PUBLISHER: Euromonitor International | PRODUCT CODE: 1569544
PUBLISHER: Euromonitor International | PRODUCT CODE: 1569544
Megatrends in India
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International's 10 focus megatrends and insights as to how each trend has manifested in India.
Euromonitor's Megatrends in India report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Megatrends market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
Scope
Businesses harness megatrends to renovate, innovate and disrupt
The drivers shaping consumer behaviour
Megatrends framework
Consumers will prioritise digital solutions and innovative shopping journey
Convenience
Flipkart launches ultra-fast delivery service
Shoppers favour time-saving products and services
Digitally-savvy consumers take a growing interest in smart home technology
In-store shoppers are attracted by the possibility of better warranties
Flexibility to order anytime, anywhere is most appealing to millennials in online shopping
Indians seek more convenient alternatives to home cooking
Digital living
BoAt shakes up wearables with affordable smart ring
Indians exceed their global peers in all areas of tech use
Consumers become more aware of the need to protect their data
Millennials are the least averse to sharing data, but prefer anonymity
Indians have deeper trust in personal recommendations than in brand messages
Consumers expect more face-to-face interactions in future
Diversity and inclusion
Vi aims to combat loneliness with message of inclusivity and togetherness
Indians generally more focused on community than their counterparts around the world are
Millennials are most supportive of political and social issues
Most people feel a sense of belonging
Brand trust is crucial to Indian shoppers
Experience more
Instagram introduces new service in India to aid aspiring content creators
Indians have a strong sense of connection, both in-person or online
Consumers favour family holidays
Shoppers are attracted to innovative in-store experiences
Personalisation
Samsung launches new range of AI-enabled, customisable refrigerators
Digitally-savvy Indians are excited by virtual experiences
Eagerness for self-expression drives demand for personalisation
Premiumisation
Indian skin care brand Hyphen focuses on natural and science-backed ingredients
Innovation focuses on convenience and uniqueness
Millennials are most eager to engage with brands to influence product innovation
Health claims are the main draw for food shoppers
Pursuit of value
Flyrobe empowers independent fashion rental stores through partnership scheme
Shoppers embrace the sharing economy
Consumer confidence is hit by rising living costs
Repurposing becomes more prevalent
Indians will continue to spend, but more frugally
Shopper reinvented
Gen Z-focused fast fashion app NewMe set to expand its physical store network
Celebrity endorsements are considered trustworthy
Shoppers enjoy the omnichannel experience
Social commerce takes off in India
Millennials are the most eager to engage with brands online
Sustainable living
Coca-Cola partners with Reliance Retail to launch plastics recycling scheme in India
Conscious consumerism gains traction
Ethical credentials are being scrutinised by consumers
Indians are becoming more aware of the need for waste management
Consumers are not afraid to air their views online
Shoppers most support packaging that is recyclable or compostable
Wellness
Fast&Up and NOTO launch hydrating ice lollies to combat the effects of extreme heat
Mindfulness activities are seen as crucial to mental wellbeing
Indians take a keen interest in keeping fit
Consumers remain alert to issues of personal safety
Leverage the power of megatrends to shape your strategy today
