PUBLISHER: The Business Research Company | PRODUCT CODE: 1667715
PUBLISHER: The Business Research Company | PRODUCT CODE: 1667715
Fashion influencer marketing is a marketing strategy that entails collaborating with influencers in the fashion industry who wield significant influence and boast a large following on social media. This approach is employed by fashion brands to leverage the popularity and impact of influencers in promoting their products or services. Through fashion influencer marketing, brands seek to broaden their reach and showcase their products in more innovative ways that resonate with the values of the brand.
Fashion influencer marketing involves various influencer types, including mega influencers, macro influencers, micro influencers, and nano influencers. A mega influencer is an individual with a social media following exceeding one million. The fashion types covered by influencer marketing encompass beauty and cosmetics, apparel, and jewelry and accessories. These influencer marketing strategies cater to both large enterprises and small and medium-sized enterprises (SMEs). The applications of fashion influencer marketing span search and discovery, campaign management, influencer relationship management, analytics and reporting, compliance management and fraud detection, among others.
The fashion influencer marketing market research report is one of a series of new reports from The Business Research Company that provides fashion influencer marketing market statistics, including fashion influencer marketing industry global market size, regional shares, competitors with a fashion influencer marketing market share, detailed fashion influencer marketing market segments, market trends and opportunities, and any further data you may need to thrive in the fashion influencer marketing industry. This fashion influencer marketing market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The fashion influencer marketing market size has grown exponentially in recent years. It will grow from$6.17 billion in 2024 to $8.37 billion in 2025 at a compound annual growth rate (CAGR) of 35.7%. The growth in the historic period can be attributed to the rise of social media platforms, shift in consumer behavior, authenticity and relatability, global reach and accessibility, and collaborations with brands
The fashion influencer marketing market size is expected to see exponential growth in the next few years. It will grow to $25.79 billion in 2029 at a compound annual growth rate (CAGR) of 32.5%. The growth in the forecast period can be attributed to micro-influencer engagement, video content dominance, sustainability and ethical fashion, interactive and shoppable content, and diversification beyond fashion. Major trends in the forecast period include diversity and inclusivity advocacy, live shopping events, long-term partnerships over one-time collaborations, AI-driven influencer marketing platforms, interactive and shoppable content, and an emphasis on genuine engagement metrics.
The anticipated growth in the fashion influencer marketing market is expected to be propelled by the widespread proliferation of social media. Social media proliferation signifies the rapid and extensive expansion of social media platforms, which are increasingly utilized by individuals and organizations worldwide. Social media advertising, a process that utilizes these platforms for brand promotion and lead generation, plays a crucial role in driving the growth of fashion influencer marketing. For example, as of March 2023, the global count of social media users reached 4.9 billion, according to data reported by Demand Sage, a US-based provider of data reporting and analytics solutions. Projections suggest that this number is expected to rise to 5.85 billion worldwide by 2027. Therefore, the heightened proliferation of social media platforms is a key factor driving the growth of the fashion influencer marketing market.
The expansion of e-commerce is poised to contribute to the growth of the fashion influencer marketing market. E-commerce, denoting the online buying and selling of goods and services, serves as a platform for leveraging fashion influencer marketing to endorse and promote fashion products, thereby enhancing brand visibility and engaging consumers. As of the second quarter of 2023, the U.S. Census Bureau estimated that retail e-commerce sales in the United States amounted to $277.6 billion, reflecting a 2.1% (+-0.9%) increase from the first quarter of the same year. Hence, the surge in e-commerce activities is a significant driver for the fashion influencer marketing market.
Technological advancements represent a prominent trend gaining momentum in the fashion influencer marketing market. Companies within this market are embracing new technologies to maintain their competitive positions. For instance, in January 2023, KlugKlug, an Indian-based B2B SaaS platform catering to global influencer marketing companies, introduced a decision-making B2B tech platform. This comprehensive platform provides reliable global influencer intelligence, exploration, and information for social media platforms such as Instagram, YouTube, and TikTok. It encompasses over 252 million influencer profile insights and employs artificial intelligence and machine learning technologies to ensure an 85% precision rate. KlugKlug serves the influencer marketing needs of over 230 countries.
Major players in the fashion influencer marketing market are concentrating on developing connecting platforms that leverage tools such as Linkpop to enhance relationships between creators and commerce, gaining a competitive advantage. Linkpop, a link-in-bio solution, enables influencers and creators to monetize their social media traffic by establishing a social shop and promoting products. For example, in August 2022, Shopify, a Canada-based commerce platform, launched Collabs, a platform that connects merchants with influencers to boost influencer presence and address e-commerce sales slowdown. Collabs facilitates partnerships by offering a directory for merchants to discover influencers and vice versa. It utilizes Shopify's link-in-bio tool Linkpop, enabling influencers to set up a social shop and monetize content.
In February 2023, Triller, a US-based AI-powered music video app and talent discovery platform, acquired Julius for an undisclosed amount. This acquisition enables Triller to connect brands and agencies with a vast global audience through its entertainment platform and leverage Julius' expertise in influencer marketing. Julius is a US-based influencer marketing platform that provides scalable solutions driven by data.
Major companies operating in the fashion influencer marketing market include AspireIQ, JuliusWorks LLC, Influencer DB, IZEA Worldwide Inc., Klear.com Ltd., Launchmetrics, Mavrck, Socially Powerful, Upfluence, Speakr Inc., Traackr Inc., Tagger Media, Captiv8, ZINE Ltd., Influencity, HYPR, Markerly, Neoreach, Open Influence, Cohley, BrandSnob, RewardStyle, LTK, ShopStyle, Lumanu, Curalate Inc., CreatorIQ, Fohr, Hypetap, Inzpire.me, Obvious, The Brandtech Group
North America was the largest region in the fashion influencer marketing market in 2024. Europe is expected to be the fastest-growing region in the global fashion influencer marketing market report during the forecast period. The regions covered in the fashion influencer marketing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
The countries covered in the fashion influencer marketing market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain
The fashion influencer marketing market includes revenues earned by entities promoting brands by posting fashion-related content, collaborating with brands, attending fashion events, and engaging with followers. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Fashion Influencer Marketing Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on fashion influencer marketing market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for fashion influencer marketing ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The fashion influencer marketing market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.