Video on Demand Market by Type, Component, Application

List of Tables

[185 Pages Report] The Video on Demand Market size was estimated at USD 147.98 billion in 2023 and expected to reach USD 166.18 billion in 2024, at a CAGR 12.71% to reach USD 342.13 billion by 2030.

Video on Demand (VoD) is a digital distribution system that facilitates users to access video content without the constraints of a traditional broadcasting schedule. This technology enables consumers to select and watch video content rather than at a scheduled broadcast time. VoD platforms provide a diverse library of content, including movies, television shows, documentaries, and educational programs, accessible via internet-enabled devices such as smartphones, tablets, smart TVs, and computers. Improvements in streaming technology, data compression, and broadband capabilities have significantly enhanced the user experience, contributing to market growth. The increasing production of original content and availability of a wide range of genres cater to varied consumer tastes, driving subscription rates. However, Disparity in views about licensed business models and complex regulatory frameworks and licensing regimes may challenge the growth of the market. Nevertheless, increasing consumer preferences for online streaming services coupled with amalgamation activity helping local producers and film studios across regions for the subscription-based monetization model is expected to provide an exponential view for the market growth.

KEY MARKET STATISTICS
Base Year [2023]	USD 147.98 billion
Estimated Year [2024]	USD 166.18 billion
Forecast Year [2030]	USD 342.13 billion
CAGR (%)	12.71%

Type: Suitability of subscription models owing to unlimited access to the platform's content

The advertising video on demand (AVOD) model is a service that offers video content free of charge to viewers. These ads can be in the form of pre-roll, mid-roll, or post-roll video ads, banner ads, or sponsored content. This model is beneficial for platforms looking to attract a broad audience by removing the barrier of a subscription fee. Catch-up TV allows viewers to watch broadcast TV programs after their original air date. This model is used by traditional TV broadcasters who have moved into the digital space, enabling audiences to watch missed episodes of shows at their convenience. Near Video on Demand (nVOD) is a distribution model that allows viewers to watch content at pre-set times with a limited number of scheduled start times. Push Video on Demand is a model where content is automatically downloaded to a subscriber's digital video recorder (DVR) for later viewing. Content pushed to viewers is typically based on their preferences or viewing history. This model ensures that consumers have immediate access to content even without a live internet connection at the time of viewing, blurring the lines between streaming and traditional broadcast views. Subscription Video on Demand (SVOD) platforms require viewers to pay a regular fee for unlimited access to the platform's content library. Transactional Video on Demand (TVOD) is a pay-per-view model where users pay for each piece of content they wish to watch. TVOD services are typically divided into two sub-models, including electronic sell-through and rental.

Application: Embraced video on demand services in Media & Entertainment and Gaming for movies, TV shows, and gaming content

The education & training sector has seen a significant shift towards video on-demand (VoD) services, driven by the demand for accessible, flexible, and personalized learning experiences. VoD platforms offer a wide range of learning materials, from academic courses to professional development programs, available anytime and anywhere. This flexibility enhances learning outcomes by allowing learners to study at their own pace and on their own schedule. The Live Events & Sports sector has capitalized on VoD services to extend the reach and lifespan of content beyond the live event. VoD allows fans to watch replays, highlights, and exclusive behind-the-scenes content at their convenience, increasing engagement and fan loyalty. The Media & Entertainment, and Gaming sectors have experienced exponential growth, with VoD platforms becoming the primary distribution channel for movies, TV shows, and gaming content. The ability to binge-watch series, access a vast library of titles with a single subscription, and enjoy high-quality, on-demand content has revolutionized how audiences consume media and entertainment. Moreover, the gaming industry has embraced VoD through live streaming platforms, enabling gamers to stream their gameplay, participate in e-sports tournaments, and engage with fans in real time. In the Travel & Hospitality sector, VoD services are being used innovatively to enhance customer experiences and engagement. Airlines, hotels, and travel agencies are incorporating VoD content into their offerings, providing travelers with in-flight entertainment, virtual tours, and destination guides directly on their devices. This improves customer satisfaction and offers additional marketing opportunities for destinations and services. Furthermore, VoD can serve as a powerful tool for training and development within the hospitality industry, delivering consistent training materials across global operations to ensure high standards of service.

Regional Insights

The video-on-demand (VoD) market in the Americas, particularly in North America, is characterized by high penetration rates of internet and smartphone users, contributing to a robust environment for VoD services. Latin America, on the other hand, shows significant growth potential, with local players gaining traction alongside global giants. The increasing adoption of smart TVs and improving internet infrastructure are pivotal growth drivers. The EMEA region presents a diverse picture, with Western Europe leading in VoD adoption, driven by high disposable incomes, advanced technological infrastructure, and strong local content production. The Asia Pacific region is witnessing rapid VoD market expansion owing to an escalating number of internet users and smartphone penetration. Countries such as China, India, and South Korea are at the forefront, offering substantial growth opportunities for VoD services. The region's growth is bolstered by a variety of factors, including increased mobile internet access, investment in original local content, and innovative payment models.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Video on Demand Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Video on Demand Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Video on Demand Market, highlighting leading vendors and their innovative profiles. These include Akamai Technologies Inc., Amazon.com Inc., Apple Inc., CBS by Paramount, Centurylink, Cisco Systems Inc., Comcast Corp., FuboTV Inc., Fujitsu Limited, Google LLC by Alphabet Inc., Huawei Technologies Co., Ltd., Hulu, LLC, iNDIEFLIX Group Inc., kweliTV, Inc., KWIKmotion, Limelight Networks Inc., Lumen Technologies Inc., Muvi LLC, Netflix, Inc., Novi Digital Entertainment Private Limited, Plex by Rockwell Automation, Inc., Roku, Inc., The Walt Disney Company, Verizon Communications Inc., and Vubiquity, inc..

Market Segmentation & Coverage

This research report categorizes the Video on Demand Market to forecast the revenues and analyze trends in each of the following sub-markets:

Type
- Advertising VOD Model
- Catch-up TV
- Near VOD
- Push VOD
- Subscription Models
- Transactional VOD

Component
- Services
- Solutions
  - IPTV
  - Over-the-Top (OTT) Services
  - Pay-TV
    - Cable TV
    - Direct to Home Services (DTH)
Application
- Education & Training
- Live Events & Sport
- Media & Entertainment and Gaming
- Travel & Hospitality

Region
- Americas
  - Argentina
  - Brazil
  - Canada
  - Mexico
  - United States
    - California
    - Florida
    - Illinois
    - New York
    - Ohio
    - Pennsylvania
    - Texas
- Asia-Pacific
  - Australia
  - China
  - India
  - Indonesia
  - Japan
  - Malaysia
  - Philippines
  - Singapore
  - South Korea
  - Taiwan
  - Thailand
  - Vietnam

Europe, Middle East & Africa
- Denmark
- Egypt
- Finland
- France
- Germany
- Israel
- Italy
- Netherlands
- Nigeria
- Norway
- Poland
- Qatar
- Russia
- Saudi Arabia
- South Africa
- Spain
- Sweden
- Switzerland
- Turkey
- United Arab Emirates
- United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.

2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.

3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.

4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.

5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the Video on Demand Market?

2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Video on Demand Market?

3. What are the technology trends and regulatory frameworks in the Video on Demand Market?

4. What is the market share of the leading vendors in the Video on Demand Market?

5. Which modes and strategic moves are suitable for entering the Video on Demand Market?

Product Code: MRR-434CCDA04440

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Increasing demand of online video services
  - 5.1.1.2. Flexibility and ease-of-use services offering seamless customer experience
  - 5.1.1.3. Internet penetration and proliferation of mobile computing devices
- 5.1.2. Restraints
  - 5.1.2.1. Issues with video content piracy
  - 5.1.2.2. Disparity in views about licensed business model
- 5.1.3. Opportunities
  - 5.1.3.1. Increasing consumer preference for online streaming services
  - 5.1.3.2. Amalgamation activity helping local producers and film studios across regions for the subscription based monetization model
  - 5.1.3.3. Analytics and AI to understand audience preferences and reactions
- 5.1.4. Challenges
  - 5.1.4.1. Complex regulatory framework and licensing regimes
5.2. Market Segmentation Analysis
- 5.2.1. Type: Suitability of subscription models owing to unlimited access to the platform's content
- 5.2.2. Application: Embraced video on demand services in Media & Entertainment and Gaming for movies, TV shows, and gaming content
5.3. Market Disruption Analysis
5.4. Porter's Five Forces Analysis
- 5.4.1. Threat of New Entrants
- 5.4.2. Threat of Substitutes
- 5.4.3. Bargaining Power of Customers
- 5.4.4. Bargaining Power of Suppliers
- 5.4.5. Industry Rivalry
5.5. Value Chain & Critical Path Analysis
5.6. Pricing Analysis
5.7. Technology Analysis
5.8. Patent Analysis
5.9. Trade Analysis
5.10. Regulatory Framework Analysis

6. Video on Demand Market, by Type

6.1. Introduction
6.2. Advertising VOD Model
6.3. Catch-up TV
6.4. Near VOD
6.5. Push VOD
6.6. Subscription Models
6.7. Transactional VOD

7. Video on Demand Market, by Component

7.1. Introduction
7.2. Services
7.3. Solutions

8. Video on Demand Market, by Application

8.1. Introduction
8.2. Education & Training
8.3. Live Events & Sport
8.4. Media & Entertainment and Gaming
8.5. Travel & Hospitality

9. Americas Video on Demand Market

9.1. Introduction
9.2. Argentina
9.3. Brazil
9.4. Canada
9.5. Mexico
9.6. United States

10. Asia-Pacific Video on Demand Market

10.1. Introduction
10.2. Australia
10.3. China
10.4. India
10.5. Indonesia
10.6. Japan
10.7. Malaysia
10.8. Philippines
10.9. Singapore
10.10. South Korea
10.11. Taiwan
10.12. Thailand
10.13. Vietnam

11. Europe, Middle East & Africa Video on Demand Market

11.1. Introduction
11.2. Denmark
11.3. Egypt
11.4. Finland
11.5. France
11.6. Germany
11.7. Israel
11.8. Italy
11.9. Netherlands
11.10. Nigeria
11.11. Norway
11.12. Poland
11.13. Qatar
11.14. Russia
11.15. Saudi Arabia
11.16. South Africa
11.17. Spain
11.18. Sweden
11.19. Switzerland
11.20. Turkey
11.21. United Arab Emirates
11.22. United Kingdom

12. Competitive Landscape

12.1. Market Share Analysis, 2023
12.2. FPNV Positioning Matrix, 2023
12.3. Competitive Scenario Analysis
- 12.3.1. Iraqi streaming platform 1001 launches Subscription Video on Demand
- 12.3.2. Ooredoo Group Ventures into OTT Streaming With Go Play Market Debut
- 12.3.3. Amagi Announces Partnership With TCL to Launch New Streaming Options
12.4. Strategy Analysis & Recommendation

13. Competitive Portfolio

13.1. Key Company Profiles
13.2. Key Product Portfolio