PUBLISHER: KBV Research | PRODUCT CODE: 1649351
PUBLISHER: KBV Research | PRODUCT CODE: 1649351
Asia Pacific Fashion Influencer Marketing Market Size, Share & Trends Analysis Report By End Use (Beauty & Cosmetics, Apparel, and Jewelry & Accessories), By Type, By Country and Growth Forecast, 2024 - 2031
The Asia Pacific Fashion Influencer Marketing Market would witness market growth of 33.1% CAGR during the forecast period (2024-2031).
The China market dominated the Asia Pacific Fashion Influencer Marketing Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $3,920.9 million by 2031. The Japan market is showcasing a CAGR of 32.4% during (2024 - 2031). Additionally, The India market would register a CAGR of 34.1% during (2024 - 2031).
One of the defining characteristics of fashion influencer marketing is its versatility. Influencers come in all sizes, from mega-influencers with millions of followers to micro-influencers with smaller, highly engaged audiences. While mega-influencers often bring widespread reach and prestige, micro- and nano-influencers have gained significant traction in recent years for their ability to foster strong, niche communities.
Moreover, these influencers, operating on a smaller scale, frequently exhibit elevated engagement rates and foster more intimate relationships with their followers, thereby rendering their endorsements more personal and credible. This adaptability enables brands to customize their campaigns to align with objectives, whether they seek widespread visibility or focused engagement.
Nations such as China, India, and South Korea are leading the way, with influencers significantly impacting consumer behavior, especially among younger demographics. China leads the Asia-Pacific region in influencer marketing owing to its strong integration of livestreaming and e-commerce platforms. Platforms like WeChat, Weibo, and Xiaohongshu (Little Red Book) allow fashion influencers to reach massive audiences while offering seamless shopping experiences through embedded e-commerce links.
Based on End Use, the market is segmented into Beauty & Cosmetics, Apparel, and Jewelry & Accessories. Based on Type, the market is segmented into Nanoinfluencers, Microinfleuncers, Macroinfleuncers, and Megainfluencer. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
List of Key Companies Profiled
- IZEA Worldwide, Inc.
- Launchmetrics, Inc. (Lectra)
- Klear (Meltwater)
- Upfluence, Inc.
- AspireIQ, Inc.
- Mavrck (Later Influence)
- Juliusworks, Inc. (Hypr Brands)
- CreatorIQ
- Traackr, Inc.
- NeoReach
Asia Pacific Fashion Influencer Marketing Market Report Segmentation
By End Use
- Beauty & Cosmetics
- Apparel
- Jewelry & Accessories
By Type
- Nanoinfluencers
- Microinfleuncers
- Macroinfleuncers
- Megainfluencer
By Country
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
Table of Contents
Chapter 1. Market Scope & Methodology
- 1.1 Market Definition
- 1.2 Objectives
- 1.3 Market Scope
- 1.4 Segmentation
- 1.4.1 Asia Pacific Fashion Influencer Marketing Market, by End Use
- 1.4.2 Asia Pacific Fashion Influencer Marketing Market, by Type
- 1.4.3 Asia Pacific Fashion Influencer Marketing Market, by Country
- 1.5 Methodology for the research
Chapter 2. Market at a Glance
- 2.1 Key Highlights
Chapter 3. Market Overview
- 3.1 Introduction
- 3.1.1 Overview
- 3.1.1.1 Market Composition and Scenario
- 3.1.1 Overview
- 3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges
- 3.3 Porter Five Forces Analysis
Chapter 4. Asia Pacific Fashion Influencer Marketing Market by End Use
- 4.1 Asia Pacific Beauty & Cosmetics Market by Country
- 4.2 Asia Pacific Apparel Market by Country
- 4.3 Asia Pacific Jewelry & Accessories Market by Country
Chapter 5. Asia Pacific Fashion Influencer Marketing Market by Type
- 5.1 Asia Pacific Nanoinfluencers Market by Country
- 5.2 Asia Pacific Microinfleuncers Market by Country
- 5.3 Asia Pacific Macroinfleuncers Market by Country
- 5.4 Asia Pacific Megainfluencer Market by Country
Chapter 6. Asia Pacific Fashion Influencer Marketing Market by Country
- 6.1 China Fashion Influencer Marketing Market
- 6.1.1 China Fashion Influencer Marketing Market by End Use
- 6.1.2 China Fashion Influencer Marketing Market by Type
- 6.2 Japan Fashion Influencer Marketing Market
- 6.2.1 Japan Fashion Influencer Marketing Market by End Use
- 6.2.2 Japan Fashion Influencer Marketing Market by Type
- 6.3 India Fashion Influencer Marketing Market
- 6.3.1 India Fashion Influencer Marketing Market by End Use
- 6.3.2 India Fashion Influencer Marketing Market by Type
- 6.4 South Korea Fashion Influencer Marketing Market
- 6.4.1 South Korea Fashion Influencer Marketing Market by End Use
- 6.4.2 South Korea Fashion Influencer Marketing Market by Type
- 6.5 Singapore Fashion Influencer Marketing Market
- 6.5.1 Singapore Fashion Influencer Marketing Market by End Use
- 6.5.2 Singapore Fashion Influencer Marketing Market by Type
- 6.6 Malaysia Fashion Influencer Marketing Market
- 6.6.1 Malaysia Fashion Influencer Marketing Market by End Use
- 6.6.2 Malaysia Fashion Influencer Marketing Market by Type
- 6.7 Rest of Asia Pacific Fashion Influencer Marketing Market
- 6.7.1 Rest of Asia Pacific Fashion Influencer Marketing Market by End Use
- 6.7.2 Rest of Asia Pacific Fashion Influencer Marketing Market by Type
Chapter 7. Company Profiles
- 7.1 IZEA Worldwide, Inc.
- 7.1.1 Company Overview
- 7.2 Launchmetrics, Inc. (Lectra)
- 7.2.1 Company Overview
- 7.3 Klear (Meltwater)
- 7.3.1 Company Overview
- 7.4 Upfluence, Inc.
- 7.4.1 Company Overview
- 7.5 AspireIQ, Inc.
- 7.5.1 Company Overview
- 7.6 Mavrck (Later Influence)
- 7.6.1 Company Overview
- 7.7 Juliusworks, Inc. (Hypr Brands)
- 7.7.1 Company Overview
- 7.8 CreatorIQ
- 7.8.1 Company Overview
- 7.9 Traackr, Inc.
- 7.9.1 Company Overview
- 7.10. NeoReach, Inc.
- 7.10.1 Company Overview
LIST OF TABLES
- TABLE 1 Asia Pacific Fashion Influencer Marketing Market, 2020 - 2023, USD Million
- TABLE 2 Asia Pacific Fashion Influencer Marketing Market, 2024 - 2031, USD Million
- TABLE 3 Asia Pacific Fashion Influencer Marketing Market by End Use, 2020 - 2023, USD Million
- TABLE 4 Asia Pacific Fashion Influencer Marketing Market by End Use, 2024 - 2031, USD Million
- TABLE 5 Asia Pacific Beauty & Cosmetics Market by Country, 2020 - 2023, USD Million
- TABLE 6 Asia Pacific Beauty & Cosmetics Market by Country, 2024 - 2031, USD Million
- TABLE 7 Asia Pacific Apparel Market by Country, 2020 - 2023, USD Million
- TABLE 8 Asia Pacific Apparel Market by Country, 2024 - 2031, USD Million
- TABLE 9 Asia Pacific Jewelry & Accessories Market by Country, 2020 - 2023, USD Million
- TABLE 10 Asia Pacific Jewelry & Accessories Market by Country, 2024 - 2031, USD Million
- TABLE 11 Asia Pacific Fashion Influencer Marketing Market by Type, 2020 - 2023, USD Million
- TABLE 12 Asia Pacific Fashion Influencer Marketing Market by Type, 2024 - 2031, USD Million
- TABLE 13 Asia Pacific Nanoinfluencers Market by Country, 2020 - 2023, USD Million
- TABLE 14 Asia Pacific Nanoinfluencers Market by Country, 2024 - 2031, USD Million
- TABLE 15 Asia Pacific Microinfleuncers Market by Country, 2020 - 2023, USD Million
- TABLE 16 Asia Pacific Microinfleuncers Market by Country, 2024 - 2031, USD Million
- TABLE 17 Asia Pacific Macroinfleuncers Market by Country, 2020 - 2023, USD Million
- TABLE 18 Asia Pacific Macroinfleuncers Market by Country, 2024 - 2031, USD Million
- TABLE 19 Asia Pacific Megainfluencer Market by Country, 2020 - 2023, USD Million
- TABLE 20 Asia Pacific Megainfluencer Market by Country, 2024 - 2031, USD Million
- TABLE 21 Asia Pacific Fashion Influencer Marketing Market by Country, 2020 - 2023, USD Million
- TABLE 22 Asia Pacific Fashion Influencer Marketing Market by Country, 2024 - 2031, USD Million
- TABLE 23 China Fashion Influencer Marketing Market, 2020 - 2023, USD Million
- TABLE 24 China Fashion Influencer Marketing Market, 2024 - 2031, USD Million
- TABLE 25 China Fashion Influencer Marketing Market by End Use, 2020 - 2023, USD Million
- TABLE 26 China Fashion Influencer Marketing Market by End Use, 2024 - 2031, USD Million
- TABLE 27 China Fashion Influencer Marketing Market by Type, 2020 - 2023, USD Million
- TABLE 28 China Fashion Influencer Marketing Market by Type, 2024 - 2031, USD Million
- TABLE 29 Japan Fashion Influencer Marketing Market, 2020 - 2023, USD Million
- TABLE 30 Japan Fashion Influencer Marketing Market, 2024 - 2031, USD Million
- TABLE 31 Japan Fashion Influencer Marketing Market by End Use, 2020 - 2023, USD Million
- TABLE 32 Japan Fashion Influencer Marketing Market by End Use, 2024 - 2031, USD Million
- TABLE 33 Japan Fashion Influencer Marketing Market by Type, 2020 - 2023, USD Million
- TABLE 34 Japan Fashion Influencer Marketing Market by Type, 2024 - 2031, USD Million
- TABLE 35 India Fashion Influencer Marketing Market, 2020 - 2023, USD Million
- TABLE 36 India Fashion Influencer Marketing Market, 2024 - 2031, USD Million
- TABLE 37 India Fashion Influencer Marketing Market by End Use, 2020 - 2023, USD Million
- TABLE 38 India Fashion Influencer Marketing Market by End Use, 2024 - 2031, USD Million
- TABLE 39 India Fashion Influencer Marketing Market by Type, 2020 - 2023, USD Million
- TABLE 40 India Fashion Influencer Marketing Market by Type, 2024 - 2031, USD Million
- TABLE 41 South Korea Fashion Influencer Marketing Market, 2020 - 2023, USD Million
- TABLE 42 South Korea Fashion Influencer Marketing Market, 2024 - 2031, USD Million
- TABLE 43 South Korea Fashion Influencer Marketing Market by End Use, 2020 - 2023, USD Million
- TABLE 44 South Korea Fashion Influencer Marketing Market by End Use, 2024 - 2031, USD Million
- TABLE 45 South Korea Fashion Influencer Marketing Market by Type, 2020 - 2023, USD Million
- TABLE 46 South Korea Fashion Influencer Marketing Market by Type, 2024 - 2031, USD Million
- TABLE 47 Singapore Fashion Influencer Marketing Market, 2020 - 2023, USD Million
- TABLE 48 Singapore Fashion Influencer Marketing Market, 2024 - 2031, USD Million
- TABLE 49 Singapore Fashion Influencer Marketing Market by End Use, 2020 - 2023, USD Million
- TABLE 50 Singapore Fashion Influencer Marketing Market by End Use, 2024 - 2031, USD Million
- TABLE 51 Singapore Fashion Influencer Marketing Market by Type, 2020 - 2023, USD Million
- TABLE 52 Singapore Fashion Influencer Marketing Market by Type, 2024 - 2031, USD Million
- TABLE 53 Malaysia Fashion Influencer Marketing Market, 2020 - 2023, USD Million
- TABLE 54 Malaysia Fashion Influencer Marketing Market, 2024 - 2031, USD Million
- TABLE 55 Malaysia Fashion Influencer Marketing Market by End Use, 2020 - 2023, USD Million
- TABLE 56 Malaysia Fashion Influencer Marketing Market by End Use, 2024 - 2031, USD Million
- TABLE 57 Malaysia Fashion Influencer Marketing Market by Type, 2020 - 2023, USD Million
- TABLE 58 Malaysia Fashion Influencer Marketing Market by Type, 2024 - 2031, USD Million
- TABLE 59 Rest of Asia Pacific Fashion Influencer Marketing Market, 2020 - 2023, USD Million
- TABLE 60 Rest of Asia Pacific Fashion Influencer Marketing Market, 2024 - 2031, USD Million
- TABLE 61 Rest of Asia Pacific Fashion Influencer Marketing Market by End Use, 2020 - 2023, USD Million
- TABLE 62 Rest of Asia Pacific Fashion Influencer Marketing Market by End Use, 2024 - 2031, USD Million
- TABLE 63 Rest of Asia Pacific Fashion Influencer Marketing Market by Type, 2020 - 2023, USD Million
- TABLE 64 Rest of Asia Pacific Fashion Influencer Marketing Market by Type, 2024 - 2031, USD Million
- TABLE 65 key information - IZEA Worldwide, Inc.
- TABLE 66 Key Information - Launchmetrics, Inc.
- TABLE 67 key information - Klear
- TABLE 68 key information - Upfluence, Inc.
- TABLE 69 Key Information - AspireIQ, Inc.
- TABLE 70 Key Information - Mavrck
- TABLE 71 Key Information - Juliusworks, Inc.
- TABLE 72 Key Information - CreatorIQ
- TABLE 73 Key Information - Traackr, Inc.
- TABLE 74 Key Information - NeoReach, Inc.
