Bra Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type, By Raw Material, By Distribution Channel, By Region & Competition, 2020-2030F

Description

Global bra market was valued at USD 38.18 Billion in 2024 and is expected to reach USD 53.55 Billion by 2030 with a CAGR of 5.8% during the forecast period. The global bra market is experiencing significant growth, driven by increasing consumer awareness of comfort, fit, and style, along with a growing emphasis on self-care and body positivity. Rising disposable incomes, particularly in emerging economies, are encouraging consumers to invest in premium and specialty lingerie. Additionally, advancements in fabric technology, such as moisture-wicking, stretchable, and breathable materials, are revolutionizing the industry. The surge in e-commerce and digital marketing strategies, combined with the growing penetration of online retailers offering personalized fittings and AI-driven size recommendations, has made purchasing bras more accessible. The demand for sports bras is rapidly increasing due to a rising focus on fitness and active lifestyles, while nursing and adhesive bras are also gaining traction due to changing consumer needs. Sustainability trends are shaping market dynamics, with brands incorporating eco-friendly materials like organic cotton and recycled fabrics. Regionally, North America and Europe lead the market due to high consumer spending and brand loyalty, whereas the Asia-Pacific region, led by China and India, is witnessing the fastest growth, driven by rapid urbanization and changing fashion trends.

Market Overview
Forecast Period	2026-2030
Market Size 2024	USD 38.18 Billion
Market Size 2030	USD 53.55 Billion
CAGR 2025-2030	5.8%
Fastest Growing Segment	Online
Largest Market	North America

Market Drivers

Increasing Consumer Focus on Comfort, Functionality, and Inclusivity

One of the most significant drivers of the bra market is the rising consumer preference for comfort and functionality in lingerie. With changing lifestyle patterns, women are seeking bras that provide long-lasting comfort without compromising on style. The growing trend of working from home and casual dressing has further accelerated the demand for non-wired, seamless, and breathable bras. Consumers are increasingly looking for bras made from soft, skin-friendly fabrics such as organic cotton, modal, and bamboo fiber that offer a perfect blend of comfort and support. Furthermore, inclusivity is playing a crucial role in reshaping the market. There is a strong demand for bras that cater to diverse body types, shapes, and sizes. Many brands have expanded their size ranges and introduced inclusive lingerie collections to ensure a better fit for all customers. The emergence of gender-neutral lingerie is also gaining traction, with consumers seeking bras that move beyond traditional gender norms. Adaptive lingerie designed for individuals with physical disabilities has also started to gain market recognition, contributing to the overall expansion of the industry.

Key Market Challenges

Sizing Inconsistencies and High Return Rates

One of the biggest challenges in the bra market is the lack of standardized sizing across brands, leading to inconsistent fit and frequent consumer dissatisfaction. Unlike other apparel categories, bras require precise measurements for optimal support and comfort, but variations in cup size, band width, and material stretchability create confusion among buyers. This issue is particularly prominent in online shopping, where customers cannot physically try on products before purchasing. As a result, high return rates due to incorrect sizing increase operational costs for retailers and brands, impacting profitability. Although many companies have implemented AI-powered fitting tools and virtual try-on solutions to address this issue, these technologies are still evolving and may not always provide accurate recommendations. Until a universally accepted sizing standard is established, brands will continue to struggle with customer dissatisfaction and increased return processing expenses.

Key Market Trends

Rise of Sustainable and Eco-Friendly Lingerie

Sustainability has become a defining trend in the lingerie industry, with consumers increasingly prioritizing eco-friendly materials and ethical production practices. As environmental concerns grow, brands are moving toward biodegradable, recycled, and organic fabrics to minimize their ecological footprint. Materials like organic cotton, bamboo fiber, and recycled polyester are being incorporated into bra designs to provide sustainable alternatives without compromising comfort or durability. Major lingerie brands, including Victoria's Secret, ThirdLove, and Triumph, have launched eco-conscious collections featuring sustainable fabrics and non-toxic dyes. Additionally, the demand for sustainable packaging-such as biodegradable wrapping and minimal plastic use-is rising as consumers seek eco-friendly purchasing options. Transparency in sourcing and ethical labor practices have also become key factors influencing buying decisions, pushing companies to disclose their supply chain details and fair-trade certifications. Moreover, circular fashion initiatives are gaining momentum, with brands introducing recycling programs that encourage consumers to return old bras for proper disposal or repurposing. This trend is expected to continue shaping the industry as regulatory bodies and environmentally conscious shoppers push for more responsible manufacturing processes.

Key Market Players

Jockey International, Inc.
PVH Corp.
Hanesbrands Inc.
Lavinia Lingerie Inc.
Calida Holding AG
Victoria's Secret & Co.
Triumph Intertrade AG
Nike, Inc.
Wolf Lingerie SAS
Modenik Lifestyle Pvt. Ltd.

Report Scope:

In this report, the global bra market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Bra Market, By Product Type:

Sports Bra
Nursing Bra
Multi-Way Bra
Adhesive Bra
Others

Bra Market, By Raw Material:

Cotton
Chiffon
Silk
Others

Bra Market, By Distribution Channel:

Hypermarket/Supermarket
Specialty Stores
Online
Others

Bra Market, By Region:

North America
- United States
- Canada
- Mexico
Europe
- France
- Germany
- Spain
- Italy
- United Kingdom
Asia-Pacific
- China
- Japan
- India
- Vietnam
- South Korea
Middle East & Africa
- South Africa
- Saudi Arabia
- UAE
- Turkey
- Kuwait
- Egypt
South America
- Brazil
- Argentina
- Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the global bra market.

Available Customizations:

Global Bra market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Introduction

1.1. Market Definition
1.2. Scope of the Market
- 1.2.1. Markets Covered
- 1.2.2. Years Considered for Study
- 1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions/Countries
3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

5. Global Bra Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Product Type Market Share Analysis (Sports Bra, Nursing Bra, Multi-Way Bra, Adhesive Bra, Others)
- 5.2.2. By Raw Material Market Share Analysis (Cotton, Chiffon, Silk, Others)
- 5.2.3. By Distribution Channel Market Share Analysis (Hypermarket/Supermarket, Specialty Stores, Online)
- 5.2.4. By Regional Market Share Analysis
  - 5.2.4.1. North America Market Share Analysis
  - 5.2.4.2. Europe Market Share Analysis
  - 5.2.4.3. Asia-Pacific Market Share Analysis
  - 5.2.4.4. Middle East & Africa Market Share Analysis
  - 5.2.4.5. South America Market Share Analysis
- 5.2.5. By Top 5 Companies Market Share Analysis, Others (2024)
5.3. Global Bra Market Mapping & Opportunity Assessment
- 5.3.1. By Product Type Market Mapping & Opportunity Assessment
- 5.3.2. By Raw Material Market Mapping & Opportunity Assessment
- 5.3.3. By Distribution Channel Market Mapping & Opportunity Assessment
- 5.3.4. By Regional Market Mapping & Opportunity Assessment

6. North America Bra Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Product Type Market Share Analysis
- 6.2.2. By Raw Material Market Share Analysis
- 6.2.3. By Distribution Channel Market Share Analysis
- 6.2.4. By Country Market Share Analysis
  - 6.2.4.1. United States Bra Market Outlook
    - 6.2.4.1.1. Market Size & Forecast
    - 6.2.4.1.1.1. By Value
    - 6.2.4.1.2. Market Share & Forecast
    - 6.2.4.1.2.1. By Product Type Market Share Analysis
    - 6.2.4.1.2.2. By Raw Material Market Share Analysis
    - 6.2.4.1.2.3. By Distribution Channel Market Share Analysis
  - 6.2.4.2. Canada Bra Market Outlook
    - 6.2.4.2.1. Market Size & Forecast
    - 6.2.4.2.1.1. By Value
    - 6.2.4.2.2. Market Share & Forecast
    - 6.2.4.2.2.1. By Product Type Market Share Analysis
    - 6.2.4.2.2.2. By Raw Material Market Share Analysis
    - 6.2.4.2.2.3. By Distribution Channel Market Share Analysis
  - 6.2.4.3. Mexico Bra Market Outlook
    - 6.2.4.3.1. Market Size & Forecast
    - 6.2.4.3.1.1. By Value
    - 6.2.4.3.2. Market Share & Forecast
    - 6.2.4.3.2.1. By Product Type Market Share Analysis
    - 6.2.4.3.2.2. By Raw Material Market Share Analysis
    - 6.2.4.3.2.3. By Distribution Channel Market Share Analysis

7. Europe Bra Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Product Type Market Share Analysis
- 7.2.2. By Raw Material Market Share Analysis
- 7.2.3. By Distribution Channel Market Share Analysis
- 7.2.4. By Country Market Share Analysis
  - 7.2.4.1. France Bra Market Outlook
    - 7.2.4.1.1. Market Size & Forecast
    - 7.2.4.1.1.1. By Value
    - 7.2.4.1.2. Market Share & Forecast
    - 7.2.4.1.2.1. By Product Type Market Share Analysis
    - 7.2.4.1.2.2. By Raw Material Market Share Analysis
    - 7.2.4.1.2.3. By Distribution Channel Market Share Analysis
  - 7.2.4.2. Germany Bra Market Outlook
    - 7.2.4.2.1. Market Size & Forecast
    - 7.2.4.2.1.1. By Value
    - 7.2.4.2.2. Market Share & Forecast
    - 7.2.4.2.2.1. By Product Type Market Share Analysis
    - 7.2.4.2.2.2. By Raw Material Market Share Analysis
    - 7.2.4.2.2.3. By Distribution Channel Market Share Analysis
  - 7.2.4.3. Spain Bra Market Outlook
    - 7.2.4.3.1. Market Size & Forecast
    - 7.2.4.3.1.1. By Value
    - 7.2.4.3.2. Market Share & Forecast
    - 7.2.4.3.2.1. By Product Type Market Share Analysis
    - 7.2.4.3.2.2. By Raw Material Market Share Analysis
    - 7.2.4.3.2.3. By Distribution Channel Market Share Analysis
  - 7.2.4.4. Italy Bra Market Outlook
    - 7.2.4.4.1. Market Size & Forecast
    - 7.2.4.4.1.1. By Value
    - 7.2.4.4.2. Market Share & Forecast
    - 7.2.4.4.2.1. By Product Type Market Share Analysis
    - 7.2.4.4.2.2. By Raw Material Market Share Analysis
    - 7.2.4.4.2.3. By Distribution Channel Market Share Analysis
  - 7.2.4.5. United Kingdom Bra Market Outlook
    - 7.2.4.5.1. Market Size & Forecast
    - 7.2.4.5.1.1. By Value
    - 7.2.4.5.2. Market Share & Forecast
    - 7.2.4.5.2.1. By Product Type Market Share Analysis
    - 7.2.4.5.2.2. By Raw Material Market Share Analysis
    - 7.2.4.5.2.3. By Distribution Channel Market Share Analysis

8. Asia-Pacific Bra Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Product Type Market Share Analysis
- 8.2.2. By Raw Material Market Share Analysis
- 8.2.3. By Distribution Channel Market Share Analysis
- 8.2.4. By Country Market Share Analysis
  - 8.2.4.1. China Bra Market Outlook
    - 8.2.4.1.1. Market Size & Forecast
    - 8.2.4.1.1.1. By Value
    - 8.2.4.1.2. Market Share & Forecast
    - 8.2.4.1.2.1. By Product Type Market Share Analysis
    - 8.2.4.1.2.2. By Raw Material Market Share Analysis
    - 8.2.4.1.2.3. By Distribution Channel Market Share Analysis
  - 8.2.4.2. Japan Bra Market Outlook
    - 8.2.4.2.1. Market Size & Forecast
    - 8.2.4.2.1.1. By Value
    - 8.2.4.2.2. Market Share & Forecast
    - 8.2.4.2.2.1. By Product Type Market Share Analysis
    - 8.2.4.2.2.2. By Raw Material Market Share Analysis
    - 8.2.4.2.2.3. By Distribution Channel Market Share Analysis
  - 8.2.4.3. India Bra Market Outlook
    - 8.2.4.3.1. Market Size & Forecast
    - 8.2.4.3.1.1. By Value
    - 8.2.4.3.2. Market Share & Forecast
    - 8.2.4.3.2.1. By Product Type Market Share Analysis
    - 8.2.4.3.2.2. By Raw Material Market Share Analysis
    - 8.2.4.3.2.3. By Distribution Channel Market Share Analysis
  - 8.2.4.4. Vietnam Bra Market Outlook
    - 8.2.4.4.1. Market Size & Forecast
    - 8.2.4.4.1.1. By Value
    - 8.2.4.4.2. Market Share & Forecast
    - 8.2.4.4.2.1. By Product Type Market Share Analysis
    - 8.2.4.4.2.2. By Raw Material Market Share Analysis
    - 8.2.4.4.2.3. By Distribution Channel Market Share Analysis
  - 8.2.4.5. South Korea Bra Market Outlook
    - 8.2.4.5.1. Market Size & Forecast
    - 8.2.4.5.1.1. By Value
    - 8.2.4.5.2. Market Share & Forecast
    - 8.2.4.5.2.1. By Product Type Market Share Analysis
    - 8.2.4.5.2.2. By Raw Material Market Share Analysis
    - 8.2.4.5.2.3. By Distribution Channel Market Share Analysis

9. Middle East & Africa Bra Market Outlook

9.1. Market Size & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Product Type Market Share Analysis
- 9.2.2. By Raw Material Market Share Analysis
- 9.2.3. By Distribution Channel Market Share Analysis
- 9.2.4. By Country Market Share Analysis
  - 9.2.4.1. South Africa Bra Market Outlook
    - 9.2.4.1.1. Market Size & Forecast
    - 9.2.4.1.1.1. By Value
    - 9.2.4.1.2. Market Share & Forecast
    - 9.2.4.1.2.1. By Product Type Market Share Analysis
    - 9.2.4.1.2.2. By Raw Material Market Share Analysis
    - 9.2.4.1.2.3. By Distribution Channel Market Share Analysis
  - 9.2.4.2. Saudi Arabia Bra Market Outlook
    - 9.2.4.2.1. Market Size & Forecast
    - 9.2.4.2.1.1. By Value
    - 9.2.4.2.2. Market Share & Forecast
    - 9.2.4.2.2.1. By Product Type Market Share Analysis
    - 9.2.4.2.2.2. By Raw Material Market Share Analysis
    - 9.2.4.2.2.3. By Distribution Channel Market Share Analysis
  - 9.2.4.3. UAE Bra Market Outlook
    - 9.2.4.3.1. Market Size & Forecast
    - 9.2.4.3.1.1. By Value
    - 9.2.4.3.2. Market Share & Forecast
    - 9.2.4.3.2.1. By Product Type Market Share Analysis
    - 9.2.4.3.2.2. By Raw Material Market Share Analysis
    - 9.2.4.3.2.3. By Distribution Channel Market Share Analysis
  - 9.2.4.4. Turkey Bra Market Outlook
    - 9.2.4.4.1. Market Size & Forecast
    - 9.2.4.4.1.1. By Value
    - 9.2.4.4.2. Market Share & Forecast
    - 9.2.4.4.2.1. By Product Type Market Share Analysis
    - 9.2.4.4.2.2. By Raw Material Market Share Analysis
    - 9.2.4.4.2.3. By Distribution Channel Market Share Analysis
  - 9.2.4.5. Kuwait Bra Market Outlook
    - 9.2.4.5.1. Market Size & Forecast
    - 9.2.4.5.1.1. By Value
    - 9.2.4.5.2. Market Share & Forecast
    - 9.2.4.5.2.1. By Product Type Market Share Analysis
    - 9.2.4.5.2.2. By Raw Material Market Share Analysis
    - 9.2.4.5.2.3. By Distribution Channel Market Share Analysis
  - 9.2.4.6. Egypt Bra Market Outlook
    - 9.2.4.6.1. Market Size & Forecast
    - 9.2.4.6.1.1. By Value
    - 9.2.4.6.2. Market Share & Forecast
    - 9.2.4.6.2.1. By Product Type Market Share Analysis
    - 9.2.4.6.2.2. By Raw Material Market Share Analysis
    - 9.2.4.6.2.3. By Distribution Channel Market Share Analysis

10. South America Bra Market Outlook

10.1. Market Size & Forecast
- 10.1.1. By Value
10.2. Market Share & Forecast
- 10.2.1. By Product Type Market Share Analysis
- 10.2.2. By Raw Material Market Share Analysis
- 10.2.3. By Distribution Channel Market Share Analysis
- 10.2.4. By Country Market Share Analysis
  - 10.2.4.1. Brazil Bra Market Outlook
    - 10.2.4.1.1. Market Size & Forecast
    - 10.2.4.1.1.1. By Value
    - 10.2.4.1.2. Market Share & Forecast
    - 10.2.4.1.2.1. By Product Type Market Share Analysis
    - 10.2.4.1.2.2. By Raw Material Market Share Analysis
    - 10.2.4.1.2.3. By Distribution Channel Market Share Analysis
  - 10.2.4.2. Argentina Bra Market Outlook
    - 10.2.4.2.1. Market Size & Forecast
    - 10.2.4.2.1.1. By Value
    - 10.2.4.2.2. Market Share & Forecast
    - 10.2.4.2.2.1. By Product Type Market Share Analysis
    - 10.2.4.2.2.2. By Raw Material Market Share Analysis
    - 10.2.4.2.2.3. By Distribution Channel Market Share Analysis
  - 10.2.4.3. Colombia Bra Market Outlook
    - 10.2.4.3.1. Market Size & Forecast
    - 10.2.4.3.1.1. By Value
    - 10.2.4.3.2. Market Share & Forecast
    - 10.2.4.3.2.1. By Product Type Market Share Analysis
    - 10.2.4.3.2.2. By Raw Material Market Share Analysis
    - 10.2.4.3.2.3. By Distribution Channel Market Share Analysis

11. Market Dynamics

11.1. Drivers
11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)
12.2. Product Type Launches (If Any)
12.3. Recent Developments

13. SWOT Analysis

13.1. Strength
13.2. Weaknesses
13.3. Opportunity
13.4. Threat

14. Competitive Landscape

14.1. Company Profiles
- 14.1.1. Jockey International, Inc.
  - 14.1.1.1. Business Overview
  - 14.1.1.2. Company Snapshot
  - 14.1.1.3. Product Types & Services
  - 14.1.1.4. Financials (As Reported)
  - 14.1.1.5. Recent Developments
  - 14.1.1.6. Key Personnel Details
- 14.1.2. PVH Corp.
- 14.1.3. Hanesbrands Inc.
- 14.1.4. Lavinia Lingerie Inc.
- 14.1.5. Calida Holding AG
- 14.1.6. Victoria's Secret & Co.
- 14.1.7. Triumph Intertrade AG
- 14.1.8. Nike, Inc.
- 14.1.9. Wolf Lingerie SAS
- 14.1.10. Modenik Lifestyle Pvt. Ltd.

15. Strategic Recommendations/Action Plan

15.1. Key Focus Areas
- 15.1.1. Target Product Type
- 15.1.2. Target Raw Material
- 15.1.3. Target Distribution Channel