U.S. Biscuits Market Size, Share & Trends Analysis Report By Type, By Product (Cookies, Filled/Coated Biscuits, Crackers, Cream Wafers), By Source, By Distribution Channel, By Region, And Segment Forecasts, 2025

The U.S. biscuits market is expected to reach USD 28.40 billion by 2030, expanding at a CAGR of 4.2% from 2025 to 2030, according to a new report by Grand View Research, Inc. Product innovation and mergers & acquisitions are two major strategies undertaken by key companies in the U.S. biscuits market. These are among the key factors contributing to market growth as manufacturers are reformulating their products to gain higher margins as well as meet health-orientated consumer demand. For instance, Mondelez's belVita established a new trend in the adult breakfast biscuit market and gained the title of on-the-go packaging with nutritional credentials. Key players are consistently striving to widen their product portfolio by acquiring players of adjacent market segments. For instance, Turkey's Yildiz surpassed US cereals maker Kellogg Co. and UK-based Burton's Biscuits and became the market leader after acquiring United Biscuits in 2014.

Companies have adopted technologically advanced machinery such as robotics to improve their ability to rapidly prototype & launch new brands, introduce automated quality control instrumentation, maintain consistency in the workflow, and develop fully integrated networks to automate baking, packaging, & other operations. Key companies track sales in real-time using a network of handheld wireless devices and centralized enterprise resource planning systems. Companies are increasingly promoting their brands as free of trans fats, saturated fats, and artificial flavors & sweeteners, and promoting ingredients such as organic wheat flour, cane sugar, rice syrup, and corn starch. Thus, inclination toward low sugar and calorie content is motivating biscuit manufacturers to develop nutritious biscuits, thus presenting significant growth opportunities to the market.

U.S. Biscuits Market Report Highlights:

The organized segment dominated the U.S. biscuits industry based on type, with a revenue share of 78.3% in 2024.
Crackers held the largest revenue share of the U.S. biscuits industry in 2024. This is attributed to growing demand from health-conscious customers, enhanced consumption stimulated by the growing inclination towards home entertainment, packaging innovations such as resalable bags, portion-controlled packets, and more.
Based on the source, wheat-based biscuits dominated the U.S. biscuits industry in 2024. This is attributed to factors such as enhanced awareness regarding the role of dietary preferences in well-being, increasing demand for healthy products, growing innovation, and efforts by major companies to align product portfolios with consumer preferences.
The supermarket segment held the largest revenue share of the U.S. biscuits industry in 2024. Companies and marketers prefer using supermarkets for offline distribution over others, as it ensures enhanced brand visibility facilitated by continuous footfall.

Product Code: GVR-2-68038-132-0

Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
1.4. Information Analysis
- 1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

Chapter 2. Executive Summary

2.1. Market Snapshot
2.2. Segment Snapshot
2.3. Competitive Landscape Snapshot

Chapter 3. U.S. Biscuits Market Variables, Trends & Scope

3.1. Market Lineage Outlook
- 3.1.1. Parent Market Outlook
- 3.1.2. Related Market Outlook
3.2. Industry Value Chain Analysis
- 3.2.1. Profit Margin Analysis (Industry-level)
3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Market Opportunities
- 3.3.4. Market Challenges
3.4. Industry Analysis Tools
- 3.4.1. Porter's Five Forces Analysis
3.5. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Ingredient Adoption
4.5. Observations & Recommendations

Chapter 5. U.S. Biscuits Market: Type Estimates & Trend Analysis

5.1. U.S. Biscuits Market, By Type: Key Takeaways
5.2. Type Movement Analysis & Market Share, 2024 & 2030
5.3. Market Estimates & Forecasts, By Type , 2018 - 2030 (USD Million)
- 5.3.1. Organized
  - 5.3.1.1. Market Estimates And Forecast, 2018 - 2030 (USD Million)
- 5.3.2. Unorganized
  - 5.3.2.1. Market Estimates And Forecast, 2018 - 2030 (USD Million)

Chapter 6. U.S. Biscuits Market: Product Estimates & Trend Analysis

6.1. U.S. Biscuits Market, By Product: Key Takeaways
6.2. Product Movement Analysis & Market Share, 2024 & 2030
6.3. Market Estimates & Forecasts, By Product, 2018 - 2030 (USD Million)
- 6.3.1. Cookies
  - 6.3.1.1. Market Estimates And Forecast, 2018 - 2030 (USD Million)
- 6.3.2. Filled/Coated Biscuits
  - 6.3.2.1. Market Estimates And Forecast, 2018 - 2030 (USD Million)
- 6.3.3. Crackers
  - 6.3.3.1. Market Estimates And Forecast, 2018 - 2030 (USD Million)
  - 6.3.3.2. Flat Crackers
    - 6.3.3.2.1. Market Estimates And Forecast, 2018 - 2030 (USD Million)
  - 6.3.3.3. Saltine Crackers
    - 6.3.3.3.1. Market Estimates And Forecast, 2018 - 2030 (USD Million)
  - 6.3.3.4. Filled Crackers
    - 6.3.3.4.1. Market Estimates And Forecast, 2018 - 2030 (USD Million)
  - 6.3.3.5. Graham Crackers
    - 6.3.3.5.1. Market Estimates And Forecast, 2018 - 2030 (USD Million)
- 6.3.4. Cream Wafers
  - 6.3.4.1. Market Estimates And Forecast, 2018 - 2030 (USD Million)
- 6.3.5. Others
  - 6.3.5.1. Market Estimates And Forecast, 2018 - 2030 (USD Million)

Chapter 7. U.S. Biscuits Market: Source Estimates & Trend Analysis

7.1. U.S. Biscuits Market, By Source: Key Takeaways
7.2. Source Movement Analysis & Market Share, 2024 & 2030
7.3. Market Estimates & Forecasts, by Source, 2018 - 2030 (USD Million)
- 7.3.1. Oats
  - 7.3.1.1. Market Estimates And Forecast, 2018 - 2030 (USD Million)
- 7.3.2. Wheat
  - 7.3.2.1. Market Estimates And Forecast, 2018 - 2030 (USD Million)
- 7.3.3. Millets
  - 7.3.3.1. Market Estimates And Forecast, 2018 - 2030 (USD Million)
- 7.3.4. Others
  - 7.3.4.1. Market Estimates And Forecast, 2018 - 2030 (USD Million)

Chapter 8. U.S. Biscuits Market: Distribution Channel Estimates & Trend Analysis

8.1. U.S. Biscuits Market, By Distribution Channel: Key Takeaways
8.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
8.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Million)
- 8.3.1. Specialist Retail Stores
  - 8.3.1.1. Market Estimates And Forecast, 2018 - 2030 (USD Million)
- 8.3.2. E-commerce
  - 8.3.2.1. Market Estimates And Forecast, 2018 - 2030 (USD Million)
- 8.3.3. Convenience Stores
  - 8.3.3.1. Market Estimates And Forecast, 2018 - 2030 (USD Million)
- 8.3.4. Supermarkets
  - 8.3.4.1. Market Estimates And Forecast, 2018 - 2030 (USD Million)
- 8.3.5. Others
  - 8.3.5.1. Market Estimates And Forecast, 2018 - 2030 (USD Million)

Chapter 9. U.S. Biscuits Market: Competitive Analysis

9.1. Recent Developments & Impact Analysis, By Key Market Participants
9.2. Company Categorization
9.3. Participant's Overview
9.4. Financial Performance
9.5. Ingredient Benchmarking
9.6. Company Heat Map Analysis
9.7. Strategy Mapping
9.8. Company Profiles
- 9.8.1. Mondelez International
  - 9.8.1.1. Company Overview
  - 9.8.1.2. Financial Performance
  - 9.8.1.3. Ingredient Portfolios
  - 9.8.1.4. Strategic Initiatives
- 9.8.2. Britannia Industries
  - 9.8.2.1. Company Overview
  - 9.8.2.2. Financial Performance
  - 9.8.2.3. Ingredient Portfolios
  - 9.8.2.4. Strategic Initiatives
- 9.8.3. Kellanova
  - 9.8.3.1. Company Overview
  - 9.8.3.2. Financial Performance
  - 9.8.3.3. Ingredient Portfolios
  - 9.8.3.4. Strategic Initiatives
- 9.8.4. United Biscuits
  - 9.8.4.1. Company Overview
  - 9.8.4.2. Financial Performance
  - 9.8.4.3. Ingredient Portfolios
  - 9.8.4.4. Strategic Initiatives
- 9.8.5. PARLE
  - 9.8.5.1. Company Overview
  - 9.8.5.2. Financial Performance
  - 9.8.5.3. Ingredient Portfolios
  - 9.8.5.4. Strategic Initiatives
- 9.8.6. General Mills Inc.
  - 9.8.6.1. Company Overview
  - 9.8.6.2. Financial Performance
  - 9.8.6.3. Ingredient Portfolios
  - 9.8.6.4. Strategic Initiatives
- 9.8.7. Nestle
  - 9.8.7.1. Company Overview
  - 9.8.7.2. Financial Performance
  - 9.8.7.3. Ingredient Portfolios
  - 9.8.7.4. Strategic Initiatives
- 9.8.8. The Campbell's Company
  - 9.8.8.1. Company Overview
  - 9.8.8.2. Financial Performance
  - 9.8.8.3. Ingredient Portfolios
  - 9.8.8.4. Strategic Initiatives
- 9.8.9. Ferrero
  - 9.8.9.1. Company Overview
  - 9.8.9.2. Financial Performance
  - 9.8.9.3. Ingredient Portfolios
  - 9.8.9.4. Strategic Initiatives
- 9.8.10. PARTNERS
  - 9.8.10.1. Company Overview
  - 9.8.10.2. Financial Performance
  - 9.8.10.3. Ingredient Portfolios
  - 9.8.10.4. Strategic Initiatives

Product Code: GVR-2-68038-132-0

List of Tables

Table 1. U.S. biscuits market: Key market driver analysis
Table 2. U.S. biscuits market: Key market restraint analysis
Table 3. U.S. biscuits market estimates & forecast, by type (USD Million)
Table 4. U.S. biscuits market estimates & forecast, by product (USD Million)
Table 5. U.S. biscuits market estimates & forecast, by source (USD Million)
Table 6. U.S. biscuits market estimates & forecast, by distribution channel (USD Million)
Table 7. Recent developments & impact analysis, by key market participants
Table 8. Company heat map analysis, 2024
Table 9. Companies implementing key strategies

List of Figures

Fig. 1 U.S. biscuits market segmentation
Fig. 2 Information procurement
Fig. 3 Primary research pattern
Fig. 4 Primary research approaches
Fig. 5 Primary research process
Fig. 6 Market snapshot
Fig. 7 Segment snapshot
Fig. 8 Regional snapshot
Fig. 9 Competitive landscape snapshot
Fig. 10 parent industry and U.S. Biscuits market size (USD Million)
Fig. 11 U.S. biscuits market size, 2018 to 2030 (USD Million)
Fig. 12 U.S. biscuits market: Penetration & growth prospect mapping
Fig. 13 U.S. biscuits market: Value chain analysis
Fig. 14 U.S. biscuits market: Dynamics
Fig. 15 U.S. biscuits market: Porter's five forces analysis
Fig. 16 U.S. biscuits market estimates & forecast, by type (USD Million)
Fig. 17 Organized U.S. biscuits market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 18 Unorganized U.S. biscuits market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 19 U.S. biscuits market estimates & forecast, by product (USD Million)
Fig. 20 U.S. cookies market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 21 U.S. filled/coated biscuits market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 22 U.S. crackers market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 23 U.S. flat crackers market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 24 U.S. saltine crackers market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 25 U.S. filled crackers market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 26 U.S. graham crackers market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 27 U.S. cream wafers market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 28 U.S. other biscuits market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 29 U.S. biscuits market estimates & forecast, by source (USD Million)
Fig. 30 U.S. oats-based biscuits market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 31 U.S. wheat-based biscuits market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 32 U.S. millets-based biscuits market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 33 U.S. others sources-based biscuits market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 34 U.S. biscuits market estimates & forecast, by distribution channel (USD Million)
Fig. 35 U.S. biscuits market estimates & forecasts, through specialist retail stores, 2018 - 2030 (USD Million)
Fig. 36 U.S. biscuits market estimates & forecasts, through e-commerce, 2018 - 2030 (USD Million)
Fig. 37 U.S. biscuits market estimates & forecasts, through convenience stores, 2018 - 2030 (USD Million)
Fig. 38 U.S. biscuits market estimates & forecasts, through supermarkets, 2018 - 2030 (USD Million)
Fig. 39 U.S. biscuits market estimates & forecasts, through other distribution channels, 2018 - 2030 (USD Million)
Fig. 40 Key company categorization
Fig. 41 Strategic framework of U.S. biscuits

U.S. Biscuits Market Size, Share & Trends Analysis Report By Type, By Product (Cookies, Filled/Coated Biscuits, Crackers, Cream Wafers), By Source, By Distribution Channel, By Region, And Segment Forecasts, 2025 - 2030

Description

Table of Contents

List of Tables

U.S. Biscuits Market Growth & Trends:

U.S. Biscuits Market Report Highlights:

Table of Contents

Chapter 1. Methodology and Scope

Chapter 2. Executive Summary

Chapter 3. U.S. Biscuits Market Variables, Trends & Scope

Chapter 4. Consumer Behavior Analysis

Chapter 5. U.S. Biscuits Market: Type Estimates & Trend Analysis

Chapter 6. U.S. Biscuits Market: Product Estimates & Trend Analysis

Chapter 7. U.S. Biscuits Market: Source Estimates & Trend Analysis

Chapter 8. U.S. Biscuits Market: Distribution Channel Estimates & Trend Analysis

Chapter 9. U.S. Biscuits Market: Competitive Analysis

List of Tables

List of Figures