Lingerie Market Size, Share, and Growth Analysis, By Product Type (Bras, Panties), By Material (Cotton), By Price Point, By Distribution Channel, By Region - Industry Forecast 2025-2032

Lingerie Market size was valued at USD 90.1 billion in 2023 and is poised to grow from USD 95.24 billion in 2024 to USD 148.39 billion by 2032, growing at a CAGR of 5.7% during the forecast period (2025-2032).

The global lingerie market is witnessing significant growth, driven by rising consumer demand for stylish and comfortable undergarments among women. As awareness of fit, comfort, and fashion increases, the participation of working women, projected to reach 77.2 million by 2031, strengthens market dynamics with their substantial purchasing power. Additionally, a growing focus on flexible fabrics and luxury materials has propelled lingerie producers to innovate, incorporating lace and embroidery into their designs. Companies are investing heavily in research and development to cater to diverse shapes and sizes, ensuring they meet consumer expectations. Notably, brands like Women's Secret are expanding their reach into new markets, such as India, signaling a robust opportunity for growth in the lingerie sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Lingerie market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Lingerie Market Segments Analysis

Global Lingerie Market is segmented by Product Type, Material, Price Point, Distribution Channel and region. Based on Product Type, the market is segmented into Bras, Panties, Lingerie Sets, Shapewear, Sleepwear/Nightwear, Hosiery and Lingerie Accessories. Based on Material, the market is segmented into Cotton. Based on Price Point, the market is segmented into Mass/Economy, Mid-Range and Premium/Luxury. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Lingerie Market

The lingerie market is experiencing significant growth driven by the rising population of working women and heightened educational awareness, especially in emerging economies. Government initiatives aimed at promoting female empowerment and reducing the gender gap in workforce participation further support this trend. As more women enter the workforce, there is a noticeable increase in disposable income, allowing consumers to invest in their quality of life. This shift in financial freedom and societal status is fueling the demand for lingerie, reflecting evolving consumer attitudes and preferences toward personal care and fashion in today's global marketplace.

Restraints in the Lingerie Market

The lingerie market is expected to face challenges due to shifting fashion trends and evolving consumer preferences throughout the forecast period. This volatility stems largely from the rising prices of lingerie products implemented by major market players to sustain their presence and profitability. Consequently, these escalating costs are adversely affecting the lingerie market worldwide, potentially limiting consumer access and dampening overall demand. As consumers seek value and variety, the lingering impact of high prices could hinder growth and innovation in the sector, posing a significant restraint on the global lingerie industry's progress.

Market Trends of the Lingerie Market

The global lingerie market is experiencing a significant trend towards e-commerce dominance, driven by an increase in online platform penetration. As consumers, particularly women, seek convenience and variety, brands are investing in sophisticated digital marketing strategies to enhance their online presence. E-commerce platforms are favored for their comprehensive product information, size recommendations, and vast arrays of styles and colors, catering to diverse customer preferences. This shift not only broadens access to various brands but also fosters an engaging shopping experience. Ultimately, this digital transformation is anticipated to fuel robust growth in the lingerie market throughout the forecast period.