Mobile Analytics Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2031 - By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)

Description

The e-commerce industry is experiencing unprecedented growth in mobile analytics solutions. E-commerce firms and retailers are leveraging analytics tools and predictive technologies to tailor their content to individual users. By employing website and e-commerce trackers, they can collect data on user interactions with products, including browsing and purchasing behaviors. This information can be combined with demographic data such as location, gender, age, and other purchasing habits to create comprehensive buyer profiles.

Mobile analytics play a critical role in tracking various e-commerce events, user interactions, and social engagements, enhancing productivity across the supply chain. These capabilities are driving the expansion of the global mobile analytics market.

Mobile Analytics Market Trends

Availability of Various Mobile Analytics Tools Boosts Sales

The market offers a wide array of tools focused on the customer-centric aspects of digital interactions, including multichannel analytics, customer journey analytics, content management systems, broader BI tools and data warehouses, and CRM. These tools enable the integration of user interaction data from web channels with sales and transaction data, optimizing the customer journey through data-driven insights. The availability and variety of these tools are favorable for the growth of the mobile analytics market.

Mobile Analytics Tracking Enhances Market Growth

Tracking technologies differ across websites, with some using cookies, JavaScript, or apps. Mobile analytics provide unique advantages by tracking users through unique IDs instead of cookies. This capability is beneficial for businesses as it allows them to target marketing efforts more precisely, ensure content delivery aligns with user needs, and optimize sites for mobile users. Mobile analytics can track technical details, user engagement, conversion funnels, and more, aiding in app development and future enhancements.

Free apps often face technical limitations in tracking users as they switch between mobile apps and websites. Consequently, many end users prefer licensed and paid mobile analytics tools for a superior customer experience.

Regional Outlook of the Mobile Analytics Market

North America has traditionally led the global mobile analytics market, primarily due to the cost-effectiveness and scalability of consumer analytics solutions adopted by companies in the region. South Asia and the Pacific region are expected to witness the highest growth rate in the coming years, driven by the increasing demand for mobile marketing analytics in retail and e-commerce sectors. These analytics tools help deliver personalized notifications to customers, thereby boosting engagement and conversion rates.

Mobile app analytics and web analytics are primarily focused on measuring user engagement and conversion metrics, further driving the demand for such solutions in various regions.

Mobile Analytics Market - Key Players

Several leading companies operate within the global mobile analytics market, including Adobe, IBM Corporation, Webtrends, Inc., Amazon Web Services, Tune, Inc., Google, Inc., Mixpanel, Inc., Localytics Company, and Microsoft Corporation, among others. These companies are at the forefront of innovation, continually developing and enhancing their mobile analytics solutions to meet the evolving needs of businesses and consumers.

Impact of COVID-19 on the Mobile Analytics Market

The COVID-19 pandemic has significantly impacted various industries, including e-commerce, media, and telecom. With lockdowns in place, people have increasingly relied on home internet and smartphones for work-from-home activities. The pandemic has posed challenges for businesses, particularly in maintaining business continuity. This situation has accelerated the adoption of cloud-based mobile analytics tools, which provide detailed analysis and tracking of mobile activities.

As a result, the mobile analytics market is expected to experience a significant increase in demand during the latter part of the year. As the impact of the pandemic gradually decreases, the market is anticipated to witness substantial growth over the next few years.

Analysts' Viewpoint

The global mobile analytics market is poised for considerable growth in the coming years. North America, holding the highest market share, will continue to present numerous opportunities for market players. Mobile analytics vendors are focusing on launching advanced solutions related to mobile application performance, enhancing the customer experience.

Mobile Analytics Market: Segmentation

The mobile analytics market is segmented based on solution, deployment type, industry, and region. Each segment has been analyzed in detail to provide a comprehensive understanding of the market.

Solution

Application Performance Analytics
Mobile Marketing/Advertising Analytics
In-app Analytics

Deployment Type

On-premise
Cloud

Industry

BFSI (Banking, Financial Services, and Insurance)
Transportation & Logistics
E-commerce & Retail
Hospitality
Media & Entertainment
Healthcare
Others

Region

North America
Latin America
Europe
East Asia
South Asia & Pacific
Middle East & Africa

1. Executive Summary

1.1. Global Mobile Analytics Market Snapshot
1.2. Future Projections
1.3. Key Market Trends
1.4. Regional Snapshot, by Value, 2023
1.5. Analyst Recommendations

2. Market Overview

2.1. Market Definitions and Segmentations
2.2. Market Dynamics
- 2.2.1. Drivers
- 2.2.2. Restraints
- 2.2.3. Market Opportunities
2.3. Value Chain Analysis
2.4. Porter's Five Forces Analysis
2.5. COVID-19 Impact Analysis
- 2.5.1. Supply
- 2.5.2. Demand
2.6. Impact of Ukraine-Russia Conflict
2.7. Economic Overview
- 2.7.1. World Economic Projections
2.8. PESTLE Analysis

3. Global Mobile Analytics Market Outlook, 2019-2031

3.1. Global Mobile Analytics Market Outlook, By Solution, Value (US$ Bn), 2019-2031
- 3.1.1. Key Highlights
  - 3.1.1.1. Application Performance Analytics
  - 3.1.1.2. Mobile Marketing/Advertising Analytics
  - 3.1.1.3. In-app Analytics
3.2. Global Mobile Analytics Market Outlook, By Deployment Type, Value (US$ Bn), 2019-2031
- 3.2.1. Key Highlights
  - 3.2.1.1. Cloud
  - 3.2.1.2. On-premise
3.3. Global Mobile Analytics Market Outlook, By Industry, Value (US$ Bn), 2019-2031
- 3.3.1. Key Highlights
  - 3.3.1.1. Media & Entertainment
  - 3.3.1.2. Transportation & Logistics
  - 3.3.1.3. Healthcare
  - 3.3.1.4. BFSI
  - 3.3.1.5. E-Commerce & Retail
  - 3.3.1.6. Hospitality
  - 3.3.1.7. Others
3.4. Global Mobile Analytics Market Outlook, by Region, Value (US$ Bn), 2019-2031
- 3.4.1. Key Highlights
  - 3.4.1.1. North America
  - 3.4.1.2. Europe
  - 3.4.1.3. Asia Pacific
  - 3.4.1.4. Latin America
  - 3.4.1.5. Middle East & Africa

4. North America Mobile Analytics Market Outlook, 2019-2031

4.1. North America Mobile Analytics Market Outlook, By Solution, Value (US$ Bn), 2019-2031
- 4.1.1. Key Highlights
  - 4.1.1.1. Application Performance Analytics
  - 4.1.1.2. Mobile Marketing/Advertising Analytics
  - 4.1.1.3. In-app Analytics
4.2. North America Mobile Analytics Market Outlook, By Deployment Type, Value (US$ Bn), 2019-2031
- 4.2.1. Key Highlights
  - 4.2.1.1. Cloud
  - 4.2.1.2. On-premise
4.3. North America Mobile Analytics Market Outlook, By Industry, Value (US$ Bn), 2019-2031
- 4.3.1. Key Highlights
  - 4.3.1.1. Media & Entertainment
  - 4.3.1.2. Transportation & Logistics
  - 4.3.1.3. Healthcare
  - 4.3.1.4. BFSI
  - 4.3.1.5. E-Commerce & Retail
  - 4.3.1.6. Hospitality
  - 4.3.1.7. Others
4.4. North America Mobile Analytics Market Outlook, by Country, Value (US$ Bn), 2019-2031
- 4.4.1. Key Highlights
  - 4.4.1.1. U.S. Mobile Analytics Market By Solution, Value (US$ Bn), 2019-2031
  - 4.4.1.2. U.S. Mobile Analytics Market By Deployment Type, Value (US$ Bn), 2019-2031
  - 4.4.1.3. U.S. Mobile Analytics Market By Industry, Value (US$ Bn), 2019-2031
  - 4.4.1.4. Canada Mobile Analytics Market By Solution, Value (US$ Bn), 2019-2031
  - 4.4.1.5. Canada Mobile Analytics Market By Deployment Type, Value (US$ Bn), 2019-2031
  - 4.4.1.6. Canada Mobile Analytics Market By Industry, Value (US$ Bn), 2019-2031
- 4.4.2. BPS Analysis/Market Attractiveness Analysis

5. Europe Mobile Analytics Market Outlook, 2019-2031

5.1. Europe Mobile Analytics Market Outlook, By Solution, Value (US$ Bn), 2019-2031
- 5.1.1. Key Highlights
  - 5.1.1.1. Application Performance Analytics
  - 5.1.1.2. Mobile Marketing/Advertising Analytics
  - 5.1.1.3. In-app Analytics
5.2. Europe Mobile Analytics Market Outlook, By Deployment Type, Value (US$ Bn), 2019-2031
- 5.2.1. Key Highlights
  - 5.2.1.1. Cloud
  - 5.2.1.2. On-premise
5.3. Europe Mobile Analytics Market Outlook, By Industry, Value (US$ Bn), 2019-2031
- 5.3.1. Key Highlights
  - 5.3.1.1. Media & Entertainment
  - 5.3.1.2. Transportation & Logistics
  - 5.3.1.3. Healthcare
  - 5.3.1.4. BFSI
  - 5.3.1.5. E-Commerce & Retail
  - 5.3.1.6. Hospitality
  - 5.3.1.7. Others
5.4. Europe Mobile Analytics Market Outlook, by Country, Value (US$ Bn), 2019-2031
- 5.4.1. Key Highlights
  - 5.4.1.1. Germany Mobile Analytics Market By Solution, Value (US$ Bn), 2019-2031
  - 5.4.1.2. Germany Mobile Analytics Market By Deployment Type, Value (US$ Bn), 2019-2031
  - 5.4.1.3. Germany Mobile Analytics Market By Industry, Value (US$ Bn), 2019-2031
  - 5.4.1.4. U.K. Mobile Analytics Market By Solution, Value (US$ Bn), 2019-2031
  - 5.4.1.5. U.K. Mobile Analytics Market By Deployment Type, Value (US$ Bn), 2019-2031
  - 5.4.1.6. U.K. Mobile Analytics Market By Industry, Value (US$ Bn), 2019-2031
  - 5.4.1.7. France Mobile Analytics Market By Solution, Value (US$ Bn), 2019-2031
  - 5.4.1.8. France Mobile Analytics Market By Deployment Type, Value (US$ Bn), 2019-2031
  - 5.4.1.9. France Mobile Analytics Market By Industry, Value (US$ Bn), 2019-2031
  - 5.4.1.10. Italy Mobile Analytics Market By Solution, Value (US$ Bn), 2019-2031
  - 5.4.1.11. Italy Mobile Analytics Market By Deployment Type, Value (US$ Bn), 2019-2031
  - 5.4.1.12. Italy Mobile Analytics Market By Industry, Value (US$ Bn), 2019-2031
  - 5.4.1.13. Turkiye Mobile Analytics Market By Solution, Value (US$ Bn), 2019-2031
  - 5.4.1.14. Turkiye Mobile Analytics Market By Deployment Type, Value (US$ Bn), 2019-2031
  - 5.4.1.15. Turkiye Mobile Analytics Market By Industry, Value (US$ Bn), 2019-2031
  - 5.4.1.16. Russia Mobile Analytics Market By Solution, Value (US$ Bn), 2019-2031
  - 5.4.1.17. Russia Mobile Analytics Market By Deployment Type, Value (US$ Bn), 2019-2031
  - 5.4.1.18. Russia Mobile Analytics Market By Industry, Value (US$ Bn), 2019-2031
  - 5.4.1.19. Rest of Europe Mobile Analytics Market By Solution, Value (US$ Bn), 2019-2031
  - 5.4.1.20. Rest of Europe Mobile Analytics Market By Deployment Type, Value (US$ Bn), 2019-2031
  - 5.4.1.21. Rest of Europe Mobile Analytics Market By Industry, Value (US$ Bn), 2019-2031
- 5.4.2. BPS Analysis/Market Attractiveness Analysis

6. Asia Pacific Mobile Analytics Market Outlook, 2019-2031

6.1. Asia Pacific Mobile Analytics Market Outlook, By Solution, Value (US$ Bn), 2019-2031
- 6.1.1. Key Highlights
  - 6.1.1.1. Application Performance Analytics
  - 6.1.1.2. Mobile Marketing/Advertising Analytics
  - 6.1.1.3. In-app Analytics
6.2. Asia Pacific Mobile Analytics Market Outlook, By Deployment Type, Value (US$ Bn), 2019-2031
- 6.2.1. Key Highlights
  - 6.2.1.1. Cloud
  - 6.2.1.2. On-premise
6.3. Asia Pacific Mobile Analytics Market Outlook, By Industry, Value (US$ Bn), 2019-2031
- 6.3.1. Key Highlights
  - 6.3.1.1. Media & Entertainment
  - 6.3.1.2. Transportation & Logistics
  - 6.3.1.3. Healthcare
  - 6.3.1.4. BFSI
  - 6.3.1.5. E-Commerce & Retail
  - 6.3.1.6. Hospitality
  - 6.3.1.7. Others
6.4. Asia Pacific Mobile Analytics Market Outlook, by Country, Value (US$ Bn), 2019-2031
- 6.4.1. Key Highlights
  - 6.4.1.1. China Mobile Analytics Market By Solution, Value (US$ Bn), 2019-2031
  - 6.4.1.2. China Mobile Analytics Market By Deployment Type, Value (US$ Bn), 2019-2031
  - 6.4.1.3. China Mobile Analytics Market By Industry, Value (US$ Bn), 2019-2031
  - 6.4.1.4. Japan Mobile Analytics Market By Solution, Value (US$ Bn), 2019-2031
  - 6.4.1.5. Japan Mobile Analytics Market By Deployment Type, Value (US$ Bn), 2019-2031
  - 6.4.1.6. Japan Mobile Analytics Market By Industry, Value (US$ Bn), 2019-2031
  - 6.4.1.7. South Korea Mobile Analytics Market By Solution, Value (US$ Bn), 2019-2031
  - 6.4.1.8. South Korea Mobile Analytics Market By Deployment Type, Value (US$ Bn), 2019-2031
  - 6.4.1.9. South Korea Mobile Analytics Market By Industry, Value (US$ Bn), 2019-2031
  - 6.4.1.10. India Mobile Analytics Market By Solution, Value (US$ Bn), 2019-2031
  - 6.4.1.11. India Mobile Analytics Market By Deployment Type, Value (US$ Bn), 2019-2031
  - 6.4.1.12. India Mobile Analytics Market By Industry, Value (US$ Bn), 2019-2031
  - 6.4.1.13. Southeast Asia Mobile Analytics Market By Solution, Value (US$ Bn), 2019-2031
  - 6.4.1.14. Southeast Asia Mobile Analytics Market By Deployment Type, Value (US$ Bn), 2019-2031
  - 6.4.1.15. Southeast Asia Mobile Analytics Market By Industry, Value (US$ Bn), 2019-2031
  - 6.4.1.16. Rest of Asia Pacific Mobile Analytics Market By Solution, Value (US$ Bn), 2019-2031
  - 6.4.1.17. Rest of Asia Pacific Mobile Analytics Market By Deployment Type, Value (US$ Bn), 2019-2031
  - 6.4.1.18. Rest of Asia Pacific Mobile Analytics Market By Industry, Value (US$ Bn), 2019-2031
- 6.4.2. BPS Analysis/Market Attractiveness Analysis

7. Latin America Mobile Analytics Market Outlook, 2019-2031

7.1. Latin America Mobile Analytics Market Outlook, By Solution, Value (US$ Bn), 2019-2031
- 7.1.1. Key Highlights
  - 7.1.1.1. Application Performance Analytics
  - 7.1.1.2. Mobile Marketing/Advertising Analytics
  - 7.1.1.3. In-app Analytics
7.2. Latin America Mobile Analytics Market Outlook, By Deployment Type, Value (US$ Bn), 2019-2031
- 7.2.1. Key Highlights
  - 7.2.1.1. Cloud
  - 7.2.1.2. On-premise
7.3. Latin America Mobile Analytics Market Outlook, By Industry, Value (US$ Bn), 2019-2031
- 7.3.1. Key Highlights
  - 7.3.1.1. Media & Entertainment
  - 7.3.1.2. Transportation & Logistics
  - 7.3.1.3. Healthcare
  - 7.3.1.4. BFSI
  - 7.3.1.5. E-Commerce & Retail
  - 7.3.1.6. Hospitality
  - 7.3.1.7. Others
7.4. Latin America Mobile Analytics Market Outlook, by Country, Value (US$ Bn), 2019-2031
- 7.4.1. Key Highlights
  - 7.4.1.1. Brazil Mobile Analytics Market By Solution, Value (US$ Bn), 2019-2031
  - 7.4.1.2. Brazil Mobile Analytics Market By Deployment Type, Value (US$ Bn), 2019-2031
  - 7.4.1.3. Brazil Mobile Analytics Market By Industry, Value (US$ Bn), 2019-2031
  - 7.4.1.4. Mexico Mobile Analytics Market By Solution, Value (US$ Bn), 2019-2031
  - 7.4.1.5. Mexico Mobile Analytics Market By Deployment Type, Value (US$ Bn), 2019-2031
  - 7.4.1.6. Mexico Mobile Analytics Market By Industry, Value (US$ Bn), 2019-2031
  - 7.4.1.7. Argentina Mobile Analytics Market By Solution, Value (US$ Bn), 2019-2031
  - 7.4.1.8. Argentina Mobile Analytics Market By Deployment Type, Value (US$ Bn), 2019-2031
  - 7.4.1.9. Argentina Mobile Analytics Market By Industry, Value (US$ Bn), 2019-2031
  - 7.4.1.10. Rest of Latin America Mobile Analytics Market By Solution, Value (US$ Bn), 2019-2031
  - 7.4.1.11. Rest of Latin America Mobile Analytics Market By Deployment Type, Value (US$ Bn), 2019-2031
  - 7.4.1.12. Rest of Latin America Mobile Analytics Market By Industry, Value (US$ Bn), 2019-2031
- 7.4.2. BPS Analysis/Market Attractiveness Analysis

8. Middle East & Africa Mobile Analytics Market Outlook, 2019-2031

8.1. Middle East & Africa Mobile Analytics Market Outlook, By Solution, Value (US$ Bn), 2019-2031
- 8.1.1. Key Highlights
  - 8.1.1.1. Application Performance Analytics
  - 8.1.1.2. Mobile Marketing/Advertising Analytics
  - 8.1.1.3. In-app Analytics
8.2. Middle East & Africa Mobile Analytics Market Outlook, By Deployment Type, Value (US$ Bn), 2019-2031
- 8.2.1. Key Highlights
  - 8.2.1.1. Cloud
  - 8.2.1.2. On-premise
8.3. Middle East & Africa Mobile Analytics Market Outlook, By Industry, Value (US$ Bn), 2019-2031
- 8.3.1. Key Highlights
  - 8.3.1.1. Media & Entertainment
  - 8.3.1.2. Transportation & Logistics
  - 8.3.1.3. Healthcare
  - 8.3.1.4. BFSI
  - 8.3.1.5. E-Commerce & Retail
  - 8.3.1.6. Hospitality
  - 8.3.1.7. Others
8.4. Middle East & Africa Mobile Analytics Market Outlook, by Country, Value (US$ Bn), 2019-2031
- 8.4.1. Key Highlights
  - 8.4.1.1. GCC Mobile Analytics Market By Solution, Value (US$ Bn), 2019-2031
  - 8.4.1.2. GCC Mobile Analytics Market By Deployment Type, Value (US$ Bn), 2019-2031
  - 8.4.1.3. GCC Mobile Analytics Market By Industry, Value (US$ Bn), 2019-2031
  - 8.4.1.4. South Africa Mobile Analytics Market By Solution, Value (US$ Bn), 2019-2031
  - 8.4.1.5. South Africa Mobile Analytics Market By Deployment Type, Value (US$ Bn), 2019-2031
  - 8.4.1.6. South Africa Mobile Analytics Market By Industry, Value (US$ Bn), 2019-2031
  - 8.4.1.7. Egypt Mobile Analytics Market By Solution, Value (US$ Bn), 2019-2031
  - 8.4.1.8. Egypt Mobile Analytics Market By Deployment Type, Value (US$ Bn), 2019-2031
  - 8.4.1.9. Egypt Mobile Analytics Market By Industry, Value (US$ Bn), 2019-2031
  - 8.4.1.10. Nigeria Mobile Analytics Market By Solution, Value (US$ Bn), 2019-2031
  - 8.4.1.11. Nigeria Mobile Analytics Market By Deployment Type, Value (US$ Bn), 2019-2031
  - 8.4.1.12. Nigeria Mobile Analytics Market By Industry, Value (US$ Bn), 2019-2031
  - 8.4.1.13. Rest of Middle East & Africa Mobile Analytics Market By Solution, Value (US$ Bn), 2019-2031
  - 8.4.1.14. Rest of Middle East & Africa Mobile Analytics Market By Deployment Type, Value (US$ Bn), 2019-2031
  - 8.4.1.15. Rest of Middle East & Africa Mobile Analytics Market By Industry, Value (US$ Bn), 2019-2031
- 8.4.2. BPS Analysis/Market Attractiveness Analysis

9. Competitive Landscape

9.1. Company Market Share Analysis, 2023
9.2. Competitive Dashboard
9.3. Company Profiles
- 9.3.1. Microsoft Corporation
  - 9.3.1.1. Company Overview
  - 9.3.1.2. Product Portfolio
  - 9.3.1.3. Financial Overview
  - 9.3.1.4. Business Strategies and Development
- 9.3.2. Adobe Systems Corporation
  - 9.3.2.1. Company Overview
  - 9.3.2.2. Product Portfolio
  - 9.3.2.3. Financial Overview
  - 9.3.2.4. Business Strategies and Development
- 9.3.3. International Business Machine Corporation
  - 9.3.3.1. Company Overview
  - 9.3.3.2. Product Portfolio
  - 9.3.3.3. Financial Overview
  - 9.3.3.4. Business Strategies and Development
- 9.3.4. Webtrends, Inc.
  - 9.3.4.1. Company Overview
  - 9.3.4.2. Product Portfolio
  - 9.3.4.3. Financial Overview
  - 9.3.4.4. Business Strategies and Development
- 9.3.5. Yahoo! Inc. (Flurry Analytics)
  - 9.3.5.1. Company Overview
  - 9.3.5.2. Product Portfolio
  - 9.3.5.3. Financial Overview
  - 9.3.5.4. Business Strategies and Development
- 9.3.6. Amazon Web Services, Inc.
  - 9.3.6.1. Company Overview
  - 9.3.6.2. Product Portfolio
  - 9.3.6.3. Financial Overview
  - 9.3.6.4. Business Strategies and Development
- 9.3.7. Tune, Inc.
  - 9.3.7.1. Company Overview
  - 9.3.7.2. Product Portfolio
  - 9.3.7.3. Financial Overview
  - 9.3.7.4. Business Strategies and Development
- 9.3.8. Google, Inc.
  - 9.3.8.1. Company Overview
  - 9.3.8.2. Product Portfolio
  - 9.3.8.3. Financial Overview
  - 9.3.8.4. Business Strategies and Development
- 9.3.9. Mixpanel, Inc.
  - 9.3.9.1. Company Overview
  - 9.3.9.2. Product Portfolio
  - 9.3.9.3. Financial Overview
  - 9.3.9.4. Business Strategies and Development
- 9.3.10. Localytics Company
  - 9.3.10.1. Company Overview
  - 9.3.10.2. Product Portfolio
  - 9.3.10.3. Financial Overview
  - 9.3.10.4. Business Strategies and Development

10. Appendix

10.1. Research Methodology
10.2. Report Assumptions
10.3. Acronyms and Abbreviations