Global Mouthwash Market Size, Share, Growth Analysis, By Product Type, By Distribution Channel, By Nature, By Flavours, By Indication

Description

Global Mouthwash Market size was valued at USD 1.99 billion in 2021 and is poised to grow from USD 2.12 billion in 2022 to USD 3.53 billion by 2030, growing at a CAGR of 6.55% in the forecast period (2023-2030).

The use of mouthwash is growing in popularity worldwide as individuals become more aware of the importance of maintaining good oral hygiene. Mouthwash offers benefits such as cavity prevention, fresh breath generation, and bacterial infection prevention. The increasing implementation of oral hygiene programs globally is driving the growth of the mouthwash market. Notably, the 2018 World Oral Health Day campaign by the FDI World Dental Association reached over 700 million people worldwide, making it one of the most successful efforts in promoting oral health.

Furthermore, the demand for mouthwash, especially in hotels, is increasing due to the growing need for amenities. The rise in global spending on dental care products has also played a significant role in driving market growth. For example, national dental expenditures reached a substantial amount of USD 142.4 billion in 2020. Additionally, individuals suffering from halitosis as a result of medical conditions that affect breath quality are contributing to the increased usage rate of mouthwash. Overall, the mouthwash market is expanding due to the increased awareness of oral hygiene, the demand for mouthwash in hotels, and the growth in global spending on dental care products.

Segments covered in this report:

Mouthwash Market is segmented based on indication, product type, flavours, distribution channel, nature, and region. Based on the product type, the Mouthwash Market is segmented as fluoride, cosmetics, antiseptics, and oral gels. Based on the flavours, the Mouthwash Market is segmented as active salt, mint fresh tea, natural lemon, herbs, and fruit & gum. Based on distribution channel, the Mouthwash Market is segmented as modern trade, drugstores/ pharmacies, supermarkets/hypermarkets, convenience stores, online channels. Based on nature, Mouthwash Market is segmented as conventional and organic. Based on indication, the Mouthwash Market is segmented into Periodontitis, mouth ulcers, gingivitis, and dry mouth. Based on region Mouthwash Market is segmented as North America, Europe, Asia-Pacific, South America, and MEA.

Driver

Increased awareness about oral health is driving the growth of the mouthwash market. Vendors in the industry are actively educating consumers about the benefits of using mouthwash as part of their daily oral hygiene routine. They emphasize its role in preventing germs and promoting oral health. Vendors, dental service providers, and trade groups all play a part in influencing market growth. Various awareness campaigns directly impact mouthwash product sales. Mobile technologies are being utilized to enhance oral health initiatives, with implementation guides providing guidance on integrating mobile technologies for promoting oral health. The incidence of dental illnesses, an aging population, and the introduction of new products also contribute to market expansion.

Restraint

The growth of the global mouthwash market may be hampered by side effects associated with alcohol-containing mouthwashes. These mouthwashes can cause a burning sensation and dry mouth due to the drying effect of alcohol. Additionally, chlorhexidine-containing mouthwashes can lead to tooth and surface staining, which may require thorough cleaning to remove. High pricing of oral hygiene supplies is another factor that can limit market growth, especially for households with medium incomes. The expense of oral care products makes them less accessible to a significant portion of the population, particularly in rural areas, where there may be inadequate oral health literacy and awareness.

Market Trends

The revenue growth of the mouthwash market is driven by the introduction and rapid innovation of herbal mouthwash, which is gaining popularity as an alternative to conventional mouthwash. Herbal mouthwashes, available over-the-counter and recommended by dentists, are suitable for all age groups. They contain natural plant extracts, offering non-irritating and non-staining properties, and are alcohol-free. These mouthwashes utilize natural extracts from various plants, fruits, seeds, and tree oils, providing minimal to no negative effects and reduced risk. While chlorhexidine remains the gold standard, herbal mouthwashes are increasingly preferred by consumers.

Product Code: SQSG30L2012

Executive Summary

Market Overview
Wheel of Fortune

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Parent Market Analysis

Market Overview
Market Size
Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges

Key Market Insights

Technology Analysis
Pricing Analysis
Supply Chain Analysis
Value Chain Analysis
Ecosystem of the Market
IP Analysis
Trade Analysis
Startup Analysis
Raw Material Analysis
Innovation Matrix
Pipeline Product Analysis
Macroeconomic Indicators
Top Investment Analysis
Key Success Factor
Degree of Competition

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Regulatory Landscape
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact

Global Mouthwash Market by Product Type

Market Overview
Fluoride
Cosmetics
Antiseptics
Oral Gels

Global Mouthwash Market by Distribution Channel

Market Overview
Modern Trade
Departmental Stores
Convenience Stores
Drug Stores
Online Stores
Others

Global Mouthwash Market by Nature

Market Overview
Conventional
Organic

Global Mouthwash Market by Flavours

Market Overview
Active Salt
Mint Fresh Tea
Natural Lemon
Herbs
Fruit & Gum

Global Mouthwash Market by Indication

Market Overview
Periodontists
Mouth Ulcers
Gingivitis
and Dry Mouth

Global Mouthwash Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2021
Strategies Adopted by Key Market Players
Top Winning Strategies
- By Development
- By Company
- By Year
Recent Activities in the Market
Key Companies Market Share (%), 2021

Key Company Profiles

Procter & Gamble
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Colgate-Palmolive
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Johnson & Johnson Services, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Unilever Group
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
GlaxoSmithKline Plc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Church & Dwight Co., Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Henkel AG & Co. KGaA
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Dr. Fresh, LLC
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Listerine (Johnson & Johnson Services, Inc.)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Himalaya Drug Company
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Cepacol (Reckitt Benckiser Group plc)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sunstar Suisse S.A.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Clorox Company
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Honest Company, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
TheraBreath (Dr. Harold Katz LLC)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Dentyl (McBride plc)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Natural Dentist (Revive Personal Products Company)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
GUM (Sunstar Suisse S.A.)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Waterpik, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Philips Sonicare (Koninklijke Philips N.V.)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments

Global Mouthwash Market Size, Share, Growth Analysis, By Product Type, By Distribution Channel, By Nature, By Flavours, By Indication - Industry Forecast 2023-2030