Mouthwash Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2031 - By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)

Description

The global mouthwash market has witnessed remarkable growth in recent years, with a valuation of US$ 9.7 billion in 2024 and a projected expansion to US$ 15.1 billion by the end of 2031. This surge in market demand is driven by several key factors that reflect evolving consumer preferences and health awareness.

Mouthwash for Oral Hygiene and Beyond

Mouthwash, an antiseptic liquid used for gargling and swilling, is an indispensable tool in maintaining oral hygiene by combating bacteria and germs. It plays a pivotal role in averting oral cavity issues such as plaque, gingivitis, bad breath, and mouth ulcers. Notably, mouthwash has extended its utility to encompass cosmetic purposes, offering teeth whitening and a refreshing scent.

Online Shopping Revolutionizes the Market

Consumers' shift towards online shopping has significantly contributed to the soaring sales of mouthwash products. The convenience of online platforms, coupled with attractive discounts and free delivery options, has heightened accessibility for customers. The diverse range of mouthwash flavors, including mint, lemon, strawberry, and apple, has further broadened the market's horizons.

Rise of Herbal Mouthwash

A notable opportunity for manufacturers lies in herbal mouthwash, characterized by natural ingredients that pose no harm to the body. In contrast, alcohol-containing mouthwash, known to have adverse effects on oral health, has created a demand for alcohol-free alternatives, offering manufacturers a promising avenue for product development.

Challenges in Mouthwash Adoption

Despite its essential role in oral hygiene, the use of mouthwash has faced challenges due to potential side effects such as allergies, taste bud alterations, and dental sensitivity. Some synthetic agents used in mouthwashes may have adverse effects on teeth, gums, and mucosal membranes, warranting cautious usage.

North America Takes the Lead

North America has emerged as the dominant regional market, with a 29.8% share attributed to high consumption of meat products and tobacco, leading to increased oral health issues. The World Health Organization's report underscores the detrimental effects of tobacco, with over 8 million deaths annually, making it a significant driver for oral hygiene product sales in the United States.

China's Growing Market

China's mouthwash market is on an upward trajectory, largely driven by the aging population's increased vulnerability to oral health issues. Government initiatives and policies, such as the State Council's five-year plan to enhance oral health, have provided essential support for market growth.

Competitive Landscape

The mouthwash market boasts a highly competitive landscape with a multitude of key players. Companies are actively engaged in mergers, acquisitions, partnerships, and new product launches to meet consumer demands and expand their customer base.

Competitive Landscape Analysis

The Procter & Gamble Company
Colgate-Palmolive
GlaxoSmithKline plc
Johnson & Johnson Services, Inc.
Lion Corporation
Tom's of Maine
Chattem Inc.
Church & Dwight
AMWAY
SmartMouth Oral Health Laboratories
Himalaya
3M
Unilever
Ambient Healthcare Pvt. Ltd.
Kao Corporation
Caldwell Consumer Health
Dr. Harold Katz
Sunstar Group
Dentyl Active
Jason Natural Care
Lotus Brands Inc.
Rowpar Pharmaceuticals Inc.
Reckitt Benckiser Group Plc.
Royal Philips N.V.
Henkel AG & Co. KGaA

Mouthwash Industry Research Segmentation

By Product:

Cosmetic Mouthwashes
Therapeutic Mouthwashes
Antiseptic Mouthwashes
Other Mouthwashes

By Source Type:

Natural
Synthetic

By Distribution Channel:

e-Commerce
Retail Pharmacies/Stores
Hypermarkets/Supermarkets

By Region:

North America
Latin America
Europe
South Asia
East Asia
Oceania
Middle East and Africa (MEA)

1. Executive Summary

1.1. Global Mouthwash Market Snapshot
1.2. Future Projections
1.3. Key Market Trends
1.4. Regional Snapshot, by Volume and Value, 2023
1.5. Analyst Recommendations

2. Market Overview

2.1. Market Definitions and Segmentations
2.2. Market Dynamics
- 2.2.1. Drivers
- 2.2.2. Restraints
- 2.2.3. Market Opportunities
2.3. Value Chain Analysis
2.4. Porter's Five Forces Analysis
2.5. Covid-19 Impact Analysis
- 2.5.1. Supply
- 2.5.2. Demand
2.6. Impact Of Ukraine-Russia Conflict
2.7. Economic Overview
- 2.7.1. World Economic Projections
2.8. Pestle Analysis

3. Production Output and Trade Statistics, 2018 - 2023

3.1. Global Mouthwash Market Production Output, by Region, Value (US$ Bn) and Volume (Million Units), 2018 - 2023
- 3.1.1. North America
- 3.1.2. Europe
- 3.1.3. Asia Pacific
- 3.1.4. Latin America
- 3.1.5. Middle East and Africa

4. Price Analysis, 2018 - 2023

4.1. Global Average Price Analysis, by Product/ Material, US$ Per Unit, 2018 - 2023
4.2. Prominent Factor Affecting Compression Therapy Devices Prices
4.3. Global Average Price Analysis, by Region, US$ Per Unit, 2018 - 2023

5. Global Mouthwash Market Outlook, 2018 - 2031

5.1. Global Mouthwash Market Outlook, by Product, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
- 5.1.1. Key Highlights
  - 5.1.1.1. Cosmetic Mouthwash
  - 5.1.1.2. Therapeutic Mouthwash
  - 5.1.1.3. Antiseptic Mouthwash
  - 5.1.1.4. Other Mouthwash
5.2. Global Mouthwash Market Outlook, by Source, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
- 5.2.1. Key Highlights
  - 5.2.1.1. Natural
  - 5.2.1.2. Synthetic
5.3. Global Mouthwash Market Outlook, by Distribution Channel, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
- 5.3.1. Key Highlights
  - 5.3.1.1. E-Commerce
  - 5.3.1.2. Retail Pharmacies/ Stores
  - 5.3.1.3. Hypermarket/Supermarket
5.4. Global Mouthwash Market Outlook, by Region, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
- 5.4.1. Key Highlights
  - 5.4.1.1. North America
  - 5.4.1.2. Europe
  - 5.4.1.3. Asia Pacific
  - 5.4.1.4. Latin America
  - 5.4.1.5. Middle East & Africa

6. North America Mouthwash Market Outlook, 2018 - 2031

6.1. North America Mouthwash Market Outlook, by Product, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
- 6.1.1. Key Highlights
  - 6.1.1.1. Cosmetic Mouthwash
  - 6.1.1.2. Therapeutic Mouthwash
  - 6.1.1.3. Antiseptic Mouthwash
  - 6.1.1.4. Other Mouthwash
6.2. North America Mouthwash Market Outlook, by Source, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
- 6.2.1. Key Highlights
  - 6.2.1.1. Natural
  - 6.2.1.2. Synthetic
6.3. North America Mouthwash Market Outlook, by Distribution Channel, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
- 6.3.1. Key Highlights
  - 6.3.1.1. E-Commerce
  - 6.3.1.2. Retail Pharmacies/ Stores
  - 6.3.1.3. Hypermarket/Supermarket
- 6.3.2. Bps Analysis/Market Attractiveness Analysis
6.4. North America Mouthwash Market Outlook, by Country, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
- 6.4.1. Key Highlights
  - 6.4.1.1. U.S. Mouthwash Market by Product, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
  - 6.4.1.2. U.S. Mouthwash Market by Source, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
  - 6.4.1.3. U.S. Mouthwash Market by Distribution Channel, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
  - 6.4.1.4. Canada Mouthwash Market by Product, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
  - 6.4.1.5. Canada Mouthwash Market by Source, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
  - 6.4.1.6. Canada Mouthwash Market by Distribution Channel, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
- 6.4.2. Bps Analysis/Market Attractiveness Analysis

7. Europe Mouthwash Market Outlook, 2018 - 2031

7.1. Europe Mouthwash Market Outlook, by Product, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
- 7.1.1. Key Highlights
  - 7.1.1.1. Cosmetic Mouthwash
  - 7.1.1.2. Therapeutic Mouthwash
  - 7.1.1.3. Antiseptic Mouthwash
  - 7.1.1.4. Other Mouthwash
7.2. Europe Mouthwash Market Outlook, by Source, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
- 7.2.1. Key Highlights
  - 7.2.1.1. Natural
  - 7.2.1.2. Synthetic
7.3. Europe Mouthwash Market Outlook, by Distribution Channel, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
- 7.3.1. Key Highlights
  - 7.3.1.1. E-Commerce
  - 7.3.1.2. Retail Pharmacies/ Stores
  - 7.3.1.3. Hypermarket/Supermarket
- 7.3.2. Bps Analysis/Market Attractiveness Analysis
7.4. Europe Mouthwash Market Outlook, by Country, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
- 7.4.1. Key Highlights
  - 7.4.1.1. Germany Mouthwash Market by Product, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
  - 7.4.1.2. Germany Mouthwash Market by Source, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
  - 7.4.1.3. Germany Mouthwash Market by Distribution Channel, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
  - 7.4.1.4. U.K. Mouthwash Market by Product, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
  - 7.4.1.5. U.K. Mouthwash Market by Source, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
  - 7.4.1.6. U.K. Mouthwash Market by Distribution Channel, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
  - 7.4.1.7. France Mouthwash Market by Product, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
  - 7.4.1.8. France Mouthwash Market by Source, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
  - 7.4.1.9. France Mouthwash Market by Distribution Channel, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
  - 7.4.1.10. Italy Mouthwash Market by Product, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
  - 7.4.1.11. Italy Mouthwash Market by Source, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
  - 7.4.1.12. Italy Mouthwash Market by Distribution Channel, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
  - 7.4.1.13. Turkey Mouthwash Market by Product, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
  - 7.4.1.14. Turkey Mouthwash Market by Source, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
  - 7.4.1.15. Turkey Mouthwash Market by Distribution Channel, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
  - 7.4.1.16. Russia Mouthwash Market by Product, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
  - 7.4.1.17. Russia Mouthwash Market by Source, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
  - 7.4.1.18. Russia Mouthwash Market by Distribution Channel, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
  - 7.4.1.19. Rest Of Europe Mouthwash Market by Product, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
  - 7.4.1.20. Rest Of Europe Mouthwash Market by Source, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
  - 7.4.1.21. Rest Of Europe Mouthwash Market by Distribution Channel, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
- 7.4.2. Bps Analysis/Market Attractiveness Analysis

8. Asia Pacific Mouthwash Market Outlook, 2018 - 2031

8.1. Asia Pacific Mouthwash Market Outlook, by Product, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
- 8.1.1. Key Highlights
  - 8.1.1.1. Cosmetic Mouthwash
  - 8.1.1.2. Therapeutic Mouthwash
  - 8.1.1.3. Antiseptic Mouthwash
  - 8.1.1.4. Other Mouthwash
8.2. Asia Pacific Mouthwash Market Outlook, by Source, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
- 8.2.1. Key Highlights
  - 8.2.1.1. Natural
  - 8.2.1.2. Synthetic
8.3. Asia Pacific Mouthwash Market Outlook, by Distribution Channel, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
- 8.3.1. Key Highlights
  - 8.3.1.1. E-Commerce
  - 8.3.1.2. Retail Pharmacies/ Stores
  - 8.3.1.3. Hypermarket/Supermarket
- 8.3.2. Bps Analysis/Market Attractiveness Analysis
8.4. Asia Pacific Mouthwash Market Outlook, by Country, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
- 8.4.1. Key Highlights
  - 8.4.1.1. China Mouthwash Market by Product, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
  - 8.4.1.2. China Mouthwash Market by Source, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
  - 8.4.1.3. China Mouthwash Market by Distribution Channel, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
  - 8.4.1.4. Japan Mouthwash Market by Product, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
  - 8.4.1.5. Japan Mouthwash Market by Source, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
  - 8.4.1.6. Japan Mouthwash Market by Distribution Channel, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
  - 8.4.1.7. South Korea Mouthwash Market by Product, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
  - 8.4.1.8. South Korea Mouthwash Market by Source, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
  - 8.4.1.9. South Korea Mouthwash Market by Distribution Channel, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
  - 8.4.1.10. India Mouthwash Market by Product, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
  - 8.4.1.11. India Mouthwash Market by Source, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
  - 8.4.1.12. India Mouthwash Market by Distribution Channel, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
  - 8.4.1.13. Southeast Asia Mouthwash Market by Product, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
  - 8.4.1.14. Southeast Asia Mouthwash Market by Source, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
  - 8.4.1.15. Southeast Asia Mouthwash Market by Distribution Channel, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
  - 8.4.1.16. Rest Of Asia Pacific Mouthwash Market by Product, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
  - 8.4.1.17. Rest Of Asia Pacific Mouthwash Market by Source, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
  - 8.4.1.18. Rest Of Asia Pacific Mouthwash Market by Distribution Channel, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
- 8.4.2. Bps Analysis/Market Attractiveness Analysis

9. Latin America Mouthwash Market Outlook, 2018 - 2031

9.1. Latin America Mouthwash Market Outlook, by Product, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
- 9.1.1. Key Highlights
  - 9.1.1.1. Cosmetic Mouthwash
  - 9.1.1.2. Therapeutic Mouthwash
  - 9.1.1.3. Antiseptic Mouthwash
  - 9.1.1.4. Other Mouthwash
9.2. Latin America Mouthwash Market Outlook, by Source, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
9.3. Latin America Mouthwash Market Outlook, by Distribution Channel, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
- 9.3.1. Key Highlights
  - 9.3.1.1. E-Commerce
  - 9.3.1.2. Retail Pharmacies/ Stores
  - 9.3.1.3. Hypermarket/Supermarket
- 9.3.2. Bps Analysis/Market Attractiveness Analysis
9.4. Latin America Mouthwash Market Outlook, by Country, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
- 9.4.1. Key Highlights
  - 9.4.1.1. Brazil Mouthwash Market by Product, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
  - 9.4.1.2. Brazil Mouthwash Market by Source, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
  - 9.4.1.3. Brazil Mouthwash Market by Distribution Channel, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
  - 9.4.1.4. Mexico Mouthwash Market by Product, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
  - 9.4.1.5. Mexico Mouthwash Market by Source, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
  - 9.4.1.6. Mexico Mouthwash Market by Distribution Channel, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
  - 9.4.1.7. Argentina Mouthwash Market by Product, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
  - 9.4.1.8. Argentina Mouthwash Market by Source, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
  - 9.4.1.9. Argentina Mouthwash Market by Distribution Channel, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
  - 9.4.1.10. Rest Of Latin America Mouthwash Market by Product, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
  - 9.4.1.11. Rest Of Latin America Mouthwash Market by Source, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
  - 9.4.1.12. Rest Of Latin America Mouthwash Market by Distribution Channel, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
- 9.4.2. Bps Analysis/Market Attractiveness Analysis

10. Middle East & Africa Mouthwash Market Outlook, 2018 - 2031

10.1. Middle East & Africa Mouthwash Market Outlook, by Product, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
- 10.1.1. Key Highlights
  - 10.1.1.1. Cosmetic Mouthwash
  - 10.1.1.2. Therapeutic Mouthwash
  - 10.1.1.3. Antiseptic Mouthwash
  - 10.1.1.4. Other Mouthwash
10.2. Middle East & Africa Mouthwash Market Outlook, by Source, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
- 10.2.1. Key Highlights
  - 10.2.1.1. Natural
  - 10.2.1.2. Synthetic
10.3. Middle East & Africa Mouthwash Market Outlook, by Distribution Channel, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
- 10.3.1. Key Highlights
  - 10.3.1.1. E-Commerce
  - 10.3.1.2. Retail Pharmacies/ Stores
  - 10.3.1.3. Hypermarket/Supermarket
- 10.3.2. Bps Analysis/Market Attractiveness Analysis
10.4. Middle East & Africa Mouthwash Market Outlook, by Country, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
- 10.4.1. Key Highlights
  - 10.4.1.1. GCC Mouthwash Market by Product, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
  - 10.4.1.2. GCC Mouthwash Market by Source, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
  - 10.4.1.3. GCC Mouthwash Market by Distribution Channel, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
  - 10.4.1.4. South Africa Mouthwash Market by Product, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
  - 10.4.1.5. South Africa Mouthwash Market by Source, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
  - 10.4.1.6. South Africa Mouthwash Market by Distribution Channel, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
  - 10.4.1.7. Egypt Mouthwash Market by Product, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
  - 10.4.1.8. Egypt Mouthwash Market by Source, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
  - 10.4.1.9. Egypt Mouthwash Market by Distribution Channel, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
  - 10.4.1.10. Nigeria Mouthwash Market by Product, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
  - 10.4.1.11. Nigeria Mouthwash Market by Source, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
  - 10.4.1.12. Nigeria Mouthwash Market by Distribution Channel, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
  - 10.4.1.13. Rest Of Middle East & Africa Mouthwash Market by Product, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
  - 10.4.1.14. Rest Of Middle East & Africa Mouthwash Market by Source, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
  - 10.4.1.15. Rest Of Middle East & Africa Mouthwash Market by Distribution Channel, Value (US$ Bn) and Volume (Million Units), 2018 - 2031
- 10.4.2. Bps Analysis/Market Attractiveness Analysis

11. Competitive Landscape

11.1. By Distribution Channel Vs by Source Heat Map
11.2. Manufacturer Vs by Source Heatmap
11.3. Company Market Share Analysis, 2023
11.4. Competitive Dashboard
11.5. Company Profiles
- 11.5.1. The Procter & Gamble Company
  - 11.5.1.1. Company Overview
  - 11.5.1.2. Product Portfolio
  - 11.5.1.3. Financial Overview
  - 11.5.1.4. Business Strategies and Development
- 11.5.2. Colgate-Palmolive
  - 11.5.2.1. Company Overview
  - 11.5.2.2. Product Portfolio
  - 11.5.2.3. Financial Overview
  - 11.5.2.4. Business Strategies and Development
- 11.5.3. GlaxoSmithKline
  - 11.5.3.1. Company Overview
  - 11.5.3.2. Product Portfolio
  - 11.5.3.3. Financial Overview
  - 11.5.3.4. Business Strategies and Development
- 11.5.4. Johnson & Johnson
  - 11.5.4.1. Company Overview
  - 11.5.4.2. Product Portfolio
  - 11.5.4.3. Financial Overview
  - 11.5.4.4. Business Strategies and Development
- 11.5.5. Lion Corporation
  - 11.5.5.1. Company Overview
  - 11.5.5.2. Product Portfolio
  - 11.5.5.3. Financial Overview
  - 11.5.5.4. Business Strategies and Development
- 11.5.6. Tom's of Maine
  - 11.5.6.1. Company Overview
  - 11.5.6.2. Product Portfolio
  - 11.5.6.3. Financial Overview
  - 11.5.6.4. Business Strategies and Development
- 11.5.7. Chattem Inc.
  - 11.5.7.1. Company Overview
  - 11.5.7.2. Product Portfolio
  - 11.5.7.3. Financial Overview
  - 11.5.7.4. Business Strategies and Development
- 11.5.8. Church & Dwight
  - 11.5.8.1. Company Overview
  - 11.5.8.2. Product Portfolio
  - 11.5.8.3. Financial Overview
  - 11.5.8.4. Business Strategies and Development
- 11.5.9. AMWAY
  - 11.5.9.1. Company Overview
  - 11.5.9.2. Product Portfolio
  - 11.5.9.3. Financial Overview
  - 11.5.9.4. Business Strategies and Development
- 11.5.10. SmartMouth Oral Health Pvt. Ltd.
  - 11.5.10.1. Company Overview
  - 11.5.10.2. Product Portfolio
  - 11.5.10.3. Financial Overview
  - 11.5.10.4. Business Strategies and Development
- 11.5.11. Himalaya
  - 11.5.11.1. Company Overview
  - 11.5.11.2. Product Portfolio
  - 11.5.11.3. Financial Overview
  - 11.5.11.4. Business Strategies and Development
- 11.5.12. 3M
  - 11.5.12.1. Company Overview
  - 11.5.12.2. Product Portfolio
  - 11.5.12.3. Financial Overview
  - 11.5.12.4. Business Strategies and Development
- 11.5.13. Unilever
  - 11.5.13.1. Company Overview
  - 11.5.13.2. Product Portfolio
  - 11.5.13.3. Financial Overview
  - 11.5.13.4. Business Strategies and Development
- 11.5.14. Ambient Healthcare Pvt. Ltd.
  - 11.5.14.1. Company Overview
  - 11.5.14.2. Product Portfolio
  - 11.5.14.3. Financial Overview
  - 11.5.14.4. Business Strategies and Development
- 11.5.15. Kao Corporation
  - 11.5.15.1. Company Overview
  - 11.5.15.2. Product Portfolio
  - 11.5.15.3. Financial Overview
  - 11.5.15.4. Business Strategies and Development
- 11.5.16. Caldwell Consumer Health
  - 11.5.16.1. Company Overview
  - 11.5.16.2. Product Portfolio
  - 11.5.16.3. Financial Overview
  - 11.5.16.4. Business Strategies and Development
- 11.5.17. Dr. Harold Katz
  - 11.5.17.1. Company Overview
  - 11.5.17.2. Product Portfolio
  - 11.5.17.3. Financial Overview
  - 11.5.17.4. Business Strategies and Development
- 11.5.18. Sunstar Group
  - 11.5.18.1. Company Overview
  - 11.5.18.2. Product Portfolio
  - 11.5.18.3. Financial Overview
  - 11.5.18.4. Business Strategies and Development
- 11.5.19. Dentyl Active
  - 11.5.19.1. Company Overview
  - 11.5.19.2. Product Portfolio
  - 11.5.19.3. Financial Overview
  - 11.5.19.4. Business Strategies and Development
- 11.5.20. Jason Natural Care
  - 11.5.20.1. Company Overview
  - 11.5.20.2. Product Portfolio
  - 11.5.20.3. Financial Overview
  - 11.5.20.4. Business Strategies and Development
- 11.5.21. Lotus Brands Inc.
  - 11.5.21.1. Company Overview
  - 11.5.21.2. Product Portfolio
  - 11.5.21.3. Financial Overview
  - 11.5.21.4. Business Strategies and Development
- 11.5.22. Rowpar Pharmaceuticals
  - 11.5.22.1. Company Overview
  - 11.5.22.2. Product Portfolio
  - 11.5.22.3. Financial Overview
  - 11.5.22.4. Business Strategies and Development
- 11.5.23. Reckitt Benckiser Group plc.
  - 11.5.23.1. Company Overview
  - 11.5.23.2. Product Portfolio
  - 11.5.23.3. Financial Overview
  - 11.5.23.4. Business Strategies and Development

12. Appendix

12.1. Research Methodology
12.2. Report Assumptions
12.3. Acronyms And Abbreviations