PUBLISHER: Grand View Research | PRODUCT CODE: 1633809
PUBLISHER: Grand View Research | PRODUCT CODE: 1633809
The global fashion influencer marketing market size is anticipated to reach USD 39.72 billion by 2030, according to a new report by Grand View Research, Inc. It is anticipated to exhibit a CAGR of 33.8% from 2025 to 2030. The growing popularity of social media applications such as TikTok and Instagram Reels is one of the key factors driving market growth. These applications allow users to make shorter and more immersive videos. Short video applications help fashion influencers add special effects to their videos, thus aiding in content creation and guaranteeing higher consumer engagement. In October 2019, TikTok also launched its analytics tool for Pro accounts to offer more detailed insights regarding the performance of the content and audience interaction, allowing fashion influencers to post content that is in sync with their followers' demands.
The rising popularity of influencer incubators offers promising growth opportunities to the industry due to the ability to capture higher engagement rates. Influencer incubators search for key opinion leaders and influencers with high engagement rates and nurture them to produce content coinciding with the brand value of a company. These influencers become a part of the brand, thus helping marketers advertise their products to a familiar and loyal audience. Companies, including Tmall.com, have started leveraging influencer incubator solutions to boost sales for product categories such as cosmetics and apparel, offering market growth prospects.
The integration of e-commerce with social media is also expected to work well for the growth of the market. This can be attributed to digital payment features on social media platforms and their transition to 'retailtainment' sites. Live-streaming platforms such as Taobao Live and Little Red Book in China have started utilizing social-media, live-streaming, and video capabilities to encourage users to interact, comment, and engage more effectively. Such developments are also expected to enable fashion influencers to effectively advertise their products and brands to foster meaningful relations with their followers.
Developers have also started leveraging Artificial Intelligence (AI) to program virtual influencers, which portray similar content on their feed as fashion influencers. Virtual fashion influencers such as Lil Miquela, Zhi, Margot, and Shudu enable brands and marketers to indulge in more affordable influencer marketing practices and generate more specific, data-driven content. AI helps creators interpret consumer data at various levels and offer specialized content that resonates with audiences the most, thus driving higher engagements. Deploying AI-based content creators also allows brands to enhance creativity and fully-control their marketing campaigns, thus promising higher adoption of virtual fashion influencers.