Need help finding what you are looking for?
Contact Us
PUBLISHER: KBV Research | PRODUCT CODE: 1207312
PUBLISHER: KBV Research | PRODUCT CODE: 1207312
Europe Mobile Analytics Market Size, Share & Industry Trends Analysis Report By Component, By Application, By Organization Size (Large Enterprises and Small & Medium Enterprises (SMEs)), By End-use, By Country and Growth Forecast, 2022 - 2028
PUBLISHED:
PAGES: 125 Pages
DELIVERY TIME: 1-2 business days
SELECT AN OPTION
The Europe Mobile Analytics Market would witness market growth of 18.2% CAGR during the forecast period (2022-2028).
The mobile analytics tool that marketing teams rely on to assess user acquisition channels, activity, retention, and funnel completion rates is likely one of the most crucial resources available to them. Typically, marketing teams use specific campaign attribution links to track many campaigns simultaneously while measuring their impact on app installs, new and returning users, time spent in the app, performance of the sales funnel, and conversions, of course. Which initiatives or channels for acquiring customers are more successful than others become blatantly obvious.
A growing number of UI and UX teams employ mobile analytics to assist them in designing the ideal user experience for various areas of their mobile applications, like the signup or verification procedure or paths to an in-app purchase.
Due to the improvements in information and communication technology, rising reliance on electronic equipment and networks, and the digitization of manufacturing processes, daily economic and social activities generate enormous amounts of data. This "big data" can be communicated, gathered, analyzed, and aggregated to reveal insights into the procedures and behaviors of people. Big data analytics has the ability to reveal inefficiencies across a variety of industries, resulting in the development of novel new goods and services, increased competitiveness, and economic expansion. Therefore, increasing big data adoption increases the need for mobile analytics in the region, which in turn fuels the expansion of the regional mobile analytics market.
The Germany market dominated the Europe Mobile Analytics Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $939.3 Million by 2028.The UK market is anticipated to grow at a CAGR of 17.2% during (2022 - 2028). Additionally, The France market would exhibit a CAGR of 19.1% during (2022 - 2028).
Based on Component, the market is segmented into Solution and Services. Based on Application, the market is segmented into Mobile advertisement & Marketing Analytics, Targeting & Behavioral Analytics, Application Performance Analytics and Others. Based on Organization Size, the market is segmented into Large Enterprises and Small & Medium Enterprises (SMEs). Based on End-use, the market is segmented into Retail & E-commerce, BFSI, Government, Travel & Hospitality, IT & Telecommunications, Media & Entertainment, Healthcare & Life Sciences and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc., Google LLC, IBM Corporation, Micro Focus International PLC, Microsoft Corporation, SAS Institute, Inc., Oracle Corporation, SAP SE, Salesforce.com, Inc., and Tibco Software, Inc. (Vista Equity Partners)
Scope of the Study
Market Segments covered in the Report:
By Component
- Solution
- Services
By Application
- Mobile advertisement & Marketing Analytics
- Targeting & Behavioral Analytics
- Application Performance Analytics
- Others
By Organization Size
- Large Enterprises
- Small & Medium Enterprises (SMEs)
By End-use
- Retail & E-commerce
- BFSI
- Government
- Travel & Hospitality
- IT & Telecommunications
- Media & Entertainment
- Healthcare & Life Sciences
- Others
By Country
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
Companies Profiled
- Adobe, Inc.
- Google LLC
- IBM Corporation
- Micro Focus International PLC
- Microsoft Corporation
- SAS Institute, Inc.
- Oracle Corporation
- SAP SE
- Salesforce.com, Inc.
- Tibco Software, Inc. (Vista Equity Partners)
Unique Offerings from KBV Research
- Exhaustive coverage
- Highest number of market tables and figures
- Subscription based model available
- Guaranteed best price
- Assured post sales research support with 10% customization free
Table of Contents
Chapter 1. Market Scope & Methodology
- 1.1 Market Definition
- 1.2 Objectives
- 1.3 Market Scope
- 1.4 Segmentation
- 1.4.1 Europe Mobile Analytics Market, by Component
- 1.4.2 Europe Mobile Analytics Market, by Application
- 1.4.3 Europe Mobile Analytics Market, by Organization Size
- 1.4.4 Europe Mobile Analytics Market, by End-use
- 1.4.5 Europe Mobile Analytics Market, by Country
- 1.5 Methodology for the research
Chapter 2. Market Overview
- 2.1 Introduction
- 2.1.1 Overview
- 2.1.1.1 Market Composition and Scenario
- 2.1.1 Overview
- 2.2 Key Factors Impacting the Market
- 2.2.1 Market Drivers
- 2.2.2 Market Restraints
Chapter 3. Competition Analysis - Global
- 3.1 KBV Cardinal Matrix
- 3.2 Recent Industry Wide Strategic Developments
- 3.2.1 Partnerships, Collaborations and Agreements
- 3.2.2 Product Launches and Product Expansions
- 3.2.3 Acquisition and Mergers
- 3.3 Top Winning Strategies
- 3.3.1 Key Leading Strategies: Percentage Distribution (2018-2022)
Chapter 4. Europe Mobile Analytics Market by Component
- 4.1 Europe Solution Market by Country
- 4.2 Europe Services Market by Country
Chapter 5. Europe Mobile Analytics Market by Application
- 5.1 Europe Mobile advertisement & Marketing Analytics Market by Country
- 5.2 Europe Targeting & Behavioral Analytics Market by Country
- 5.3 Europe Application Performance Analytics Market by Country
- 5.4 Europe Others Market by Country
Chapter 6. Europe Mobile Analytics Market by Organization Size
- 6.1 Europe Large Enterprises Market by Country
- 6.2 Europe Small & Medium Enterprises (SMEs) Market by Country
Chapter 7. Europe Mobile Analytics Market by End-use
- 7.1 Europe Retail & E-commerce Market by Country
- 7.2 Europe BFSI Market by Country
- 7.3 Europe Government Market by Country
- 7.4 Europe Travel & Hospitality Market by Country
- 7.5 Europe IT & Telecommunications Market by Country
- 7.6 Europe Media & Entertainment Market by Country
- 7.7 Europe Healthcare & Life Sciences Market by Country
- 7.8 Europe Others Market by Country
Chapter 8. Europe Mobile Analytics Market by Country
- 8.1 Germany Mobile Analytics Market
- 8.1.1 Germany Mobile Analytics Market by Component
- 8.1.2 Germany Mobile Analytics Market by Application
- 8.1.3 Germany Mobile Analytics Market by Organization Size
- 8.1.4 Germany Mobile Analytics Market by End-use
- 8.2 UK Mobile Analytics Market
- 8.2.1 UK Mobile Analytics Market by Component
- 8.2.2 UK Mobile Analytics Market by Application
- 8.2.3 UK Mobile Analytics Market by Organization Size
- 8.2.4 UK Mobile Analytics Market by End-use
- 8.3 France Mobile Analytics Market
- 8.3.1 France Mobile Analytics Market by Component
- 8.3.2 France Mobile Analytics Market by Application
- 8.3.3 France Mobile Analytics Market by Organization Size
- 8.3.4 France Mobile Analytics Market by End-use
- 8.4 Russia Mobile Analytics Market
- 8.4.1 Russia Mobile Analytics Market by Component
- 8.4.2 Russia Mobile Analytics Market by Application
- 8.4.3 Russia Mobile Analytics Market by Organization Size
- 8.4.4 Russia Mobile Analytics Market by End-use
- 8.5 Spain Mobile Analytics Market
- 8.5.1 Spain Mobile Analytics Market by Component
- 8.5.2 Spain Mobile Analytics Market by Application
- 8.5.3 Spain Mobile Analytics Market by Organization Size
- 8.5.4 Spain Mobile Analytics Market by End-use
- 8.6 Italy Mobile Analytics Market
- 8.6.1 Italy Mobile Analytics Market by Component
- 8.6.2 Italy Mobile Analytics Market by Application
- 8.6.3 Italy Mobile Analytics Market by Organization Size
- 8.6.4 Italy Mobile Analytics Market by End-use
- 8.7 Rest of Europe Mobile Analytics Market
- 8.7.1 Rest of Europe Mobile Analytics Market by Component
- 8.7.2 Rest of Europe Mobile Analytics Market by Application
- 8.7.3 Rest of Europe Mobile Analytics Market by Organization Size
- 8.7.4 Rest of Europe Mobile Analytics Market by End-use
Chapter 9. Company Profiles
- 9.1 Oracle Corporation
- 9.1.1 Company Overview
- 9.1.2 Financial Analysis
- 9.1.3 Segmental and Regional Analysis
- 9.1.4 Research & Development Expense
- 9.1.5 Recent strategies and developments:
- 9.1.5.1 Product Launches and Product Expansions:
- 9.1.6 SWOT Analysis
- 9.2 SAP SE
- 9.2.1 Company Overview
- 9.2.2 Financial Analysis
- 9.2.3 Segmental and Regional Analysis
- 9.2.4 Research & Development Expense
- 9.2.5 Recent strategies and developments:
- 9.2.5.1 Acquisition and Mergers:
- 9.2.6 SWOT Analysis
- 9.3 IBM Corporation
- 9.3.1 Company Overview
- 9.3.2 Financial Analysis
- 9.3.3 Regional & Segmental Analysis
- 9.3.4 Research & Development Expenses
- 9.3.5 Recent strategies and developments:
- 9.3.5.1 Product Launches and Product Expansions:
- 9.3.5.2 Partnerships, Collaborations and Agreements:
- 9.3.5.3 Acquisition and Mergers:
- 9.3.6 SWOT Analysis
- 9.4 Google LLC
- 9.4.1 Company Overview
- 9.4.2 Financial Analysis
- 9.4.3 Segmental and Regional Analysis
- 9.4.4 Research & Development Expense
- 9.4.5 Recent strategies and developments:
- 9.4.5.1 Acquisition and Mergers:
- 9.4.5.2 Partnerships, Collaborations, and Agreements:
- 9.4.6 SWOT Analysis
- 9.5 Salesforce.com, Inc.
- 9.5.1 Company Overview
- 9.5.2 Financial Analysis
- 9.5.3 Regional Analysis
- 9.5.4 Research & Development Expense
- 9.5.5 Recent strategies and developments:
- 9.5.5.1 Partnerships, Collaborations, and Agreements:
- 9.5.5.2 Acquisition and Mergers:
- 9.5.6 SWOT Analysis
- 9.6 Microsoft Corporation
- 9.6.1 Company Overview
- 9.6.2 Financial Analysis
- 9.6.3 Segmental and Regional Analysis
- 9.6.4 Research & Development Expenses
- 9.6.5 Recent strategies and developments:
- 9.6.5.1 Partnerships, Collaborations, and Agreements:
- 9.6.6 SWOT Analysis
- 9.7 Adobe, Inc.
- 9.7.1 Company Overview
- 9.7.2 Financial Analysis
- 9.7.3 Segmental and Regional Analysis
- 9.7.4 Research & Development Expense
- 9.7.5 Recent strategies and developments:
- 9.7.5.1 Partnerships, Collaborations, and Agreements:
- 9.8 Micro Focus International PLC
- 9.8.1 Company Overview
- 9.8.2 Financial Analysis
- 9.8.3 Regional Analysis
- 9.8.4 Research & Development Expenses
- 9.8.5 Recent strategies and developments:
- 9.8.5.1 Product Launches and Product Expansions:
- 9.9 Tibco Software, Inc. (Vista Equity Partners)
- 9.9.1 Company Overview
- 9.9.2 Recent strategies and developments:
- 9.9.2.1 Product Launches and Product Expansions:
- 9.9.2.2 Acquisition and Mergers:
- 9.10. SAS Institute, Inc.
- 9.10.1 Company Overview
- 9.10.2 Recent strategies and developments:
- 9.10.2.1 Acquisition and Mergers:
LIST OF TABLES
- TABLE 1 Europe Mobile Analytics Market, 2018 - 2021, USD Million
- TABLE 2 Europe Mobile Analytics Market, 2022 - 2028, USD Million
- TABLE 3 Partnerships, Collaborations and Agreements- Mobile Analytics Market
- TABLE 4 Product Launches And Product Expansions- Mobile Analytics Market
- TABLE 5 Acquisition and Mergers- Mobile Analytics Market
- TABLE 6 Europe Mobile Analytics Market by Component, 2018 - 2021, USD Million
- TABLE 7 Europe Mobile Analytics Market by Component, 2022 - 2028, USD Million
- TABLE 8 Europe Solution Market by Country, 2018 - 2021, USD Million
- TABLE 9 Europe Solution Market by Country, 2022 - 2028, USD Million
- TABLE 10 Europe Services Market by Country, 2018 - 2021, USD Million
- TABLE 11 Europe Services Market by Country, 2022 - 2028, USD Million
- TABLE 12 Europe Mobile Analytics Market by Application, 2018 - 2021, USD Million
- TABLE 13 Europe Mobile Analytics Market by Application, 2022 - 2028, USD Million
- TABLE 14 Europe Mobile advertisement & Marketing Analytics Market by Country, 2018 - 2021, USD Million
- TABLE 15 Europe Mobile advertisement & Marketing Analytics Market by Country, 2022 - 2028, USD Million
- TABLE 16 Europe Targeting & Behavioral Analytics Market by Country, 2018 - 2021, USD Million
- TABLE 17 Europe Targeting & Behavioral Analytics Market by Country, 2022 - 2028, USD Million
- TABLE 18 Europe Application Performance Analytics Market by Country, 2018 - 2021, USD Million
- TABLE 19 Europe Application Performance Analytics Market by Country, 2022 - 2028, USD Million
- TABLE 20 Europe Others Market by Country, 2018 - 2021, USD Million
- TABLE 21 Europe Others Market by Country, 2022 - 2028, USD Million
- TABLE 22 Europe Mobile Analytics Market by Organization Size, 2018 - 2021, USD Million
- TABLE 23 Europe Mobile Analytics Market by Organization Size, 2022 - 2028, USD Million
- TABLE 24 Europe Large Enterprises Market by Country, 2018 - 2021, USD Million
- TABLE 25 Europe Large Enterprises Market by Country, 2022 - 2028, USD Million
- TABLE 26 Europe Small & Medium Enterprises (SMEs) Market by Country, 2018 - 2021, USD Million
- TABLE 27 Europe Small & Medium Enterprises (SMEs) Market by Country, 2022 - 2028, USD Million
- TABLE 28 Europe Mobile Analytics Market by End-use, 2018 - 2021, USD Million
- TABLE 29 Europe Mobile Analytics Market by End-use, 2022 - 2028, USD Million
- TABLE 30 Europe Retail & E-commerce Market by Country, 2018 - 2021, USD Million
- TABLE 31 Europe Retail & E-commerce Market by Country, 2022 - 2028, USD Million
- TABLE 32 Europe BFSI Market by Country, 2018 - 2021, USD Million
- TABLE 33 Europe BFSI Market by Country, 2022 - 2028, USD Million
- TABLE 34 Europe Government Market by Country, 2018 - 2021, USD Million
- TABLE 35 Europe Government Market by Country, 2022 - 2028, USD Million
- TABLE 36 Europe Travel & Hospitality Market by Country, 2018 - 2021, USD Million
- TABLE 37 Europe Travel & Hospitality Market by Country, 2022 - 2028, USD Million
- TABLE 38 Europe IT & Telecommunications Market by Country, 2018 - 2021, USD Million
- TABLE 39 Europe IT & Telecommunications Market by Country, 2022 - 2028, USD Million
- TABLE 40 Europe Media & Entertainment Market by Country, 2018 - 2021, USD Million
- TABLE 41 Europe Media & Entertainment Market by Country, 2022 - 2028, USD Million
- TABLE 42 Europe Healthcare & Life Sciences Market by Country, 2018 - 2021, USD Million
- TABLE 43 Europe Healthcare & Life Sciences Market by Country, 2022 - 2028, USD Million
- TABLE 44 Europe Others Market by Country, 2018 - 2021, USD Million
- TABLE 45 Europe Others Market by Country, 2022 - 2028, USD Million
- TABLE 46 Europe Mobile Analytics Market by Country, 2018 - 2021, USD Million
- TABLE 47 Europe Mobile Analytics Market by Country, 2022 - 2028, USD Million
- TABLE 48 Germany Mobile Analytics Market, 2018 - 2021, USD Million
- TABLE 49 Germany Mobile Analytics Market, 2022 - 2028, USD Million
- TABLE 50 Germany Mobile Analytics Market by Component, 2018 - 2021, USD Million
- TABLE 51 Germany Mobile Analytics Market by Component, 2022 - 2028, USD Million
- TABLE 52 Germany Mobile Analytics Market by Application, 2018 - 2021, USD Million
- TABLE 53 Germany Mobile Analytics Market by Application, 2022 - 2028, USD Million
- TABLE 54 Germany Mobile Analytics Market by Organization Size, 2018 - 2021, USD Million
- TABLE 55 Germany Mobile Analytics Market by Organization Size, 2022 - 2028, USD Million
- TABLE 56 Germany Mobile Analytics Market by End-use, 2018 - 2021, USD Million
- TABLE 57 Germany Mobile Analytics Market by End-use, 2022 - 2028, USD Million
- TABLE 58 UK Mobile Analytics Market, 2018 - 2021, USD Million
- TABLE 59 UK Mobile Analytics Market, 2022 - 2028, USD Million
- TABLE 60 UK Mobile Analytics Market by Component, 2018 - 2021, USD Million
- TABLE 61 UK Mobile Analytics Market by Component, 2022 - 2028, USD Million
- TABLE 62 UK Mobile Analytics Market by Application, 2018 - 2021, USD Million
- TABLE 63 UK Mobile Analytics Market by Application, 2022 - 2028, USD Million
- TABLE 64 UK Mobile Analytics Market by Organization Size, 2018 - 2021, USD Million
- TABLE 65 UK Mobile Analytics Market by Organization Size, 2022 - 2028, USD Million
- TABLE 66 UK Mobile Analytics Market by End-use, 2018 - 2021, USD Million
- TABLE 67 UK Mobile Analytics Market by End-use, 2022 - 2028, USD Million
- TABLE 68 France Mobile Analytics Market, 2018 - 2021, USD Million
- TABLE 69 France Mobile Analytics Market, 2022 - 2028, USD Million
- TABLE 70 France Mobile Analytics Market by Component, 2018 - 2021, USD Million
- TABLE 71 France Mobile Analytics Market by Component, 2022 - 2028, USD Million
- TABLE 72 France Mobile Analytics Market by Application, 2018 - 2021, USD Million
- TABLE 73 France Mobile Analytics Market by Application, 2022 - 2028, USD Million
- TABLE 74 France Mobile Analytics Market by Organization Size, 2018 - 2021, USD Million
- TABLE 75 France Mobile Analytics Market by Organization Size, 2022 - 2028, USD Million
- TABLE 76 France Mobile Analytics Market by End-use, 2018 - 2021, USD Million
- TABLE 77 France Mobile Analytics Market by End-use, 2022 - 2028, USD Million
- TABLE 78 Russia Mobile Analytics Market, 2018 - 2021, USD Million
- TABLE 79 Russia Mobile Analytics Market, 2022 - 2028, USD Million
- TABLE 80 Russia Mobile Analytics Market by Component, 2018 - 2021, USD Million
- TABLE 81 Russia Mobile Analytics Market by Component, 2022 - 2028, USD Million
- TABLE 82 Russia Mobile Analytics Market by Application, 2018 - 2021, USD Million
- TABLE 83 Russia Mobile Analytics Market by Application, 2022 - 2028, USD Million
- TABLE 84 Russia Mobile Analytics Market by Organization Size, 2018 - 2021, USD Million
- TABLE 85 Russia Mobile Analytics Market by Organization Size, 2022 - 2028, USD Million
- TABLE 86 Russia Mobile Analytics Market by End-use, 2018 - 2021, USD Million
- TABLE 87 Russia Mobile Analytics Market by End-use, 2022 - 2028, USD Million
- TABLE 88 Spain Mobile Analytics Market, 2018 - 2021, USD Million
- TABLE 89 Spain Mobile Analytics Market, 2022 - 2028, USD Million
- TABLE 90 Spain Mobile Analytics Market by Component, 2018 - 2021, USD Million
- TABLE 91 Spain Mobile Analytics Market by Component, 2022 - 2028, USD Million
- TABLE 92 Spain Mobile Analytics Market by Application, 2018 - 2021, USD Million
- TABLE 93 Spain Mobile Analytics Market by Application, 2022 - 2028, USD Million
- TABLE 94 Spain Mobile Analytics Market by Organization Size, 2018 - 2021, USD Million
- TABLE 95 Spain Mobile Analytics Market by Organization Size, 2022 - 2028, USD Million
- TABLE 96 Spain Mobile Analytics Market by End-use, 2018 - 2021, USD Million
- TABLE 97 Spain Mobile Analytics Market by End-use, 2022 - 2028, USD Million
- TABLE 98 Italy Mobile Analytics Market, 2018 - 2021, USD Million
- TABLE 99 Italy Mobile Analytics Market, 2022 - 2028, USD Million
- TABLE 100 Italy Mobile Analytics Market by Component, 2018 - 2021, USD Million
- TABLE 101 Italy Mobile Analytics Market by Component, 2022 - 2028, USD Million
- TABLE 102 Italy Mobile Analytics Market by Application, 2018 - 2021, USD Million
- TABLE 103 Italy Mobile Analytics Market by Application, 2022 - 2028, USD Million
- TABLE 104 Italy Mobile Analytics Market by Organization Size, 2018 - 2021, USD Million
- TABLE 105 Italy Mobile Analytics Market by Organization Size, 2022 - 2028, USD Million
- TABLE 106 Italy Mobile Analytics Market by End-use, 2018 - 2021, USD Million
- TABLE 107 Italy Mobile Analytics Market by End-use, 2022 - 2028, USD Million
- TABLE 108 Rest of Europe Mobile Analytics Market, 2018 - 2021, USD Million
- TABLE 109 Rest of Europe Mobile Analytics Market, 2022 - 2028, USD Million
- TABLE 110 Rest of Europe Mobile Analytics Market by Component, 2018 - 2021, USD Million
- TABLE 111 Rest of Europe Mobile Analytics Market by Component, 2022 - 2028, USD Million
- TABLE 112 Rest of Europe Mobile Analytics Market by Application, 2018 - 2021, USD Million
- TABLE 113 Rest of Europe Mobile Analytics Market by Application, 2022 - 2028, USD Million
- TABLE 114 Rest of Europe Mobile Analytics Market by Organization Size, 2018 - 2021, USD Million
- TABLE 115 Rest of Europe Mobile Analytics Market by Organization Size, 2022 - 2028, USD Million
- TABLE 116 Rest of Europe Mobile Analytics Market by End-use, 2018 - 2021, USD Million
- TABLE 117 Rest of Europe Mobile Analytics Market by End-use, 2022 - 2028, USD Million
- TABLE 118 Key Information - Oracle Corporation
- TABLE 119 Key Information - SAP SE
- TABLE 120 Key information - IBM Corporation
- TABLE 121 Key Information - Google LLC
- TABLE 122 Key Information -Salesforce.com, Inc.
- TABLE 123 key information - Microsoft Corporation
- TABLE 124 Key Information - Adobe, Inc.
- TABLE 125 Key Information - Micro Focus International PLC
- TABLE 126 Key information - Tibco Software, Inc.
- TABLE 127 Key information - SAS Institute, Inc.
List of Figures
- FIG 1 Methodology for the research
- FIG 2 KBV Cardinal Matrix
- FIG 3 Key Leading Strategies: Percentage Distribution (2018-2022)
- FIG 4 SWOT analysis: Oracle Corporation
- FIG 5 SWOT Analysis: SAP SE
- FIG 6 Recent strategies and developments: IBM Corporation
- FIG 7 Swot analysis: IBM Corporation
- FIG 8 SWOT Analysis: Alphabet Inc. (Google LLC)
- FIG 9 SWOT Analysis: Salesforce.com Inc.
- FIG 10 SWOT Analysis: Microsoft Corporation
- FIG 11 Recent strategies and developments: Tibco Software, Inc.
Have a question?
SELECT AN OPTION
Have a question?
Questions? Please give us a call or visit the contact form.