PUBLISHER: Euromonitor International | PRODUCT CODE: 1416168
PUBLISHER: Euromonitor International | PRODUCT CODE: 1416168
Megatrends in Malaysia
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International's 10 focus megatrends and insights as to how each trend has manifested in Malaysia.
Euromonitor's Megatrends in Malaysia report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Megatrends market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
Scope
The drivers shaping consumer behaviour
Megatrends framework
Businesses harness megatrends to renovate, innovate and disrupt
Convenience
Pos offers convenience items and a cafe concept alongside its postal services
Digitisation is helping to simplify everyday tasks
Consumers seek flexibility in all areas of life
A desire to see and touch goods hinders growth of e-commerce
Consumers enjoy the flexibility of online shopping
Convenience drives demand for meal delivery services
Digital living
SayHeart launches AI-powered app to help simplify complex health data
Smart devices and e-services gain traction
Consumers are protective of their personal data
Baby Boomers are the most averse to targeted ads
Friends and family are the most trusted information source
More people feel that activities will move offline than online
Diversity and inclusion
Starbucks Malaysia opens its third signing store staffed by the deaf and hard of hearing
Baby Boomers are the most keen to share their social/political opinions
Most consumers want to make a positive difference to the world
Malaysians mostly feel comfortable expressing their identity
Shoppers pay more attention to brand values
Experience more
Kim Hin Joo revamps Mothercare as an experience store
Malaysians enjoy socialising both online and offline
Safety is the number one priority when choosing a holiday destination
More consumers value real world than online experiences
Personalisation
Sometime by Asian Designers offers high-end personalisation
Millennials place importance on self-expression
Consumers enjoy tailored products and experiences
Premiumisation
Carlsberg Malaysia partners with Sapporo to advance premiumisation strategy
Most Malaysians want a simpler life
Millennials have the most confidence in their investments
Health properties, quality and comfort are prized product attributes
Pursuit of value
Opn Payments integrates Atome's BNPL solution with its online payment platform
Malaysian shoppers remain thrifty
Consumers are worried about rising living costs
Shoppers start to embrace the circular economy
Consumers seek ways to make their money go further
Shopper reinvented
TikTok simplifies the shopping experience with new "Shopping Center " feature
Malaysians continue to enjoy window shopping
In-store remains the channel of choice for clothing and appliances
S-commerce is well developed
Gen Z are the most likely to shop via social media channels
Sustainable living
Zcova launches its first sustainable lab-grown diamonds
Consumers are taking a greater interest in ethical issues
Malaysians are good recyclers
Reducing plastics use tops the list of green activities
Consumers are increasingly voting with their feet
Recyclable packaging is considered the most sustainable
Wellness
Fernleaf Protein+ powder milk combines dairy and plant-based proteins
Massage is Malaysia's traditional antidote to stress
Malaysians are high consumers of health supplements
Consumers continue to take precautions in the post-pandemic era
Leverage the power of megatrends to shape your strategy today
