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PUBLISHER: Fairfield Market Research | PRODUCT CODE: 1509712

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PUBLISHER: Fairfield Market Research | PRODUCT CODE: 1509712

Mobile Marketing Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2031 - By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)

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Description

Table of Contents

The mobile marketing market is poised for remarkable growth, projected to reach $23.86 billion by 2024 and surge to $82.61 billion by 2031, exhibiting a robust compound annual growth rate (CAGR) of 19.4%. This press release explores pivotal factors fueling this expansion, alongside emerging trends, challenges, and lucrative opportunities within the industry.

Key Drivers of Mobile Marketing Expansion

The mobile marketing market is on track for considerable growth in the coming years. One of the primary catalysts for this expansion is the increasing adoption of geofencing technology across various industries. Geofencing allows businesses to target customers based on their precise locations, enhancing the relevance and impact of marketing campaigns.

Moreover, the integration of Artificial Intelligence (AI) and Augmented Reality (AR) within the retail sector is transforming consumer behavior analysis. These cutting-edge technologies facilitate the creation of personalized notifications and marketing messages, boosting the adoption of mobile marketing strategies.

Influence of Over-the-Top Content and Ad-Blocking Software

The surge in viewers accessing Over-the-Top (OTT) content offers significant potential for digital businesses. However, the widespread use of ad-blocking software by smartphone users presents a challenge. Many consumers install ad-blockers to avoid intrusive ads, potentially limiting the reach of mobile marketing efforts.

Despite this obstacle, the mobile marketing market continues to innovate, with businesses finding new ways to engage consumers and circumvent ad-blocking measures. Effective strategies include prioritizing high-quality, non-intrusive content that enhances the consumer experience.

The Role of Omnichannel Platforms in Mobile Marketing

The COVID-19 pandemic has accelerated the adoption of omnichannel platforms, now a crucial element of mobile marketing strategies. While a significant number of consumers prefer online shopping, others opt for a combination of online and physical store experiences. The widespread availability of omnichannel platforms, coupled with robust network connectivity, has significantly improved online marketing and purchasing experiences.

As remote work policies become more prevalent, the demand for cloud services has increased. This shift has led businesses to focus on consumer experience surveys and insights, which are vital for delivering personalized services and maintaining customer loyalty.

Technological Advancements and Emerging Market Opportunities

The continuous advancements in mobile marketing technologies, such as AI and analytics, are anticipated to positively influence market growth. These technologies enable businesses to deliver targeted marketing messages and enhance the overall effectiveness of their campaigns.

However, integrating electronic data exchange and data synchronization remains a challenge due to the complexity of managing both structured and unstructured data formats. Overcoming these challenges is essential for businesses aiming to fully leverage the potential of mobile marketing.

Challenges Constraining Mobile Marketing Growth

Despite the success of mobile marketing, several limitations persist. Many marketers remain uncertain about whether their target audience is mobile-savvy, leading to hesitancy in adopting mobile marketing strategies. Additionally, the lack of responsive websites and content can hinder the effectiveness of mobile marketing campaigns.

High mobile traffic does not always equate to high conversion rates. Marketers need to refine their strategies to achieve better results, as the technology itself is not the issue. Regulatory restrictions and privacy concerns also pose significant challenges, limiting the growth potential of mobile marketing.

Key Trends Shaping the Future of Mobile Marketing

Mobile marketing encompasses a variety of channels, including websites, email, SMS and MMS, social media, and mobile applications. As consumers increasingly shift their attention and spending to mobile devices, marketers are adapting to ensure optimal engagement.

The trend towards sophisticated, targeted content is driving the adoption of mobile marketing. Businesses are recognizing the importance of reaching consumers in real-time, at any stage of their customer journey. This approach not only enhances brand value but also drives demand for products and services.

Key Market Players

  • Google
  • Microsoft
  • Amazon Web Services
  • IBM
  • Oracle
  • SAP
  • Teradata
  • SAS
  • Dell Technologies
  • Hewlett Packard Enterprise

Key Market Segments:

By Component

  • Platform
  • Services

By Channel

  • Messaging
  • Push notification
  • Mobile Emails
  • Quick Response (QR) Code
  • Location-based Marketing
  • In-app Messages
  • Mobile Web
  • Others

By Organization Size

  • Small and Medium Enterprises (SMEs)
  • Large Enterprises

By Vertical

  • Retail and eCommerce
  • Travel and Logistics
  • Automotive
  • BFSI
  • Telecom and IT
  • Media and Entertainment
  • Healthcare
  • Government
  • Others (includes energy, education, real estate, and utilities and power)

By Region

  • North America
    • oUS
    • oCanada
  • Europe
    • oUK
    • oGermany
    • oRest of Europe
  • APAC
    • oChina
    • oJapan
    • oANZ
    • oRest of APAC
  • MEA
    • oUAE
    • oSouth Africa
    • oRest of MEA
  • Latin America
    • oBrazil
    • oMexico
    • oRest of Latin America
Show more

Table of Contents

1. Executive Summary

  • 1.1. Global Mobile Marketing Market Snapshot
  • 1.2. Future Projections
  • 1.3. Key Market Trends
  • 1.4. Regional Snapshot, by Value, 2023
  • 1.5. Analyst Recommendations

2. Market Overview

  • 2.1. Market Definitions and Segmentations
  • 2.2. Market Dynamics
    • 2.2.1. Drivers
    • 2.2.2. Restraints
    • 2.2.3. Market Opportunities
  • 2.3. Value Chain Analysis
  • 2.4. Porter's Five Forces Analysis
  • 2.5. COVID-19 Impact Analysis
    • 2.5.1. Supply
    • 2.5.2. Demand
  • 2.6. Impact of Ukraine-Russia Conflict
  • 2.7. Economic Overview
    • 2.7.1. World Economic Projections
  • 2.8. PESTLE Analysis

3. Global Mobile Marketing Market Outlook, 2018 - 2031

  • 3.1. Global Mobile Marketing Market Outlook, by Component, Value (US$ Bn), 2018 - 2031
    • 3.1.1. Key Highlights
      • 3.1.1.1. Platform
      • 3.1.1.2. Services
  • 3.2. Global Mobile Marketing Market Outlook, by Channel, Value (US$ Bn), 2018 - 2031
    • 3.2.1. Key Highlights
      • 3.2.1.1. Messaging
      • 3.2.1.2. Push notification
      • 3.2.1.3. Mobile Emails
      • 3.2.1.4. Quick Response (QR) Code
      • 3.2.1.5. Location-based Marketing
      • 3.2.1.6. In-app Messages
      • 3.2.1.7. Mobile Web
      • 3.2.1.8. Others
  • 3.3. Global Mobile Marketing Market Outlook, by Organization Size, Value (US$ Bn), 2018 - 2031
    • 3.3.1. Key Highlights
      • 3.3.1.1. Small and Medium Enterprises (SMEs)
      • 3.3.1.2. Large Enterprises
  • 3.4. Global Mobile Marketing Market Outlook, by Vertical, Value (US$ Bn), 2018 - 2031
    • 3.4.1. Key Highlights
      • 3.4.1.1. Retail and eCommerce
      • 3.4.1.2. Travel and Logistics
      • 3.4.1.3. Automotive
      • 3.4.1.4. BFSI
      • 3.4.1.5. Telecom and IT
      • 3.4.1.6. Media and Entertainment
      • 3.4.1.7. Healthcare
      • 3.4.1.8. Government
      • 3.4.1.9. Others
  • 3.5. Global Mobile Marketing Market Outlook, by Region, Value (US$ Bn), 2018 - 2031
    • 3.5.1. Key Highlights
      • 3.5.1.1. North America
      • 3.5.1.2. Europe
      • 3.5.1.3. Asia Pacific
      • 3.5.1.4. Latin America
      • 3.5.1.5. Middle East & Africa

4. North America Mobile Marketing Market Outlook, 2018 - 2031

  • 4.1. North America Mobile Marketing Market Outlook, by Component, Value (US$ Bn), 2018 - 2031
    • 4.1.1. Key Highlights
      • 4.1.1.1. Platform
      • 4.1.1.2. Services
  • 4.2. North America Mobile Marketing Market Outlook, by Channel, Value (US$ Bn), 2018 - 2031
    • 4.2.1. Key Highlights
      • 4.2.1.1. Messaging
      • 4.2.1.2. Push notification
      • 4.2.1.3. Mobile Emails
      • 4.2.1.4. Quick Response (QR) Code
      • 4.2.1.5. Location-based Marketing
      • 4.2.1.6. In-app Messages
      • 4.2.1.7. Mobile Web
      • 4.2.1.8. Others
  • 4.3. North America Mobile Marketing Market Outlook, by Organization Size, Value (US$ Bn), 2018 - 2031
    • 4.3.1. Key Highlights
      • 4.3.1.1. Small and Medium Enterprises (SMEs)
      • 4.3.1.2. Large Enterprises
  • 4.4. North America Mobile Marketing Market Outlook, by Vertical, Value (US$ Bn), 2018 - 2031
    • 4.4.1. Key Highlights
      • 4.4.1.1. Retail and eCommerce
      • 4.4.1.2. Travel and Logistics
      • 4.4.1.3. Automotive
      • 4.4.1.4. BFSI
      • 4.4.1.5. Telecom and IT
      • 4.4.1.6. Media and Entertainment
      • 4.4.1.7. Healthcare
      • 4.4.1.8. Government
      • 4.4.1.9. Others
    • 4.4.2. BPS Analysis/Market Attractiveness Analysis
  • 4.5. North America Mobile Marketing Market Outlook, by Country, Value (US$ Bn), 2018 - 2031
    • 4.5.1. Key Highlights
      • 4.5.1.1. U.S. Mobile Marketing Market by Component, Value (US$ Bn), 2018 - 2031
      • 4.5.1.2. U.S. Mobile Marketing Market by Channel, Value (US$ Bn), 2018 - 2031
      • 4.5.1.3. U.S. Mobile Marketing Market by Organization Size, Value (US$ Bn), 2018 - 2031
      • 4.5.1.4. U.S. Mobile Marketing Market by Vertical, Value (US$ Bn), 2018 - 2031
      • 4.5.1.5. Canada Mobile Marketing Market by Component, Value (US$ Bn), 2018 - 2031
      • 4.5.1.6. Canada Mobile Marketing Market by Channel, Value (US$ Bn), 2018 - 2031
      • 4.5.1.7. Canada Mobile Marketing Market by Organization Size, Value (US$ Bn), 2018 - 2031
      • 4.5.1.8. Canada Mobile Marketing Market by Vertical, Value (US$ Bn), 2018 - 2031
    • 4.5.2. BPS Analysis/Market Attractiveness Analysis

5. Europe Mobile Marketing Market Outlook, 2018 - 2031

  • 5.1. Europe Mobile Marketing Market Outlook, by Component, Value (US$ Bn), 2018 - 2031
    • 5.1.1. Key Highlights
      • 5.1.1.1. Platform
      • 5.1.1.2. Services
  • 5.2. Europe Mobile Marketing Market Outlook, by Channel, Value (US$ Bn), 2018 - 2031
    • 5.2.1. Key Highlights
      • 5.2.1.1. Messaging
      • 5.2.1.2. Push notification
      • 5.2.1.3. Mobile Emails
      • 5.2.1.4. Quick Response (QR) Code
      • 5.2.1.5. Location-based Marketing
      • 5.2.1.6. In-app Messages
      • 5.2.1.7. Mobile Web
      • 5.2.1.8. Others
  • 5.3. Europe Mobile Marketing Market Outlook, by Organization Size, Value (US$ Bn), 2018 - 2031
    • 5.3.1. Key Highlights
      • 5.3.1.1. Small and Medium Enterprises (SMEs)
      • 5.3.1.2. Large Enterprises
  • 5.4. Europe Mobile Marketing Market Outlook, by Vertical, Value (US$ Bn), 2018 - 2031
    • 5.4.1. Key Highlights
      • 5.4.1.1. Retail and eCommerce
      • 5.4.1.2. Travel and Logistics
      • 5.4.1.3. Automotive
      • 5.4.1.4. BFSI
      • 5.4.1.5. Telecom and IT
      • 5.4.1.6. Media and Entertainment
      • 5.4.1.7. Healthcare
      • 5.4.1.8. Government
      • 5.4.1.9. Others
    • 5.4.2. BPS Analysis/Market Attractiveness Analysis
  • 5.5. Europe Mobile Marketing Market Outlook, by Country, Value (US$ Bn), 2018 - 2031
    • 5.5.1. Key Highlights
      • 5.5.1.1. Germany Mobile Marketing Market by Component, Value (US$ Bn), 2018 - 2031
      • 5.5.1.2. Germany Mobile Marketing Market by Channel, Value (US$ Bn), 2018 - 2031
      • 5.5.1.3. Germany Mobile Marketing Market by Organization Size, Value (US$ Bn), 2018 - 2031
      • 5.5.1.4. Germany Mobile Marketing Market by Vertical, Value (US$ Bn), 2018 - 2031
      • 5.5.1.5. U.K. Mobile Marketing Market by Component, Value (US$ Bn), 2018 - 2031
      • 5.5.1.6. U.K. Mobile Marketing Market by Channel, Value (US$ Bn), 2018 - 2031
      • 5.5.1.7. U.K. Mobile Marketing Market by Organization Size, Value (US$ Bn), 2018 - 2031
      • 5.5.1.8. U.K. Mobile Marketing Market by Vertical, Value (US$ Bn), 2018 - 2031
      • 5.5.1.9. France Mobile Marketing Market by Component, Value (US$ Bn), 2018 - 2031
      • 5.5.1.10. France Mobile Marketing Market by Channel, Value (US$ Bn), 2018 - 2031
      • 5.5.1.11. France Mobile Marketing Market by Organization Size, Value (US$ Bn), 2018 - 2031
      • 5.5.1.12. France Mobile Marketing Market by Vertical, Value (US$ Bn), 2018 - 2031
      • 5.5.1.13. Italy Mobile Marketing Market by Component, Value (US$ Bn), 2018 - 2031
      • 5.5.1.14. Italy Mobile Marketing Market by Channel, Value (US$ Bn), 2018 - 2031
      • 5.5.1.15. Italy Mobile Marketing Market by Organization Size, Value (US$ Bn), 2018 - 2031
      • 5.5.1.16. Italy Mobile Marketing Market by Vertical, Value (US$ Bn), 2018 - 2031
      • 5.5.1.17. Turkey Mobile Marketing Market by Component, Value (US$ Bn), 2018 - 2031
      • 5.5.1.18. Turkey Mobile Marketing Market by Channel, Value (US$ Bn), 2018 - 2031
      • 5.5.1.19. Turkey Mobile Marketing Market by Organization Size, Value (US$ Bn), 2018 - 2031
      • 5.5.1.20. Turkey Mobile Marketing Market by Vertical, Value (US$ Bn), 2018 - 2031
      • 5.5.1.21. Russia Mobile Marketing Market by Component, Value (US$ Bn), 2018 - 2031
      • 5.5.1.22. Russia Mobile Marketing Market by Channel, Value (US$ Bn), 2018 - 2031
      • 5.5.1.23. Russia Mobile Marketing Market by Organization Size, Value (US$ Bn), 2018 - 2031
      • 5.5.1.24. Russia Mobile Marketing Market by Vertical, Value (US$ Bn), 2018 - 2031
      • 5.5.1.25. Rest of Europe Mobile Marketing Market by Component, Value (US$ Bn), 2018 - 2031
      • 5.5.1.26. Rest of Europe Mobile Marketing Market by Channel, Value (US$ Bn), 2018 - 2031
      • 5.5.1.27. Rest of Europe Mobile Marketing Market by Organization Size, Value (US$ Bn), 2018 - 2031
      • 5.5.1.28. Rest of Europe Mobile Marketing Market by Vertical, Value (US$ Bn), 2018 - 2031
    • 5.5.2. BPS Analysis/Market Attractiveness Analysis

6. Asia Pacific Mobile Marketing Market Outlook, 2018 - 2031

  • 6.1. Asia Pacific Mobile Marketing Market Outlook, by Component, Value (US$ Bn), 2018 - 2031
    • 6.1.1. Key Highlights
      • 6.1.1.1. Platform
      • 6.1.1.2. Services
  • 6.2. Asia Pacific Mobile Marketing Market Outlook, by Channel, Value (US$ Bn), 2018 - 2031
    • 6.2.1. Key Highlights
      • 6.2.1.1. Messaging
      • 6.2.1.2. Push notification
      • 6.2.1.3. Mobile Emails
      • 6.2.1.4. Quick Response (QR) Code
      • 6.2.1.5. Location-based Marketing
      • 6.2.1.6. In-app Messages
      • 6.2.1.7. Mobile Web
      • 6.2.1.8. Others
  • 6.3. Asia Pacific Mobile Marketing Market Outlook, by Organization Size, Value (US$ Bn), 2018 - 2031
    • 6.3.1. Key Highlights
      • 6.3.1.1. Small and Medium Enterprises (SMEs)
      • 6.3.1.2. Large Enterprises
  • 6.4. Asia Pacific Mobile Marketing Market Outlook, by Vertical, Value (US$ Bn), 2018 - 2031
    • 6.4.1. Key Highlights
      • 6.4.1.1. Retail and eCommerce
      • 6.4.1.2. Travel and Logistics
      • 6.4.1.3. Automotive
      • 6.4.1.4. BFSI
      • 6.4.1.5. Telecom and IT
      • 6.4.1.6. Media and Entertainment
      • 6.4.1.7. Healthcare
      • 6.4.1.8. Government
      • 6.4.1.9. Others
    • 6.4.2. BPS Analysis/Market Attractiveness Analysis
  • 6.5. Asia Pacific Mobile Marketing Market Outlook, by Country, Value (US$ Bn), 2018 - 2031
    • 6.5.1. Key Highlights
      • 6.5.1.1. China Mobile Marketing Market by Component, Value (US$ Bn), 2018 - 2031
      • 6.5.1.2. China Mobile Marketing Market by Channel, Value (US$ Bn), 2018 - 2031
      • 6.5.1.3. China Mobile Marketing Market by Organization Size, Value (US$ Bn), 2018 - 2031
      • 6.5.1.4. China Mobile Marketing Market by Vertical, Value (US$ Bn), 2018 - 2031
      • 6.5.1.5. Japan Mobile Marketing Market by Component, Value (US$ Bn), 2018 - 2031
      • 6.5.1.6. Japan Mobile Marketing Market by Channel, Value (US$ Bn), 2018 - 2031
      • 6.5.1.7. Japan Mobile Marketing Market by Organization Size, Value (US$ Bn), 2018 - 2031
      • 6.5.1.8. Japan Mobile Marketing Market by Vertical, Value (US$ Bn), 2018 - 2031
      • 6.5.1.9. South Korea Mobile Marketing Market by Component, Value (US$ Bn), 2018 - 2031
      • 6.5.1.10. South Korea Mobile Marketing Market by Channel, Value (US$ Bn), 2018 - 2031
      • 6.5.1.11. South Korea Mobile Marketing Market by Organization Size, Value (US$ Bn), 2018 - 2031
      • 6.5.1.12. South Korea Mobile Marketing Market by Vertical, Value (US$ Bn), 2018 - 2031
      • 6.5.1.13. India Mobile Marketing Market by Component, Value (US$ Bn), 2018 - 2031
      • 6.5.1.14. India Mobile Marketing Market by Channel, Value (US$ Bn), 2018 - 2031
      • 6.5.1.15. India Mobile Marketing Market by Organization Size, Value (US$ Bn), 2018 - 2031
      • 6.5.1.16. India Mobile Marketing Market by Vertical, Value (US$ Bn), 2018 - 2031
      • 6.5.1.17. Southeast Asia Mobile Marketing Market by Component, Value (US$ Bn), 2018 - 2031
      • 6.5.1.18. Southeast Asia Mobile Marketing Market by Channel, Value (US$ Bn), 2018 - 2031
      • 6.5.1.19. Southeast Asia Mobile Marketing Market by Organization Size, Value (US$ Bn), 2018 - 2031
      • 6.5.1.20. Southeast Asia Mobile Marketing Market by Vertical, Value (US$ Bn), 2018 - 2031
      • 6.5.1.21. Rest of Asia Pacific Mobile Marketing Market by Component, Value (US$ Bn), 2018 - 2031
      • 6.5.1.22. Rest of Asia Pacific Mobile Marketing Market by Channel, Value (US$ Bn), 2018 - 2031
      • 6.5.1.23. Rest of Asia Pacific Mobile Marketing Market by Organization Size, Value (US$ Bn), 2018 - 2031
      • 6.5.1.24. Rest of Asia Pacific Mobile Marketing Market by Vertical, Value (US$ Bn), 2018 - 2031
    • 6.5.2. BPS Analysis/Market Attractiveness Analysis

7. Latin America Mobile Marketing Market Outlook, 2018 - 2031

  • 7.1. Latin America Mobile Marketing Market Outlook, by Component, Value (US$ Bn), 2018 - 2031
    • 7.1.1. Key Highlights
      • 7.1.1.1. Platform
      • 7.1.1.2. Services
  • 7.2. Latin America Mobile Marketing Market Outlook, by Channel, Value (US$ Bn), 2018 - 2031
    • 7.2.1. Key Highlights
      • 7.2.1.1. Messaging
      • 7.2.1.2. Push notification
      • 7.2.1.3. Mobile Emails
      • 7.2.1.4. Quick Response (QR) Code
      • 7.2.1.5. Location-based Marketing
      • 7.2.1.6. In-app Messages
      • 7.2.1.7. Mobile Web
      • 7.2.1.8. Others
  • 7.3. Latin America Mobile Marketing Market Outlook, by Organization Size, Value (US$ Bn), 2018 - 2031
    • 7.3.1. Key Highlights
      • 7.3.1.1. Small and Medium Enterprises (SMEs)
      • 7.3.1.2. Large Enterprises
  • 7.4. Latin America Mobile Marketing Market Outlook, by Vertical, Value (US$ Bn), 2018 - 2031
    • 7.4.1. Key Highlights
      • 7.4.1.1. Retail and eCommerce
      • 7.4.1.2. Travel and Logistics
      • 7.4.1.3. Automotive
      • 7.4.1.4. BFSI
      • 7.4.1.5. Telecom and IT
      • 7.4.1.6. Media and Entertainment
      • 7.4.1.7. Healthcare
      • 7.4.1.8. Government
      • 7.4.1.9. Others
    • 7.4.2. BPS Analysis/Market Attractiveness Analysis
  • 7.5. Latin America Mobile Marketing Market Outlook, by Country, Value (US$ Bn), 2018 - 2031
    • 7.5.1. Key Highlights
      • 7.5.1.1. Brazil Mobile Marketing Market by Component, Value (US$ Bn), 2018 - 2031
      • 7.5.1.2. Brazil Mobile Marketing Market by Channel, Value (US$ Bn), 2018 - 2031
      • 7.5.1.3. Brazil Mobile Marketing Market by Organization Size, Value (US$ Bn), 2018 - 2031
      • 7.5.1.4. Brazil Mobile Marketing Market by Vertical, Value (US$ Bn), 2018 - 2031
      • 7.5.1.5. Mexico Mobile Marketing Market by Component, Value (US$ Bn), 2018 - 2031
      • 7.5.1.6. Mexico Mobile Marketing Market by Channel, Value (US$ Bn), 2018 - 2031
      • 7.5.1.7. Mexico Mobile Marketing Market by Organization Size, Value (US$ Bn), 2018 - 2031
      • 7.5.1.8. Mexico Mobile Marketing Market by Vertical, Value (US$ Bn), 2018 - 2031
      • 7.5.1.9. Argentina Mobile Marketing Market by Component, Value (US$ Bn), 2018 - 2031
      • 7.5.1.10. Argentina Mobile Marketing Market by Channel, Value (US$ Bn), 2018 - 2031
      • 7.5.1.11. Argentina Mobile Marketing Market by Organization Size, Value (US$ Bn), 2018 - 2031
      • 7.5.1.12. Argentina Mobile Marketing Market by Vertical, Value (US$ Bn), 2018 - 2031
      • 7.5.1.13. Rest of Latin America Mobile Marketing Market by Component, Value (US$ Bn), 2018 - 2031
      • 7.5.1.14. Rest of Latin America Mobile Marketing Market by Channel, Value (US$ Bn), 2018 - 2031
      • 7.5.1.15. Rest of Latin America Mobile Marketing Market by Organization Size, Value (US$ Bn), 2018 - 2031
      • 7.5.1.16. Rest of Latin America Mobile Marketing Market by Vertical, Value (US$ Bn), 2018 - 2031
    • 7.5.2. BPS Analysis/Market Attractiveness Analysis

8. Middle East & Africa Mobile Marketing Market Outlook, 2018 - 2031

  • 8.1. Middle East & Africa Mobile Marketing Market Outlook, by Component, Value (US$ Bn), 2018 - 2031
    • 8.1.1. Key Highlights
      • 8.1.1.1. Platform
      • 8.1.1.2. Services
  • 8.2. Middle East & Africa Mobile Marketing Market Outlook, by Channel, Value (US$ Bn), 2018 - 2031
    • 8.2.1. Key Highlights
      • 8.2.1.1. Messaging
      • 8.2.1.2. Push notification
      • 8.2.1.3. Mobile Emails
      • 8.2.1.4. Quick Response (QR) Code
      • 8.2.1.5. Location-based Marketing
      • 8.2.1.6. In-app Messages
      • 8.2.1.7. Mobile Web
      • 8.2.1.8. Others
  • 8.3. Middle East & Africa Mobile Marketing Market Outlook, by Organization Size, Value (US$ Bn), 2018 - 2031
    • 8.3.1. Key Highlights
      • 8.3.1.1. Small and Medium Enterprises (SMEs)
      • 8.3.1.2. Large Enterprises
  • 8.4. Middle East & Africa Mobile Marketing Market Outlook, by Vertical, Value (US$ Bn), 2018 - 2031
    • 8.4.1. Key Highlights
      • 8.4.1.1. Retail and eCommerce
      • 8.4.1.2. Travel and Logistics
      • 8.4.1.3. Automotive
      • 8.4.1.4. BFSI
      • 8.4.1.5. Telecom and IT
      • 8.4.1.6. Media and Entertainment
      • 8.4.1.7. Healthcare
      • 8.4.1.8. Government
      • 8.4.1.9. Others
    • 8.4.2. BPS Analysis/Market Attractiveness Analysis
  • 8.5. Middle East & Africa Mobile Marketing Market Outlook, by Country, Value (US$ Bn), 2018 - 2031
    • 8.5.1. Key Highlights
      • 8.5.1.1. GCC Mobile Marketing Market by Component, Value (US$ Bn), 2018 - 2031
      • 8.5.1.2. GCC Mobile Marketing Market by Channel, Value (US$ Bn), 2018 - 2031
      • 8.5.1.3. GCC Mobile Marketing Market by Organization Size, Value (US$ Bn), 2018 - 2031
      • 8.5.1.4. GCC Mobile Marketing Market by Vertical, Value (US$ Bn), 2018 - 2031
      • 8.5.1.5. South Africa Mobile Marketing Market by Component, Value (US$ Bn), 2018 - 2031
      • 8.5.1.6. South Africa Mobile Marketing Market by Channel, Value (US$ Bn), 2018 - 2031
      • 8.5.1.7. South Africa Mobile Marketing Market by Organization Size, Value (US$ Bn), 2018 - 2031
      • 8.5.1.8. South Africa Mobile Marketing Market by Vertical, Value (US$ Bn), 2018 - 2031
      • 8.5.1.9. Egypt Mobile Marketing Market by Component, Value (US$ Bn), 2018 - 2031
      • 8.5.1.10. Egypt Mobile Marketing Market by Channel, Value (US$ Bn), 2018 - 2031
      • 8.5.1.11. Egypt Mobile Marketing Market by Organization Size, Value (US$ Bn), 2018 - 2031
      • 8.5.1.12. Egypt Mobile Marketing Market by Vertical, Value (US$ Bn), 2018 - 2031
      • 8.5.1.13. Nigeria Mobile Marketing Market by Component, Value (US$ Bn), 2018 - 2031
      • 8.5.1.14. Nigeria Mobile Marketing Market by Channel, Value (US$ Bn), 2018 - 2031
      • 8.5.1.15. Nigeria Mobile Marketing Market by Organization Size, Value (US$ Bn), 2018 - 2031
      • 8.5.1.16. Nigeria Mobile Marketing Market by Vertical, Value (US$ Bn), 2018 - 2031
      • 8.5.1.17. Rest of Middle East & Africa Mobile Marketing Market by Component, Value (US$ Bn), 2018 - 2031
      • 8.5.1.18. Rest of Middle East & Africa Mobile Marketing Market by Channel, Value (US$ Bn), 2018 - 2031
      • 8.5.1.19. Rest of Middle East & Africa Mobile Marketing Market by Organization Size, Value (US$ Bn), 2018 - 2031
      • 8.5.1.20. Rest of Middle East & Africa Mobile Marketing Market by Vertical, Value (US$ Bn), 2018 - 2031
    • 8.5.2. BPS Analysis/Market Attractiveness Analysis

9. Competitive Landscape

  • 9.1. Company Market Share Analysis, 2023
  • 9.2. Competitive Dashboard
  • 9.3. Company Profiles
    • 9.3.1. IBM Corporation
      • 9.3.1.1. Company Overview
      • 9.3.1.2. Product Portfolio
      • 9.3.1.3. Financial Overview
      • 9.3.1.4. Business Strategies and Development
    • 9.3.2. Alphabet Inc. (Google)
      • 9.3.2.1. Company Overview
      • 9.3.2.2. Product Portfolio
      • 9.3.2.3. Financial Overview
      • 9.3.2.4. Business Strategies and Development
    • 9.3.3. InMobi
      • 9.3.3.1. Company Overview
      • 9.3.3.2. Product Portfolio
      • 9.3.3.3. Financial Overview
      • 9.3.3.4. Business Strategies and Development
    • 9.3.4. Millennial Media
      • 9.3.4.1. Company Overview
      • 9.3.4.2. Product Portfolio
      • 9.3.4.3. Financial Overview
      • 9.3.4.4. Business Strategies and Development
    • 9.3.5. Marketo (Adobe Inc.)
      • 9.3.5.1. Company Overview
      • 9.3.5.2. Product Portfolio
      • 9.3.5.3. Financial Overview
      • 9.3.5.4. Business Strategies and Development
    • 9.3.6. Amobee Inc. (Singapore Telecommunications Ltd)
      • 9.3.6.1. Company Overview
      • 9.3.6.2. Product Portfolio
      • 9.3.6.3. Financial Overview
      • 9.3.6.4. Business Strategies and Development
    • 9.3.7. Flurry Inc.
      • 9.3.7.1. Company Overview
      • 9.3.7.2. Product Portfolio
      • 9.3.7.3. Financial Overview
      • 9.3.7.4. Business Strategies and Development
    • 9.3.8. Salesforce.com Inc.
      • 9.3.8.1. Company Overview
      • 9.3.8.2. Product Portfolio
      • 9.3.8.3. Financial Overview
      • 9.3.8.4. Business Strategies and Development
    • 9.3.9. Oracle Corp.
      • 9.3.9.1. Company Overview
      • 9.3.9.2. Product Portfolio
      • 9.3.9.3. Financial Overview
      • 9.3.9.4. Business Strategies and Development
    • 9.3.10. Chartboost Inc.
      • 9.3.10.1. Company Overview
      • 9.3.10.2. Product Portfolio
      • 9.3.10.3. Financial Overview
      • 9.3.10.4. Business Strategies and Development
    • 9.3.11. SAS Institute Inc.
      • 9.3.11.1. Company Overview
      • 9.3.11.2. Product Portfolio
      • 9.3.11.3. Financial Overview
      • 9.3.11.4. Business Strategies and Development

10. Appendix

  • 10.1. Research Methodology
  • 10.2. Report Assumptions
  • 10.3. Acronyms and Abbreviations
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