Global Location Analytics Tools Market 2024-2028

The location analytics tools market is forecasted to grow by USD 17.79 bn during 2023-2028, accelerating at a CAGR of 16.93% during the forecast period. The report on the location analytics tools market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rise in awareness of location-enabled services, increasing use of location analytics in geo-targeted promotion, and increasing number of acquisitions and partnerships.

Market Scope
Base Year	2023
End Year	2028
Series Year	2024-2028
Growth Momentum	Accelerate
YOY 2024	15.7%
CAGR	16.93%
Incremental Value	$17.79bn

Technavio's location analytics tools market is segmented as below:

By End-user

Transportation
Retail
BFSI
Media and entertainment
Telecom and others

By Type

Outdoor location
Indoor location

By Geography

North America
Europe
APAC
Middle East and Africa
South America

This study identifies the AI-based location analytics as one of the prime reasons driving the location analytics tools market growth during the next few years. Also, rise in IoT and need for real-time location analytics and growing popularity of location-based gaming will lead to sizable demand in the market.

The report on the location analytics tools market covers the following areas:

Location analytics tools market sizing
Location analytics tools market forecast
Location analytics tools market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading location analytics tools market vendors that include Alphabet Inc., Alteryx Inc., CartoDB Inc., Cisco Systems Inc., Esri Global Inc., Foursquare Labs Inc., Gravy Analytics Inc., InMarket Media LLC, International Business Machines Corp., Microsoft Corp., Oracle Corp., Pitney Bowes Inc., Precisely, Salesforce Inc., SAS Institute Inc., TomTom NV, Galigeo SAS, GeoMoby Pty. Ltd., Kinetica DB Inc., and Infillion. Also, the location analytics tools market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Product Code: IRTNTR72692

1 Executive Summary

1.1 Market overview
Exhibit 01: Executive Summary - Chart on Market Overview
Exhibit 02: Executive Summary - Data Table on Market Overview
Exhibit 03: Executive Summary - Chart on Global Market Characteristics
Exhibit 04: Executive Summary - Chart on Market by Geography
Exhibit 05: Executive Summary - Chart on Market Segmentation by End-user
Exhibit 06: Executive Summary - Chart on Market Segmentation by Type
Exhibit 07: Executive Summary - Chart on Incremental Growth
Exhibit 08: Executive Summary - Data Table on Incremental Growth
Exhibit 09: Executive Summary - Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
Exhibit 10: Parent market
Exhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition
Exhibit 12: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 13: Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

4.1 Global location analytics tools market 2018 - 2022
Exhibit 18: Historic Market Size - Data Table on global location analytics tools market 2018 - 2022 ($ billion)
4.2 End-User Segment Analysis 2018 - 2022
Exhibit 19: Historic Market Size - End-User Segment 2018 - 2022 ($ billion)
4.3 Type Segment Analysis 2018 - 2022
Exhibit 20: Historic Market Size - Type Segment 2018 - 2022 ($ billion)
4.4 Geography Segment Analysis 2018 - 2022
Exhibit 21: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
4.5 Country Segment Analysis 2018 - 2022
Exhibit 22: Historic Market Size - Country Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

5.1 Five forces summary
Exhibit 23: Five forces analysis - Comparison between 2023 and 2028
5.2 Bargaining power of buyers
Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
5.3 Bargaining power of suppliers
Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
5.4 Threat of new entrants
Exhibit 26: Threat of new entrants - Impact of key factors in 2023 and 2028
5.5 Threat of substitutes
Exhibit 27: Threat of substitutes - Impact of key factors in 2023 and 2028
5.6 Threat of rivalry
Exhibit 28: Threat of rivalry - Impact of key factors in 2023 and 2028
5.7 Market condition
Exhibit 29: Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by End-user

6.1 Market segments
Exhibit 30: Chart on End-user - Market share 2023-2028 (%)
Exhibit 31: Data Table on End-user - Market share 2023-2028 (%)
6.2 Comparison by End-user
Exhibit 32: Chart on Comparison by End-user
Exhibit 33: Data Table on Comparison by End-user
6.3 Transportation - Market size and forecast 2023-2028
Exhibit 34: Chart on Transportation - Market size and forecast 2023-2028 ($ billion)
Exhibit 35: Data Table on Transportation - Market size and forecast 2023-2028 ($ billion)
Exhibit 36: Chart on Transportation - Year-over-year growth 2023-2028 (%)
Exhibit 37: Data Table on Transportation - Year-over-year growth 2023-2028 (%)
6.4 Retail - Market size and forecast 2023-2028
Exhibit 38: Chart on Retail - Market size and forecast 2023-2028 ($ billion)
Exhibit 39: Data Table on Retail - Market size and forecast 2023-2028 ($ billion)
Exhibit 40: Chart on Retail - Year-over-year growth 2023-2028 (%)
Exhibit 41: Data Table on Retail - Year-over-year growth 2023-2028 (%)
6.5 BFSI - Market size and forecast 2023-2028
Exhibit 42: Chart on BFSI - Market size and forecast 2023-2028 ($ billion)
Exhibit 43: Data Table on BFSI - Market size and forecast 2023-2028 ($ billion)
Exhibit 44: Chart on BFSI - Year-over-year growth 2023-2028 (%)
Exhibit 45: Data Table on BFSI - Year-over-year growth 2023-2028 (%)
6.6 Media and entertainment - Market size and forecast 2023-2028
Exhibit 46: Chart on Media and entertainment - Market size and forecast 2023-2028 ($ billion)
Exhibit 47: Data Table on Media and entertainment - Market size and forecast 2023-2028 ($ billion)
Exhibit 48: Chart on Media and entertainment - Year-over-year growth 2023-2028 (%)
Exhibit 49: Data Table on Media and entertainment - Year-over-year growth 2023-2028 (%)
6.7 Telecom and others - Market size and forecast 2023-2028
Exhibit 50: Chart on Telecom and others - Market size and forecast 2023-2028 ($ billion)
Exhibit 51: Data Table on Telecom and others - Market size and forecast 2023-2028 ($ billion)
Exhibit 52: Chart on Telecom and others - Year-over-year growth 2023-2028 (%)
Exhibit 53: Data Table on Telecom and others - Year-over-year growth 2023-2028 (%)
6.8 Market opportunity by End-user
Exhibit 54: Market opportunity by End-user ($ billion)
Exhibit 55: Data Table on Market opportunity by End-user ($ billion)

7 Market Segmentation by Type

7.1 Market segments
Exhibit 56: Chart on Type - Market share 2023-2028 (%)
Exhibit 57: Data Table on Type - Market share 2023-2028 (%)
7.2 Comparison by Type
Exhibit 58: Chart on Comparison by Type
Exhibit 59: Data Table on Comparison by Type
7.3 Outdoor location - Market size and forecast 2023-2028
Exhibit 60: Chart on Outdoor location - Market size and forecast 2023-2028 ($ billion)
Exhibit 61: Data Table on Outdoor location - Market size and forecast 2023-2028 ($ billion)
Exhibit 62: Chart on Outdoor location - Year-over-year growth 2023-2028 (%)
Exhibit 63: Data Table on Outdoor location - Year-over-year growth 2023-2028 (%)
7.4 Indoor location - Market size and forecast 2023-2028
Exhibit 64: Chart on Indoor location - Market size and forecast 2023-2028 ($ billion)
Exhibit 65: Data Table on Indoor location - Market size and forecast 2023-2028 ($ billion)
Exhibit 66: Chart on Indoor location - Year-over-year growth 2023-2028 (%)
Exhibit 67: Data Table on Indoor location - Year-over-year growth 2023-2028 (%)
7.5 Market opportunity by Type
Exhibit 68: Market opportunity by Type ($ billion)
Exhibit 69: Data Table on Market opportunity by Type ($ billion)

8 Customer Landscape

8.1 Customer landscape overview
Exhibit 70: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
Exhibit 71: Chart on Market share by geography 2023-2028 (%)
Exhibit 72: Data Table on Market share by geography 2023-2028 (%)
9.2 Geographic comparison
Exhibit 73: Chart on Geographic comparison
Exhibit 74: Data Table on Geographic comparison
9.3 North America - Market size and forecast 2023-2028
Exhibit 75: Chart on North America - Market size and forecast 2023-2028 ($ billion)
Exhibit 76: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
Exhibit 77: Chart on North America - Year-over-year growth 2023-2028 (%)
Exhibit 78: Data Table on North America - Year-over-year growth 2023-2028 (%)
9.4 Europe - Market size and forecast 2023-2028
Exhibit 79: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
Exhibit 80: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
Exhibit 81: Chart on Europe - Year-over-year growth 2023-2028 (%)
Exhibit 82: Data Table on Europe - Year-over-year growth 2023-2028 (%)
9.5 APAC - Market size and forecast 2023-2028
Exhibit 83: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
Exhibit 84: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
Exhibit 85: Chart on APAC - Year-over-year growth 2023-2028 (%)
Exhibit 86: Data Table on APAC - Year-over-year growth 2023-2028 (%)
9.6 Middle East and Africa - Market size and forecast 2023-2028
Exhibit 87: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
Exhibit 88: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
Exhibit 89: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Exhibit 90: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
9.7 South America - Market size and forecast 2023-2028
Exhibit 91: Chart on South America - Market size and forecast 2023-2028 ($ billion)
Exhibit 92: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
Exhibit 93: Chart on South America - Year-over-year growth 2023-2028 (%)
Exhibit 94: Data Table on South America - Year-over-year growth 2023-2028 (%)
9.8 US - Market size and forecast 2023-2028
Exhibit 95: Chart on US - Market size and forecast 2023-2028 ($ billion)
Exhibit 96: Data Table on US - Market size and forecast 2023-2028 ($ billion)
Exhibit 97: Chart on US - Year-over-year growth 2023-2028 (%)
Exhibit 98: Data Table on US - Year-over-year growth 2023-2028 (%)
9.9 Germany - Market size and forecast 2023-2028
Exhibit 99: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
Exhibit 100: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
Exhibit 101: Chart on Germany - Year-over-year growth 2023-2028 (%)
Exhibit 102: Data Table on Germany - Year-over-year growth 2023-2028 (%)
9.10 China - Market size and forecast 2023-2028
Exhibit 103: Chart on China - Market size and forecast 2023-2028 ($ billion)
Exhibit 104: Data Table on China - Market size and forecast 2023-2028 ($ billion)
Exhibit 105: Chart on China - Year-over-year growth 2023-2028 (%)
Exhibit 106: Data Table on China - Year-over-year growth 2023-2028 (%)
9.11 UK - Market size and forecast 2023-2028
Exhibit 107: Chart on UK - Market size and forecast 2023-2028 ($ billion)
Exhibit 108: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
Exhibit 109: Chart on UK - Year-over-year growth 2023-2028 (%)
Exhibit 110: Data Table on UK - Year-over-year growth 2023-2028 (%)
9.12 Japan - Market size and forecast 2023-2028
Exhibit 111: Chart on Japan - Market size and forecast 2023-2028 ($ billion)
Exhibit 112: Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
Exhibit 113: Chart on Japan - Year-over-year growth 2023-2028 (%)
Exhibit 114: Data Table on Japan - Year-over-year growth 2023-2028 (%)
9.13 Market opportunity by geography
Exhibit 115: Market opportunity by geography ($ billion)
Exhibit 116: Data Tables on Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
Exhibit 117: Impact of drivers and challenges in 2023 and 2028
10.4 Market trends

11 Vendor Landscape

11.1 Overview
11.2 Vendor landscape
Exhibit 118: Overview on Criticality of inputs and Factors of differentiation
11.3 Landscape disruption
Exhibit 119: Overview on factors of disruption
11.4 Industry risks
Exhibit 120: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
Exhibit 121: Vendors covered
12.2 Market positioning of vendors
Exhibit 122: Matrix on vendor position and classification
12.3 Alphabet Inc.
Exhibit 123: Alphabet Inc. - Overview
Exhibit 124: Alphabet Inc. - Business segments
Exhibit 125: Alphabet Inc. - Key news
Exhibit 126: Alphabet Inc. - Key offerings
Exhibit 127: Alphabet Inc. - Segment focus
12.4 Alteryx Inc.
Exhibit 128: Alteryx Inc. - Overview
Exhibit 129: Alteryx Inc. - Product / Service
Exhibit 130: Alteryx Inc. - Key news
Exhibit 131: Alteryx Inc. - Key offerings
12.5 CartoDB Inc.
Exhibit 132: CartoDB Inc. - Overview
Exhibit 133: CartoDB Inc. - Product / Service
Exhibit 134: CartoDB Inc. - Key offerings
12.6 Cisco Systems Inc.
Exhibit 135: Cisco Systems Inc. - Overview
Exhibit 136: Cisco Systems Inc. - Business segments
Exhibit 137: Cisco Systems Inc. - Key news
Exhibit 138: Cisco Systems Inc. - Key offerings
Exhibit 139: Cisco Systems Inc. - Segment focus
12.7 Esri Global Inc.
Exhibit 140: Esri Global Inc. - Overview
Exhibit 141: Esri Global Inc. - Product / Service
Exhibit 142: Esri Global Inc. - Key offerings
12.8 Foursquare Labs Inc.
Exhibit 143: Foursquare Labs Inc. - Overview
Exhibit 144: Foursquare Labs Inc. - Product / Service
Exhibit 145: Foursquare Labs Inc. - Key offerings
12.9 Gravy Analytics Inc.
Exhibit 146: Gravy Analytics Inc. - Overview
Exhibit 147: Gravy Analytics Inc. - Product / Service
Exhibit 148: Gravy Analytics Inc. - Key offerings
12.10 InMarket Media LLC
Exhibit 149: InMarket Media LLC - Overview
Exhibit 150: InMarket Media LLC - Product / Service
Exhibit 151: InMarket Media LLC - Key offerings
12.11 International Business Machines Corp.
Exhibit 152: International Business Machines Corp. - Overview
Exhibit 153: International Business Machines Corp. - Business segments
Exhibit 154: International Business Machines Corp. - Key news
Exhibit 155: International Business Machines Corp. - Key offerings
Exhibit 156: International Business Machines Corp. - Segment focus
12.12 Microsoft Corp.
Exhibit 157: Microsoft Corp. - Overview
Exhibit 158: Microsoft Corp. - Business segments
Exhibit 159: Microsoft Corp. - Key news
Exhibit 160: Microsoft Corp. - Key offerings
Exhibit 161: Microsoft Corp. - Segment focus
12.13 Oracle Corp.
Exhibit 162: Oracle Corp. - Overview
Exhibit 163: Oracle Corp. - Business segments
Exhibit 164: Oracle Corp. - Key news
Exhibit 165: Oracle Corp. - Key offerings
Exhibit 166: Oracle Corp. - Segment focus
12.14 Pitney Bowes Inc.
Exhibit 167: Pitney Bowes Inc. - Overview
Exhibit 168: Pitney Bowes Inc. - Business segments
Exhibit 169: Pitney Bowes Inc. - Key offerings
Exhibit 170: Pitney Bowes Inc. - Segment focus
12.15 Precisely
Exhibit 171: Precisely - Overview
Exhibit 172: Precisely - Product / Service
Exhibit 173: Precisely - Key news
Exhibit 174: Precisely - Key offerings
12.16 Salesforce Inc.
Exhibit 175: Salesforce Inc. - Overview
Exhibit 176: Salesforce Inc. - Product / Service
Exhibit 177: Salesforce Inc. - Key news
Exhibit 178: Salesforce Inc. - Key offerings
12.17 SAS Institute Inc.
Exhibit 179: SAS Institute Inc. - Overview
Exhibit 180: SAS Institute Inc. - Product / Service
Exhibit 181: SAS Institute Inc. - Key news
Exhibit 182: SAS Institute Inc. - Key offerings

13 Appendix

13.1 Scope of the report
13.2 Inclusions and exclusions checklist
Exhibit 183: Inclusions checklist
Exhibit 184: Exclusions checklist
13.3 Currency conversion rates for US$
Exhibit 185: Currency conversion rates for US$
13.4 Research methodology
Exhibit 186: Research methodology
Exhibit 187: Validation techniques employed for market sizing
Exhibit 188: Information sources
13.5 List of abbreviations
Exhibit 189: List of abbreviations