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PUBLISHER: KBV Research | PRODUCT CODE: 1645364
PUBLISHER: KBV Research | PRODUCT CODE: 1645364
Asia Pacific Mobile Marketing Market Size, Share & Trends Analysis Report By Component, By Enterprise Size (Large Enterprises, and Small & Medium Enterprises ), By Application, By End Use, By Country and Growth Forecast, 2024 - 2031
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PAGES: 147 Pages
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The Asia Pacific Mobile Marketing Market would witness market growth of 23.8% CAGR during the forecast period (2024-2031).
The China market dominated the Asia Pacific Mobile Marketing Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $7,128.2 million by 2031. The Japan market is registering a CAGR of 23.1% during (2024 - 2031). Additionally, The India market would showcase a CAGR of 24.6% during (2024 - 2031).
Mobile email marketing is sending promotional emails optimized for mobile devices. With many emails now being opened on mobile devices, businesses must ensure they are mobile-friendly. Mobile email marketing can include personalized offers, newsletters, or event invitations. The adoption of this marketing has grown exponentially as mobile device penetration increases widespread.
Consumers increasingly prefer mobile communication over traditional methods like email or phone calls. This marketing allows businesses to communicate with consumers in ways that are convenient, efficient, and aligned with their preferences. This preference has made this marketing a go-to strategy for many businesses. Compared to traditional marketing methods, this marketing offers a more affordable approach.
In India, the media and entertainment sector are set to grow to $100 billion by 2030, with digital media accounting for a significant portion of this expansion. The projected 30% growth to $6.9 billion in 2022 reflects the increasing consumption of digital content, including streaming services, social media, and online gaming. This marketing plays a pivotal role in this transformation, as more users consume content through smartphones, making mobile-based platforms essential for targeting audiences effectively. In China, the software and information technology services industry substantially grew, generating 12.33 trillion yuan in 2023, with a 13.4% increase in business revenues. The rise in digital services, AI technologies, and software innovations will likely benefit the mobile marketing industry by providing more advanced tools for customer segmentation, targeting, and personalized experiences. As Chinese consumers increasingly interact with mobile applications, e-commerce platforms, and digital content, this marketing must adapt by integrating sophisticated data-driven strategies. In conclusion, India and China are experiencing rapid digital transformations and growing demand for these marketing solutions.
Based on Component, the market is segmented into Platform, and Services. Based on Enterprise Size, the market is segmented into Large Enterprises, and Small & Medium Enterprises (SMEs). Based on Application, the market is segmented into Mobile Web, SMS, Push Notifications, Location-Based Marketing, In-App Messages, QR Codes, and Other Application. Based on End Use, the market is segmented into Retail, Media & Entertainment, IT & Telecom, Automotive, BFSI, Travel, Healthcare, and Other End Use. Based on countries, the market is segmented into China, Japan, India, South Korea, Australia, Malaysia, and Rest of Asia Pacific.
List of Key Companies Profiled
- SAS Institute Inc.
- LoopMe Limited
- Yahoo Inc.
- Google LLC (Alphabet Inc.)
- IBM Corporation
- InMobi Pte. Ltd.
- Adobe, Inc.
- App Samurai Inc.
- Oracle Corporation
- Salesforce, Inc.
Asia Pacific Mobile Marketing Market Report Segmentation
By Component
- Platform
- Services
By Enterprise Size
- Large Enterprises
- Small & Medium Enterprises (SMEs)
By Application
- Mobile Web
- SMS
- Push Notifications
- Location-Based Marketing
- In-App Messages
- QR Codes
- Other Application
By End Use
- Retail
- Media & Entertainment
- IT & Telecom
- Automotive
- BFSI
- Travel
- Healthcare
- Other End Use
By Country
- China
- Japan
- India
- South Korea
- Australia
- Malaysia
- Rest of Asia Pacific
Table of Contents
Chapter 1. Market Scope & Methodology
- 1.1 Market Definition
- 1.2 Objectives
- 1.3 Market Scope
- 1.4 Segmentation
- 1.4.1 Asia Pacific Mobile Marketing Market, by Component
- 1.4.2 Asia Pacific Mobile Marketing Market, by Enterprise Size
- 1.4.3 Asia Pacific Mobile Marketing Market, by Application
- 1.4.4 Asia Pacific Mobile Marketing Market, by End Use
- 1.4.5 Asia Pacific Mobile Marketing Market, by Country
- 1.5 Methodology for the research
Chapter 2. Market at a Glance
- 2.1 Key Highlights
Chapter 3. Market Overview
- 3.1 Introduction
- 3.1.1 Overview
- 3.1.1.1 Market Composition and Scenario
- 3.1.1 Overview
- 3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges
Chapter 4. Competition Analysis - Global
- 4.1 Market Share Analysis, 2023
- 4.2 Recent Strategies Deployed in Mobile Marketing Market
- 4.3 Porter Five Forces Analysis
Chapter 5. Asia Pacific Mobile Marketing Market by Component
- 5.1 Asia Pacific Platform Market by Country
- 5.2 Asia Pacific Services Market by Country
Chapter 6. Asia Pacific Mobile Marketing Market by Enterprise Size
- 6.1 Asia Pacific Large Enterprises Market by Country
- 6.2 Asia Pacific Small & Medium Enterprises (SMEs) Market by Country
Chapter 7. Asia Pacific Mobile Marketing Market by Application
- 7.1 Asia Pacific Mobile Web Market by Country
- 7.2 Asia Pacific SMS Market by Country
- 7.3 Asia Pacific Push Notifications Market by Country
- 7.4 Asia Pacific Location-Based Marketing Market by Country
- 7.5 Asia Pacific In-App Messages Market by Country
- 7.6 Asia Pacific QR Codes Market by Country
- 7.7 Asia Pacific Other Application Market by Country
Chapter 8. Asia Pacific Mobile Marketing Market by End Use
- 8.1 Asia Pacific Retail Market by Country
- 8.2 Asia Pacific Media & Entertainment Market by Country
- 8.3 Asia Pacific IT & Telecom Market by Country
- 8.4 Asia Pacific Automotive Market by Country
- 8.5 Asia Pacific BFSI Market by Country
- 8.6 Asia Pacific Travel Market by Country
- 8.7 Asia Pacific Healthcare Market by Country
- 8.8 Asia Pacific Other End Use Market by Country
Chapter 9. Asia Pacific Mobile Marketing Market by Country
- 9.1 China Mobile Marketing Market
- 9.1.1 China Mobile Marketing Market by Component
- 9.1.2 China Mobile Marketing Market by Enterprise Size
- 9.1.3 China Mobile Marketing Market by Application
- 9.1.4 China Mobile Marketing Market by End Use
- 9.2 Japan Mobile Marketing Market
- 9.2.1 Japan Mobile Marketing Market by Component
- 9.2.2 Japan Mobile Marketing Market by Enterprise Size
- 9.2.3 Japan Mobile Marketing Market by Application
- 9.2.4 Japan Mobile Marketing Market by End Use
- 9.3 India Mobile Marketing Market
- 9.3.1 India Mobile Marketing Market by Component
- 9.3.2 India Mobile Marketing Market by Enterprise Size
- 9.3.3 India Mobile Marketing Market by Application
- 9.3.4 India Mobile Marketing Market by End Use
- 9.4 South Korea Mobile Marketing Market
- 9.4.1 South Korea Mobile Marketing Market by Component
- 9.4.2 South Korea Mobile Marketing Market by Enterprise Size
- 9.4.3 South Korea Mobile Marketing Market by Application
- 9.4.4 South Korea Mobile Marketing Market by End Use
- 9.5 Australia Mobile Marketing Market
- 9.5.1 Australia Mobile Marketing Market by Component
- 9.5.2 Australia Mobile Marketing Market by Enterprise Size
- 9.5.3 Australia Mobile Marketing Market by Application
- 9.5.4 Australia Mobile Marketing Market by End Use
- 9.6 Malaysia Mobile Marketing Market
- 9.6.1 Malaysia Mobile Marketing Market by Component
- 9.6.2 Malaysia Mobile Marketing Market by Enterprise Size
- 9.6.3 Malaysia Mobile Marketing Market by Application
- 9.6.4 Malaysia Mobile Marketing Market by End Use
- 9.7 Rest of Asia Pacific Mobile Marketing Market
- 9.7.1 Rest of Asia Pacific Mobile Marketing Market by Component
- 9.7.2 Rest of Asia Pacific Mobile Marketing Market by Enterprise Size
- 9.7.3 Rest of Asia Pacific Mobile Marketing Market by Application
- 9.7.4 Rest of Asia Pacific Mobile Marketing Market by End Use
Chapter 10. Company Profiles
- 10.1 SAS Institute, Inc.
- 10.1.1 Company Overview
- 10.1.2 SWOT Analysis
- 10.2 LoopMe Limited
- 10.2.1 Company Overview
- 10.2.2 Recent strategies and developments:
- 10.2.2.1 Product Launches and Product Expansions:
- 10.2.2.2 Acquisition and Mergers:
- 10.2.3 SWOT Analysis
- 10.3 Yahoo, Inc.
- 10.3.1 Company Overview
- 10.3.2 Recent strategies and developments:
- 10.3.2.1 Partnerships, Collaborations, and Agreements:
- 10.3.2.2 Product Launches and Product Expansions:
- 10.3.3 SWOT Analysis
- 10.4 Google LLC (Alphabet Inc.)
- 10.4.1 Company Overview
- 10.4.2 Financial Analysis
- 10.4.3 Segmental and Regional Analysis
- 10.4.4 Research & Development Expense
- 10.4.5 SWOT Analysis
- 10.5 IBM Corporation
- 10.5.1 Company Overview
- 10.5.2 Financial Analysis
- 10.5.3 Regional & Segmental Analysis
- 10.5.4 Research & Development Expenses
- 10.5.5 SWOT Analysis
- 10.6 InMobi Pte. Ltd.
- 10.6.1 Company Overview
- 10.6.2 Recent strategies and developments:
- 10.6.2.1 Partnerships, Collaborations, and Agreements:
- 10.6.3 SWOT Analysis
- 10.7 Adobe, Inc.
- 10.7.1 Company Overview
- 10.7.2 Financial Analysis
- 10.7.3 Segmental and Regional Analysis
- 10.7.4 Research & Development Expense
- 10.7.5 Recent strategies and developments:
- 10.7.5.1 Product Launches and Product Expansions:
- 10.7.6 SWOT Analysis
- 10.8 App Samurai Inc.
- 10.8.1 Company Overview
- 10.8.2 SWOT Analysis
- 10.9 Oracle Corporation
- 10.9.1 Company Overview
- 10.9.2 Financial Analysis
- 10.9.3 Segmental and Regional Analysis
- 10.9.4 Research & Development Expense
- 10.9.5 SWOT Analysis
- 10.10. Salesforce, Inc.
- 10.10.1 Company Overview
- 10.10.2 Financial Analysis
- 10.10.3 Regional Analysis
- 10.10.4 Research & Development Expenses
- 10.10.5 Recent strategies and developments:
- 10.10.5.1 Product Launches and Product Expansions:
- 10.10.6 SWOT Analysis
LIST OF TABLES
- TABLE 1 Asia Pacific Mobile Marketing Market, 2020 - 2023, USD Million
- TABLE 2 Asia Pacific Mobile Marketing Market, 2024 - 2031, USD Million
- TABLE 3 Asia Pacific Mobile Marketing Market by Component, 2020 - 2023, USD Million
- TABLE 4 Asia Pacific Mobile Marketing Market by Component, 2024 - 2031, USD Million
- TABLE 5 Asia Pacific Platform Market by Country, 2020 - 2023, USD Million
- TABLE 6 Asia Pacific Platform Market by Country, 2024 - 2031, USD Million
- TABLE 7 Asia Pacific Services Market by Country, 2020 - 2023, USD Million
- TABLE 8 Asia Pacific Services Market by Country, 2024 - 2031, USD Million
- TABLE 9 Asia Pacific Mobile Marketing Market by Enterprise Size, 2020 - 2023, USD Million
- TABLE 10 Asia Pacific Mobile Marketing Market by Enterprise Size, 2024 - 2031, USD Million
- TABLE 11 Asia Pacific Large Enterprises Market by Country, 2020 - 2023, USD Million
- TABLE 12 Asia Pacific Large Enterprises Market by Country, 2024 - 2031, USD Million
- TABLE 13 Asia Pacific Small & Medium Enterprises (SMEs) Market by Country, 2020 - 2023, USD Million
- TABLE 14 Asia Pacific Small & Medium Enterprises (SMEs) Market by Country, 2024 - 2031, USD Million
- TABLE 15 Asia Pacific Mobile Marketing Market by Application, 2020 - 2023, USD Million
- TABLE 16 Asia Pacific Mobile Marketing Market by Application, 2024 - 2031, USD Million
- TABLE 17 Asia Pacific Mobile Web Market by Country, 2020 - 2023, USD Million
- TABLE 18 Asia Pacific Mobile Web Market by Country, 2024 - 2031, USD Million
- TABLE 19 Asia Pacific SMS Market by Country, 2020 - 2023, USD Million
- TABLE 20 Asia Pacific SMS Market by Country, 2024 - 2031, USD Million
- TABLE 21 Asia Pacific Push Notifications Market by Country, 2020 - 2023, USD Million
- TABLE 22 Asia Pacific Push Notifications Market by Country, 2024 - 2031, USD Million
- TABLE 23 Asia Pacific Location-Based Marketing Market by Country, 2020 - 2023, USD Million
- TABLE 24 Asia Pacific Location-Based Marketing Market by Country, 2024 - 2031, USD Million
- TABLE 25 Asia Pacific In-App Messages Market by Country, 2020 - 2023, USD Million
- TABLE 26 Asia Pacific In-App Messages Market by Country, 2024 - 2031, USD Million
- TABLE 27 Asia Pacific QR Codes Market by Country, 2020 - 2023, USD Million
- TABLE 28 Asia Pacific QR Codes Market by Country, 2024 - 2031, USD Million
- TABLE 29 Asia Pacific Other Application Market by Country, 2020 - 2023, USD Million
- TABLE 30 Asia Pacific Other Application Market by Country, 2024 - 2031, USD Million
- TABLE 31 Asia Pacific Mobile Marketing Market by End Use, 2020 - 2023, USD Million
- TABLE 32 Asia Pacific Mobile Marketing Market by End Use, 2024 - 2031, USD Million
- TABLE 33 Asia Pacific Retail Market by Country, 2020 - 2023, USD Million
- TABLE 34 Asia Pacific Retail Market by Country, 2024 - 2031, USD Million
- TABLE 35 Asia Pacific Media & Entertainment Market by Country, 2020 - 2023, USD Million
- TABLE 36 Asia Pacific Media & Entertainment Market by Country, 2024 - 2031, USD Million
- TABLE 37 Asia Pacific IT & Telecom Market by Country, 2020 - 2023, USD Million
- TABLE 38 Asia Pacific IT & Telecom Market by Country, 2024 - 2031, USD Million
- TABLE 39 Asia Pacific Automotive Market by Country, 2020 - 2023, USD Million
- TABLE 40 Asia Pacific Automotive Market by Country, 2024 - 2031, USD Million
- TABLE 41 Asia Pacific BFSI Market by Country, 2020 - 2023, USD Million
- TABLE 42 Asia Pacific BFSI Market by Country, 2024 - 2031, USD Million
- TABLE 43 Asia Pacific Travel Market by Country, 2020 - 2023, USD Million
- TABLE 44 Asia Pacific Travel Market by Country, 2024 - 2031, USD Million
- TABLE 45 Asia Pacific Healthcare Market by Country, 2020 - 2023, USD Million
- TABLE 46 Asia Pacific Healthcare Market by Country, 2024 - 2031, USD Million
- TABLE 47 Asia Pacific Other End Use Market by Country, 2020 - 2023, USD Million
- TABLE 48 Asia Pacific Other End Use Market by Country, 2024 - 2031, USD Million
- TABLE 49 Asia Pacific Mobile Marketing Market by Country, 2020 - 2023, USD Million
- TABLE 50 Asia Pacific Mobile Marketing Market by Country, 2024 - 2031, USD Million
- TABLE 51 China Mobile Marketing Market, 2020 - 2023, USD Million
- TABLE 52 China Mobile Marketing Market, 2024 - 2031, USD Million
- TABLE 53 China Mobile Marketing Market by Component, 2020 - 2023, USD Million
- TABLE 54 China Mobile Marketing Market by Component, 2024 - 2031, USD Million
- TABLE 55 China Mobile Marketing Market by Enterprise Size, 2020 - 2023, USD Million
- TABLE 56 China Mobile Marketing Market by Enterprise Size, 2024 - 2031, USD Million
- TABLE 57 China Mobile Marketing Market by Application, 2020 - 2023, USD Million
- TABLE 58 China Mobile Marketing Market by Application, 2024 - 2031, USD Million
- TABLE 59 China Mobile Marketing Market by End Use, 2020 - 2023, USD Million
- TABLE 60 China Mobile Marketing Market by End Use, 2024 - 2031, USD Million
- TABLE 61 Japan Mobile Marketing Market, 2020 - 2023, USD Million
- TABLE 62 Japan Mobile Marketing Market, 2024 - 2031, USD Million
- TABLE 63 Japan Mobile Marketing Market by Component, 2020 - 2023, USD Million
- TABLE 64 Japan Mobile Marketing Market by Component, 2024 - 2031, USD Million
- TABLE 65 Japan Mobile Marketing Market by Enterprise Size, 2020 - 2023, USD Million
- TABLE 66 Japan Mobile Marketing Market by Enterprise Size, 2024 - 2031, USD Million
- TABLE 67 Japan Mobile Marketing Market by Application, 2020 - 2023, USD Million
- TABLE 68 Japan Mobile Marketing Market by Application, 2024 - 2031, USD Million
- TABLE 69 Japan Mobile Marketing Market by End Use, 2020 - 2023, USD Million
- TABLE 70 Japan Mobile Marketing Market by End Use, 2024 - 2031, USD Million
- TABLE 71 India Mobile Marketing Market, 2020 - 2023, USD Million
- TABLE 72 India Mobile Marketing Market, 2024 - 2031, USD Million
- TABLE 73 India Mobile Marketing Market by Component, 2020 - 2023, USD Million
- TABLE 74 India Mobile Marketing Market by Component, 2024 - 2031, USD Million
- TABLE 75 India Mobile Marketing Market by Enterprise Size, 2020 - 2023, USD Million
- TABLE 76 India Mobile Marketing Market by Enterprise Size, 2024 - 2031, USD Million
- TABLE 77 India Mobile Marketing Market by Application, 2020 - 2023, USD Million
- TABLE 78 India Mobile Marketing Market by Application, 2024 - 2031, USD Million
- TABLE 79 India Mobile Marketing Market by End Use, 2020 - 2023, USD Million
- TABLE 80 India Mobile Marketing Market by End Use, 2024 - 2031, USD Million
- TABLE 81 South Korea Mobile Marketing Market, 2020 - 2023, USD Million
- TABLE 82 South Korea Mobile Marketing Market, 2024 - 2031, USD Million
- TABLE 83 South Korea Mobile Marketing Market by Component, 2020 - 2023, USD Million
- TABLE 84 South Korea Mobile Marketing Market by Component, 2024 - 2031, USD Million
- TABLE 85 South Korea Mobile Marketing Market by Enterprise Size, 2020 - 2023, USD Million
- TABLE 86 South Korea Mobile Marketing Market by Enterprise Size, 2024 - 2031, USD Million
- TABLE 87 South Korea Mobile Marketing Market by Application, 2020 - 2023, USD Million
- TABLE 88 South Korea Mobile Marketing Market by Application, 2024 - 2031, USD Million
- TABLE 89 South Korea Mobile Marketing Market by End Use, 2020 - 2023, USD Million
- TABLE 90 South Korea Mobile Marketing Market by End Use, 2024 - 2031, USD Million
- TABLE 91 Australia Mobile Marketing Market, 2020 - 2023, USD Million
- TABLE 92 Australia Mobile Marketing Market, 2024 - 2031, USD Million
- TABLE 93 Australia Mobile Marketing Market by Component, 2020 - 2023, USD Million
- TABLE 94 Australia Mobile Marketing Market by Component, 2024 - 2031, USD Million
- TABLE 95 Australia Mobile Marketing Market by Enterprise Size, 2020 - 2023, USD Million
- TABLE 96 Australia Mobile Marketing Market by Enterprise Size, 2024 - 2031, USD Million
- TABLE 97 Australia Mobile Marketing Market by Application, 2020 - 2023, USD Million
- TABLE 98 Australia Mobile Marketing Market by Application, 2024 - 2031, USD Million
- TABLE 99 Australia Mobile Marketing Market by End Use, 2020 - 2023, USD Million
- TABLE 100 Australia Mobile Marketing Market by End Use, 2024 - 2031, USD Million
- TABLE 101 Malaysia Mobile Marketing Market, 2020 - 2023, USD Million
- TABLE 102 Malaysia Mobile Marketing Market, 2024 - 2031, USD Million
- TABLE 103 Malaysia Mobile Marketing Market by Component, 2020 - 2023, USD Million
- TABLE 104 Malaysia Mobile Marketing Market by Component, 2024 - 2031, USD Million
- TABLE 105 Malaysia Mobile Marketing Market by Enterprise Size, 2020 - 2023, USD Million
- TABLE 106 Malaysia Mobile Marketing Market by Enterprise Size, 2024 - 2031, USD Million
- TABLE 107 Malaysia Mobile Marketing Market by Application, 2020 - 2023, USD Million
- TABLE 108 Malaysia Mobile Marketing Market by Application, 2024 - 2031, USD Million
- TABLE 109 Malaysia Mobile Marketing Market by End Use, 2020 - 2023, USD Million
- TABLE 110 Malaysia Mobile Marketing Market by End Use, 2024 - 2031, USD Million
- TABLE 111 Rest of Asia Pacific Mobile Marketing Market, 2020 - 2023, USD Million
- TABLE 112 Rest of Asia Pacific Mobile Marketing Market, 2024 - 2031, USD Million
- TABLE 113 Rest of Asia Pacific Mobile Marketing Market by Component, 2020 - 2023, USD Million
- TABLE 114 Rest of Asia Pacific Mobile Marketing Market by Component, 2024 - 2031, USD Million
- TABLE 115 Rest of Asia Pacific Mobile Marketing Market by Enterprise Size, 2020 - 2023, USD Million
- TABLE 116 Rest of Asia Pacific Mobile Marketing Market by Enterprise Size, 2024 - 2031, USD Million
- TABLE 117 Rest of Asia Pacific Mobile Marketing Market by Application, 2020 - 2023, USD Million
- TABLE 118 Rest of Asia Pacific Mobile Marketing Market by Application, 2024 - 2031, USD Million
- TABLE 119 Rest of Asia Pacific Mobile Marketing Market by End Use, 2020 - 2023, USD Million
- TABLE 120 Rest of Asia Pacific Mobile Marketing Market by End Use, 2024 - 2031, USD Million
- TABLE 121 Key Information - SAS Institute, Inc.
- TABLE 122 Key Information - LoopMe Limited
- TABLE 123 Key Information - Yahoo, Inc.
- TABLE 124 Key Information - Google LLC
- TABLE 125 Key Information - IBM Corporation
- TABLE 126 Key Information - InMobi Pte. Ltd.
- TABLE 127 Key Information - Adobe, Inc.
- TABLE 128 Key Information - App Samurai Inc.
- TABLE 129 Key Information - Oracle Corporation
- TABLE 130 Key Information - Salesforce, Inc.
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