Wet Wipes Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 to 2032

Description

The Global Wet Wipes Market, valued at USD 4.6 billion in 2023, is expected to grow at a CAGR of 5.5% between 2024 and 2032. Wet wipes provide a convenient solution for on-the-go cleaning and sanitizing, making them a popular choice among busy consumers, parents, and travelers. Their portable packaging offers ease of use without the need for water or additional cleaning products. This practicality is driving widespread usage across homes, workplaces, and public spaces, aligning with fast-paced lifestyles. A key factor contributing to the growing demand for wet wipes is the increasing focus on health and hygiene, particularly in response to global health concerns like the COVID-19 pandemic.

Consumers have become more cautious about cleanliness, relying on disinfectant and antibacterial wipes to sanitize surfaces and personal items. This heightened awareness of germs and viruses has led to the adoption of wet wipes as essential hygiene tools in everyday life. Wet wipes are versatile, serving a variety of purposes beyond basic cleaning, including personal care, household cleaning, and industrial uses. The market is segmented by product type into personal care wet wipes and household wet wipes.

In 2023, personal care wet wipes dominated the market with a value of USD 3.2 billion and are projected to reach USD 5.3 billion by 2032. As consumers lead busier lives, they increasingly prefer convenient hygiene solutions. Personal care wet wipes offer quick solutions for various needs, from hand cleaning to skin care, making them popular among individuals and families alike. Innovations in formulations and packaging are boosting demand for these products, with consumers looking for options that fit their lifestyles. Based on material, the market includes cotton, non-woven fabrics, and woven fabrics.

Market Scope
Start Year	2023
Forecast Year	2024-2032
Start Value	$4.6 Billion
Forecast Value	$7.4 Billion
CAGR	5.5%

The cotton segment held approximately 51% of the market in 2023 and is expected to see continued growth by 2032. Cotton wipes are favored for personal care due to their softness and gentleness, particularly in baby care and skincare markets. The hypoallergenic properties of cotton make it an attractive choice for consumers with sensitive skin, further driving its demand. North America accounted for USD 1.2 billion of the market in 2023 and is projected to reach USD 1.9 billion by 2032. The U.S. market is expected to grow at a CAGR of 5.9%, offering a wide range of wet wipes tailored to diverse applications, including personal care, household cleaning, and pet care.

Product Code: 11541

Chapter 1 Methodology & Scope

1.1 Market scope & definitions
1.2 Base estimates & calculations
1.3 Forecast calculations
1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
  - 1.4.2.1 Paid sources
  - 1.4.2.2 Public sources

Chapter 2 Executive Summary

2.1 Industry 360° synopsis, 2021-2032

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
- 3.1.1 Factor affecting the value chain
- 3.1.2 Profit margin analysis
- 3.1.3 Disruptions
- 3.1.4 Future outlook
- 3.1.5 Manufacturers
- 3.1.6 Distributors
3.2 Supplier landscape
3.3 Profit margin analysis
3.4 Raw material analysis
3.5 Key news & initiatives
3.6 Regulatory landscape
3.7 Impact forces
- 3.7.1 Growth drivers
  - 3.7.1.1 The growing emphasis on hygiene
  - 3.7.1.2 Convenience and portability trends
  - 3.7.1.3 Health regulations and standards
  - 3.7.1.4 Growing hospitality sector
- 3.7.2 Industry pitfalls & challenges
  - 3.7.2.1 Regulatory pressures
  - 3.7.2.2 Market saturation and competition
3.8 Growth potential analysis
3.9 Porter's analysis
3.10 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type, 2021-2032 (USD Billion) (Million Units)

5.1 Key trends
5.2 Personal care wet wipes
- 5.2.1 Face wipes
- 5.2.2 Body wipes
- 5.2.3 Intimate wipes
- 5.2.4 Baby wipes
- 5.2.5 Others
5.3 Household wet wipes

Chapter 6 Market Estimates & Forecast, By Material, 2021-2032 (USD Billion) (Million Units)

6.1 Key trends
6.2 Cotton
6.3 Non-woven fabrics
6.4 Woven fabrics

Chapter 7 Market Estimates & Forecast, By Packaging Size, 2021-2032 (USD Billion) (Million Units)

7.1 Key trends
7.2 Upto 50 wipes
7.3 50-100 wipes
7.4 More than 100 wipes

Chapter 8 Market Estimates & Forecast, By End-use, 2021-2032 (USD Billion) (Million Units)

8.1 Key trends
8.2 Individual
8.3 Commercial

Chapter 9 Market Estimates & Forecast, By Distribution Channel, 2021-2032 (USD Billion) (Million Units)

9.1 Key trends
9.2 E-commerce
9.3 Company websites
9.4 Supermarkets
9.5 Individual stores
9.6 Dollar stores
9.7 Others (specialty stores, etc.)

Chapter 10 Market Estimates & Forecast, By Region, 2021-2032 (USD Billion) (Million Units)

10.1 Key trends
10.2 North America
- 10.2.1 U.S.
- 10.2.2 Canada
10.3 Europe
- 10.3.1 UK
- 10.3.2 Germany
- 10.3.3 France
- 10.3.4 Italy
- 10.3.5 Spain
- 10.3.6 Russia
10.4 Asia Pacific
- 10.4.1 China
- 10.4.2 India
- 10.4.3 Japan
- 10.4.4 South Korea
- 10.4.5 Australia
10.5 Latin America
- 10.5.1 Brazil
- 10.5.2 Mexico
10.6 MEA
- 10.6.1 South Africa
- 10.6.2 Saudi Arabia
- 10.6.3 UAE

Chapter 11 Company Profiles

11.1 Beiersdorf
11.2 Cascades
11.3 Clorox
11.4 Essity
11.5 Estee Lauder
11.6 Johnson & Johnson
11.7 Kimberly-Clark
11.8 Kirkland Signature
11.9 Nice-Pak Products
11.10 PDI
11.11 Procter & Gamble
11.12 Reckitt Benckiser
11.13 Sani Professional
11.14 Seventh Generation
11.15 Unilever