PUBLISHER: Euromonitor International | PRODUCT CODE: 1618316
PUBLISHER: Euromonitor International | PRODUCT CODE: 1618316
Megatrends in Italy
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International's 10 focus megatrends and insights as to how each trend has manifested in Italy.
Euromonitor's Megatrends in Italy report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Megatrends market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
Scope
Businesses harness megatrends to renovate, innovate and disrupt
The drivers shaping consumer behaviour
Megatrends framework
Digital Living will play a pivotal role in new product development in Italy
Convenience
Wayla launches Italy's first on-demand urban minibus service
Italians seek ways to make life easier
Consumers strive for a better work-life balance
Older consumers want to see what they are buying
Italians enjoy the convenience of online shopping
Young people lack the time for cooking
Digital living
Virtual influencer Francesca Giubelli gains celebrity status on social media
A third of Italians possess a virtual assistant device
Consumers pay greater attention to data privacy
Millennials are the most protective of their personal data
Friends and family are the first port of call for recommendations
Consumers expect a greater amount of online activity in future
Diversity and inclusion
Autogrill launches pizza designed by PizzAut staff to promote inclusion in the workplace
Most Italians abstain from social activism
Millennials are the most eager to instigate change
Italians embrace diversity and inclusivity
Consumers pay more attention to brand values
Experience more
Four Seasons attracts fashion lovers with personal stylist experience in Milan
Italy's experience economy continues to thrive
Italian tourists seek safe and relaxing destinations
Consumers prefer real world over virtual experiences
Personalisation
ARD Discount launches new loyalty app to enable more personalised offers
Italians are wary of giving away too much personal information
Personal expression is important to Millennials
Premiumisation
Arcaplanet launches meal kits for dogs
Most consumers want to streamline their lives
Millennials feel the most financially secure
Consumers want foods that are natural, healthy and local
Pursuit of value
Value-focused retailer Pepco launches its first city store in central Milan
Older consumers are the most frugal
Consumers continue to worry about the cost of living
Italians show support for the circular economy
Consumers will continue to seek ways to maximise value
Shopper reinvented
Iper , La grande celebrates 50th anniversary with metaverse experience
Most consumers want personalised experiences
In-store shopping is still preferred for physical items
Social commerce continues to gain traction
Young consumers use social media to engage with brands
Sustainable living
Everdrop offers innovative and eco-friendly alternatives for personal and home care
Many consumers are eager to adopt greener lifestyles to help save the planet
Older consumers are happy to "make do and mend"
Italians are highly concerned with cutting down on food waste
Consumers are scrutinising brand values more closely
Biodegradability is considered the most important sustainable packaging feature
Wellness
Dreamfarm launches dairy-free ricotta based on almonds and cashews
Herbal remedies are a popular way to unwind
Italians take a growing interest in holistic health
Consumers remain aware of health and safety when outside the home
Leverage the power of megatrends to shape your strategy today
