Global mouthwash market 2024-2028

Description

List of Tables

The mouthwash market is forecasted to grow by USD 2443.7 million during 2023-2028, accelerating at a CAGR of 7.62% during the forecast period. The report on the mouthwash market provides a holistic analysis, market size and forecast, trends, growth drivers, challenges, and vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by innovation and portfolio expansion, an increase in awareness about oral health, and a rise in demand for products for specific oral concern.

Technavio's mouthwash market is segmented as below:

Market Scope
Base Year	2024
End Year	2028
Series Year	2024-2028
Growth Momentum	Accelerate
YOY 2024	6.94%
CAGR	7.62%
Incremental Value	$2443.7mn

By Distribution Channel

Offline
Online

By Type

Alcohol-based mouthwash
Alcohol-free mouthwash

By Geographical Landscape

North America
Europe
APAC
South America
Middle East and Africa

This study identifies the growing popularity of private-label brands as one of the prime reasons driving the mouthwash market growth during the next few years. Also, access to distribution channels through an omnichannel strategy and growing demand for alcohol-free mouthwash will lead to sizable demand in the market.

The report on the mouthwash market covers the following areas:

Mouthwash market sizing
Mouthwash market forecast
Mouthwash market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading mouthwash market vendors that include Amway Corp., Bio Botanica Inc., Church and Dwight Co. Inc., Colgate Palmolive Co., Dabur India Ltd., Dr Organic Ltd., GlaxoSmithKline Plc, Henkel AG and Co. KGaA, Johnson and Johnson Services Inc., Kao Corp., Lion Corp., Oral Essentials Inc., PerrigPlco Co., Raw Essentials Living Foods LLC, Sanofi SA, SmartMouth Oral Health Laboratories, The Himalaya Drug Co., The Procter and Gamble Co., Uncle Harrys Natural Products, and Unilever PLC. Also, the mouthwash market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources through an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Product Code: IRTNTR44532

1 Executive Summary

1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market By Geographical Landscape
- Executive Summary - Chart on Market Segmentation by Distribution Channel
- Executive Summary - Chart on Market Segmentation by Type
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
2.2 Market characteristics
- Market characteristics analysis
2.3 Value chain analysis
- Value Chain Analysis

3 Market Sizing

3.1 Market definition
- Offerings of companies included in the market definition
3.2 Market segment analysis
- Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
- Chart on Global - Market size and forecast 2023-2028 ($ million)
- Data Table on Global - Market size and forecast 2023-2028 ($ million)
- Chart on Global Market: Year-over-year growth 2023-2028 (%)
- Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

4.1 Global Mouthwash Market 2018 - 2022
- Historic Market Size - Data Table on Global Mouthwash Market 2018 - 2022 ($ million)
4.2 Distribution Channel segment analysis 2018 - 2022
- Historic Market Size - Distribution Channel Segment 2018 - 2022 ($ million)
4.3 Type segment analysis 2018 - 2022
- Historic Market Size - Type Segment 2018 - 2022 ($ million)
4.4 Geography segment analysis 2018 - 2022
- Historic Market Size - Geography Segment 2018 - 2022 ($ million)
4.5 Country segment analysis 2018 - 2022
- Historic Market Size - Country Segment 2018 - 2022 ($ million)

5 Five Forces Analysis

5.1 Five forces summary
- Five forces analysis - Comparison between 2023 and 2028
5.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2023 and 2028
5.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2023 and 2028
5.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2023 and 2028
5.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2023 and 2028
5.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2023 and 2028
5.7 Market condition
- Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Distribution Channel

6.1 Market segments
- Chart on Distribution Channel - Market share 2023-2028 (%)
- Data Table on Distribution Channel - Market share 2023-2028 (%)
6.2 Comparison by Distribution Channel
- Chart on Comparison by Distribution Channel
- Data Table on Comparison by Distribution Channel
6.3 Offline - Market size and forecast 2023-2028
- Chart on Offline - Market size and forecast 2023-2028 ($ million)
- Data Table on Offline - Market size and forecast 2023-2028 ($ million)
- Chart on Offline - Year-over-year growth 2023-2028 (%)
- Data Table on Offline - Year-over-year growth 2023-2028 (%)
6.4 Online - Market size and forecast 2023-2028
- Chart on Online - Market size and forecast 2023-2028 ($ million)
- Data Table on Online - Market size and forecast 2023-2028 ($ million)
- Chart on Online - Year-over-year growth 2023-2028 (%)
- Data Table on Online - Year-over-year growth 2023-2028 (%)
6.5 Market opportunity by Distribution Channel
- Market opportunity by Distribution Channel ($ million)
- Data Table on Market opportunity by Distribution Channel ($ million)

7 Market Segmentation by Type

7.1 Market segments
- Chart on Type - Market share 2023-2028 (%)
- Data Table on Type - Market share 2023-2028 (%)
7.2 Comparison by Type
- Chart on Comparison by Type
- Data Table on Comparison by Type
7.3 Alcohol-based mouthwash - Market size and forecast 2023-2028
- Chart on Alcohol-based mouthwash - Market size and forecast 2023-2028 ($ million)
- Data Table on Alcohol-based mouthwash - Market size and forecast 2023-2028 ($ million)
- Chart on Alcohol-based mouthwash - Year-over-year growth 2023-2028 (%)
- Data Table on Alcohol-based mouthwash - Year-over-year growth 2023-2028 (%)
7.4 Alcohol-free mouthwash - Market size and forecast 2023-2028
- Chart on Alcohol-free mouthwash - Market size and forecast 2023-2028 ($ million)
- Data Table on Alcohol-free mouthwash - Market size and forecast 2023-2028 ($ million)
- Chart on Alcohol-free mouthwash - Year-over-year growth 2023-2028 (%)
- Data Table on Alcohol-free mouthwash - Year-over-year growth 2023-2028 (%)
7.5 Market opportunity by Type
- Market opportunity by Type ($ million)
- Data Table on Market opportunity by Type ($ million)

8 Customer Landscape

8.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
- Chart on Market share By Geographical Landscape 2023-2028 (%)
- Data Table on Market share By Geographical Landscape 2023-2028 (%)
9.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
9.3 North America - Market size and forecast 2023-2028
- Chart on North America - Market size and forecast 2023-2028 ($ million)
- Data Table on North America - Market size and forecast 2023-2028 ($ million)
- Chart on North America - Year-over-year growth 2023-2028 (%)
- Data Table on North America - Year-over-year growth 2023-2028 (%)
9.4 Europe - Market size and forecast 2023-2028
- Chart on Europe - Market size and forecast 2023-2028 ($ million)
- Data Table on Europe - Market size and forecast 2023-2028 ($ million)
- Chart on Europe - Year-over-year growth 2023-2028 (%)
- Data Table on Europe - Year-over-year growth 2023-2028 (%)
9.5 APAC - Market size and forecast 2023-2028
- Chart on APAC - Market size and forecast 2023-2028 ($ million)
- Data Table on APAC - Market size and forecast 2023-2028 ($ million)
- Chart on APAC - Year-over-year growth 2023-2028 (%)
- Data Table on APAC - Year-over-year growth 2023-2028 (%)
9.6 South America - Market size and forecast 2023-2028
- Chart on South America - Market size and forecast 2023-2028 ($ million)
- Data Table on South America - Market size and forecast 2023-2028 ($ million)
- Chart on South America - Year-over-year growth 2023-2028 (%)
- Data Table on South America - Year-over-year growth 2023-2028 (%)
9.7 Middle East and Africa - Market size and forecast 2023-2028
- Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
- Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
- Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
9.8 US - Market size and forecast 2023-2028
- Chart on US - Market size and forecast 2023-2028 ($ million)
- Data Table on US - Market size and forecast 2023-2028 ($ million)
- Chart on US - Year-over-year growth 2023-2028 (%)
- Data Table on US - Year-over-year growth 2023-2028 (%)
9.9 China - Market size and forecast 2023-2028
- Chart on China - Market size and forecast 2023-2028 ($ million)
- Data Table on China - Market size and forecast 2023-2028 ($ million)
- Chart on China - Year-over-year growth 2023-2028 (%)
- Data Table on China - Year-over-year growth 2023-2028 (%)
9.10 Germany - Market size and forecast 2023-2028
- Chart on Germany - Market size and forecast 2023-2028 ($ million)
- Data Table on Germany - Market size and forecast 2023-2028 ($ million)
- Chart on Germany - Year-over-year growth 2023-2028 (%)
- Data Table on Germany - Year-over-year growth 2023-2028 (%)
9.11 UK - Market size and forecast 2023-2028
- Chart on UK - Market size and forecast 2023-2028 ($ million)
- Data Table on UK - Market size and forecast 2023-2028 ($ million)
- Chart on UK - Year-over-year growth 2023-2028 (%)
- Data Table on UK - Year-over-year growth 2023-2028 (%)
9.12 France - Market size and forecast 2023-2028
- Chart on France - Market size and forecast 2023-2028 ($ million)
- Data Table on France - Market size and forecast 2023-2028 ($ million)
- Chart on France - Year-over-year growth 2023-2028 (%)
- Data Table on France - Year-over-year growth 2023-2028 (%)
9.13 Market opportunity By Geographical Landscape
- Market opportunity By Geographical Landscape ($ million)
- Data Tables on Market opportunity By Geographical Landscape ($ million)

10 Drivers, Challenges, and Opportunity/Restraints

10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2023 and 2028
10.4 Market opportunities/restraints

11 Competitive Landscape

11.1 Overview
11.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
11.3 Landscape disruption
- Overview on factors of disruption
11.4 Industry risks
- Impact of key risks on business

12 Competitive Analysis

12.1 Companies profiled
- Companies covered
12.2 Market positioning of companies
- Matrix on companies position and classification
12.3 Amway Corp.
- Amway Corp. - Overview
- Amway Corp. - Product / Service
- Amway Corp. - Key offerings
12.4 Church and Dwight Co. Inc.
- Church and Dwight Co. Inc. - Overview
- Church and Dwight Co. Inc. - Business segments
- Church and Dwight Co. Inc. - Key offerings
- Church and Dwight Co. Inc. - Segment focus
12.5 Colgate Palmolive Co.
- Colgate Palmolive Co. - Overview
- Colgate Palmolive Co. - Business segments
- Colgate Palmolive Co. - Key news
- Colgate Palmolive Co. - Key offerings
- Colgate Palmolive Co. - Segment focus
12.6 Dabur India Ltd.
- Dabur India Ltd. - Overview
- Dabur India Ltd. - Business segments
- Dabur India Ltd. - Key news
- Dabur India Ltd. - Key offerings
- Dabur India Ltd. - Segment focus
12.7 GlaxoSmithKline Plc
- GlaxoSmithKline Plc - Overview
- GlaxoSmithKline Plc - Business segments
- GlaxoSmithKline Plc - Key news
- GlaxoSmithKline Plc - Key offerings
- GlaxoSmithKline Plc - Segment focus
12.8 Henkel AG and Co. KGaA
- Henkel AG and Co. KGaA - Overview
- Henkel AG and Co. KGaA - Business segments
- Henkel AG and Co. KGaA - Key news
- Henkel AG and Co. KGaA - Key offerings
- Henkel AG and Co. KGaA - Segment focus
12.9 Johnson and Johnson Services Inc.
- Johnson and Johnson Services Inc. - Overview
- Johnson and Johnson Services Inc. - Business segments
- Johnson and Johnson Services Inc. - Key news
- Johnson and Johnson Services Inc. - Key offerings
- Johnson and Johnson Services Inc. - Segment focus
12.10 Kao Corp.
- Kao Corp. - Overview
- Kao Corp. - Business segments
- Kao Corp. - Key news
- Kao Corp. - Key offerings
- Kao Corp. - Segment focus
12.11 Lion Corp.
- Lion Corp. - Overview
- Lion Corp. - Business segments
- Lion Corp. - Key news
- Lion Corp. - Key offerings
- Lion Corp. - Segment focus
12.12 Oral Essentials Inc.
- Oral Essentials Inc. - Overview
- Oral Essentials Inc. - Product / Service
- Oral Essentials Inc. - Key offerings
12.13 PerrigPlco Co.
- PerrigPlco Co. - Overview
- PerrigPlco Co. - Business segments
- PerrigPlco Co. - Key offerings
- PerrigPlco Co. - Segment focus
12.14 Sanofi SA
- Sanofi SA - Overview
- Sanofi SA - Business segments
- Sanofi SA - Key news
- Sanofi SA - Key offerings
- Sanofi SA - Segment focus
12.15 The Himalaya Drug Co.
- The Himalaya Drug Co. - Overview
- The Himalaya Drug Co. - Product / Service
- The Himalaya Drug Co. - Key offerings
12.16 The Procter and Gamble Co.
- The Procter and Gamble Co. - Overview
- The Procter and Gamble Co. - Business segments
- The Procter and Gamble Co. - Key news
- The Procter and Gamble Co. - Key offerings
- The Procter and Gamble Co. - Segment focus
12.17 Unilever PLC
- Unilever PLC - Overview
- Unilever PLC - Business segments
- Unilever PLC - Key news
- Unilever PLC - Key offerings
- Unilever PLC - Segment focus

13 Appendix

13.1 Scope of the report
13.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
13.3 Currency conversion rates for US$
- Currency conversion rates for US$
13.4 Research methodology
- Research methodology
13.5 Data procurement
- Information sources
13.6 Data validation
- Data validation
13.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
13.8 Data synthesis
- Data synthesis
- 360 degree market analysis
- 360 degree market analysis
13.10 List of abbreviations
- List of abbreviations