Location Analytics Global Market Report 2024

Description

“Location Analytics Global Market Report 2024 ” from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on location analytics market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for location analytics? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? “The location analytics market global report ” from The Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

Scope

Markets Covered:

1) By Location Type: Outdoor Location; Indoor Location
2) By Component: Solutions; Services
3) By Deployment Mode: On Premise; Cloud
4) By Application: Risk Management; Customer Experience Management; Remote Monitoring; Supply Chain Planning and Optimization; Emergency Response Management; Location Selection And Optimization; Other Applications
5) By Industry Vertical: Transportation And Logistics; Retail; BFSI; IT And Telecommunication; Healthcare; Energy and Utilities; Manufacturing; Other Industry Verticals
Companies Mentioned: Alteryx Inc.; Cisco Systems Inc.; CleverMaps Inc.; Environmental Systems Research Institute Inc. (ESRI); GaliGeo
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.

Executive Summary

Location analytics involves the utilization of location intelligence software for the visualization and analysis of geospatial data.

The main location types in location analytics are outdoor location and indoor location. Outdoor location enables the identification of prospective customers based on online behavior, visualizing location data, and other factors, aiding companies in geo-marketing, asset management, and business planning by understanding consumer behavior. The different components of location analytics include solutions and services, and it can be deployed in various modes such as on-premise and cloud. It finds applications in diverse areas, including risk management, customer experience management, remote monitoring, supply chain planning and optimization, emergency response management, location selection and optimization, among others. Location analytics is implemented across various industries, including transportation and logistics, retail, BFSI, IT & telecommunications, healthcare, energy and utilities, manufacturing, and more.

The location analytics market research report is one of a series of new reports from The Business Research Company that provides location analytics market statistics, including location analytics industry global market size, regional shares, competitors with a location analytics market share, detailed location analytics market segments, market trends and opportunities, and any further data you may need to thrive in the location analytics industry. This location analytics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.

The location analytics market size has grown rapidly in recent years. It will grow from $20. 88 billion in 2023 to $23. 83 billion in 2024 at a compound annual growth rate (CAGR) of 14. 1%. The growth observed during the historic period can be attributed to several factors, including the integration of GPS technology in smartphones, the rise of location-based services (LBS), the implementation of Geographic Information System (GIS) technology, the increasing use of location analytics in retail for targeted marketing, and the adoption of location-based analytics in supply chain management. These developments have contributed to the expanding utilization of location intelligence across various sectors.

The location analytics market size is expected to see rapid growth in the next few years. It will grow to $41. 76 billion in 2028 at a compound annual growth rate (CAGR) of 15. 1%. The anticipated growth in the forecast period can be attributed to several factors, including the expansion of location analytics in the Internet of Things (IoT), a growing demand for real-time location intelligence, the integration of location analytics with artificial intelligence (AI), the adoption of location analytics in smart cities infrastructure, and the increasing use of location-based analytics in healthcare. Major trends expected in the forecast period include the development of indoor location analytics solutions, an emphasis on privacy and ethical use of location data, the integration of augmented reality (AR) with location analytics, the use of location analytics for predictive analytics, and the implementation of location analytics in risk management and security.

The anticipated growth in the use of spatial data and analytical tools is set to drive the expansion of the location analytics market. Spatial data and analytical tools enhance understanding, decision-making, and prediction by incorporating layers of geographic data, such as traffic, weather, and geography. This data-driven approach using location analytics has the capacity to forecast demand, identify disruptions in the supply chain, and aid in infrastructure planning. For instance, Impact Networking, a US-based integrated business technology company, reports that enterprises using business intelligence and analytics experience an average return on investment of 1300%. Therefore, the increasing utilization of spatial data and analytical tools is a significant driver for the growth of the location analytics market.

The increasing adoption of Internet of Things (IoT) devices is expected to contribute to the growth of the location analytics market. IoT devices, embedded with sensors, software, and connectivity capabilities, collect and exchange data over the internet. In the context of location analytics, these devices provide real-time location data for assets, vehicles, and personnel, enhancing safety and security. Projections indicate that the number of IoT devices is expected to reach 24. 1 billion by 2030, as reported by the CRO Forum,2022, highlights, a Netherlands-based discussion group of risk managers. Additionally, Exploding Topics, a US-based online platform, anticipates 25. 4 billion IoT devices by 2030. Consequently, the increasing adoption of IoT devices is a significant driver for the growth of the location analytics market.

The integration of artificial intelligence solutions has become a prominent trend in the location analytics market. Leveraging AI in location intelligence can automate processes, detect patterns within extensive datasets, and make predictions. Noogata, an Israel-based no-code AI data analytics company, introduced an AI-based location analytics library for bricks-and-mortar insights in November 2021. This allows sales and marketing directors to utilize AI for actionable insights, such as lead creation and scoring, by gaining a better understanding of relevant locations for their company.

Major companies in the location analytics market are strategically launching innovative products to deliver reliable services to their customers. INRIX Inc., a US-based software company, introduced INRIX IQ Location Analytics in July 2021. This cloud-based platform offers location intelligence solutions, empowering businesses to make data-driven decisions and maximize their return on investment. It features customizable dashboards for real-time data viewing and informed decision-making.

In February 2021, PlaceIQ Inc., a US-based software company specializing in location data, analytics, and insights, acquired Skyhook Wireless Inc for an undisclosed amount. This acquisition aims to enhance PlaceIQ Inc. 's location intelligence solutions. Skyhook Wireless Inc. is a US-based software company.

Major companies operating in the in the location analytics market report are Alteryx Inc., Cisco Systems Inc., CleverMaps Inc., Environmental Systems Research Institute Inc. (ESRI), GaliGeo, Google LLC, Here Technologies, Hexagon AB, Indoor Atlas Ltd, Lepton Software Limited, Microsoft Corporation, Pitney Bowes Inc., PlaceIQ Inc., Precisely Inc., Purple Communications Inc., SAP SE, SAS Institute Inc., Sparkgeo Consulting Inc., TIBCO Software Inc., TomTom International BV, Zebra Technologies Corporation, CARTODB Inc., GapMaps, Hardcastle GIS Solutions Inc., Locale. ai Inc., Mapidea Lda, NEWGROVE Limited, Orbica Limited, Placense, Esri Technologies Limited, International Business Machines Corporation (IBM), CleverAnalytics AS, Foursquare Labs Inc., Geoblink S. L., Mapbox Inc., Near Pte Ltd., Geospark Analytics, Geosys Enterprise Solutions Pvt. Ltd., Geotab Inc.

North America was the largest region in the location analytics market in 2023. The regions covered in the location analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the location analytics market report are: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

The location analytics market includes revenues earned by entities by providing solutions that understand, analyze, and derive insights from geospatial data by utilizing services such as RFID, radio tracking, near-filed communication, internet tracking global positioning systems (GPS)& satellite tracking technologies. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified)).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Product Code: r10443

1. Executive Summary

2. Location Analytics Market Characteristics

3. Location Analytics Market Trends And Strategies

4. Location Analytics Market - Macro Economic Scenario

4.1. Impact Of High Inflation On The Market
4.2. Ukraine-Russia War Impact On The Market
4.3. COVID-19 Impact On The Market

5. Global Location Analytics Market Size and Growth

5.1. Global Location Analytics Market Drivers and Restraints
- 5.1.1. Drivers Of The Market
- 5.1.2. Restraints Of The Market
5.2. Global Location Analytics Historic Market Size and Growth, 2018 - 2023, Value ($ Billion)
5.3. Global Location Analytics Forecast Market Size and Growth, 2023 - 2028, 2033F, Value ($ Billion)

6. Location Analytics Market Segmentation

6.1. Global Location Analytics Market, Segmentation By Location Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Outdoor Location
Indoor Location
6.2. Global Location Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Solutions
Services
6.3. Global Location Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
On-Premises
Cloud
6. 4. Global Location Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Risk Management
Customer Experience Management
Remote Monitoring
Supply Chain Planning and Optimization
Emergency Response Management
Location Selection And Optimization
Other Applications
6. 5. Global Location Analytics Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Transportation And Logistics
Retail
BFSI
IT And Telecommunication
Healthcare
Energy and Utilities
Manufacturing
Other Industry Verticals

7. Location Analytics Market Regional And Country Analysis

7.1. Global Location Analytics Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
7.2. Global Location Analytics Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

8. Asia-Pacific Location Analytics Market

8.1. Asia-Pacific Location Analytics Market Overview
Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Location Analytics Market, Segmentation By Location Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.3. Asia-Pacific Location Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8. 4. Asia-Pacific Location Analytics Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

9. China Location Analytics Market

9.1. China Location Analytics Market Overview
9.2. China Location Analytics Market, Segmentation By Location Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.3. China Location Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9. 4. China Location Analytics Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

10. India Location Analytics Market

10.1. India Location Analytics Market, Segmentation By Location Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.2. India Location Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.3. India Location Analytics Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

11. Japan Location Analytics Market

11.1. Japan Location Analytics Market, Segmentation By Location Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.2. Japan Location Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.3. Japan Location Analytics Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

12. Australia Location Analytics Market

12.1. Australia Location Analytics Market, Segmentation By Location Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.2. Australia Location Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.3. Australia Location Analytics Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

13. Indonesia Location Analytics Market

13.1. Indonesia Location Analytics Market, Segmentation By Location Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.2. Indonesia Location Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.3. Indonesia Location Analytics Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

14. South Korea Location Analytics Market

14.1. South Korea Location Analytics Market, Segmentation By Location Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.2. South Korea Location Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.3. South Korea Location Analytics Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

15. Western Europe Location Analytics Market

15.1. Western Europe Location Analytics Market Overview
15.2. Western Europe Location Analytics Market, Segmentation By Location Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.3. Western Europe Location Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15. 4. Western Europe Location Analytics Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

16. UK Location Analytics Market

16.1. UK Location Analytics Market, Segmentation By Location Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.2. UK Location Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.3. UK Location Analytics Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

17. Germany Location Analytics Market

17.1. Germany Location Analytics Market, Segmentation By Location Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.2. Germany Location Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.3. Germany Location Analytics Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

18. France Location Analytics Market

18. 5. France Location Analytics Market, Segmentation By Location Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18. 6. France Location Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18. 7. France Location Analytics Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

19. Italy Location Analytics Market

19. 9. Italy Location Analytics Market, Segmentation By Location Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.10. Italy Location Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.11. Italy Location Analytics Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

20. Spain Location Analytics Market

20.13. Spain Location Analytics Market, Segmentation By Location Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.14. Spain Location Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.15. Spain Location Analytics Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

21. Eastern Europe Location Analytics Market

21.1. Eastern Europe Location Analytics Market Overview
21.2. Eastern Europe Location Analytics Market, Segmentation By Location Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.3. Eastern Europe Location Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21. 4. Eastern Europe Location Analytics Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

22. Russia Location Analytics Market

22.1. Russia Location Analytics Market, Segmentation By Location Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.2. Russia Location Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.3. Russia Location Analytics Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

23. North America Location Analytics Market

23.1. North America Location Analytics Market Overview
23.2. North America Location Analytics Market, Segmentation By Location Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.3. North America Location Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23. 4. North America Location Analytics Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

24. USA Location Analytics Market

24.1. USA Location Analytics Market Overview
24.2. USA Location Analytics Market, Segmentation By Location Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.3. USA Location Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24. 4. USA Location Analytics Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

25. Canada Location Analytics Market

25.1. Canada Location Analytics Market Overview
25.2. Canada Location Analytics Market, Segmentation By Location Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.3. Canada Location Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25. 4. Canada Location Analytics Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

26. South America Location Analytics Market

26.1. South America Location Analytics Market Overview
26.2. South America Location Analytics Market, Segmentation By Location Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.3. South America Location Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26. 4. South America Location Analytics Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

27. Brazil Location Analytics Market

27.1. Brazil Location Analytics Market, Segmentation By Location Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.2. Brazil Location Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.3. Brazil Location Analytics Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

28. Middle East Location Analytics Market

28.1. Middle East Location Analytics Market Overview
28.2. Middle East Location Analytics Market, Segmentation By Location Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.3. Middle East Location Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28. 4. Middle East Location Analytics Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

29. Africa Location Analytics Market

29.1. Africa Location Analytics Market Overview
29.2. Africa Location Analytics Market, Segmentation By Location Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.3. Africa Location Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29. 4. Africa Location Analytics Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

30. Location Analytics Market Competitive Landscape And Company Profiles

30.1. Location Analytics Market Competitive Landscape
30.2. Location Analytics Market Company Profiles
- 30.2.1. Alteryx Inc.
  - 30.2.1.1. Overview
  - 30.2.1.2. Products and Services
  - 30.2.1.3. Strategy
  - 30.2.1. 4. Financial Performance
- 30.2.2. Cisco Systems Inc.
  - 30.2.2.1. Overview
  - 30.2.2.2. Products and Services
  - 30.2.2.3. Strategy
  - 30.2.2. 4. Financial Performance
- 30.2.3. CleverMaps Inc.
  - 30.2.3.1. Overview
  - 30.2.3.2. Products and Services
  - 30.2.3.3. Strategy
  - 30.2.3. 4. Financial Performance
- 30.2. 4. Environmental Systems Research Institute Inc. (ESRI)
  - 30.2. 4.1. Overview
  - 30.2. 4.2. Products and Services
  - 30.2. 4.3. Strategy
  - 30.2. 4. 4. Financial Performance
- 30.2. 5. GaliGeo
  - 30.2. 5.1. Overview
  - 30.2. 5.2. Products and Services
  - 30.2. 5.3. Strategy
  - 30.2. 5. 4. Financial Performance

31. Global Location Analytics Market Competitive Benchmarking

32. Global Location Analytics Market Competitive Dashboard

33. Key Mergers And Acquisitions In The Location Analytics Market

34. Location Analytics Market Future Outlook and Potential Analysis

34.1 Location Analytics Market In 2028 - Countries Offering Most New Opportunities
34.2 Location Analytics Market In 2028 - Segments Offering Most New Opportunities
34. 3 Location Analytics Market In 2028 - Growth Strategies
- 34.3.1 Market Trend Based Strategies
- 34.3.2 Competitor Strategies

35. Appendix

35.1. Abbreviations
35.2. Currencies
35.3. Historic And Forecast Inflation Rates
35. 4. Research Inquiries
35. 5. The Business Research Company
35. 6. Copyright And Disclaimer