PUBLISHER: Euromonitor International | PRODUCT CODE: 1564516
PUBLISHER: Euromonitor International | PRODUCT CODE: 1564516
Megatrends in France
This report provides valuable insights into product innovation in Belgium, analysing data from Euromonitor's Innovation platform. The report covers the Beauty, Health and Home categories, showing the level of new brand and sub-brand launch activity.
Euromonitor's Megatrends in France report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Megatrends market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
Scope
Businesses harness megatrends to renovate, innovate and disrupt
The drivers shaping consumer behaviour
Megatrends framework
The search for convenience will continue to shape French lifestyles
Convenience
Ochama introduces pick-up points and a next-day delivery service in France
French consumers seek an easier life
Employees aim for a better work-life balance
Shoppers enjoy the immediacy of physical stores
E-commerce is driven by the need for convenience
Gen Z turn to meal kits to save cooking time
Digital living
Carrefour trials palm payments in Paris store
Millennials are most likely to own an in-home virtual assistant device
Consumers pay greater attention to data privacy
Millennials are less concerned about sharing personal data
The French are most likely to seek the opinions of friends and family
Consumers expect more online activity in future
Diversity and inclusion
Orange uses deepfake imagery to challenge gender bias in sport
The French are eager to voice their opinions on issues that matter to them
Millennials are the most charitable cohort
French consumers embrace inclusivity
Millennials hold brands to account
Experience more
Lacoste banks on gaming and personalisation with its UNDW3 NFT loyalty card
Day trips remain popular
French enjoy outdoor experiences
Consumers demand greater customisation
Personalisation
Bricorama's AI assistant provides customised painting recommendations
Consumers weigh up data concerns against desire for tailored offers
Younger consumers seek unique and personalised experiences
Premiumisation
Air France offers "signature" dishes to premium economy passengers for the first time
The French appreciate premium and customised features
Hyper-personalisation gains traction
Taste and quality are key for French consumers
Pursuit of value
Carrefour launches low-cost, Brazil-style cash-and-carry chain
Shoppers are looking for ways to get more value for their money
Older consumers see their incomes squeezed
French consumers reject the throwaway culture
Gen Z are the thriftiest cohort
Shopper reinvented
Franprix rolls out AI-powered shopping carts for efficiency and personalisation
Brand trust is most important to Millennials
Consumers prefer using the internet for travel bookings and second-hand shopping
S-commerce is starting to gain traction
Gen Z lead the way in brand engagement
Sustainable living
Luxury resale pioneer Vestiaire Collective bans fast fashion brands from its platform
Consumers want to play their part in protecting the environment
Gen Z tend to pay more attention to sustainably-produced products
Energy conservation is crucial to French consumers
French take voting more seriously than their global counterparts
Consumers look for packaging that is recyclable or biodegradable
Wellness
Heura brings pop-up meat-free "butchers" to France
Consumers employ mindfulness techniques for stress relief
Millennials turn to supplements to enhance health
Consumers are more informed about health and safety issues
Leverage the power of megatrends to shape your strategy today
