Location Analytics Market Size, Share, Growth Analysis, By Component, By Location Type, By Deployment Mode, By Application, By Industry Vertical, By Region

Description

Global Location Analytics Market was valued at USD 18.68 billion in 2022 and is expected to rise from USD 21.2 billion in 2023 to reach a value of USD 58.39 billion by 2031, at a CAGR of 13.5% during the forecast period (2024-2031).

Location analytics, or geoanalytics, harnesses the power of geographic data to extract valuable insights from business information. By combining location with data on people, transactions, assets, and events, organizations can uncover hidden patterns, optimize operations, and make data-driven decisions. This spatial analysis empowers businesses to understand data through a geographic lens, enhancing both efficiency and effectiveness.The increasing adoption of IoT devices and smart networks is fueling the growth of location analytics, enabling more intelligent applications and improved connectivity.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Location Analytics Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Location Analytics Market Segmental Analysis

The global Location Analytics market is segmented based on component, location type, deployment mode, application, industry vertical, and region. Based on component, the market is segmented into Solution (Type [Geocoding & Reverse Geocoding, Data Integration & ETL, Reporting & Visualization, Thematic Mapping & Spatial Analysis and Other], Deployment [on-premises and Cloud]) and Services (Professional Services [ Consulting Services, Deployment & Integration and Training, Support, and Maintenance] and Managed Services. Based on location type, the market is segmented into Indoor, Outdoor. Based on deployment mode, the market is segmented into On-premise and Cloud. Based on application, the market is segmented into Risk Management, Emergency Response Management, Customer Experience Management, Supply Chain Planning & Optimization, Sales & Marketing Optimization, Location Selection & Optimization and Other. Based on industry vertical, the market is segmented into BFSI, Retail & E-consumer, Manufacturing, Healthcare & Life science, Agriculture, Automotive Transportation & Logistic, Government & Defense, Energy & Utility, IT/ITES, Telecommunication, Media & Entertainment, and Others. Based on region, the market is categorized into North America, Latin America, Europe, Asia-Pacific, and MEA.

Drivers of the Global Location Analytics Market

The proliferation of location-based data across industries has created a demand for advanced analytical tools. Spatial data and analysis are essential for businesses to grasp evolving market trends and regional challenges. By providing insights into space allocation, audits, and design reviews, spatial data is becoming increasingly valuable. Location analytics platforms process vast amounts of geographic data, offering real-time insights into customer behavior, market dynamics, and regulatory landscapes. For instance, in retail, these solutions optimize store locations, inventory management, and customer targeting.

Restraints in the Global Location Analytics Market

Concerns over data privacy and security pose significant challenges to the growth of location analytics. The misuse of location data can lead to severe legal consequences for both businesses and individuals. Strict data protection regulations, such as the GDPR, limit access to location data without explicit user consent. These factors hinder the adoption of geospatial analytics solutions and impede market growth.

Market Trends of the Global Location Analytics Market

AI and machine learning (ML) have become pivotal in driving advancements in location analytics. By processing location data, these technologies generate valuable insights through pattern recognition and position signatures. Furthermore, they enable the creation of high-definition maps and realistic simulations for enhanced data visualization. Recognizing the competitive edge offered by these technologies, major corporations are investing heavily in AI and machine intelligence.

Product Code: SQMIG45D2076

Introduction

Objectives of the Study
Definitions
Market Scope

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Market Overview Outlook
Supply Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Technology Analysis
Supply Chain Analysis
Patent Analysis
Pricing Analysis
Regulatory Analysis
Top Investment Pockets
Market Attractiveness Index
Market Ecosystem
Case Study Analysis

Location Analytics Market by Offering

Market Overview
Solution
- Type
- Geocoding & Reverse Geocoding
- Data Integration & ETL
- Reporting & Visualization
- Thematic Mapping & Spatial Analysis
- Other
- Deployment
- On-Premise
- Cloud
Services
- Professional Services
- Consulting Services
- Deployment & Integration
- Training Support, and Maintenance
- Managed Services

Location Analytics Market by Location Type

Market Overview
Indoor
Outdoor

Location Analytics Market by Application

Market Overview
Risk Management
Emergency Response Management
Customer Experience Management
Supply Chain Planning & Optimization
Sales & Marketing Optimization
Location Selection & Optimization
Other

Location Analytics Market By Industry Vertical

Market Overview
BFSI
Retail & E-consumer
Manufacturing
Healthcare & Life science
Agriculture
Automotive Transportation & Logistic
Government & Defense
Energy & Utility
IT/ITES
Telecommunication
Media & Entertainment
Others

Location Analytics Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2023
Strategies Adopted by Key Market Players
Recent Activities in the Market
Key Companies Market Share (%), 2023

Key Company Profiles

IBM (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Google (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Oracle (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Microsoft (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Esri (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SAS (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Precisely (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SAP (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Cisco (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
TomTom (Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hexagon (Sweden)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Zebra Technologies (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Alteryx (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
HERE (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Purple (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Galigeo (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
GeoMoby (Australia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Quuppa (Finland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
CleverMaps (Czech Republic)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
IndoorAtlas (Finland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lepton Software (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
CARTO (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
TIBCO (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sparkgeo (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ascent Cloud (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Foursquare (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
MapLarge (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SedimentIQ (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ariadne Maps (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Locale.ai (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Geoblink (Spain)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nrby (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mapidea (Portugal)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
GapMaps (Australia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
LocationsCloud (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments

Location Analytics Market Size, Share, Growth Analysis, By Component, By Location Type, By Deployment Mode, By Application, By Industry Vertical, By Region - Industry Forecast 2024-2031