PUBLISHER: Global Market Insights Inc. | PRODUCT CODE: 1568757
PUBLISHER: Global Market Insights Inc. | PRODUCT CODE: 1568757
Video on Demand Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032
The Global Video on Demand Market will exhibit over 15% CAGR from 2024 to 2032, stimulated by the rising adoption of smart devices and the increasing availability of high-speed internet. The International Telecommunication Union (ITU) reported that global fixed broadband subscriptions hit 1.2 billion, with more than 60% classified as high-speed connections.
Consumers increasingly favor the convenience of accessing diverse content anytime and anywhere, a demand efficiently met by VoD platforms. The surge of original content from streaming services, combined with advanced technologies like AI for personalized recommendations, amplifies user engagement and propels market growth. The transition from traditional TV to digital platforms highlights the rising appetite for flexible, on-demand viewing.
The video on demand market is categorized by revenue model, type, application, and region.
The Pay-TV segment is set to experience robust growth during the study period, thanks to its premium content and exclusive programming tailored for niche audiences. Offering high-definition content, live sports, and event coverage, this segment significantly elevates the viewing experience. As consumers increasingly seek specialized, high-quality content, Pay-TV services emerge as a valuable enhancement to their media consumption. Furthermore, the integration of advanced features like interactivity and personalized recommendations draws in viewers willing to invest in an enriched experience.
By 2032, the education and training segment is poised to capture a substantial market share, driven by a rising demand for on-demand educational content and remote learning solutions. With institutions and businesses embracing digital learning platforms, the appetite for accessible, high-quality educational videos intensifies. This evolution not only champions continuous learning and professional development but also offers personalized experiences unattainable through traditional methods. The growth of e-learning and training modules via VoD services broadens the audience and application of video content, extending well beyond mere entertainment.
Europe video on demand market is set for robust growth over 2024-2032, fueled by the rising penetration of high-speed internet and the widespread embrace of smart devices. A growing consumer preference for on-demand, customizable content, alongside an influx of both local and international streaming services, is driving this expansion. Moreover, the media and entertainment industry's push towards digital transformation, coupled with regulatory backing for digital content distribution, bolsters these growth prospects. As European consumers increasingly seek diverse and flexible viewing options, the VoD market is witnessing a significant upswing.
Table of Contents
Chapter 1 Methodology and Scope
- 1.1 Market scope and definition
- 1.2 Base estimates and calculations
- 1.3 Forecast calculation
- 1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
- 1.4.2.1 Paid sources
- 1.4.2.2 Public sources
Chapter 2 Executive Summary
- 2.1 Industry 360° synopsis, 2021 - 2032
Chapter 3 Industry Insights
- 3.1 Industry ecosystem analysis
- 3.2 Vendor matrix
- 3.3 Profit margin analysis
- 3.4 Technology and innovation landscape
- 3.5 Patent analysis
- 3.6 Key news and initiatives
- 3.7 Regulatory landscape
- 3.8 Impact forces
- 3.8.1 Growth drivers
- 3.8.1.1 Increasing internet penetration
- 3.8.1.2 The shift in consumer preferences
- 3.8.1.3 Content diversification and original productions
- 3.8.1.4 Technological advancements in streaming
- 3.8.1.5 Expansion of mobile and connected devices
- 3.8.2 Industry pitfalls and challenges
- 3.8.2.1 High content licensing costs
- 3.8.2.2 Intense competition
- 3.8.1 Growth drivers
- 3.9 Growth potential analysis
- 3.10 Porter's analysis
- 3.10.1 Supplier power
- 3.10.2 Buyer power
- 3.10.3 Threat of new entrants
- 3.10.4 Threat of substitutes
- 3.10.5 Industry rivalry
- 3.11 PESTEL analysis
Chapter 4 Competitive Landscape, 2023
- 4.1 Introduction
- 4.2 Company market share analysis
- 4.3 Competitive positioning matrix
- 4.4 Strategic outlook matrix
Chapter 5 Market Estimates and Forecast, By Revenue Model, 2021 - 2032 (USD Million)
- 5.1 Advertising
- 5.2 Hybrid
- 5.3 Subscription
- 5.4 Transactional
Chapter 6 Market Estimates and Forecast, By Type, 2021 - 2032 (USD Million)
- 6.1 IPTV
- 6.2 OTT
- 6.3 Pay-Tv VoD
Chapter 7 Market Estimates and Forecast, By Application, 2021 - 2032 (USD Million)
- 7.1 Education and training
- 7.2 Health and fitness
- 7.3 Media and entertainment
Chapter 8 Market Estimates and Forecast, By Region, 2021 - 2032 (USD Million)
- 8.1 Key trends
- 8.2 North America
- 8.2.1 U.S.
- 8.2.2 Canada
- 8.3 Europe
- 8.3.1 UK
- 8.3.2 Germany
- 8.3.3 France
- 8.3.4 Italy
- 8.3.5 Spain
- 8.3.6 Rest of Europe
- 8.4 Asia Pacific
- 8.4.1 China
- 8.4.2 India
- 8.4.3 Japan
- 8.4.4 South Korea
- 8.4.5 ANZ
- 8.4.6 Rest of Asia Pacific
- 8.5 Latin America
- 8.5.1 Brazil
- 8.5.2 Mexico
- 8.5.3 Rest of Latin America
- 8.6 MEA
- 8.6.1 UAE
- 8.6.2 South Africa
- 8.6.3 Saudi Arabia
- 8.6.4 Rest of MEA
Chapter 9 Company Profiles
- 9.1 Amazon.com, Inc.
- 9.2 Netflix, Inc.
- 9.3 The Walt Disney Company (Hulu, Hotstar)
- 9.4 HBO
- 9.5 Apple, Inc.
- 9.6 Google LLC
- 9.7 Microsoft Corporation
- 9.8 Sony Corporation
- 9.9 Rakuten
- 9.10 Zee
- 9.11 Viacom CBS
- 9.12 Facebook Inc.
- 9.13 Comcast Technology Solution
- 9.14 iflix
- 9.15 The British Broadcasting Corporation
- 9.16 Discovery, Inc.
- 9.17 Vudu, Inc.
- 9.18 Tencent Video
- 9.19 Youku Tudou Inc.
- 9.20 Dailymotion
- 9.21 Bilibili Inc.
- 9.22 DAZN Group
- 9.23 Peacock (NBCUniversal)
- 9.24 Crunchyroll
- 9.25 Showtime Networks Inc.
