PUBLISHER: KBV Research | PRODUCT CODE: 1184522
PUBLISHER: KBV Research | PRODUCT CODE: 1184522
The Asia Pacific Mobile Analytics Market would witness market growth of 20.0% CAGR during the forecast period (2022-2028).
The design team can quickly track and evaluate what users are doing on certain mobile app screens and determine whether there are any variations between expected user behavior and actual user behavior with the use of custom events and funnels. For technical teams, an analytics tool is a need because it is the only method to comprehend the technical characteristics of app users, like their operating system version, resolution, and device type, network connectivity, and to optimize all of the code for the most prevalent ones.
Analytics is essential for finding technical issues with the mobile application, in addition to optimizing the code for the greatest user experience, to ensure that the app always works as intended and that other teams, like the product and marketing team, can appropriately make further optimizations.
Due to the growth in smartphone usage and the rise in mobile business emails, the Asia Pacific mobile analytics market is anticipated to expand rapidly over the course of the projected period. In addition, the growing Indian retail and e-commerce sector offers a substantial opportunity for mobile analytics suppliers. With the development of the country's internet infrastructure, the sectors will continue to expand dramatically, opening up huge opportunities for local suppliers.
The China market dominated the Asia Pacific Mobile Analytics Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $1,267.7 Million by 2028.The Japan market is estimated to grow a CAGR of 19.2% during (2022 - 2028). Additionally, The India market would experience a CAGR of 20.7% during (2022 - 2028).
Based on Component, the market is segmented into Solution and Services. Based on Application, the market is segmented into Mobile advertisement & Marketing Analytics, Targeting & Behavioral Analytics, Application Performance Analytics and Others. Based on Organization Size, the market is segmented into Large Enterprises and Small & Medium Enterprises (SMEs). Based on End-use, the market is segmented into Retail & E-commerce, BFSI, Government, Travel & Hospitality, IT & Telecommunications, Media & Entertainment, Healthcare & Life Sciences and Others. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc., Google LLC, IBM Corporation, Micro Focus International PLC, Microsoft Corporation, SAS Institute, Inc., Oracle Corporation, SAP SE, Salesforce.com, Inc., and Tibco Software, Inc. (Vista Equity Partners)
Market Segments covered in the Report:
By Component
By Application
By Organization Size
By End-use
By Country
Companies Profiled
Unique Offerings from KBV Research
List of Figures