PUBLISHER: Euromonitor International | PRODUCT CODE: 1569622
PUBLISHER: Euromonitor International | PRODUCT CODE: 1569622
Megatrends in Germany
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International's 10 focus megatrends and insights as to how each trend has manifested in Germany.
Euromonitor's Megatrends in Germany report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Megatrends market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
Scope
Businesses harness megatrends to renovate, innovate and disrupt
The drivers shaping consumer behaviour
Megatrends framework
The demand for convenience and digital solutions is set to drive innovation in Germany
Convenience
BMW enhances driver convenience by enabling in-car fuel payments
Millennials make the greatest use of tech for an easier life
Consumers seek a better work-life balance
Baby Boomers have a strong preference for viewing items before buying
Online shoppers are drawn by convenience and flexibility
Gen X are most likely to lack time for cooking
Digital living
Zalando's new AI fashion assistant offers a more personal shopping experience
Millennials use tech to enhance their experiences across multiple categories
Germans remain wary of divulging their personal data
Millennials prefer online anonymity
Consumers place greater trust in personal contacts than in brand messages
Germans expect more activities to move online in future
Diversity and inclusion
McDonald's campaign aims to promote greater visibility of para sports
Germans are more willing to donate to charitable causes than their global counterparts
Millennials are the most community-orientated generation
Expressing one's identity at work still appears to be a taboo for many Germans
Germans do not place as much value on trust in companies as their global counterparts do
Experience more
MediaMarkt opens innovative, five-floor experience store
Germans now socialise more frequently online than in person
Relaxation and personal safety are key considerations for holidaymakers
Millennials seek engaging and unique experiences
Personalisation
Digital physiotherapy app Exakt Health poised to launch personalised running plans
Millennials embrace the personalisation trend
Germans are less likely than global counterparts to demand tailored experiences
Premiumisation
Stock Spirits launches its premium Vodka Amundsen brand in Germany
Millennials are the most eager to stand out from the crowd
Shoppers become more discerning when it comes to product choice
Quality is important, with an emphasis on organic foods
Pursuit of value
Penny pioneers the concept of price-marked packs to emphasise its low prices
A third of Gen Z state they would prefer to buy fewer items of higher quality
Consumers continue to worry about rising costs
Shoppers are increasingly supporting circular economy practices
Gen Z are the most eager to save money
Shopper reinvented
Instant grocery start-up Flink set for expansion
Millennials are the most likely to look for tailored experiences
E-commerce becomes the channel of choice for most items
Social commerce emerges as a shopping channel
Gen Z are the most likely to engage with brands online
Sustainable living
AI-based solution foodforecast helps to make businesses more sustainable
Concerns about global warming drive a change in consumer behaviour
Older consumers are the keenest to support local businesses
Germans are eating less meat
Consumers are paying more attention to company values
Recyclable packaging is considered best for the planet
Wellness
Zur Muhlen partners with Nosh.bio to produce single-ingredient meat substitutes
Massage is considered the best way to relieve stress
Millennials turn to supplements for better health
Germans pay less attention to outside dangers than their global peers
Leverage the power of megatrends to shape your strategy today
