PUBLISHER: Market Xcel - Markets and Data | PRODUCT CODE: 1499979
PUBLISHER: Market Xcel - Markets and Data | PRODUCT CODE: 1499979
Mouthwash Market Assessment, By Product, By Alcohol Content, By Type, By Category, By Flavor, By Age, By End-user, By Price Range, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031F
Global mouthwash market is projected to witness a CAGR of 5.90% during the forecast period 2024-2031, growing from USD 5.09 billion in 2023 to USD 8.05 billion in 2031. Bacterial buildup on the teeth and gum which causes oral diseases is majorly driving the growth of the global mouthwash market as it appeals to the informed consumers who are aware about the repercussion of these diseases.
Consumers prefer using mouthwashes as they aid in the reduction of bad breath. This happens because the volatile sulfur compounds generated by oral bacteria get neutralized by the mouthwash. As a result, with regular use of mouthwashes along with brushing and flossing, they enhance oral hygiene, reduce the risk of oral diseases, and create a much healthier oral environment.
Consumers are increasingly seeking convenient and travel-friendly products that can work effectively as a full-sized product that fits into their pockets. It is giving rise to innovation as the manufacturers are experimenting with different formulations and packaging formats to cater to the dynamic requirements of the consumers. For instance, in March 2023, Scope launched Scope Squeez, a mouthwash concentrate. The product is a palm-sized bottle that delivers almost the same number of uses as a regular 1L-sized bottle of liquid mouthwash. The product is in concentrated form which requires adding water before using and making it convenient to carry.
Alcohol-free mouthwashes are mostly preferred by the consumers as they are safe for usage among children and are gentler, making them a preferred choice among consumers with sensitive mouths. Moreover, alcohol containing mouthwashes reduce the production of saliva which results in the dehydration of mouth; thus, alcohol-free mouthwashes are preferred by the consumers as they help in maintaining the moisture balance in the mouth, which is a crucial factor in oral health.
For instance, in January 2024, Dr. Dento (White Tusk Healthcare Private Limited) launched its latest product range for oral health which includes mouthwashes which are GMP certified. The product is free from alcohol and is formulated with ingredients such as NHap, coconut extract, theobromine, papain enzyme, amaranth solution, aloe vera, and hyaluronic acid to deliver the consumers with comprehensive oral health.
Alleviation of Dental Pain to Create Demand from Dentists
Mouthwashes play a significant role in alleviating dental pain among the patients post dental treatment and surgeries. The oral cavity, after the dental procedures, is prone to bacterial colonization and inflammation that can increase pain and delay healing. Mouthwashes formulated with antimicrobial ingredients, such as chlorhexidine or essential oils, eliminate the bacteria from the oral environment and hence decrease infection and discomfort.
Some mouthwashes contain menthol or eucalyptus which gives a cooling effect to the gums and tissues in the oral cavity, offering an instant pain relief effect as these coolers numb the nerve endings and hence reduce inflammation. Few mouthwashes contain healing agents, such as vitamin E or aloe vera, which facilitate faster tissue repair and recovery.
Thus, such mouthwashes are recommended by the dentists for relieving pain post dental treatments. For instance, in January 2024, Periovance Oral Rinse, a mouthwash by OraBio, aids in dental pain management. The mouthwash is a preferred product among dentists and orthodontists as it helps in relieving pain for patients before and after dental surgeries and treatments, providing a better patient experience. The product is an effective solution for dental professionals for their patients to alleviate pain within 60 seconds.
Market Demand to be Fueled by Mouthwashes Preventing Oral Diseases
As mouthwashes are formulated with antimicrobial agents such as chlorhexidine, essential oils, and cetylpyridinium chloride (CPC), they help in maintaining the oral hygiene by reducing the oral diseases. These ingredients in the formulation of mouthwashes help in killing bacteria and reduce dental plaque, gingivitis, and other diseases.
For instance, chlorhexidine is a gold-standard mouthwash antimicrobial agent that is known for its ability to bind oral mucosa and teeth to provide a more prolonged duration of antimicrobial effect. It helps in reducing dental plaque and gingival inflammation, thus preventing periodontal disease. Essential oils, such as thymol, eucalyptol, and menthol, present in mouthwashes degrade bacterial cell walls and restrains the enzyme activity, further minimizing plaque and gingivitis.
Other than that, fluoride-containing mouthwashes promote oral health through remineralizing tooth enamel and dental caries. Thus, these mouthwashes strengthen teeth and prevent cavities, particularly those at high risk of dental decay. Hence, manufacturers incorporate fluoride as well in the mouthwashes to offer the therapeutic benefits to the consumers. For instance, in March 2023, TheraBreath, a brand of Church & Dwight Co. launched anti-cavity oral rinse for kids aged 6 years and older, which is developed to strengthen teeth and prevent cavities and tooth decay. The mouthwash is formulated with fluoride and is free from vegan, parabens, gluten, and alcohol. It has been introduced in flavors such as strawberry splash, grapes galore, and wacky watermelon.
Medicated Mouthwashes to Dominate the Market
Consumers prefer Medicated mouthwashes more than non-medicated mouthwashes as they offer health benefits and help consumers cure and prevent various oral diseases, promoting oral hygiene. Unlike the non-medicated ones, these mouthwashes are formulated to cater to oral health issues such as periodontal disease, gingivitis, dry mouth, and dental caries. In February 2024, Sensodyne, a brand of Haleon plc introduced its latest Sensodyne Complete Protection+ Mouthwash in the Indian market of oral care products. The product is crafted without alcohol, offering an effective defense against tooth sensitivity and enamel wear, which helps in the promotion of overall oral health. The incorporation of fluoride in the mouthwash actively fights against cavities.
These mouthwashes are formulated with ingredients which offer antimicrobial properties. Such ingredients help in effectively lessening the bacterial load, helping in the prevention of the formation of plaque over teeth and gingival inflammation over gums. Manufacturers are increasingly formulating their products with clinically tested ingredients which serves the purpose. For instance, in November 2023, Clinical Health Technologies Ltd launched Clinisept+ dental mouthwash which has been developed for usage in dental clinics as a pre- and post-procedure rinse as well as for usage at homes. The clinically proven dental mouthwash removes 99.99% of the bacteria which causes gum diseases and tooth decay.
Table of Contents
1. Research Methodology
2. Project Scope and Definitions
3. Executive Summary
4. Voice of Customer
- 4.1. Demographics (Age/Cohort Analysis - Baby Boomers and Gen X, Millennials, Gen Z; Gender; Income - Low, Mid and High; Geography; Nationality; etc.)
- 4.2. Product and Market Intelligence
- 4.3. Mode of Brand Awareness
- 4.4. Factors Considered in Purchase Decisions
- 4.4.1. Packaging
- 4.4.2. Effectiveness
- 4.4.3. Reviews and Recommendations
5. Global Mouthwash Market Outlook, 2017-2031F
6. Global Mouthwash Market Outlook, By Region, 2017-2031F
7. Market Mapping, 2023
8. Macro Environment and Industry Structure
9. Market Dynamics
10. Key Players Landscape
11. Pricing Analysis
12. Case Studies
13. Key Players Outlook
14. Strategic Recommendations
15. About Us and Disclaimer
List of Tables
- Table 1. Pricing Analysis of Products from Key Players
- Table 2. Competition Matrix of Top 5 Market Leaders
- Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
- Table 4. About Us - Regions and Countries Where We Have Executed Client Projects
List of Figures
- Figure 1. Global Mouthwash Market, By Value, In USD Billion, 2017-2031F
- Figure 2. Global Mouthwash Market, By Volume, In Thousand Liters, 2017-2031F
- Figure 3. Global Mouthwash Market Share (%), By Type, 2017-2031F
- Figure 4. Global Mouthwash Market Share (%), By Alcohol Content, 2017-2031F
- Figure 5. Global Mouthwash Market Share (%), By Category, 2017-2031F
