Thailand Animal Supplements Market - 2024-2027

Overview

Thailand Animal Supplement Market reached US$ 77.86 million in 2023 and is expected to reach US$ 108.12 million by 2027, growing with a CAGR of 8.73% during the forecast period 2024-2027.

The animal supplement market in Thailand is an evolving and dynamic sector that has experienced steady growth in recent years. This expansion is primarily driven by several key factors, including increasing pet ownership, the humanization of pets, and rising awareness of pet health and nutrition. As more Thai households adopt pets, there is a growing demand for pet care products, including supplements, which are seen as essential for maintaining and enhancing the health and well-being of pets.

Both domestic and international companies are actively participating in the market, offering a wide range of products tailored to various health needs such as joint health, digestion, and skin and coat care. Despite the growth, the market remains relatively fragmented, characterized by a mix of well-established brands and numerous small players.

The increasing humanization of pets is a significant driver of the market. Thai pet owners are increasingly treating their pets as part of the family, leading to a higher willingness to invest in their pets' health and well-being.

This trend is evident in urban areas where pet-friendly cafes, parks, and even hotels are becoming more common. Pet owners are now more inclined to purchase high-quality supplements to ensure their pets lead healthy and active lives. This cultural shift towards viewing pets as family members has significantly boosted the demand for premium and specialized pet supplements.

Drivers

Increasing humanization of pets

The increasing humanization of pets is significantly driving the animal supplement market in Thailand, reflecting a global trend where pets are considered part of the family. This shift in perception among Thai pet owners has led to a surge in demand for high-quality pet care products, including supplements that ensure their pets' health and well-being.

As pets become more integrated into daily family life, Thai owners are more willing to invest in their pets' health, similar to how they would for other family members. A clear instance of this trend is evident in the growing popularity of pet-friendly cafes and restaurants in urban areas like Bangkok. These establishments cater not only to the pets but also offer specially formulated pet foods and supplements.

For instance, Thailand Deputy Minister of Agriculture and Cooperatives, stated that, around 34% of Thai households owned both dogs and cats combined, amounting to 21 million pets in total, there were 7 million cats and 14 million dogs.

By 2022, this percentage increased to 37 percent of Thai households nationwide. It is projected to continue growing annually at a rate of approximately 10%. With this growing trend, business analysts believe that "Pet Humanization" will become a mega trend in the Thai business sector.

Additionally, according to Government of Canada, the pet population in Thailand has increased by a compound annual growth rate (CAGR) of 2.3% from 2016-2021, rising from 16.5 million to 18.5 million over the historic period. Canada was Thailand's seventh largest supplier in 2021, with US$1.9 million in pet food exports to Thailand for the year. In 2021, Canada was supplied 2.8% of Thailand's pet food imports. Thus, humanization of pets in Thailand has created a consumer base that is more conscious and proactive about pet health.

Rising awareness of pet health

Rising awareness of pet health is a significant driver of the animal supplement market in Thailand, as more pet owners recognize the importance of preventive care and overall well-being for their pets. This growing awareness is fueled by increased access to information, veterinary advice, and health campaigns that emphasize the benefits of proper nutrition and supplementation.

For instance, in 2021, the province of Trang in Thailand has launched a first-of-its-kind initiative to improve dog welfare by humanely managing the stray dog population through sterilization. Last week, an historic Memorandum of Understanding (MoU) was signed by international NGO FOUR PAWS, Trang Department of Livestock (DLD), and local Thai charity Lanta Animal Welfare to implement this initiative across the province. The launch of this project comes as Thailand announces its official reopening for international tourists on 1 November 2021.

Additionally, pet health awareness has led to the growth of specialty pet stores and e-commerce platforms that offer a wide range of supplements. These stores often have knowledgeable staff who can advise on the best supplements for specific health concerns, further educating pet owners and encouraging informed purchasing decisions. The convenience of accessing detailed product information and reviews online also empowers pet owners to make better choices for their pets' health.

Moreover, social media and online communities have played a pivotal role in raising pet health awareness in Thailand. Pet owners frequently share their experiences and tips on platforms like Facebook, Instagram, and LINE groups, discussing the positive impacts of various supplements on their pets' health. Therefore the rising awareness of pet health in Thailand has significantly boosted the animal supplement market.

Restraints

Limited access to wide range of products

Limited access to a wide range of animal supplement products significantly restrains the animal supplement market in Thailand, as it curtails the choices available to pet owners and restricts the market's overall growth potential. In many regions of Thailand, particularly rural and less developed areas, the availability of specialized pet products, including supplements, is often limited. This lack of access can discourage pet owners from purchasing supplements, as they may not find products that meet their pets' specific health needs.

For instance, in smaller towns and rural areas, local pet stores may only stock basic pet food and a few generic supplements, lacking the variety found in urban centers or online platforms. Pet owners in these areas who have pets with specific health conditions, such as joint problems or allergies, may find it challenging to source the appropriate supplements locally. This scarcity forces them to travel long distances to larger cities or rely on limited and often unreliable online shopping options, which can be inconvenient and time-consuming.

Moreover, even in urban areas where pet stores and veterinary clinics are more common, the range of available supplements might not be extensive.

Limited shelf space and the high costs associated with stocking a wide variety of products mean that retailers often focus on more popular, fast-moving items. As a result, pet owners might not have access to specialized or premium supplements that address specific health concerns. This situation can lead to unmet needs and suboptimal health outcomes for pets, as owners settle for readily available but less effective products.

Segment Analysis

The Thailand animal supplement market is segmented based on animal type, ingredient, form and distribution channel.

Economic Significance of Livestock Farming Drives the Segment Growth

The livestock animal segment is expected to dominate with over 81.87% of the market during the forecast period 2024-2027. The rise of the livestock animal segment in Thailand has significantly boosted the animal supplement market. Thailand's livestock industry, especially poultry, swine, and cattle, has seen substantial growth due to increased domestic consumption, export demand, and government support for the agricultural sector.

This growth is driven by rising meat consumption, which has led to the expansion of commercial farming operations and the adoption of advanced animal husbandry practices to improve productivity and efficiency. With the intensification of livestock farming, there is a growing need to maintain animal health, enhance feed efficiency, and ensure optimal growth rates, driving the demand for animal supplements.

For instance, as of January 2023, there were around 318.75 million broiler chickens in Thailand, making them the most common livestock animal in the country. Most of Thailand's meat exports are chicken products. Additionally, animal supplements play a crucial role in meeting the nutritional needs of livestock, promoting better growth, and preventing diseases.

As the livestock population grows, the challenges of disease management, nutritional deficiencies, and the need for improved feed conversion rates also increase. The rising focus on high-quality animal protein production has further encouraged farmers to use supplements to ensure consistent meat quality and comply with stringent food safety standards, especially for export markets.

Sustainability Analysis

The sustainability of Thailand's animal supplements market is influenced by several factors, including environmental impacts, regulatory frameworks, industry practices, and consumer demand for sustainable livestock products. The growing emphasis on sustainable agriculture and animal husbandry practices is reshaping the animal supplement market, pushing companies to innovate and provide environmentally friendly solutions.

Thailand's livestock industry, which heavily relies on intensive farming, faces significant challenges such as resource depletion, greenhouse gas emissions, and waste management. To address these issues, the animal supplement market is increasingly focusing on sustainable products that improve feed efficiency, reduce waste output, and lower the environmental footprint of livestock production.

Innovations in animal nutrition, such as the development of supplements that enhance nutrient absorption, reduce methane emissions, and improve gut health, are contributing to the sustainability of the market. Probiotics, enzymes, and organic trace minerals are gaining popularity as alternatives to synthetic additives, antibiotics, and growth promoters, aligning with the global push towards more natural and eco-friendly livestock management practices. Regulatory support from the Thai government, which encourages sustainable livestock production through guidelines and incentives for reducing environmental impact, is also driving the adoption of such supplements.

Unmet Needs

Many pet owners, especially those in rural and less developed areas, struggle with limited access to a wide range of animal supplements. This lack of availability restricts pet owners' options to meet their pets' specific health needs. Improved distribution networks and greater penetration of retail outlets in remote areas are essential to address this issue.

Despite increasing awareness, there remains a significant gap in knowledge among pet owners regarding the benefits and appropriate use of supplements. Many pet owners are unaware of the specific health needs of their pets and the supplements that can address these needs. Comprehensive educational campaigns, both online and offline, can help bridge this gap, ensuring pet owners make informed decisions.

There is a need for higher and more consistent quality and safety standards for animal supplements in Thailand. Ensuring that all products meet rigorous standards for ingredient quality, manufacturing processes, and labeling can build consumer trust. Regulatory frameworks that enforce these standards are necessary to protect pets and reassure pet owners.

Many high-quality supplements are priced beyond the reach of average pet owners. There is a need for affordable options that do not compromise on quality. Developing cost-effective formulations and leveraging economies of scale in manufacturing can help make supplements more accessible to a broader range of pet owners.

One-size-fits-all supplements may not adequately address the diverse health needs of pets. There is a demand for more personalized and breed-specific supplements that cater to the unique requirements of different pets. Offering a wider range of products that address specific health conditions, life stages, and breed-specific issues can enhance the effectiveness of supplements.

Competitive Landscape

The major global players in the Thailand market include Interpharma Group, WHITE CRANE (V.88) AQUA-TECH CO., LTD, Petworld Center Co., Ltd., Preventive Life Group, VetSinnova Co., Ltd. and among others.

By Animal Type

Livestock Animals

Cattle

Poultry

Swine

Horses

Others

Companion Animals

Dogs

Cats

Birds

Other Small Mammals

By Ingredient

Vitamins & Minerals

Amino Acids

Omega Fatty Acids

Probiotics & Prebiotics

Botanicals

Others

By Form

Powder

Liquid

Tablets/Capsules

Injections

By Distribution Channel

Online Retailers

Specialty Pet Stores

Veterinary Clinics

Convenience Stores

Supermarkets/Hypermarkets

Pharmacies and Drug Stores

Other Distribution Channels

Why Purchase the Report?

To visualize the Thailand animal supplement market segmentation based on animal type, ingredient, form and distribution channel, as well as understand key commercial assets and players.

Identify commercial opportunities by analyzing trends and co-development.

Excel data sheet with numerous data points of the Thailand animal supplement market-level with all segments.

PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.

Product mapping available as excel consisting of key products of all the major players.

The Thailand animal supplement market report would provide approximately 27 tables, 33 figures and 198 pages.

Target Audience 2024

Manufacturers/ Buyers

Industry Investors/Investment Bankers

Research Professionals

Emerging Companies