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PUBLISHER: Coherent Market Insights | PRODUCT CODE: 1708669

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PUBLISHER: Coherent Market Insights | PRODUCT CODE: 1708669

Erotic Lingerie Market, By Application, By End-use Industry, By Geography

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Global Erotic Lingerie Market is estimated to be valued at USD 25.76 Bn in 2025 and is expected to reach USD 39.80 Bn by 2032, growing at a compound annual growth rate (CAGR) of 6.4% from 2025 to 2032.

Report Coverage Report Details
Base Year: 2024 Market Size in 2025: USD 25.76 Bn
Historical Data for: 2020 To 2024 Forecast Period: 2025 To 2032
Forecast Period 2025 to 2032 CAGR: 6.40% 2032 Value Projection: USD 39.80 Bn
Figure. Erotic Lingerie Market Share (%), By Region 2025
Erotic Lingerie Market - IMG1

Erotic lingerie refers to intimate apparel designed to be aesthetically appealing. Rising demand for designer intimates among women for special occasions and increasing popularity of elegant nightwear among couples are some of the key factors driving the market growth. Moreover, growing acceptance of risque styles and increasing purchasing power of consumers in developing economies are further fueling sales opportunities. However, strict cultural norms and regulations in some countries continue to restraint the market to some extent. Overall, increasing fashion consciousness and growing female participation in the workforce are expected to help the market gain momentum going forward.

Market Dynamics:

The global erotic lingerie market is primarily driven by growing demand from millennials and increased product innovation led by key players. Changing social attitudes and rising female income levels have boosted consumer spending on premium lingerie in recent years. Meanwhile, rising internet penetration coupled with the proliferation of e-commerce platforms has made intimate apparel more accessible to consumers worldwide. However, stringent cultural regulations particularly in Asian and Middle Eastern countries continue to hinder the sales of risque collections to some degree. Furthermore, high inventory and logistic costs associated with this segment pose challenges for new entrants. Emerging fashion trends such as intimate innerwear for couples and use of organic fabrics in designs present lucrative opportunities for manufacturers.

Key Features of the Study:

  • This report provides in-depth analysis of the global erotic lingerie market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players
  • It profiles key players in the global erotic lingerie market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
  • Key companies covered as a part of this study include Victoria's Secret, Agent Provocateur, La Perla, Pleasure State, Bordelle, Coco de Mer, Bluebella, Savage X Fenty, Yandy, Hanky Panky, Frederick's of Hollywood, Aerie, Intimissimi, Lingerie by Cami, Skin, Natori, For Love & Lemons, Eberjey, Livia Firth's Eco-Age, and Skims
  • Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
  • The global erotic lingerie market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global erotic lingerie market

Detailed Segmentation-

  • Product Type Insights (Revenue, USD Bn, 2020 - 2032)
    • Bras
    • Panties
    • Bodystockings
    • Teddies and Chemises
    • Others
  • Distribution Channel Insights (Revenue, USD Bn, 2020 - 2032)
    • Online Retail
    • Specialty Stores
    • Department Stores
    • Others
  • Regional Insights (Revenue, USD Bn, 2020 - 2032)
    • North America
    • U.S.
    • Canada
    • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
    • Europe
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
    • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
    • Middle East
    • GCC Countries
    • Israel
    • Rest of Middle East
    • Africa
    • South Africa
    • North Africa
    • Central Africa
  • Key Players Insights
    • Victoria's Secret
    • Agent Provocateur
    • La Perla
    • Pleasure State
    • Bordelle
    • Coco de Mer
    • Bluebella
    • Savage X Fenty
    • Yandy
    • Hanky Panky
    • Frederick's of Hollywood
    • Aerie
    • Intimissimi
    • Lingerie by Cami
    • Skin
    • Natori
    • For Love & Lemons
    • Eberjey
    • Livia Firth's Eco-Age
    • Skims
Product Code: CMI7400

Table of Contents

1. Research Objectives and Assumptions

  • Research Objectives
  • Assumptions
  • Abbreviations

2. Market Purview

  • Report Description
    • Market Definition and Scope
  • Executive Summary
    • Market Snippet, By Product Type
    • Market Snippet, By Distribution Channel
    • Market Snippet, By Region
  • Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

  • Market Dynamics
    • Drivers
    • Restraints
    • PEST Analysis
    • PORTER's Five Forces Analysis
    • Market Opportunities
    • Regulatory Scenario
    • Key Developments
    • Industry Trend

4. Global Erotic Lingerie Market - Impact of Coronavirus (COVID-19) Pandemic

  • Overview
  • Factors Affecting the Global Erotic Lingerie Market - COVID-19
  • Impact Analysis

5. Global Erotic Lingerie Market, By Product Type, 2020-2032 (US$ Bn)

  • Introduction
    • Market Share Analysis, 2025, 2028, and 2032 (%)
    • Y-o-Y Growth Analysis, 2021 - 2032
    • Segment Trends
  • Bras
    • Market Share Analysis, 2025, 2028, and 2032 (%)
    • Y-o-Y Growth Analysis, 2020 - 2032
    • Segment Trends
  • Panties
    • Market Share Analysis, 2025, 2028, and 2032 (%)
    • Y-o-Y Growth Analysis, 2020 - 2032
    • Segment Trends
  • Bodystockings
    • Market Share Analysis, 2025, 2028, and 2032 (%)
    • Y-o-Y Growth Analysis, 2020 - 2032
    • Segment Trends
  • Teddies and Chemises
    • Market Share Analysis, 2025, 2028, and 2032 (%)
    • Y-o-Y Growth Analysis, 2020 - 2032
    • Segment Trends
  • Others
    • Market Share Analysis, 2025, 2028, and 2032 (%)
    • Y-o-Y Growth Analysis, 2020 - 2032
    • Segment Trends

6. Global Erotic Lingerie Market, By Distribution Channel, 2020-2032 (US$ Bn)

  • Introduction
    • Market Share Analysis, 2025, 2028, and 2032 (%)
    • Y-o-Y Growth Analysis, 2021 - 2032
    • Segment Trends
  • Online Retail
    • Market Share Analysis, 2025, 2028, and 2032 (%)
    • Y-o-Y Growth Analysis, 2020 - 2032
    • Segment Trends
  • Specialty Stores
    • Market Share Analysis, 2025, 2028, and 2032 (%)
    • Y-o-Y Growth Analysis, 2020 - 2032
    • Segment Trends
  • Department Stores
    • Market Share Analysis, 2025, 2028, and 2032 (%)
    • Y-o-Y Growth Analysis, 2020 - 2032
    • Segment Trends
  • Others
    • Market Share Analysis, 2025, 2028, and 2032 (%)
    • Y-o-Y Growth Analysis, 2020 - 2032
    • Segment Trends

7. Global Erotic Lingerie Market, By Region, 2020-2032 (US$ Bn)

  • Introduction
    • Market Share Analysis, By Region, 2025, 2028, and 2032 (%)
    • Y-o-Y Growth Analysis, For Region, 2021 - 2032
  • North America
    • Market Share Analysis, By Country, 2025, 2028 and 2032 (%)
    • Y-o-Y Growth Analysis, For Region, 2021 - 2032
    • Market Size and Forecast, By Product Type, 2020- 2032 (US$ Bn)
    • Market Size and Forecast, By Distribution Channel, 2020- 2032 (US$ Bn)
    • Countries
      • U.S.
      • Canada
  • Latin America
    • Market Share Analysis, By Country, 2025, 2028 and 2032 (%)
    • Y-o-Y Growth Analysis, For Region, 2021 - 2032
    • Market Size and Forecast, By Product Type, 2020- 2032 (US$ Bn)
    • Market Size and Forecast, By Distribution Channel, 2020- 2032 (US$ Bn)
    • Countries
      • Brazil
      • Argentina
      • Mexico
      • Rest of Latin America
  • Europe
    • Market Share Analysis, By Country, 2025, 2028 and 2032 (%)
    • Y-o-Y Growth Analysis, For Region, 2021 - 2032
    • Market Size and Forecast, By Product Type, 2020- 2032 (US$ Bn)
    • Market Size and Forecast, By Distribution Channel, 2020- 2032 (US$ Bn)
    • Countries
      • U.K.
      • Germany
      • Italy
      • France
      • Spain
      • Russia
      • Rest of Europe
  • Asia Pacific
    • Market Share Analysis, By Country, 2025, 2028 and 2032 (%)
    • Y-o-Y Growth Analysis, For Region, 2021 - 2032
    • Market Size and Forecast, By Product Type, 2020- 2032 (US$ Bn)
    • Market Size and Forecast, By Distribution Channel, 2020- 2032 (US$ Bn)
    • Countries
      • China
      • India
      • Japan
      • ASEAN
      • Australia
      • South Korea
      • Rest of Asia Pacific
  • Middle East
    • Market Share Analysis, By Country, 2025, 2028 and 2032 (%)
    • Y-o-Y Growth Analysis, For Region, 2021 - 2032
    • Market Size and Forecast, By Product Type, 2020- 2032 (US$ Bn)
    • Market Size and Forecast, By Distribution Channel, 2020- 2032 (US$ Bn)
    • Sub-regions/Countries
      • GCC Countries
      • Israel
      • Rest of Middle East
  • Africa
    • Market Share Analysis, By Country, 2025, 2028 and 2032 (%)
    • Y-o-Y Growth Analysis, For Region, 2021 - 2032
    • Market Size and Forecast, By Product Type, 2020- 2032 (US$ Bn)
    • Market Size and Forecast, By Distribution Channel, 2020- 2032 (US$ Bn)
    • Regions
  • South Africa
  • North Africa
  • Central Africa

8. Competitive Landscape

  • Heat Map Analysis
  • Market Share Analysis (3x3 Matrix)
  • Company Profiles
    • Victoria's Secret
      • Company Overview
      • Product Type Portfolio
      • Recent Developments/Updates
    • Agent Provocateur
      • Company Overview
      • Product Type Portfolio
      • Recent Developments/Updates
    • La Perla
      • Company Overview
      • Product Type Portfolio
      • Recent Developments/Updates
    • Pleasure State
      • Company Overview
      • Product Type Portfolio
      • Recent Developments/Updates
    • Bordelle
      • Company Overview
      • Product Type Portfolio
      • Recent Developments/Updates
    • Coco de Mer
      • Company Overview
      • Product Type Portfolio
      • Recent Developments/Updates
    • Bluebella
      • Company Overview
      • Product Type Portfolio
      • Recent Developments/Updates
    • Savage X Fenty
      • Company Overview
      • Product Type Portfolio
      • Recent Developments/Updates
    • Yandy
      • Company Overview
      • Product Type Portfolio
      • Recent Developments/Updates
    • Hanky Panky
      • Company Overview
      • Product Type Portfolio
      • Recent Developments/Updates
    • Frederick's of Hollywood
      • Company Overview
      • Product Type Portfolio
      • Recent Developments/Updates
    • Aerie
      • Company Overview
      • Product Type Portfolio
      • Recent Developments/Updates
    • Intimissimi
      • Company Overview
      • Product Type Portfolio
      • Recent Developments/Updates
    • Lingerie by Cami
      • Company Overview
      • Product Type Portfolio
      • Recent Developments/Updates
    • Skin
      • Company Overview
      • Product Type Portfolio
      • Recent Developments/Updates
    • Natori
      • Company Overview
      • Product Type Portfolio
      • Recent Developments/Updates
    • For Love & Lemons
      • Company Overview
      • Product Type Portfolio
      • Recent Developments/Updates
    • Eberjey
      • Company Overview
      • Product Type Portfolio
      • Recent Developments/Updates
    • Livia Firth's Eco-Age
      • Company Overview
      • Product Type Portfolio
      • Recent Developments/Updates
    • Skims
      • Company Overview
      • Product Type Portfolio
      • Recent Developments/Updates

9. Analyst Recommendation

  • Wheel of Fortune
  • Analyst View
  • Coherent Opportunity Map

10. Section

  • References
  • Research Methodology
  • About Us and Sales Contact
Have a question?
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Jeroen Van Heghe

Manager - EMEA

+32-2-535-7543

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Christine Sirois

Manager - Americas

+1-860-674-8796

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