Online Lingerie Market in India 2025-2029

Description

The online lingerie market in India is forecasted to grow by USD 591.6 million during 2024-2029, accelerating at a CAGR of 10.9% during the forecast period. The report on the online lingerie market in India provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increased penetration of organized retail driving demand for lingerie, growing consumer awareness regarding online lingerie shopping, and demand from smaller cities pushing lingerie sales.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Market Scope
Base Year	2025
End Year	2029
Series Year	2025-2029
Growth Momentum	Accelerate
YOY 2025	10.3%
CAGR	10.9%
Incremental Value	$591.6 mn

Technavio's online lingerie market in India is segmented as below:

By Product

Bras
Knickers and panties
Others

By Type

Natural
Synthetic

By Material

Cotton
Satin
Muslin
Silk
Others

By Geographical Landscape

APAC

This study identifies the influx of luxury lingerie brands as one of the prime reasons driving the online lingerie market in India growth during the next few years. Also, men emerging as significant online buyers of lingerie and adoption of omnichannel strategy by lingerie brands will lead to sizable demand in the market.

The report on the online lingerie market in India covers the following areas:

Online Lingerie Market in India sizing
Online Lingerie Market in India forecast
Online Lingerie Market in India industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading online lingerie market in India vendors that include Bodycare Creations Ltd., Da Intimo, Fast Retailing Co. Ltd., Genxlead Retail Pvt. Ltd., H and M Hennes and Mauritz GBC AB, Hunkemoller B.V., Jockey International Inc., Juliet India Pvt. Ltd., La Maison Lejaby SASU, Lovable Lingerie Ltd., Lovebird Lingerie, Lux Industries Ltd., Marks and Spencer Group PLC, Modenik Lifestyle Pvt. Ltd., Reliance Industries Ltd., Rupa and Co. Ltd., Triumph Intertrade AG, V Star Creations Pvt. Ltd., Victorias Secret and Co., and Wacoal Holdings Corp.. Also, the online lingerie market in India analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Product Code: IRTNTR72647

1 Executive Summary

1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Country Market Characteristics
- Executive Summary - Chart on Market Segmentation by Product
- Executive Summary - Chart on Market Segmentation by Type
- Executive Summary - Chart on Market Segmentation by Material
- Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
- Overview on factors of disruption
2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
3.2 Market characteristics
- Market characteristics analysis
3.3 Value chain analysis
- Value chain analysis

4 Market Sizing

4.1 Market definition
- Offerings of companies included in the market definition
4.2 Market segment analysis
- Market segments
4.3 Market size 2024
4.4 Market outlook: Forecast for 2024-2029
- Chart on India - Market size and forecast 2024-2029 ($ million)
- Data Table on India - Market size and forecast 2024-2029 ($ million)
- Chart on India: Year-over-year growth 2024-2029 (%)
- Data Table on India: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

5.1 Online Lingerie Market in India 2019 - 2023
- Historic Market Size - Data Table on Online Lingerie Market in India 2019 - 2023 ($ million)
5.2 Product segment analysis 2019 - 2023
- Historic Market Size - Product Segment 2019 - 2023 ($ million)
5.3 Type segment analysis 2019 - 2023
- Historic Market Size - Type Segment 2019 - 2023 ($ million)
5.4 Material segment analysis 2019 - 2023
- Historic Market Size - Material Segment 2019 - 2023 ($ million)

6 Qualitative Analysis

6.1 Impact of AI on Online Lingerie Market in India

7 Five Forces Analysis

7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by Product

8.1 Market segments
- Chart on Product - Market share 2024-2029 (%)
- Data Table on Product - Market share 2024-2029 (%)
8.2 Comparison by Product
- Chart on Comparison by Product
- Data Table on Comparison by Product
8.3 Bras - Market size and forecast 2024-2029
- Chart on Bras - Market size and forecast 2024-2029 ($ million)
- Data Table on Bras - Market size and forecast 2024-2029 ($ million)
- Chart on Bras - Year-over-year growth 2024-2029 (%)
- Data Table on Bras - Year-over-year growth 2024-2029 (%)
8.4 Knickers and panties - Market size and forecast 2024-2029
- Chart on Knickers and panties - Market size and forecast 2024-2029 ($ million)
- Data Table on Knickers and panties - Market size and forecast 2024-2029 ($ million)
- Chart on Knickers and panties - Year-over-year growth 2024-2029 (%)
- Data Table on Knickers and panties - Year-over-year growth 2024-2029 (%)
8.5 Others - Market size and forecast 2024-2029
- Chart on Others - Market size and forecast 2024-2029 ($ million)
- Data Table on Others - Market size and forecast 2024-2029 ($ million)
- Chart on Others - Year-over-year growth 2024-2029 (%)
- Data Table on Others - Year-over-year growth 2024-2029 (%)
8.6 Market opportunity by Product
- Market opportunity by Product ($ million)
- Data Table on Market opportunity by Product ($ million)

9 Market Segmentation by Type

9.1 Market segments
- Chart on Type - Market share 2024-2029 (%)
- Data Table on Type - Market share 2024-2029 (%)
9.2 Comparison by Type
- Chart on Comparison by Type
- Data Table on Comparison by Type
9.3 Natural - Market size and forecast 2024-2029
- Chart on Natural - Market size and forecast 2024-2029 ($ million)
- Data Table on Natural - Market size and forecast 2024-2029 ($ million)
- Chart on Natural - Year-over-year growth 2024-2029 (%)
- Data Table on Natural - Year-over-year growth 2024-2029 (%)
9.4 Synthetic - Market size and forecast 2024-2029
- Chart on Synthetic - Market size and forecast 2024-2029 ($ million)
- Data Table on Synthetic - Market size and forecast 2024-2029 ($ million)
- Chart on Synthetic - Year-over-year growth 2024-2029 (%)
- Data Table on Synthetic - Year-over-year growth 2024-2029 (%)
9.5 Market opportunity by Type
- Market opportunity by Type ($ million)
- Data Table on Market opportunity by Type ($ million)

10 Market Segmentation by Material

10.1 Market segments
- Chart on Material - Market share 2024-2029 (%)
- Data Table on Material - Market share 2024-2029 (%)
10.2 Comparison by Material
- Chart on Comparison by Material
- Data Table on Comparison by Material
10.3 Cotton - Market size and forecast 2024-2029
- Chart on Cotton - Market size and forecast 2024-2029 ($ million)
- Data Table on Cotton - Market size and forecast 2024-2029 ($ million)
- Chart on Cotton - Year-over-year growth 2024-2029 (%)
- Data Table on Cotton - Year-over-year growth 2024-2029 (%)
10.4 Satin - Market size and forecast 2024-2029
- Chart on Satin - Market size and forecast 2024-2029 ($ million)
- Data Table on Satin - Market size and forecast 2024-2029 ($ million)
- Chart on Satin - Year-over-year growth 2024-2029 (%)
- Data Table on Satin - Year-over-year growth 2024-2029 (%)
10.5 Muslin - Market size and forecast 2024-2029
- Chart on Muslin - Market size and forecast 2024-2029 ($ million)
- Data Table on Muslin - Market size and forecast 2024-2029 ($ million)
- Chart on Muslin - Year-over-year growth 2024-2029 (%)
- Data Table on Muslin - Year-over-year growth 2024-2029 (%)
10.6 Silk - Market size and forecast 2024-2029
- Chart on Silk - Market size and forecast 2024-2029 ($ million)
- Data Table on Silk - Market size and forecast 2024-2029 ($ million)
- Chart on Silk - Year-over-year growth 2024-2029 (%)
- Data Table on Silk - Year-over-year growth 2024-2029 (%)
10.7 Others - Market size and forecast 2024-2029
- Chart on Others - Market size and forecast 2024-2029 ($ million)
- Data Table on Others - Market size and forecast 2024-2029 ($ million)
- Chart on Others - Year-over-year growth 2024-2029 (%)
- Data Table on Others - Year-over-year growth 2024-2029 (%)
10.8 Market opportunity by Material
- Market opportunity by Material ($ million)
- Data Table on Market opportunity by Material ($ million)

11 Customer Landscape

11.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Drivers, Challenges, and Opportunity/Restraints

12.1 Market drivers
12.2 Market challenges
12.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
12.4 Market opportunities/restraints

13 Competitive Landscape

13.1 Overview
13.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
13.3 Landscape disruption
- Overview on factors of disruption
13.4 Industry risks
- Impact of key risks on business

14 Competitive Analysis

14.1 Companies profiled
- Companies covered
14.2 Company ranking index
- Company ranking index
14.3 Market positioning of companies
- Matrix on companies position and classification
14.4 Fast Retailing Co. Ltd.
- Fast Retailing Co. Ltd. - Overview
- Fast Retailing Co. Ltd. - Business segments
- Fast Retailing Co. Ltd. - Key offerings
- Fast Retailing Co. Ltd. - Segment focus
- SWOT
14.5 Genxlead Retail Pvt. Ltd.
- Genxlead Retail Pvt. Ltd. - Overview
- Genxlead Retail Pvt. Ltd. - Product / Service
- Genxlead Retail Pvt. Ltd. - Key offerings
- SWOT
14.6 H and M Hennes and Mauritz GBC AB
- H and M Hennes and Mauritz GBC AB - Overview
- H and M Hennes and Mauritz GBC AB - Business segments
- H and M Hennes and Mauritz GBC AB - Key news
- H and M Hennes and Mauritz GBC AB - Key offerings
- H and M Hennes and Mauritz GBC AB - Segment focus
- SWOT
14.7 Hunkemoller B.V.
- Hunkemoller B.V. - Overview
- Hunkemoller B.V. - Product / Service
- Hunkemoller B.V. - Key offerings
- SWOT
14.8 Jockey International Inc.
- Jockey International Inc. - Overview
- Jockey International Inc. - Product / Service
- Jockey International Inc. - Key offerings
- SWOT
14.9 La Maison Lejaby SASU
- La Maison Lejaby SASU - Overview
- La Maison Lejaby SASU - Product / Service
- La Maison Lejaby SASU - Key offerings
- SWOT
14.10 Lovable Lingerie Ltd.
- Lovable Lingerie Ltd. - Overview
- Lovable Lingerie Ltd. - Product / Service
- Lovable Lingerie Ltd. - Key offerings
- SWOT
14.11 Lovebird Lingerie
- Lovebird Lingerie - Overview
- Lovebird Lingerie - Product / Service
- Lovebird Lingerie - Key offerings
- SWOT
14.12 Lux Industries Ltd.
- Lux Industries Ltd. - Overview
- Lux Industries Ltd. - Product / Service
- Lux Industries Ltd. - Key offerings
- SWOT
14.13 Marks and Spencer Group plc
- Marks and Spencer Group plc - Overview
- Marks and Spencer Group plc - Business segments
- Marks and Spencer Group plc - Key offerings
- Marks and Spencer Group plc - Segment focus
- SWOT
14.14 Modenik Lifestyle Pvt. Ltd.
- Modenik Lifestyle Pvt. Ltd. - Overview
- Modenik Lifestyle Pvt. Ltd. - Product / Service
- Modenik Lifestyle Pvt. Ltd. - Key offerings
- SWOT
14.15 Reliance Industries Ltd.
- Reliance Industries Ltd. - Overview
- Reliance Industries Ltd. - Business segments
- Reliance Industries Ltd. - Key news
- Reliance Industries Ltd. - Key offerings
- Reliance Industries Ltd. - Segment focus
- SWOT
14.16 Rupa and Co. Ltd.
- Rupa and Co. Ltd. - Overview
- Rupa and Co. Ltd. - Product / Service
- Rupa and Co. Ltd. - Key offerings
- SWOT
14.17 Victorias Secret and Co.
- Victorias Secret and Co. - Overview
- Victorias Secret and Co. - Product / Service
- Victorias Secret and Co. - Key offerings
- SWOT
14.18 Wacoal Holdings Corp.
- Wacoal Holdings Corp. - Overview
- Wacoal Holdings Corp. - Business segments
- Wacoal Holdings Corp. - Key news
- Wacoal Holdings Corp. - Key offerings
- Wacoal Holdings Corp. - Segment focus
- SWOT

15 Appendix

15.1 Scope of the report
15.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
15.3 Currency conversion rates for US$
- Currency conversion rates for US$
15.4 Research methodology
- Research methodology
15.5 Data procurement
- Information sources
15.6 Data validation
- Data validation
15.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
15.8 Data synthesis
- Data synthesis
15.9 360 degree market analysis
- 360 degree market analysis
15.10 List of abbreviations
- List of abbreviations