India Animal Supplement Market - 2024-2031

Overview

India Animal Supplement Market reached US$ 268.98 million in 2023 and is expected to reach US$ 368.04 million by 2031, growing with a CAGR of 8.27% during the forecast period 2024-2031.

Pet ownership in India has grown significantly, especially in urban areas where nuclear families and young professionals increasingly embrace pets as companions. This trend has led to higher spending on pet health, with owners now viewing supplements as an essential part of preventive care. For instance, Indian pet parents spend approximately US$ 550-US$ 600 a year on pet care, which can account for 5-8% of the household income. The largest expenses include food, healthcare, grooming and miscellaneous services, each reflecting the growing variety of choices available in the market.

In addition to the pet sector, awareness of livestock health is also contributing to the market's expansion. The Indian government and agricultural and veterinary institutions have been promoting the benefits of animal health supplements to improve productivity and reduce the incidence of diseases in livestock. For instance, probiotics and mineral supplements are gaining popularity among dairy farmers in states like Punjab and Haryana to boost milk yield and support immune health in cattle.

Moreover, veterinarians in India are playing a crucial role in promoting animal health supplements as part of a holistic approach to pet and livestock care. As more veterinarians emphasize preventive health measures, they are recommending products such as joint supplements for aging pets and multivitamins for improved immunity in livestock.

Drivers

Rising Pet Ownership

The rise in the pet population in India is a key driver for the growth of the animal supplements market, particularly for pets such as dogs, cats and small animals. As more people adopt pets, there is an increased demand for products that support pet health and well-being, including supplements designed to improve nutrition, joint health, skin and coat conditions.

As India's pet population continues to grow, driven by increasing pet adoption, higher disposable incomes and growing awareness about pet health, the demand for animal supplements is rising. For instance, according to a report by Economic Times, the pet population in 2023 in India is estimated to be around 32 million and it's growing at a rate of 11% per year. While a large percentage of people are dog lovers (68%), dogs aren't the only pets common in the country. Additionally, according to Dogster, there are over 31 million pet dogs in India. There are 2.44 million pet cats in India. The pet cat population may reach 4.89 million by 2026.

Hence, pet owners are seeking specialized products to meet the dietary needs of their pets, such as joint supplements for aging pets, omega-3 supplements for skin health and probiotics for digestive support. These products not only promote the overall health of pets but also address specific health concerns.

Technological Advancements in Animal Nutrition

Technological advancements in animal nutrition are significantly driving the animal supplement market by enabling the development of more effective and targeted products. Innovations such as precision nutrition allow for personalized supplements based on an animal's specific health needs, improving the accuracy of formulations. Advances in ingredient sourcing, like plant-based or bioavailable nutrients, enhance the efficacy of supplements.

in 2023, Gramik, India's first Peer Commerce in AgriTech expanded into the cattle industry by launching three new cattle food supplements - 'Doodh Sagar,' 'Heifer Mix,' and 'Urja Pashu PoshakAahar.' The products aim to provide livestock farmers with affordable, high-quality nutrition options. This innovation-driven market growth is reshaping the future of animal nutrition.

Restraints

Lack of Awareness about the Benefits of Animal Health Supplements

The lack of awareness about the benefits of animal health supplements is a significant factor restraining the growth of the Indian animal health supplements market. This limited awareness exists particularly in rural and semi-urban areas, where most of India's pet and livestock population is found. Many pet owners and livestock farmers are either unaware of the health advantages that supplements offer, such as improved digestion, joint health and immunity or do not recognize supplements as essential to their animals' well-being.

For instance, in rural areas, livestock farmers typically rely on traditional remedies and basic feed for their animals, with minimal investment in nutritional supplements. This is due not only to unfamiliarity with supplements but also to a cultural preference for natural remedies and locally available food sources, which are perceived as sufficient for animal health. Similarly, in smaller towns, pet owners may prioritize basic pet food over additional supplements, viewing them as costly and unnecessary without understanding their preventive health benefits. This limited understanding ultimately restricts market growth, as a large segment of potential customers remains untapped.

Segment Analysis

The India animal supplement market is segmented based on animal type, ingredient, form and distribution channel.

High Demand for Supplements in Livestock Animal Husbandry

Livestock plays a significant role in the Indian animal supplement market, accounting for a large share due to the country's extensive agricultural sector. The demand for animal nutrition products, including supplements for cattle, poultry and aquaculture, has risen as farmers seek to improve productivity, health and disease resistance in their animals. India's vast dairy industry, the world's largest, drives the consumption of nutritional supplements like vitamins, minerals and probiotics for cattle. Additionally, the growth of poultry farming for both eggs and meat is contributing to increased supplement usage. Aquaculture, particularly shrimp farming, also relies on supplements to enhance growth rates and improve feed efficiency.

As livestock farming becomes more commercialized, the need for specialized nutritional solutions is growing. Hence manufacturers are responding to this demand by launching innovative products. For instance, in October 2024, Refit Animal Care, a leading animal feed supplement manufacturer in India, launched its latest product, "Piggy Boost." The well-researched formula aims to prevent Iron Deficiency Anemia (IDA) in piglets and supports iron levels and immune system enhancement in pigs. This supplement is expected to improve productivity in piggeries and swine farms.

Sustainability Analysis

The sustainability of India's animal supplement market is closely tied to the growing emphasis on eco-friendly and ethical farming practices. As demand for higher-quality animal products rises, there is an increasing focus on sustainable sourcing of ingredients and reducing the environmental impact of production.

Companies are investing in natural, plant-based supplements to promote animal health while minimizing the use of chemicals and antibiotics. Additionally, there is a shift towards using local organic raw materials to support the local economy and reduce the carbon footprint of imports. Sustainable packaging solutions are being adopted to reduce plastic waste, with many brands offering eco-friendly alternatives.

Unmet Needs

In India, access to high-quality animal health supplements remains limited, especially in rural and remote areas. While urban areas like Delhi, Mumbai and Bangalore see a high concentration of pet care products, rural areas still face challenges in obtaining such products. Many livestock farmers and pet owners in these regions rely on local vendors who may not offer a full range of products or may not stock premium brands.

The cost of high-quality, condition-specific supplements can be a barrier for many pet and livestock owners, particularly in the middle and lower-income segments. Another unmet need in the Indian animal health supplements market is the lack of product customization based on the specific needs of different animals or health conditions. While general supplements like multivitamins are widely available, there is a shortage of targeted supplements for specific breeds, age groups or health conditions.

Competitive Landscape

The major global players in the India market include Drools Pet Food Pvt. Ltd., Carus Laboratories Pvt. Ltd., Vivaldis Animal Health, Furlicks (Nutritionalab Private Limited), Venttura, PETVIT, Vetox Healthcare Pvt. Ltd., SkyEc Drugs and Pharmaceuticals Private Limited, INLIFE Pharma Pvt. Ltd., MedFlyVet, etc.

By Animal Type

• Livestock Animals
  • Cattle
  • Poultry
  • Swine
  • Horses
  • Others
• Companion Animals
  • Dogs
  • Cats
  • Birds
  • Other Small Mammals

By Ingredient

• Vitamins & Minerals
• Amino Acids
• Omega Fatty Acids
• Probiotics & Prebiotics
• Botanicals
• Others

By Form

• Powder
• Liquid
• Tablets/Capsules
• Injections

By Distribution Channel

• Online Retailers
• Specialty Pet Stores
• Veterinary Clinics
• Convenience Stores
• Supermarkets/Hypermarkets
• Pharmacies and Drug Stores
• Other Distribution Channels

Key Developments

• In November 2023, Refit Animal Care, a prominent manufacturer and supplier of animal feed and supplements, launched two new pigeon feed supplements. These products are designed to enhance the health and productivity of pigeons.

Why Purchase the Report?

• To visualize the India animal supplement market segmentation based on animal type, ingredient, form and distribution channel, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of the India animal supplement market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The India animal supplement market report would provide approximately 42 tables, 38 figures and 201 pages.

Target Audience 2024

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies