Location Analytics Market by Component, Location Type, Application

List of Tables

[181 Pages Report] The Location Analytics Market size was estimated at USD 20.41 billion in 2023 and expected to reach USD 22.95 billion in 2024, at a CAGR 12.82% to reach USD 47.50 billion by 2030.

Location analytics market refers to the structured and systematic assessment and comprehension of potential or existing consumer groups within specific geographical boundaries. Location analytics market encompasses all data-driven insights regarding consumer behaviors, needs, preferences, and trends obtained by critically analyzing location-based data. The increasing use of analytical tools and spatial data is rising the adoption of location analytics solutions. The growing need for geographic predictive analytics is significantly contributing to the market demand. The increasing uptake of location analytics technology in disaster management applications is also surging the necessity of location analytics solutions. However, high initial cost of deployment may limit the adoption of location analytics solutions in the market. The legal concerns and data privacy issues related to location analytics solutions are concerning factors for the market growth. Moreover, the increase in the adoption of social media for customer engagement and flourishing automobile production & passenger vehicle sales may attract significant growth opportunities in upcoming years.

KEY MARKET STATISTICS
Base Year [2023]	USD 20.41 billion
Estimated Year [2024]	USD 22.95 billion
Forecast Year [2030]	USD 47.50 billion
CAGR (%)	12.82%

Component: Growing significance of location analytics services in challenging business environment

Managed location analytics services provide companies with technological advancements and professional prowess needed to analyze and interpret geographical data. The managed location analytics services enable businesses to focus on core business goals while the service provider contains daily routines, reduces system outages, and saves costs. In the arena of location analytics, consulting services help businesses identify the right tools and techniques for collecting, analyzing, and using geographic data. Deployment and integration services provide seamless systems integration, ensuring that all company's business intelligence network components can communicate and synchronize effectively. Training services are designed to ensure that a company's staff can appropriately use location analytics tools. Support and maintenance services include troubleshooting, software updates, system audits, and reporting issues to ensure that a company's location analytics systems run smoothly and efficiently at all times. Data Integration and ETL (Extract, Transform, Load) are crucial in the location analytics market as they allow data from disparate sources to be consolidated, transformed and harmonizing them for efficient analysis. Geocoding transforms location descriptions, such as addresses, into geographic coordinates to visualize data on maps, enabling businesses to pinpoint customer locations, analyze geographical trends, and make informed decisions on regional business strategies. Reporting & visualization tools are vital for presenting complex geospatial information in a readily digestible format to facilitate a deeper comprehension of the data landscape, allowing companies to monitor patterns, track developments, and identify areas of opportunity and risk more effectively.

Location Type: Increasing utilization of location analytics solutions for outdoor use

Indoor location analytics encompasses the collection, analysis, and interpretation of data derived from activities within enclosed spaces such as shopping malls, airports, and office buildings. Indoor location analytics is particularly useful for understanding consumer behavior, optimizing layout designs, and enhancing wayfinding solutions. Indoor positioning systems often rely on technologies like Wi-Fi, beacons, and near-field communication (NFC) to gather data. Outdoor location analytics deals with the analysis of data collected from open environments which include urban spaces, parks, and outdoor retail areas. Outdoor location analytics are powerful tools for urban planners, transportation authorities, and businesses looking to understand and improve the public's interaction with outdoor spaces. Technologies such as GPS, geofencing, and satellite imagery are predominantly used to gather outdoor locational data.

Application: Emerging applications of location analytics in risk management

Location analytics plays a pivotal role in improving customer experience as it helps organizations to create more personalized interactions by understanding geographic behavior and trends. Emergency and response management relies heavily on location analytics to track and handle crises using location-based data to strategize their response in critical, time-sensitive situations. Remote monitoring, within the realm of location analytics, is a technological strategy that enables organizations to observe and manage assets and operations in real-time from a remote or distant location. Remote monitoring tools leverage Geographic Information System (GIS) technology, GPS, and other location-sensing devices to continuously track the position and condition of assets distributed across various geographical areas. Risk management is an application of location analytics that identifies and mitigates potential threats associated with geographical constraints. Sales and marketing campaigns can be significantly optimized using location analytics in identifying potential markets, competitors, and customer segments by studying geographic areas and their associated demographics. Location analytics is essential for effective supply chain planning and optimization as it aids in route optimization, warehouse location identification, and inventory management to minimize disruptions and mitigate risks in logistic operations.

Regional Insights

The Americas region has highly developed infrastructure for the adoption of location analytics solutions due to increasing investments in the military & defense sector. Significant presence of key players are also contributing to the market growth in the Americas region. There has been a substantial increase in the adoption of digital technologies within the European region due to Increased internet penetration, mobile usage, and investment in tech startups in the region. Investment in infrastructure projects, particularly in the Middle East and Africa, has improved logistical capabilities, thus enabling market growth in the EMEA region. The increasing urbanization and smart city initiatives in major Asian countries, including China, India, and Japan, have contributed to growing market demand in the APAC region. Governments and private sector entities are investing in big data analytics, the Internet of Things (IoT), and location intelligence platforms, further propelling the market's growth in the APAC region.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Location Analytics Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Location Analytics Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Location Analytics Market, highlighting leading vendors and their innovative profiles. These include Amazon Web Services, Inc., Capella Space Corp., CARTO, Cisco Systems, Inc., Esri, Galigeo SAS, Google LLC by Alphabet Inc., Gravy Analytics, Inc., HERE Global B.V., Hexagon AB, INRIX, Inc., International Business Machines Corporation, Lepton Software Export & Research (P) Ltd., Mapsted Corp., Microsoft Corporation, Nrby, Inc., Oracle Corporation, PlaceIQ, Inc. by Precisely Holdings, LLC, Placer Labs, Inc., Precisely Holdings LLC, Purple Wifi Ltd., Salesforce Inc., Samsara Inc., SAP SE, SAS Institute Inc., TIBCO Software Inc., TomTom International B.V., Trimble Inc., Zebra Technologies Corporation, and Zoho Corporation Pvt. Ltd..

Market Segmentation & Coverage

This research report categorizes the Location Analytics Market to forecast the revenues and analyze trends in each of the following sub-markets:

Component
- Services
  - Managed Service
  - Professional Service
    - Consulting Services
    - Deployment & Integration
    - Training, Support, and Maintenance
- Solutions
  - Data Integration & ETL
  - Geocoding & Reverse Geocoding
  - Reporting & Visualization
  - Thematic Mapping & Spatial Analysis
Location Type
- Indoor
- Outdoor

Application
- Customer Experience Management
- Emergency & Response Management
- Remote Location Analytics
- Risk Management
- Sales & Marketing Optimization
- Supply Chain Planning & Optimization

Region
- Americas
  - Argentina
  - Brazil
  - Canada
  - Mexico
  - United States
    - California
    - Florida
    - Illinois
    - New York
    - Ohio
    - Pennsylvania
    - Texas
- Asia-Pacific
  - Australia
  - China
  - India
  - Indonesia
  - Japan
  - Malaysia
  - Philippines
  - Singapore
  - South Korea
  - Taiwan
  - Thailand
  - Vietnam

Europe, Middle East & Africa
- Denmark
- Egypt
- Finland
- France
- Germany
- Israel
- Italy
- Netherlands
- Nigeria
- Norway
- Poland
- Qatar
- Russia
- Saudi Arabia
- South Africa
- Spain
- Sweden
- Switzerland
- Turkey
- United Arab Emirates
- United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.

2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.

3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.

4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.

5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the Location Analytics Market?

2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Location Analytics Market?

3. What are the technology trends and regulatory frameworks in the Location Analytics Market?

4. What is the market share of the leading vendors in the Location Analytics Market?

5. Which modes and strategic moves are suitable for entering the Location Analytics Market?

Product Code: MRR-437A5D08AE35

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Rising use of spatial data and analytical tools
  - 5.1.1.2. Growing need for geographic predictive analytics
  - 5.1.1.3. Increasing uptake of location analytics technology in disaster management applications
- 5.1.2. Restraints
  - 5.1.2.1. High initial cost of deployment
- 5.1.3. Opportunities
  - 5.1.3.1. Increase in the adoption of social media for customer engagement
  - 5.1.3.2. Flourishing automobile production and passenger vehicle sales
- 5.1.4. Challenges
  - 5.1.4.1. Legal concerns and data privacy issue
5.2. Market Segmentation Analysis
- 5.2.1. Component: Growing significance of location analytics services in challenging business environment
- 5.2.2. Location Type: Increasing utilization of location analytics solutions for outdoor use
- 5.2.3. Application: Emerging applications of location analytics in risk management
5.3. Market Disruption Analysis
5.4. Porter's Five Forces Analysis
- 5.4.1. Threat of New Entrants
- 5.4.2. Threat of Substitutes
- 5.4.3. Bargaining Power of Customers
- 5.4.4. Bargaining Power of Suppliers
- 5.4.5. Industry Rivalry
5.5. Value Chain & Critical Path Analysis
5.6. Pricing Analysis
5.7. Technology Analysis
5.8. Patent Analysis
5.9. Trade Analysis
5.10. Regulatory Framework Analysis

6. Location Analytics Market, by Component

6.1. Introduction
6.2. Services
6.3. Solutions

7. Location Analytics Market, by Location Type

7.1. Introduction
7.2. Indoor
7.3. Outdoor

8. Location Analytics Market, by Application

8.1. Introduction
8.2. Customer Experience Management
8.3. Emergency & Response Management
8.4. Remote Location Analytics
8.5. Risk Management
8.6. Sales & Marketing Optimization
8.7. Supply Chain Planning & Optimization

9. Americas Location Analytics Market

9.1. Introduction
9.2. Argentina
9.3. Brazil
9.4. Canada
9.5. Mexico
9.6. United States

10. Asia-Pacific Location Analytics Market

10.1. Introduction
10.2. Australia
10.3. China
10.4. India
10.5. Indonesia
10.6. Japan
10.7. Malaysia
10.8. Philippines
10.9. Singapore
10.10. South Korea
10.11. Taiwan
10.12. Thailand
10.13. Vietnam

11. Europe, Middle East & Africa Location Analytics Market

11.1. Introduction
11.2. Denmark
11.3. Egypt
11.4. Finland
11.5. France
11.6. Germany
11.7. Israel
11.8. Italy
11.9. Netherlands
11.10. Nigeria
11.11. Norway
11.12. Poland
11.13. Qatar
11.14. Russia
11.15. Saudi Arabia
11.16. South Africa
11.17. Spain
11.18. Sweden
11.19. Switzerland
11.20. Turkey
11.21. United Arab Emirates
11.22. United Kingdom

12. Competitive Landscape

12.1. Market Share Analysis, 2023
12.2. FPNV Positioning Matrix, 2023
12.3. Competitive Scenario Analysis
- 12.3.1. Agenty AI Launches POI Services to Provide Location Intelligence Solutions
- 12.3.2. HERE and Cognizant Collaborate to Provide Location Insights and Analytics for Global Businesses
- 12.3.3. Precisely Strengthens its Location Intelligence Offering Through the Acquisition of Transerve
12.4. Strategy Analysis & Recommendation

13. Competitive Portfolio

13.1. Key Company Profiles
13.2. Key Product Portfolio