PUBLISHER: Euromonitor International | PRODUCT CODE: 1520338
PUBLISHER: Euromonitor International | PRODUCT CODE: 1520338
As the impacts of technology advance and some consumer habits that started in 2020-2021 solidify, new industries feel the impact of greater demand for Convenience. In this briefing, we will analyse how this megatrend has shaped to different consumer industries, as well as services, showing that Convenience goes well beyond fast delivery, manifesting through a strong consumer desire for simpler, faster, effortless and frictionless solutions.
Euromonitor International's Megatrends: Convenience - Impact on Consumer Goods and Services Categories Megatrend briefing offers latest insights into long-term consumer-based trends impacting businesses globally. It highlights important shifts in consumer values and behaviour, how these are affecting the evolution of the trend and offers strategic analysis into the implications for companies across categories and geographies. It identifies where opportunities lie for business and showcases relevant product and service manifestations responding to the trend(s) and the changing consumer need.
Product coverage: Changing Values as a Megatrend Driver, Convenience, Digital Living, Diversity and Inclusion, Environmental Shifts and Pressures as a Megatrend Driver, Experience More, Personalisation, Population Change as a Megatrend Driver, Premiumisation, Pursuit of Value, Shifting Economic Power as a Megatrend Driver, Shifting Market Frontiers, Shopper Reinvented, Sustainable Living, Technology as a Megatrend Driver, Wellness.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Introduction
Convenience in beauty and personal care
Convenience in beverages
Convenience in consumer finance
Convenience in consumer foodservice
Convenience in food
Convenience in travel
Implications for future growth