PUBLISHER: Grand View Research | PRODUCT CODE: 1554189
PUBLISHER: Grand View Research | PRODUCT CODE: 1554189
The global customer information system market size was estimated at USD 1.42 billion in 2023 and is expected to grow at a CAGR of 12.2% from 2024 to 2030. The customer information system (CIS) market is experiencing several trends, some of which include the following; Cloud solutions are becoming popular in the CIS market. Due to the desire of organizations to minimize the costs of IT infrastructure and improve the availability of data, cloud-based CIS platforms are widely used. In addition, the combination of CIS with the help of such tools as analytics and artificial intelligence is gradually becoming a trend. This integration helps companies to get a better understanding of customers' behavior, needs, and wants, which in turn will help them to deliver better services.
The other emerging trend is the increasing concern of organizations towards the protection of data and information. The adoption of the GDPR in Europe and the CCPA in the U.S. means that organizations are under pressure to make sure that their customer information system platforms meet the highest standards of data protection. This has made organizations adopt CIS solutions that have better encryption, data security, and strict access controls to prevent customer data from being hacked or accessed by unauthorized persons.
Businesses in different sectors are integrating digital technologies into their operations to optimize processes, interact with customers, and operate more effectively. The change in the market has led to the need to adopt complex CIS solutions that can manage a vast amount of customer data, offer real-time analytics, and facilitate multi-channel interaction. Also, the growing usage of smart meters and IoT devices in the utility industry is driving the CIS market. These technologies produce a lot of data that need efficient systems to manage and analyze them in order to be useful.
Technology is, therefore, a major determinant of the customer information system market as it continues to evolve. Another important trend in the field of technology is the application of artificial intelligence and machine learning in customer information system platforms. AI and ML can analyze large volumes of customer data in real-time to provide insights into the business. For instance, through the use of predictive analytics that has been enhanced by artificial intelligence, organizations can be in a position to predict the needs and preferences of customers so that they can deliver services before they are requested.
Another important technology trend is the use of blockchain for the secure storage and sharing of data. Blockchain technology can provide a decentralized and secure environment for storing customer data and avoid data breaches and non-compliance with data protection laws. Also, the usage of Robotic Process Automation (RPA) in customer information systems is gradually increasing. RPA can help in automating processes like data entry, and this can help minimize errors that are likely to occur when the work is being done manually and, at the same time, create time for other important tasks.
Global Customer Information System Market Report Segmentation
This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the customer information system market report based on component, services, application, and region.