time promotions has grown significantly. In Canada, the booming e-commerce sector plays a significant role in driving this marketing growth. With e-commerce retail trade sales reaching an all-time high of US$3.82 billion in December 2020 and projections showing a rise to 77.6% of retail sales by 2025, businesses are increasingly adopting these marketing strategies to cater to the growing number of online shoppers. As more Canadians shop through their smartphones, mobile marketing has become essential for reaching consumers in real-time with tailored ads, promotions, and product recommendations. Thus, the rising telecommunications infrastructure in Mexico and the robust e-commerce growth in Canada propel the demand for these marketing solutions in these countries.
Based on Component, the market is segmented into Platform, and Services. Based on Enterprise Size, the market is segmented into Large Enterprises, and Small & Medium Enterprises (SMEs). Based on Application, the market is segmented into Mobile Web, SMS, Push Notifications, Location-Based Marketing, In-App Messages, QR Codes, and Other Application. Based on End Use, the market is segmented into Retail, Media & Entertainment, IT & Telecom, Automotive, BFSI, Travel, Healthcare, and Other End Use. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
List of Key Companies Profiled
- SAS Institute Inc.
- LoopMe Limited
- Yahoo Inc.
- Google LLC (Alphabet Inc.)
- IBM Corporation
- InMobi Pte. Ltd.
- Adobe, Inc.
- App Samurai Inc.
- Oracle Corporation
- Salesforce, Inc.
North America Mobile Marketing Market Report Segmentation
By Component
- Platform
- Services
By Enterprise Size
- Large Enterprises
- Small & Medium Enterprises (SMEs)
By Application
- Mobile Web
- SMS
- Push Notifications
- Location-Based Marketing
- In-App Messages
- QR Codes
- Other Application
By End Use
- Retail
- Media & Entertainment
- IT & Telecom
- Automotive
- BFSI
- Travel
- Healthcare
- Other End Use
By Country
- US
- Canada
- Mexico
- Rest of North America
Table of Contents
Chapter 1. Market Scope & Methodology
- 1.1 Market Definition
- 1.2 Objectives
- 1.3 Market Scope
- 1.4 Segmentation
- 1.4.1 North America Mobile Marketing Market, by Component
- 1.4.2 North America Mobile Marketing Market, by Enterprise Size
- 1.4.3 North America Mobile Marketing Market, by Application
- 1.4.4 North America Mobile Marketing Market, by End Use
- 1.4.5 North America Mobile Marketing Market, by Country
- 1.5 Methodology for the research
Chapter 2. Market at a Glance
- 2.1 Key Highlights
Chapter 3. Market Overview
- 3.1 Introduction
- 3.1.1 Overview
- 3.1.1.1 Market Composition and Scenario
- 3.1.1 Overview
- 3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges
Chapter 4. Competition Analysis - Global
- 4.1 Market Share Analysis, 2023
- 4.2 Recent Strategies Deployed in Mobile Marketing Market
- 4.3 Porter Five Forces Analysis
Chapter 5. North America Mobile Marketing Market by Component
- 5.1 North America Platform Market by Region
- 5.2 North America Services Market by Region
Chapter 6. North America Mobile Marketing Market by Enterprise Size
- 6.1 North America Large Enterprises Market by Country
- 6.2 North America Small & Medium Enterprises (SMEs) Market by Country
Chapter 7. North America Mobile Marketing Market by Application
- 7.1 North America Mobile Web Market by Country
- 7.2 North America SMS Market by Country
- 7.3 North America Push Notifications Market by Country
- 7.4 North America Location-Based Marketing Market by Country
- 7.5 North America In-App Messages Market by Country
- 7.6 North America QR Codes Market by Country
- 7.7 North America Other Application Market by Country
Chapter 8. North America Mobile Marketing Market by End Use
- 8.1 North America Retail Market by Country
- 8.2 North America Media & Entertainment Market by Country
- 8.3 North America IT & Telecom Market by Country
- 8.4 North America Automotive Market by Country
- 8.5 North America BFSI Market by Country
- 8.6 North America Travel Market by Country
- 8.7 North America Healthcare Market by Country
- 8.8 North America Other End Use Market by Country
Chapter 9. North America Mobile Marketing Market by Country
- 9.1 US Mobile Marketing Market
- 9.1.1 US Mobile Marketing Market by Component
- 9.1.2 US Mobile Marketing Market by Enterprise Size
- 9.1.3 US Mobile Marketing Market by Application
- 9.1.4 US Mobile Marketing Market by End Use
- 9.2 Canada Mobile Marketing Market
- 9.2.1 Canada Mobile Marketing Market by Component
- 9.2.2 Canada Mobile Marketing Market by Enterprise Size
- 9.2.3 Canada Mobile Marketing Market by Application
- 9.2.4 Canada Mobile Marketing Market by End Use
- 9.3 Mexico Mobile Marketing Market
- 9.3.1 Mexico Mobile Marketing Market by Component
- 9.3.2 Mexico Mobile Marketing Market by Enterprise Size
- 9.3.3 Mexico Mobile Marketing Market by Application
- 9.3.4 Mexico Mobile Marketing Market by End Use
- 9.4 Rest of North America Mobile Marketing Market
- 9.4.1 Rest of North America Mobile Marketing Market by Component
- 9.4.2 Rest of North America Mobile Marketing Market by Enterprise Size
- 9.4.3 Rest of North America Mobile Marketing Market by Application
- 9.4.4 Rest of North America Mobile Marketing Market by End Use
Chapter 10. Company Profiles
- 10.1 SAS Institute, Inc.
- 10.1.1 Company Overview
- 10.1.2 SWOT Analysis
- 10.2 LoopMe Limited
- 10.2.1 Company Overview
- 10.2.2 Recent strategies and developments:
- 10.2.2.1 Product Launches and Product Expansions:
- 10.2.2.2 Acquisition and Mergers:
- 10.2.3 SWOT Analysis
- 10.3 Yahoo, Inc.
- 10.3.1 Company Overview
- 10.3.2 Recent strategies and developments:
- 10.3.2.1 Partnerships, Collaborations, and Agreements:
- 10.3.2.2 Product Launches and Product Expansions:
- 10.3.3 SWOT Analysis
- 10.4 Google LLC (Alphabet Inc.)
- 10.4.1 Company Overview
- 10.4.2 Financial Analysis
- 10.4.3 Segmental and Regional Analysis
- 10.4.4 Research & Development Expense
- 10.4.5 SWOT Analysis
- 10.5 IBM Corporation
- 10.5.1 Company Overview
- 10.5.2 Financial Analysis
- 10.5.3 Regional & Segmental Analysis
- 10.5.4 Research & Development Expenses
- 10.5.5 SWOT Analysis
- 10.6 InMobi Pte. Ltd.
- 10.6.1 Company Overview
- 10.6.2 Recent strategies and developments:
- 10.6.2.1 Partnerships, Collaborations, and Agreements:
- 10.6.3 SWOT Analysis
- 10.7 Adobe, Inc.
- 10.7.1 Company Overview
- 10.7.2 Financial Analysis
- 10.7.3 Segmental and Regional Analysis
- 10.7.4 Research & Development Expense
- 10.7.5 Recent strategies and developments:
- 10.7.5.1 Product Launches and Product Expansions:
- 10.7.6 SWOT Analysis
- 10.8 App Samurai Inc.
- 10.8.1 Company Overview
- 10.8.2 SWOT Analysis
- 10.9 Oracle Corporation
- 10.9.1 Company Overview
- 10.9.2 Financial Analysis
- 10.9.3 Segmental and Regional Analysis
- 10.9.4 Research & Development Expense
- 10.9.5 SWOT Analysis
- 10.10. Salesforce, Inc.
- 10.10.1 Company Overview
- 10.10.2 Financial Analysis
- 10.10.3 Regional Analysis
- 10.10.4 Research & Development Expenses
- 10.10.5 Recent strategies and developments:
- 10.10.5.1 Product Launches and Product Expansions:
- 10.10.6 SWOT Analysis
LIST OF TABLES
- TABLE 1 North America Mobile Marketing Market, 2020 - 2023, USD Million
- TABLE 2 North America Mobile Marketing Market, 2024 - 2031, USD Million
- TABLE 3 North America Mobile Marketing Market by Component, 2020 - 2023, USD Million
- TABLE 4 North America Mobile Marketing Market by Component, 2024 - 2031, USD Million
- TABLE 5 North America Platform Market by Region, 2020 - 2023, USD Million
- TABLE 6 North America Platform Market by Region, 2024 - 2031, USD Million
- TABLE 7 North America Services Market by Region, 2020 - 2023, USD Million
- TABLE 8 North America Services Market by Region, 2024 - 2031, USD Million
- TABLE 9 North America Mobile Marketing Market by Enterprise Size, 2020 - 2023, USD Million
- TABLE 10 North America Mobile Marketing Market by Enterprise Size, 2024 - 2031, USD Million
- TABLE 11 North America Large Enterprises Market by Country, 2020 - 2023, USD Million
- TABLE 12 North America Large Enterprises Market by Country, 2024 - 2031, USD Million
- TABLE 13 North America Small & Medium Enterprises (SMEs) Market by Country, 2020 - 2023, USD Million
- TABLE 14 North America Small & Medium Enterprises (SMEs) Market by Country, 2024 - 2031, USD Million
- TABLE 15 North America Mobile Marketing Market by Application, 2020 - 2023, USD Million
- TABLE 16 North America Mobile Marketing Market by Application, 2024 - 2031, USD Million
- TABLE 17 North America Mobile Web Market by Country, 2020 - 2023, USD Million
- TABLE 18 North America Mobile Web Market by Country, 2024 - 2031, USD Million
- TABLE 19 North America SMS Market by Country, 2020 - 2023, USD Million
- TABLE 20 North America SMS Market by Country, 2024 - 2031, USD Million
- TABLE 21 North America Push Notifications Market by Country, 2020 - 2023, USD Million
- TABLE 22 North America Push Notifications Market by Country, 2024 - 2031, USD Million
- TABLE 23 North America Location-Based Marketing Market by Country, 2020 - 2023, USD Million
- TABLE 24 North America Location-Based Marketing Market by Country, 2024 - 2031, USD Million
- TABLE 25 North America In-App Messages Market by Country, 2020 - 2023, USD Million
- TABLE 26 North America In-App Messages Market by Country, 2024 - 2031, USD Million
- TABLE 27 North America QR Codes Market by Country, 2020 - 2023, USD Million
- TABLE 28 North America QR Codes Market by Country, 2024 - 2031, USD Million
- TABLE 29 North America Other Application Market by Country, 2020 - 2023, USD Million
- TABLE 30 North America Other Application Market by Country, 2024 - 2031, USD Million
- TABLE 31 North America Mobile Marketing Market by End Use, 2020 - 2023, USD Million
- TABLE 32 North America Mobile Marketing Market by End Use, 2024 - 2031, USD Million
- TABLE 33 North America Retail Market by Country, 2020 - 2023, USD Million
- TABLE 34 North America Retail Market by Country, 2024 - 2031, USD Million
- TABLE 35 North America Media & Entertainment Market by Country, 2020 - 2023, USD Million
- TABLE 36 North America Media & Entertainment Market by Country, 2024 - 2031, USD Million
- TABLE 37 North America IT & Telecom Market by Country, 2020 - 2023, USD Million
- TABLE 38 North America IT & Telecom Market by Country, 2024 - 2031, USD Million
- TABLE 39 North America Automotive Market by Country, 2020 - 2023, USD Million
- TABLE 40 North America Automotive Market by Country, 2024 - 2031, USD Million
- TABLE 41 North America BFSI Market by Country, 2020 - 2023, USD Million
- TABLE 42 North America BFSI Market by Country, 2024 - 2031, USD Million
- TABLE 43 North America Travel Market by Country, 2020 - 2023, USD Million
- TABLE 44 North America Travel Market by Country, 2024 - 2031, USD Million
- TABLE 45 North America Healthcare Market by Country, 2020 - 2023, USD Million
- TABLE 46 North America Healthcare Market by Country, 2024 - 2031, USD Million
- TABLE 47 North America Other End Use Market by Country, 2020 - 2023, USD Million
- TABLE 48 North America Other End Use Market by Country, 2024 - 2031, USD Million
- TABLE 49 North America Mobile Marketing Market by Country, 2020 - 2023, USD Million
- TABLE 50 North America Mobile Marketing Market by Country, 2024 - 2031, USD Million
- TABLE 51 US Mobile Marketing Market, 2020 - 2023, USD Million
- TABLE 52 US Mobile Marketing Market, 2024 - 2031, USD Million
- TABLE 53 US Mobile Marketing Market by Component, 2020 - 2023, USD Million
- TABLE 54 US Mobile Marketing Market by Component, 2024 - 2031, USD Million
- TABLE 55 US Mobile Marketing Market by Enterprise Size, 2020 - 2023, USD Million
- TABLE 56 US Mobile Marketing Market by Enterprise Size, 2024 - 2031, USD Million
- TABLE 57 US Mobile Marketing Market by Application, 2020 - 2023, USD Million
- TABLE 58 US Mobile Marketing Market by Application, 2024 - 2031, USD Million
- TABLE 59 US Mobile Marketing Market by End Use, 2020 - 2023, USD Million
- TABLE 60 US Mobile Marketing Market by End Use, 2024 - 2031, USD Million
- TABLE 61 Canada Mobile Marketing Market, 2020 - 2023, USD Million
- TABLE 62 Canada Mobile Marketing Market, 2024 - 2031, USD Million
- TABLE 63 Canada Mobile Marketing Market by Component, 2020 - 2023, USD Million
- TABLE 64 Canada Mobile Marketing Market by Component, 2024 - 2031, USD Million
- TABLE 65 Canada Mobile Marketing Market by Enterprise Size, 2020 - 2023, USD Million
- TABLE 66 Canada Mobile Marketing Market by Enterprise Size, 2024 - 2031, USD Million
- TABLE 67 Canada Mobile Marketing Market by Application, 2020 - 2023, USD Million
- TABLE 68 Canada Mobile Marketing Market by Application, 2024 - 2031, USD Million
- TABLE 69 Canada Mobile Marketing Market by End Use, 2020 - 2023, USD Million
- TABLE 70 Canada Mobile Marketing Market by End Use, 2024 - 2031, USD Million
- TABLE 71 Mexico Mobile Marketing Market, 2020 - 2023, USD Million
- TABLE 72 Mexico Mobile Marketing Market, 2024 - 2031, USD Million
- TABLE 73 Mexico Mobile Marketing Market by Component, 2020 - 2023, USD Million
- TABLE 74 Mexico Mobile Marketing Market by Component, 2024 - 2031, USD Million
- TABLE 75 Mexico Mobile Marketing Market by Enterprise Size, 2020 - 2023, USD Million
- TABLE 76 Mexico Mobile Marketing Market by Enterprise Size, 2024 - 2031, USD Million
- TABLE 77 Mexico Mobile Marketing Market by Application, 2020 - 2023, USD Million
- TABLE 78 Mexico Mobile Marketing Market by Application, 2024 - 2031, USD Million
- TABLE 79 Mexico Mobile Marketing Market by End Use, 2020 - 2023, USD Million
- TABLE 80 Mexico Mobile Marketing Market by End Use, 2024 - 2031, USD Million
- TABLE 81 Rest of North America Mobile Marketing Market, 2020 - 2023, USD Million
- TABLE 82 Rest of North America Mobile Marketing Market, 2024 - 2031, USD Million
- TABLE 83 Rest of North America Mobile Marketing Market by Component, 2020 - 2023, USD Million
- TABLE 84 Rest of North America Mobile Marketing Market by Component, 2024 - 2031, USD Million
- TABLE 85 Rest of North America Mobile Marketing Market by Enterprise Size, 2020 - 2023, USD Million
- TABLE 86 Rest of North America Mobile Marketing Market by Enterprise Size, 2024 - 2031, USD Million
- TABLE 87 Rest of North America Mobile Marketing Market by Application, 2020 - 2023, USD Million
- TABLE 88 Rest of North America Mobile Marketing Market by Application, 2024 - 2031, USD Million
- TABLE 89 Rest of North America Mobile Marketing Market by End Use, 2020 - 2023, USD Million
- TABLE 90 Rest of North America Mobile Marketing Market by End Use, 2024 - 2031, USD Million
- TABLE 91 Key Information - SAS Institute, Inc.
- TABLE 92 Key Information - LoopMe Limited
- TABLE 93 Key Information - Yahoo, Inc.
- TABLE 94 Key Information - Google LLC
- TABLE 95 Key Information - IBM Corporation
- TABLE 96 Key Information - InMobi Pte. Ltd.
- TABLE 97 Key Information - Adobe, Inc.
- TABLE 98 Key Information - App Samurai Inc.
- TABLE 99 Key Information - Oracle Corporation
- TABLE 100 Key Information - Salesforce, Inc.
