PUBLISHER: Bizwit Research & Consulting LLP | PRODUCT CODE: 1303592
PUBLISHER: Bizwit Research & Consulting LLP | PRODUCT CODE: 1303592
Global Mobile Marketing Market is valued approximately USD 15.40 billion in 2022 and is anticipated to grow with a compounded annual growth rate of more than 18.30% over the forecast period 2023-2030. Mobile Marketing refers to the practice of promoting services and brand to the selected target audience through some means such as SMS (Short Message Service), MMS (Multi-Media Message), Push Notification and so on to reach out the mobile users. The goal of mobile networking is to establish a direct and personalized connection between businesses and mobile users to communicate their messages and interact with their targeted audience in a convenient manner. However, increasing number of smartphone users and technology advancement are the driving factors of the Global Mobile Market.
According to Statista in 2022, countries such as China and India have large number of smartphone users in the world, 974 million and 659 million respectively, owing the fact that the Asia Pacific region accounts for 60% of the world total population. According to Statista in 2023, there were approximately 5.16 billion internet users in the world which accounts for more than 64% of the world total population. These factors result in the growth of Global Mobile Marketing Market. However, privacy concern and technical limitations may stifles the growth of the market. Moreover, rise of digital world and increasing use of IoT is expected to be the growth opportunities for the Global Mobile Marketing Market.
The key regions considered for the Global Mobile Marketing Market study includes Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. North America region has dominated the market owing to the fact that the region is more inclined towards the adaptation and implementation of advance technology. However, Asia Pacific region emerge as to be the fastest growing region owing to the fact that the region is home for approximately 60% of the world's total population and has a large user base which elevates the market.