Global Biscuits Market - Forecasts from 2025 to 2030

The global biscuits market, valued at US$219.041 billion in 2030 from US$167.971 billion in 2025, is projected to grow at a CAGR of 5.45% through 2030.

The rising trend of healthy snacking, increasing per capita food consumption, and the convenience imparted by the biscuit's innovative packaging are the primary drivers of the global biscuit market's growth during the forecast period. Additionally, the rising health awareness and its acknowledgment by the market players are incentivizing them to invest more in product innovation and development, thereby facilitating the expansion of their product portfolio and aiding in the market's growth. The aforementioned has also emerged as integral to competition among industry players, allowing them to focus on enhancing the efficacy of their entire value chain.

Market Trends:

• The global biscuits market is experiencing significant growth, driven by evolving consumer preferences and shifting dietary trends. One key factor fueling this expansion is the increasing demand for products that cater to specific dietary needs and restrictions. Manufacturers are responding by diversifying their product portfolios, particularly with the introduction of gluten-free options. Innovative formulations utilizing alternative binding agents such as rice flour, almond flour, and other gluten-free substitutes are being developed to maintain the taste and texture of traditional biscuits while meeting the needs of health-conscious consumers. This focus on inclusivity and dietary customization is reshaping the market landscape.
• Another major driver of growth is the rising demand for convenient, on-the-go snack options that align with modern, fast-paced lifestyles. Biscuits, being pre-packaged, portable, and requiring no preparation, have emerged as an ideal solution for consumers seeking quick and easy snacks. This trend is further amplified by the shift in consumption patterns, with consumers increasingly opting for frequent snacking throughout the day rather than traditional full meals. Biscuits, with their versatility and convenience, are well-positioned to capitalize on this growing preference for snackable, time-efficient food options.
• In Europe, the biscuits market is thriving due to a combination of factors, including the demand for nutritious, convenient snacks and the appeal of indulgent treats. Consumers in key markets such as the UK and Germany are driving innovation, with a growing appetite for healthier options such as morning biscuits, "thins," free-from alternatives, and nutrient-rich varieties. Additionally, indulgence remains a significant motivator, as evidenced by the success of premium and luxury biscuit offerings. For instance, Mondelez International has strategically targeted the luxury biscuit segment in the UK with the launch of a Cadbury-branded biscuit that can be enjoyed warm straight out of the microwave. This blend of health-conscious innovation and indulgence is propelling the European biscuits market forward, reflecting broader global trends in consumer behavior and product development.

Some of the major players covered in this report include including Mondelez International, Inc., Arnott's Biscuits Limited, Bahlsen GmbH & Co. KG., and Britannia Industries, among others.

Key Benefits of this Report:

• Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
• Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
• Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
• Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
• Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

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Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

• Historical data from 2022 to 2024 & forecast data from 2025 to 2030
• Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
• Competitive Positioning, Strategies, and Market Share Analysis
• Revenue Growth and Forecast Assessment of segments and regions including countries
• Company Profiling (Strategies, Products, Financial Information, and Key Developments among others)

Biscuits Market is analyzed into the following segments:

By Type

• Crackers & Savory Biscuits
• Sweet Biscuits

By Distribution Channel

• Online
• Offline
• § Supermarket
• § Convenience Store
• § Others

By Region

• North America
• Europe
• Asia Pacific
• South America
• Middle East & Africa