Global Wet Wipes Market Size, Share, Growth Analysis, By Products(Facial and Cosmetics, Baby), By Materials(Nonwoven and Woven) - Industry Forecast 2024-2031

Global Wet Wipes Market size was valued at USD 23.38 billion in 2022 and is poised to grow from USD 24.29 billion in 2023 to USD 32.99 billion by 2031, growing at a CAGR of 3.9% during the forecast period (2024-2031).

Factors such as increased personal grooming expenses, limited water availability, increased disposable income, and expanding consumer knowledge of wet wipes in developing countries are driving the wet wipes market demand. The convenience, improved cleanliness, and time-saving features of wipes are encouraging people to use them more regularly. As more women worldwide have entered the workforce and as their spending power has expanded, there has been a greater need for wet wipes designed exclusively for women. Many companies have produced feminine wipes, make-up remover wipes, and other types of wet wipes specifically for women in order to make life easier for working women. Typically, women use face wipes to regularly remove surplus oil and dirt off their faces.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Wet Wipes Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the Market size includes the following details: The key players in the Market were identified through secondary research, and their Market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top Market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Wet Wipes Market Segmental Analysis

Global Wet wipes Market is segmented on the basis of Product, Distribution Channels, Materials and region. By Product, the market is segmented into Facial and Cosmetics, Baby, Hand and Body, Intimate, and Others. By Distribution Channels, market is segmented into Supermarket, Convenience Store, Pharmacy, E-Commerce. By Materials, the market is divided into Nonwoven and Woven. By region, the market is divided into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Drivers of the Global Wet Wipes Market

The rising standards for personal hygiene and cleanliness are driving up demand for toilet and bathroom tissues. Additionally, housekeepers are using more kitchen tissue to thoroughly clean spoons and other kitchenware items as air pollution and dust difficulties have gotten worse. Rising nuclear family customs around the world are driving an increase in demand for cleaning goods for the home. Wet tissues with improved absorption and suppleness are always needed because of the world's aging population and their developing mobility challenges.

Restraints in the Global Wet Wipes Market

Consumer demand for the product is expected to decline as cleaning and hygiene products including towels, handkerchiefs, brushes, and other surface cleansers become more widely available. Furthermore, growing worries about deforestation, heavy rain, fires, and temperature rise from overchopping of trees limit the companies' capacity to gather sufficient raw materials to make pulp and paper-based products. These concerns impede the flow of certain kinds of goods.

Market Trends of the Global Wet Wipes Market

In order to combat plastic pollution issues and support environmental sustainability, industry groups and major players increasingly focus on producing hygiene products made of biodegradable materials such as recycled plastic, organic cotton, natural bamboo, and others. As a result, eco-friendly wipes are a huge trend in the industry. To give one example, in May 2021 Coterie Baby Inc. released plant-based, biodegradable, and compostable baby hygiene linens to the American market. Hospital service users will also have easier access to antimicrobial property-based disinfection solutions, which could lead to further market expansion. Demand for hygiene goods will rise if common businesses provide them in packaging that is friendly to the environment.