US Non-alcoholic Wet Wipes Market Forecast to 2028 - Regional Analysis By Type and Distribution Channel

List of Tables

The US non-alcoholic wet wipes market size was valued at US$ 328.82 million in 2022 and is projected to reach US$ 490.93 million by 2028; it is expected to register a CAGR of 6.9% from 2022 to 2028.

Non-alcoholic wet wipes are moistened wipes that are designed to clean or refresh the skin without the use of alcohol. Alcohol-free wet wipes are a good alternative for people with sensitive skin, allergies, or those who prefer not to use products containing alcohol. The non-alcoholic wet wipes market has been experiencing significant growth in recent years, which is expected to continue growing in the coming years. Consumers have been increasingly prioritizing convenience for the past few years owing to hectic work schedules and busy lifestyles. They are willing to pay more for the products that help save their time and effort. Disposable wet wipes are among such products that are easy to use, can be carried to different places without any hassle, and help maintain hygiene. However, the presence of chemicals such as alcohol, parabens, fragrance ingredients, and other harsh ingredients in such wipes raises concerns regarding their use among consumers.

Furthermore, over the past few years, there has been an increasing awareness of feminine hygiene among women in the US. Poor hygiene practices, especially during menstruation, can cause vaginal infections among women. Therefore, women in the country continue to focus on their intimate health and purchase products such as intimate wash and feminine wipes. Also, government and regulatory bodies are taking initiatives to make feminine hygiene products accessible to consumers to promote better intimate health. In May 2021, Congresswoman Grace Meng introduced the Menstrual Equity for All Act on the occasion of Menstrual Hygiene Day, which aims to make menstrual products, including tampons, pads, and other items, accessible and affordable for women and girls in the country. Such initiatives are raising the importance of feminine hygiene among women and young girls across the US. Non-alcoholic wipes are gentle on sensitive intimate parts, maintain the pH of vaginal area, and remove odor-causing bacteria. Further, feminine wipes are used to instantly clean the vaginal area during menstruation while changing pads or tampons. These wipes are portable and convenient to use while traveling. Thus, increasing awareness of feminine hygiene among women in the US bolsters the non-alcoholic wet wipes market growth.

The COVID-19 crisis propelled the e-commerce industry. Online shopping provides a privilege to customers to choose products from the comfort and safety of their own homes, and it has also enabled businesses to operate amid confinement measures due to the pandemic. Moreover, the COVID-19 outbreak has significantly affected international trade, which hindered the personal care industry. However, with rising interest in consumer health awareness, non-alcoholic wet wipes have penetrated an array of applications such as adult hygiene, make-up removal, surface disinfection, and hand sanitization. After the emergence of the COVID-19 pandemic, the demand for cleansing products increased across healthcare environments such as hospitals and care facilities. Also, the rising uptake of online shopping for at-home consumption forces retailers, roasters, and consumers to adapt to this new trend, which is expected to propel the growth of the US non-alcoholic wet wipes market in the country during the forecast period. Further, in 2021, the US-based companies resumed their operations as the government relaxed the previously imposed restrictions, bolstering the US non-alcoholic wet wipes market. Hence, due to all these factors, the US non-alcoholic wet wipes market has shown a mixed impact of the COVID-19 pandemic on its growth.

Guy & O'Neill Inc, Mercantile Development Inc, Premier Care Industries Inc, Multi-Pack Solutions LLC , National Wiper Alliance Inc, Diamond Wipes International Inc, YEZIS LLC., Kimberley-Clark Worldwide Inc, Sabun Co, and Eleeo Brands LLC are the key players operating in the US non-alcoholic wet wipes market. These market players are focusing on providing high-quality, innovative products to fulfill customers' demands and increase their non-alcoholic wet wipes market share.

The overall US non-alcoholic wet wipes market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information about the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain analytical insights into the topic. Participants in this process include industry experts, such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants, such as valuation experts, research analysts, and key opinion leaders, specializing in the US non-alcoholic wet wipes market.

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Scrutinize in-depth the market trends and outlook coupled with the factors driving the market, as well as those hindering it.
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Product Code: TIPRE00029853

1. Introduction

1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation

2. Key Takeaways

3. Research Methodology

3.1 Scope of the Study
3.2 Research Methodology
- 3.2.1 Data Collection
- 3.2.2 Primary Interviews
- 3.2.3 Hypothesis Formulation
- 3.2.4 Macro-economic Factor Analysis
- 3.2.5 Developing Base Number
- 3.2.6 Data Triangulation
- 3.2.7 Country-Level Data

4. The US Non-Alcoholic Wet Wipes Market Landscape

4.1 Market Overview
4.2 PEST Analysis
4.3 Expert Opinions
4.4 List of Raw Material Suppliers: Non-alcoholic Wet Wipes Market

5. The US Non-Alcoholic Wet Wipes Market - Key Market Dynamics

5.1 Market Drivers
- 5.1.1 Advantages of Using Alcohol-Free Wet Wipes
- 5.1.2 Growing Awareness of Feminine Hygiene
5.2 Market Restraints
- 5.2.1 Increasing Concerns Regarding Environmental Impacts of Wet Wipes' Disposal
5.3 Market Opportunities
- 5.3.1 Escalating Demand for Non-Alcoholic Wipes for Pet Care
5.4 Future Trends
- 5.4.1 Development of Eco-Friendly Wet Wipes
5.5 Impact Analysis of Drivers and Restraints

6. The US Non-Alcoholic Wet Wipes Market- Analysis

6.1 The US Market Overview
6.2 The US Non-Alcoholic Wet Wipes Market -Revenue and Forecast To 2028 (US$ Million)
6.3 Competitive Positioning - Key Market Players

7. The US Non-Alcoholic Wet Wipes Market Analysis - by Type

7.1 Overview
7.2 The US Non-Alcoholic Wet Wipes Market, by Type (2021 and 2028)
7.3 Medical Wipes
- 7.3.1 Overview
- 7.3.2 Medical Wipes: Non-Alcoholic Wet Wipes Market - Revenue and Forecast to 2028 (US$ Million)
7.4 Facial Wipes
- 7.4.1 Overview
- 7.4.2 Facial Wipes: Non-Alcoholic Wet Wipes Market - Revenue and Forecast to 2028 (US$ Million)
7.5 Baby Wipes
- 7.5.1 Overview
- 7.5.2 Baby Wipes: Non-Alcoholic Wet Wipes Market - Revenue and Forecast to 2028 (US$ Million)
7.6 Pet Wipes
- 7.6.1 Overview
- 7.6.2 Pet Wipes: Non-Alcoholic Wet Wipes Market - Revenue and Forecast to 2028 (US$ Million)
7.7 Others
- 7.7.1 Overview
- 7.7.2 Others: Non-Alcoholic Wet Wipes Market - Revenue and Forecast to 2028 (US$ Million)

8. The US Non-Alcoholic Wet Wipes Market Analysis - by Distribution Channel

8.1 Overview
8.2 The US Non-Alcoholic Wet Wipes Market, by Distribution Channel (2021 and 2028)
8.3 Supermarkets and Hypermarkets
- 8.3.1 Overview
- 8.3.2 Supermarkets and Hypermarkets: Non-Alcoholic Wet Wipes Market - Revenue and Forecast to 2028 (US$ Million)
8.4 Convenience Stores
- 8.4.1 Overview
- 8.4.2 Convenience Stores: Non-Alcoholic Wet Wipes Market - Revenue and Forecast To 2028 (US$ Million)
8.5 Online Retail
- 8.5.1 Overview
- 8.5.2 Online Retail: Non-Alcoholic Wet Wipes Market - Revenue and Forecast To 2028 (US$ Million)
8.6 Others
- 8.6.1 Overview
- 8.6.2 Others: Non-Alcoholic Wet Wipes Market - Revenue and Forecast To 2028 (US$ Million)

9. The US Non-Alcoholic Wet Wipes Market - Regional Analysis

9.1 Overview:
9.2 The US: Non-Alcoholic Wet Wipes Market, by Key Regions
- 9.2.1 Northeast: Non-Alcoholic Wet Wipes Market - Revenue and Forecast to 2028 (US$ Million)
  - 9.2.1.1 Northeast: Non-Alcoholic Wet Wipes Market, by Type
  - 9.2.1.2 Northeast: Non-Alcoholic Wet Wipes Market, by Distribution Channel
- 9.2.2 Midwest: Non-Alcoholic Wet Wipes Market - Revenue and Forecast to 2028 (US$ Million)
  - 9.2.2.1 Midwest: Non-Alcoholic Wet Wipes Market, by Type
  - 9.2.2.2 Midwest: Non-Alcoholic Wet Wipes Market, by Distribution Channel
- 9.2.3 South: Non-Alcoholic Wet Wipes Market - Revenue and Forecast to 2028 (US$ Million)
  - 9.2.3.1 South: Non-Alcoholic Wet Wipes Market, by Type
  - 9.2.3.2 South: Non-Alcoholic Wet Wipes Market, by Distribution Channel
- 9.2.4 West: Non-Alcoholic Wet Wipes Market - Revenue and Forecast to 2028 (US$ Million)
  - 9.2.4.1 West: Non-Alcoholic Wet Wipes Market, by Type
  - 9.2.4.2 West: Non-Alcoholic Wet Wipes Market, by Distribution Channel

10. Impact of COVID-19 Pandemic on The US Non-Alcoholic Wet Wipes Market

10.1 Overview
10.2 Impact of COVID-19 on Non-Alcoholic Wet Wipes Market
10.3 The US: Impact Assessment of COVID-19 Pandemic

11. Industry Landscape

11.1 Overview
11.2 Market Initiative
11.3 New Product Development
11.4 Merger and Acquisition
11.5 Partnerships

12. Company Profiles

12.1 Guy & O'Neill Inc
- 12.1.1 Key Facts
- 12.1.2 Business Description
- 12.1.3 Products and Services
- 12.1.4 Financial Overview
- 12.1.5 SWOT Analysis
- 12.1.6 Key Developments
12.2 Mercantile Development Inc
- 12.2.1 Key Facts
- 12.2.2 Business Description
- 12.2.3 Products and Services
- 12.2.4 Financial Overview
- 12.2.5 SWOT Analysis
- 12.2.6 Key Developments
12.3 Premier Care Industries Inc
- 12.3.1 Key Facts
- 12.3.2 Business Description
- 12.3.3 Products and Services
- 12.3.4 Financial Overview
- 12.3.5 SWOT Analysis
- 12.3.6 Key Developments
12.4 Multi-Pack Solutions LLC
- 12.4.1 Key Facts
- 12.4.2 Business Description
- 12.4.3 Products and Services
- 12.4.4 Financial Overview
- 12.4.5 SWOT Analysis
- 12.4.6 Key Developments
12.5 National Wiper Alliance Inc
- 12.5.1 Key Facts
- 12.5.2 Business Description
- 12.5.3 Products and Services
- 12.5.4 Financial Overview
- 12.5.5 SWOT Analysis
- 12.5.6 Key Developments
12.6 Diamond Wipes International Inc
- 12.6.1 Key Facts
- 12.6.2 Business Description
- 12.6.3 Products and Services
- 12.6.4 Financial Overview
- 12.6.5 SWOT Analysis
- 12.6.6 Key Developments
12.7 Kimberley-Clark Worldwide Inc
- 12.7.1 Key Facts
- 12.7.2 Business Description
- 12.7.3 Products and Services
- 12.7.4 Financial Overview
- 12.7.5 SWOT Analysis
- 12.7.6 Key Developments
12.8 YEZIS LLC
- 12.8.1 Key Facts
- 12.8.2 Business Description
- 12.8.3 Products and Services
- 12.8.4 Financial Overview
- 12.8.5 SWOT Analysis
- 12.8.6 Key Developments
12.9 Sabun Co
- 12.9.1 Key Facts
- 12.9.2 Business Description
- 12.9.3 Products and Services
- 12.9.4 Financial Overview
- 12.9.5 SWOT Analysis
- 12.9.6 Key Developments
12.10 Eleeo Brands LLC
- 12.10.1 Key Facts
- 12.10.2 Business Description
- 12.10.3 Products and Services
- 12.10.4 Financial Overview
- 12.10.5 SWOT Analysis
- 12.10.6 Key Developments

13. Appendix

13.1 About The Insight Partners
13.2 Glossary of Terms