PUBLISHER: KBV Research | PRODUCT CODE: 1649350
PUBLISHER: KBV Research | PRODUCT CODE: 1649350
North America Fashion Influencer Marketing Market Size, Share & Trends Analysis Report By End Use (Beauty & Cosmetics, Apparel, and Jewelry & Accessories), By Type, By Country and Growth Forecast, 2024 - 2031
The North America Fashion Influencer Marketing Market would witness market growth of 31.8% CAGR during the forecast period (2024-2031).
The US market dominated the North America Fashion Influencer Marketing Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $12,230.9 million by 2031. The Canada market is experiencing a CAGR of 34.7% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 33.5% during (2024 - 2031).
The rise of Gen Z and Millennials as key consumer groups has significantly influenced the fashion industry, particularly in how brands approach marketing. These younger generations heavily rely on social media influencers for fashion advice, style inspiration, and product recommendations. Social media platforms have become their primary sources for discovering trends, with influencers creating relatable and engaging content that resonates deeply with their digital-first lifestyles.
Moreover, brands like Shein and Zara leverage TikTok influencers to showcase affordable, trendy outfits. This authenticity-driven approach aligns perfectly with younger shoppers' genuine and inclusive messaging preferences.
North America is one of the largest and most dynamic markets for fashion influencer marketing, driven by high internet penetration, a robust e-commerce infrastructure, and a strong presence of global and local fashion brands. According to industry insights, by 2023, nine in ten U.S. adults actively used smartphones, with younger demographics exhibiting near-universal adoption rates. This widespread smartphone usage has significantly bolstered the fashion influencer marketing market, enabling seamless access to social media platforms where influencers thrive and engage with their audiences. Additionally, American influencers are known for their ability to reach audiences worldwide, making them highly sought after by domestic and international fashion brands.
Based on End Use, the market is segmented into Beauty & Cosmetics, Apparel, and Jewelry & Accessories. Based on Type, the market is segmented into Nanoinfluencers, Microinfleuncers, Macroinfleuncers, and Megainfluencer. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
List of Key Companies Profiled
- IZEA Worldwide, Inc.
- Launchmetrics, Inc. (Lectra)
- Klear (Meltwater)
- Upfluence, Inc.
- AspireIQ, Inc.
- Mavrck (Later Influence)
- Juliusworks, Inc. (Hypr Brands)
- CreatorIQ
- Traackr, Inc.
- NeoReach
North America Fashion Influencer Marketing Market Report Segmentation
By End Use
- Beauty & Cosmetics
- Apparel
- Jewelry & Accessories
By Type
- Nanoinfluencers
- Microinfleuncers
- Macroinfleuncers
- Megainfluencer
By Country
- US
- Canada
- Mexico
- Rest of North America
Table of Contents
Chapter 1. Market Scope & Methodology
- 1.1 Market Definition
- 1.2 Objectives
- 1.3 Market Scope
- 1.4 Segmentation
- 1.4.1 North America Fashion Influencer Marketing Market, by End Use
- 1.4.2 North America Fashion Influencer Marketing Market, by Type
- 1.4.3 North America Fashion Influencer Marketing Market, by Country
- 1.5 Methodology for the research
Chapter 2. Market at a Glance
- 2.1 Key Highlights
Chapter 3. Market Overview
- 3.1 Introduction
- 3.1.1 Overview
- 3.1.1.1 Market Composition and Scenario
- 3.1.1 Overview
- 3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges
- 3.3 Porter Five Forces Analysis
Chapter 4. North America Fashion Influencer Marketing Market by End Use
- 4.1 North America Beauty & Cosmetics Market by Country
- 4.2 North America Apparel Market by Country
- 4.3 North America Jewelry & Accessories Market by Country
Chapter 5. North America Fashion Influencer Marketing Market by Type
- 5.1 North America Nanoinfluencers Market by Country
- 5.2 North America Microinfleuncers Market by Country
- 5.3 North America Macroinfleuncers Market by Country
- 5.4 North America Megainfluencer Market by Country
Chapter 6. North America Fashion Influencer Marketing Market by Country
- 6.1 US Fashion Influencer Marketing Market
- 6.1.1 US Fashion Influencer Marketing Market by End Use
- 6.1.2 US Fashion Influencer Marketing Market by Type
- 6.2 Canada Fashion Influencer Marketing Market
- 6.2.1 Canada Fashion Influencer Marketing Market by End Use
- 6.2.2 Canada Fashion Influencer Marketing Market by Type
- 6.3 Mexico Fashion Influencer Marketing Market
- 6.3.1 Mexico Fashion Influencer Marketing Market by End Use
- 6.3.2 Mexico Fashion Influencer Marketing Market by Type
- 6.4 Rest of North America Fashion Influencer Marketing Market
- 6.4.1 Rest of North America Fashion Influencer Marketing Market by End Use
- 6.4.2 Rest of North America Fashion Influencer Marketing Market by Type
Chapter 7. Company Profiles
- 7.1 IZEA Worldwide, Inc.
- 7.1.1 Company Overview
- 7.2 Launchmetrics, Inc. (Lectra)
- 7.2.1 Company Overview
- 7.3 Klear (Meltwater)
- 7.3.1 Company Overview
- 7.4 Upfluence, Inc.
- 7.4.1 Company Overview
- 7.5 AspireIQ, Inc.
- 7.5.1 Company Overview
- 7.6 Mavrck (Later Influence)
- 7.6.1 Company Overview
- 7.7 Juliusworks, Inc. (Hypr Brands)
- 7.7.1 Company Overview
- 7.8 CreatorIQ
- 7.8.1 Company Overview
- 7.9 Traackr, Inc.
- 7.9.1 Company Overview
- 7.10. NeoReach, Inc.
- 7.10.1 Company Overview
LIST OF TABLES
- TABLE 1 North America Fashion Influencer Marketing Market, 2020 - 2023, USD Million
- TABLE 2 North America Fashion Influencer Marketing Market, 2024 - 2031, USD Million
- TABLE 3 North America Fashion Influencer Marketing Market by End Use, 2020 - 2023, USD Million
- TABLE 4 North America Fashion Influencer Marketing Market by End Use, 2024 - 2031, USD Million
- TABLE 5 North America Beauty & Cosmetics Market by Country, 2020 - 2023, USD Million
- TABLE 6 North America Beauty & Cosmetics Market by Country, 2024 - 2031, USD Million
- TABLE 7 North America Apparel Market by Country, 2020 - 2023, USD Million
- TABLE 8 North America Apparel Market by Country, 2024 - 2031, USD Million
- TABLE 9 North America Jewelry & Accessories Market by Country, 2020 - 2023, USD Million
- TABLE 10 North America Jewelry & Accessories Market by Country, 2024 - 2031, USD Million
- TABLE 11 North America Fashion Influencer Marketing Market by Type, 2020 - 2023, USD Million
- TABLE 12 North America Fashion Influencer Marketing Market by Type, 2024 - 2031, USD Million
- TABLE 13 North America Nanoinfluencers Market by Country, 2020 - 2023, USD Million
- TABLE 14 North America Nanoinfluencers Market by Country, 2024 - 2031, USD Million
- TABLE 15 North America Microinfleuncers Market by Country, 2020 - 2023, USD Million
- TABLE 16 North America Microinfleuncers Market by Country, 2024 - 2031, USD Million
- TABLE 17 North America Macroinfleuncers Market by Country, 2020 - 2023, USD Million
- TABLE 18 North America Macroinfleuncers Market by Country, 2024 - 2031, USD Million
- TABLE 19 North America Megainfluencer Market by Country, 2020 - 2023, USD Million
- TABLE 20 North America Megainfluencer Market by Country, 2024 - 2031, USD Million
- TABLE 21 North America Fashion Influencer Marketing Market by Country, 2020 - 2023, USD Million
- TABLE 22 North America Fashion Influencer Marketing Market by Country, 2024 - 2031, USD Million
- TABLE 23 US Fashion Influencer Marketing Market, 2020 - 2023, USD Million
- TABLE 24 US Fashion Influencer Marketing Market, 2024 - 2031, USD Million
- TABLE 25 US Fashion Influencer Marketing Market by End Use, 2020 - 2023, USD Million
- TABLE 26 US Fashion Influencer Marketing Market by End Use, 2024 - 2031, USD Million
- TABLE 27 US Fashion Influencer Marketing Market by Type, 2020 - 2023, USD Million
- TABLE 28 US Fashion Influencer Marketing Market by Type, 2024 - 2031, USD Million
- TABLE 29 Canada Fashion Influencer Marketing Market, 2020 - 2023, USD Million
- TABLE 30 Canada Fashion Influencer Marketing Market, 2024 - 2031, USD Million
- TABLE 31 Canada Fashion Influencer Marketing Market by End Use, 2020 - 2023, USD Million
- TABLE 32 Canada Fashion Influencer Marketing Market by End Use, 2024 - 2031, USD Million
- TABLE 33 Canada Fashion Influencer Marketing Market by Type, 2020 - 2023, USD Million
- TABLE 34 Canada Fashion Influencer Marketing Market by Type, 2024 - 2031, USD Million
- TABLE 35 Mexico Fashion Influencer Marketing Market, 2020 - 2023, USD Million
- TABLE 36 Mexico Fashion Influencer Marketing Market, 2024 - 2031, USD Million
- TABLE 37 Mexico Fashion Influencer Marketing Market by End Use, 2020 - 2023, USD Million
- TABLE 38 Mexico Fashion Influencer Marketing Market by End Use, 2024 - 2031, USD Million
- TABLE 39 Mexico Fashion Influencer Marketing Market by Type, 2020 - 2023, USD Million
- TABLE 40 Mexico Fashion Influencer Marketing Market by Type, 2024 - 2031, USD Million
- TABLE 41 Rest of North America Fashion Influencer Marketing Market, 2020 - 2023, USD Million
- TABLE 42 Rest of North America Fashion Influencer Marketing Market, 2024 - 2031, USD Million
- TABLE 43 Rest of North America Fashion Influencer Marketing Market by End Use, 2020 - 2023, USD Million
- TABLE 44 Rest of North America Fashion Influencer Marketing Market by End Use, 2024 - 2031, USD Million
- TABLE 45 Rest of North America Fashion Influencer Marketing Market by Type, 2020 - 2023, USD Million
- TABLE 46 Rest of North America Fashion Influencer Marketing Market by Type, 2024 - 2031, USD Million
- TABLE 47 key information - IZEA Worldwide, Inc.
- TABLE 48 Key Information - Launchmetrics, Inc.
- TABLE 49 key information - Klear
- TABLE 50 key information - Upfluence, Inc.
- TABLE 51 Key Information - AspireIQ, Inc.
- TABLE 52 Key Information - Mavrck
- TABLE 53 Key Information - Juliusworks, Inc.
- TABLE 54 Key Information - CreatorIQ
- TABLE 55 Key Information - Traackr, Inc.
- TABLE 56 Key Information - NeoReach, Inc.
