PUBLISHER: Grand View Research | PRODUCT CODE: 1375971
PUBLISHER: Grand View Research | PRODUCT CODE: 1375971
Wet Wipes Market Size, Share & Trends Analysis Report By Product (Household Wipes, Baby Wipes, Intimate Wipes), By Material (Non-Woven, Woven), By Distribution Channel, By Region, And Segment Forecasts, 2023 - 2030
Wet Wipes Market Growth & Trends:
The global wet wipes market size is expected to reach USD 36.56 billion by 2030, registering a CAGR of 3.8% from 2023 to 2030, according to a new report by Grand View Research, Inc.. The rising hygiene consciousness among consumers and expenditure on personal hygiene products is anticipated to drive market growth. Increasing awareness of hygiene among people is one of the primary reasons driving market growth. Diverse types of wipes, including intimate, moist, flushable, feminine, and scented, have been developed during the past decade to serve a variety of purposes.
Emerging markets and rising demand for imported goods drive online spending even more. Instagram and Facebook influence consumer purchasing decisions by providing customer reviews and numerous forums to address purchase issues. Consumers in emerging markets prefer local e-commerce platforms, such as Tmall in China and Flipkart in India. Due to increasing demand from emerging markets in South Asian countries, the online market for wet wipes among other personal care products has experienced significant growth in recent years.
In 2020, the COVID-19 pandemic led to an unprecedented demand for disinfecting products, making it a remarkable year for household wipes. The American Cleaning Institute reported improved availability of cleaning and disinfecting wipes in the second quarter of 2021, compared to 2020. Consumers now recognize the value and convenience of these products in everyday life. While panic buying has subsided, sustained interest in household and cleaning wipes is expected due to permanent changes in cleaning habits and a continued focus on hygiene and wellness.
In recent years, wet wipes have surged in popularity worldwide, appealing to people of all ages. The availability of a diverse range, such as makeup removers, cooling, scented, antibacterial, body wipes, and general cleaning wipes, has led to widespread daily use. According to a 2022 survey by A Dollar Shave Club, 51% of 1,000 surveyed U.S. male consumers expressed a preference for wipes, while 23% reported using alternative hygiene products. The study also noted that women tend to favor wet wipes more than men, driven by their increasing focus on health and hygiene products.
Growing demand for chemical-free wet wipes has encouraged manufacturers to come up with new products that would especially appeal to parents who are looking for natural wipes for their babies. For instance, in May 2021, Coterie introduced baby wipes made using compostable VEOCELTM fibers from Lenzing to the U.S. market. The new product, formulated with gentle additives, effectively removes dirt and irritants while protecting the skin's barrier properties and pH balance.
Wet Wipes Market Report Highlights:
- Based on product, the intimate wipes are expected to grow at the fastest CAGR in the forecast period. The demand for feminine hygiene wipes is mainly driven by growing awareness about the importance of maintaining hygiene and the increasing popularity of organic products
- Based on material, the non-woven segment dominated the market in 2022. They are often used in baby care, skincare, and personal hygiene applications where a soft touch is desired. The non-woven fabric provides a gentle and non-abrasive feel, enhancing the user experience
- Based on distribution channel, the supermarkets & hypermarkets segment accounted for a majority of market share in 2022. These channels offer a large variety of products, including different brands, sizes, and types of wet wipes. The extensive product range makes supermarkets and hypermarkets a convenient destination for consumers
- The demand in the Asia Pacific region is forecasted to grow at the highest CAGR during the forecast period. The region has experienced economic growth and rising disposable income levels in many countries. As disposable income increases, consumers are more willing to spend on convenient and value-added products like wet wipes
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
Chapter 2. Executive Summary
- 2.1. Market Outlook
- 2.2. Segmental Outlook
- 2.3. Regional Outlook
Chapter 3. Wet Wipes Variables & Trends
- 3.1. Market Lineage Outlook
- 3.2. Industry Value Chain Analysis
- 3.2.1. Sales/Retail Channel Analysis
- 3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Industry Challenges
- 3.3.4. Industry Opportunities
- 3.4. Industry Analysis Tools
- 3.4.1. Industry Analysis - Porter's
- 3.4.1.1. Supplier Power
- 3.4.1.2. Buyer Power
- 3.4.1.3. Substitution Threat
- 3.4.1.4. Threat from New Entrant
- 3.4.1.5. Competitive Rivalry
- 3.4.1. Industry Analysis - Porter's
- 3.5. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
- 4.1. Demographic Analysis
- 4.2. Consumer Trends and Preferences
- 4.3. Factors Affecting Buying Decision
- 4.4. Consumer Product Adoption
- 4.5. Observations & Recommendations
Chapter 5. Wet Wipes Market: Product Analysis & Estimates
- 5.1. Product Movement Analysis & Market Share, 2022 & 2030
- 5.2. Wet Wipes Market Estimates & Forecast, By Product (USD Million)
- 5.2.1. Household/Disinfectant/Cleaning Wipes
- 5.2.2. Baby Wipes
- 5.2.3. Facial & Cosmetic Wipes
- 5.2.4. Hand & Body Wipes
- 5.2.5. Intimate Wipes
- 5.2.6. Flushable Wet Wipes
- 5.2.7. Others
Chapter 6. Wet Wipes Market: Material Analysis & Estimates
- 6.1. Material Movement Analysis & Market Share, 2022 & 2030
- 6.2. Wet Wipes Market Estimates & Forecast, By Material (USD Million)
- 6.2.1. Non-Woven
- 6.2.2. Woven
Chapter 7. Wet Wipes Market: Distribution Channel Analysis & Estimates
- 7.1. Distribution Channel Movement Analysis & Market Share, 2022 & 2030
- 7.2. Wet Wipes Market Estimates & Forecast, By Distribution Channel (USD Million)
- 7.2.1. Supermarkets & Hypermarkets
- 7.2.2. Convenience Stores
- 7.2.3. Pharmacy
- 7.2.4. E-Commerce
- 7.2.5. Others
Chapter 8. Wet Wipes Market: Regional Estimates & Trend Analysis
- 8.1. Wet Wipes Market: Regional Outlook
- 8.2. North America
- 8.2.1. North America wet wipes market estimates & forecast, 2017 - 2030 (USD Million)
- 8.2.2. U.S.
- 8.2.2.1. Key Country Dynamics
- 8.2.2.2. U.S. wet wipes market estimates & forecast, 2017 - 2030 (USD Million)
- 8.2.3. Canada
- 8.2.3.1. Key Country Dynamics
- 8.2.3.2. Canada wet wipes market estimates & forecast, 2017 - 2030 (USD Million)
- 8.3. Europe
- 8.3.1. Europe wet wipes market estimates & forecast, 2017 - 2030 (USD Million)
- 8.3.2. UK
- 8.3.2.1. Key Country Dynamics
- 8.3.2.2. UK wet wipes market estimates & forecast, 2017 - 2030 (USD Million)
- 8.3.3. Germany
- 8.3.3.1. Key Country Dynamics
- 8.3.3.2. Germany wet wipes market estimates & forecast, 2017 - 2030 (USD Million)
- 8.3.4. France
- 8.3.4.1. Key Country Dynamics
- 8.3.4.2. France wet wipes market estimates & forecast, 2017 - 2030 (USD Million)
- 8.4. Asia Pacific
- 8.4.1. Asia Pacific wet wipes products market estimates & forecast, 2017 - 2030 (USD Million)
- 8.4.2. China
- 8.4.2.1. Key Country Dynamics
- 8.4.2.2. China wet wipes market estimates & forecast, 2017 - 2030 (USD Million)
- 8.4.3. India
- 8.4.3.1. Key Country Dynamics
- 8.4.3.2. India wet wipes market estimates & forecast, 2017 - 2030 (USD Million)
- 8.4.4. Japan
- 8.4.4.1. Key Country Dynamics
- 8.4.4.2. Japan wet wipes market estimates & forecast, 2017 - 2030 (USD Million)
- 8.5. Central & South America
- 8.5.1. Central & South America wet wipes market estimates & forecast, 2017 - 2030 (USD Million)
- 8.5.2. Brazil
- 8.5.2.1. Key Country Dynamics
- 8.5.2.2. Brazil wet wipes market estimates & forecast, 2017 - 2030 (USD Million)
- 8.6. Middle East & Africa
- 8.6.1. Central & South America wet wipes market estimates & forecast, 2017 - 2030 (USD Million)
- 8.6.2. South Africa
- 8.6.2.1. Key Country Dynamics
- 8.6.2.2. South Africa wet wipes market estimates & forecast, 2017 - 2030 (USD Million)
Chapter 9. Wet Wipes Market: Competitive Landscape
- 9.1. Recent Developments & Impact Analysis, By Key Market Participants
- 9.2. Company Categorization
- 9.3. Participant's Overview
- 9.4. Financial Performance
- 9.5. Product Benchmarking
- 9.6. Company Market Share Analysis, 2022 (Value % Share)
- 9.7. Company Heat Map Analysis
- 9.8. Strategy Mapping
- 9.8.1. Partnerships
- 9.8.2. Innovation
- 9.8.3. Expansion Strategy
- 9.8.4. Marketing Campaign
- 9.8.5. Philanthropy
- 9.8.6. Brand Relaunch
- 9.8.7. Sustainability
- 9.8.8. Acquisition
- 9.8.9. Product Launches
- 9.9. List of key companies analyzed in this section includes:
- 9.9.1. The Clorox Company
- 9.9.2. KCWW
- 9.9.3. Reckitt Benckiser Group PLC
- 9.9.4. Unilever
- 9.9.5. Johnson & Johnson Consumer Inc.
- 9.9.6. TLC International
- 9.9.7. WipesPlus
- 9.9.8. The Honest Company, Inc.
- 9.9.9. Procter & Gamble
- 9.9.10. Himalaya Wellness Company.
List of Tables
- 1. Wet wipes market estimates & forecast, by product (USD Million)
- 2. Wet wipes market estimates & forecast, by material (USD Million)
- 3. Wet wipes market estimates & forecast, by distribution channel (USD Million)
- 4. U.S. macro-economic outlay
- 5. Canada macro-economic outlay
- 6. Germany macro-economic outlay
- 7. UK macro-economic outlay
- 8. France macro-economic outlay
- 9. China macro-economic outlay
- 10. India macro-economic outlay
- 11. Japan macro-economic outlay
- 12. Brazil macro-economic outlay
- 13. South Africa macro-economic outlay
- 14. Recent developments & impact analysis, by key market participants
- 15. Company market share, 2022 (Value % share)
- 16. Company heat map analysis
- 17. Company engaged in partnership
- 18. Company engaged in innovation
- 19. Companies adopting expansion strategy
- 20. Company adopting marketing campaign
- 21. Company involved in philanthropy
- 22. Company involved in brand relaunch
- 23. Company involved in sustainability
- 24. Company involved in the acquisition
- 25. Companies involved in product launches
List of Figures
- 1. Wet wipes market segmentation
- 2. Information procurement
- 3. Primary research pattern
- 4. Primary research approaches
- 5. Primary research process
- 6. Market Snapshot
- 7. Segment Snapshot
- 8. Competitive Landscape Snapshot
- 9. Wet wipes market: Industry value chain analysis
- 10. Wet wipes market dynamics
- 11. Wet wipes market: Porter's five forces analysis
- 12. Preference for wet wipes in the U.S., by gender, 2022
- 13. Preference for wet wipes, by age group, 2022
- 14. Factors affecting buying decision
- 15. Wet wipes market, by product: Key takeaways
- 16. Wet wipes market, by product: Market share, 2022 & 2030
- 17. Household/disinfectant/cleaning wipes market estimates & forecast, 2017 - 2030 (USD Million)
- 18. Baby wipes market estimates & forecast, 2017 - 2030 (USD Million)
- 19. Facial & cosmetic wipes market estimates & forecast, 2017 - 2030 (USD Million)
- 20. Hand & body wipes market estimates & forecast, 2017 - 2030 (USD Million)
- 21. Intimate wipes market estimates & forecast, 2017 - 2030 (USD Million)
- 22. Flushable wet wipes market estimates & forecast, 2017 - 2030 (USD Million)
- 23. Other wipes market estimates & forecast, 2017 - 2030 (USD Million)
- 24. Wet wipes market, by material: Key takeaways
- 25. Wet wipes market, by material: Market share, 2022 & 2030
- 26. Non-woven wet wipes market estimates & forecast, 2017 - 2030 (USD Million)
- 27. Woven wet wipes market estimates & forecast, 2017 - 2030 (USD Million)
- 28. Wet wipes market, by distribution channel: Key takeaways
- 29. Wet wipes market, by distribution channel: Market share, 2022 & 2030
- 30. Wet wipes market estimates and forecast, through supermarkets & hypermarkets, 2017 - 2030 (USD Million)
- 31. Wet wipes market estimates and forecast, through convenience stores, 2017 - 2030 (USD Million)
- 32. Wet wipes market estimates and forecast, through pharmacy, 2017 - 2030 (USD Million)
- 33. Wet wipes market estimates and forecast, through e-commerce, 2017 - 2030 (USD Million)
- 34. Wet wipes market estimates and forecast, through other distribution channels, 2017 - 2030 (USD Million)
- 35. Wet wipes market revenue, by region, 2022 & 2030, (USD Million)
- 36. Regional marketplace: Key takeaways
- 37. Regional marketplace: Key takeaways
- 38. North America wet wipes market estimates and forecast, 2017 - 2030 (USD Million)
- 39. U.S. wet wipes market estimates and forecast, 2017 - 2030 (USD Million)
- 40. Canada wet wipes market estimates and forecast, 2017 - 2030 (USD Million)
- 41. Europe wet wipes market estimates and forecast, 2017 - 2030 (USD Million)
- 42. Germany wet wipes market estimates and forecast, 2017 - 2030 (USD Million)
- 43. UK wet wipes market estimates and forecast, 2017 - 2030 (USD Million)
- 44. France wet wipes market estimates and forecast, 2017 - 2030 (USD Million)
- 45. Asia Pacific wet wipes market estimates and forecast, 2017 - 2030 (USD Million)
- 46. China wet wipes market estimates and forecast, 2017 - 2030 (USD Million)
- 47. India wipes market estimates and forecast, 2017 - 2030 (USD Million)
- 48. Japan wet wipes market estimates and forecast, 2017 - 2030 (USD Million)
- 49. Central & South America wet wipes market estimates and forecast, 2017 - 2030 (USD Million)
- 50. Brazil wet wipes market estimates and forecast, 2017 - 2030 (USD Million)
- 51. Middle East & Africa wet wipes market estimates and forecast, 2017 - 2030 (USD Million)
- 52. South Africa wet wipes market estimates and forecast, 2017 - 2030 (USD Million)
- 53. Key company categorization
- 54. Company market share analysis, 2022
- 55. Strategic framework
