PUBLISHER: Euromonitor International | PRODUCT CODE: 1564308
PUBLISHER: Euromonitor International | PRODUCT CODE: 1564308
Megatrends in the UK
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International's 10 focus megatrends and insights as to how each trend has manifested in the UK.
Euromonitor's Megatrends in the UK report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Megatrends market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
Scope
Businesses harness megatrends to renovate, innovate and disrupt
The drivers shaping consumer behaviour
Megatrends framework
Convenience and technology will continue to shape UK lifestyles
Convenience
Uber Eats innovates with pick and pack service for grocery deliveries
Consumers yearn for a less complicated life
Employees are looking for better work-life balance
Millennials prefer online shopping
E-commerce offers shoppers more flexibility
Younger consumers seek more convenient meal solutions
Digital living
AI-powered "roomscrolling" app Jitty expands to central London
Consumers use advanced tech to enhance their experiences
More than half of consumers are averse to targeted advertisements
Millennials will share their data, provided it is carefully managed
Consumers lack trust in company ads
Face-to-face activity is expected to increase post-pandemic
Diversity and inclusion
Specsavers makes children's glasses range more inclusive
Higher share of consumers tend to express their opinions on social media
Millennials invest time and money in good causes
Most British feel comfortable in their skin
Consumers start to hold companies to account
Experience more
Boots' new beauty concept store offers a range of experiences
Consumers return to cultural venues in the aftermath of the pandemic
Relaxation and personal safety are key considerations for holidaymakers
Millennials are eager to make memories
Personalisation
Tailored dog meal provider Marleybones set for expansion
Millennials are the most open to targeted offers
British are less keen than global counterparts on tailored experiences
Premiumisation
Nescafe invests in an indulgent coffee collection
Millennials are eager to stand out from the crowd
Shoppers are become more discerning about their purchases
Nutrition and taste are the top attributes in food
Pursuit of value
Morrisons launches price-matching scheme in bid to rival discounters
Consumers shop around more as budgets are squeezed
Millennials feel the least vulnerable
Consumers embrace the circular economy
Gen Z are the thriftiest cohort
Shopper reinvented
Tesco expands its online offering with new third-party marketplace
Millennials place their trust in celebrity endorsements
Shoppers buy more online, but still prefer physical stores for clothing
Social media platforms emerge as the latest shopping channel
Younger generations are the most active on social media
Sustainable living
Marks & Spencer expands its "Refilled" scheme for own label home care products
Mindful consumerism is on the rise
Baby boomers are the keenest recyclers
Reducing food waste and plastic are top priorities
Citizens are turning to social media to voice their opinions
Consumers want packaging that can be recycled
Wellness
Social media influencer launches innovative symbiotic supplement for gut health
Consumers focus on holistic ways to alleviate stress
Millennials turn to supplements that promote good health
Consumers continue to take precautions post-pandemic
Leverage the power of megatrends to shape your strategy today
