Malaysia Animal Supplement Market - 2024-2027

Overview

Malaysia Animal Supplement Market reached US$ 19.43 million in 2023 and is expected to reach US$ 25.46 million by 2027, growing with a CAGR of 7.20% during the forecast period 2024-2027.

The animal supplement market in Malaysia is evolving rapidly, driven by increasing pet ownership, rising awareness of pet health and a growing trend of pet humanization. Valued at a developing stage, the market encompasses a wide range of products, including vitamins, minerals, probiotics, joint health supplements and specialized formulations for different pet needs. This growth is largely influenced by urbanization, where pets are increasingly seen as family members, leading to higher spending on pet wellness products.

As the demand for premium pet care continues to rise, the market is poised for growth, but it will require strategic efforts in consumer education, regulatory standardization and targeted marketing to fully capitalize on its potential. Despite the market's positive trajectory, challenges such as low consumer awareness, Inadequate veterinary guidance and recommendations and competition from alternative products like natural and traditional remedies hinder its full potential.

Additionally, the market is characterized by a fragmented supply chain, with supplements available through various channels, including pet stores, veterinary clinics and e-commerce platforms like Lazada and Shopee, which have expanded accessibility, especially during the post-pandemic surge in online shopping.

Drivers

Increasing Pet Ownership and Humanization of Pets

The increasing pet ownership and the humanization of pets in Malaysia are pivotal drivers of the animal supplement market. As more Malaysians, particularly in urban areas, adopt pets, there is a noticeable shift in how these animals are perceived-no longer just pets, but integral family members. This emotional bond leads to higher spending on pet care, mirroring human health trends where consumers seek to enhance well-being through diet and supplements.

For instance, according to a 2023 Consumer Report Malaysia, 51.1% of Malaysians have pets. The most popular pets are cats, which are owned by 77.7% of pet owners, followed by dogs (14.9%) and tropical fish (13.2%). Other types of pets include birds, reptiles and small mammals. Additionally, there are currently 6 million dogs and 5 million cats in Malaysia, however, the ownership of dogs is at 398,000 and cats are at 658,000 in 2019, this shows that owning cats is more popular in the country.

Moreover, with the rise of social media, pet influencers and pet care communities are amplifying the trend of pampering pets, showcasing the importance of supplements in maintaining optimal pet health. The influence of pet humanization extends beyond traditional dogs and cats, as even small pets like rabbits, birds and reptiles are being catered to with specialized supplements, highlighting how deeply ingrained the concept of pets as family members has become. This cultural shift fuels demand for a wide range of supplements and prompts companies to innovate and market products, ultimately propelling market growth in Malaysia.

Growing Awareness of Pet Health and Wellness

The growing awareness of pet health and wellness is a significant driver of the animal supplement market in Malaysia. As pet owners become more educated about the health benefits of various supplements, there is a marked increase in demand for products that promote overall well-being. This heightened awareness is fueled by information from veterinary professionals, pet care blogs and social media, which emphasize the importance of proactive health management.

Veterinarians play a crucial role in raising awareness about the importance of supplements. Many vets now proactively recommend supplements to address specific health issues or to complement pet diets. For instance, a veterinarian might recommend probiotics to improve gut health or omega-3 supplements to address inflammation or skin issues. Veterinary clinics also frequently conduct educational campaigns, host seminars and distribute informative materials to help pet owners understand the benefits and proper use of supplements.

Additionally, the emphasis on wellness and holistic care is leading to the development and popularity of supplements that promote overall health and longevity. Products that combine multiple benefits, such as multi-vitamins with added probiotics and antioxidants, cater to the growing demand for comprehensive health solutions. For instance, multivitamin supplements that include a blend of vitamins, minerals and antioxidants are designed to support overall health and vitality, appealing to pet owners who are looking for all-in-one solutions.

Restraints

Inadequate Veterinary Guidance and Recommendations

Inadequate veterinary guidance and recommendations significantly restrain the animal supplement market in Malaysia by limiting the awareness and adoption of these products among pet owners. Veterinarians are often the most trusted source of advice for pet health and their endorsement of supplements can greatly influence consumer behavior. However, in Malaysia, many veterinarians do not actively promote or recommend supplements, often due to limited knowledge, lack of confidence in the products or a focus on conventional treatments over preventive care.

For instance, while supplements like glucosamine for joint support or probiotics for digestive health are widely recognized in other markets, Malaysian vets may not routinely suggest them unless specifically asked by the pet owner, leading to missed opportunities for intervention. Additionally, the absence of targeted training or continuing education on the latest supplement innovations means that some vets are not fully aware of the potential benefits these products can offer. As a result, pet owners often remain uninformed about how supplements could improve their pets' health, leading to lower demand and slower market growth.

Moreover, the preference for conventional treatments over supplements further restrains the market. Veterinarians may default to prescribing pharmaceuticals or other medical interventions for conditions that could also be managed or prevented with the use of supplements. This gap in veterinary advocacy not only reduces consumer trust in supplements but also diminishes the perceived necessity of incorporating them into routine pet care, ultimately stifling the overall expansion of the market.

Segment Analysis

The Malaysia animal supplement market is segmented based on animal type, ingredient, form and distribution channel.

High Demand for Enhanced Livestock Health Drives Segment Growth

The livestock animals segment holds the largest share of the Malaysian animal supplements market. The livestock industry in Malaysia plays a significant role in food production, with high demand for meat, dairy and poultry. Farmers are increasingly using animal supplements to boost the health, growth and productivity of livestock animals, making this segment the largest in the market.

Animal supplements, particularly for livestock, are designed to improve immune function, digestion and overall health, which leads to better productivity. This need for optimized growth and health in livestock drives the demand for supplements, securing the segment's leading position in the market. Livestock farmers are increasingly adopting supplements that support animal welfare by promoting natural growth and reducing the need for harsh treatments. This trend, fueled by consumer concerns about food safety and ethical animal treatment, is a significant driver in the Malaysian animal supplements market.

Sustainability Analysis

The market is seeing efforts to manage waste more effectively, including recycling and reducing packaging waste. Companies are moving towards biodegradable or recyclable packaging options, which significantly lower the environmental impact of the animal supplement industry in Malaysia. The local sourcing of ingredients, particularly from ethical suppliers, reduces transportation-related emissions and supports local economies. This trend in the Malaysian animal supplements market supports both environmental and economic sustainability by minimizing the carbon footprint and boosting regional agricultural practices.

Animal supplements that enhance the overall health and productivity of livestock often contribute to more sustainable farming practices. Healthier animals require fewer antibiotics and produce less waste, which can lower the environmental impact of livestock farming in Malaysia, making the market more sustainable. As Malaysian consumers become more conscious of environmental issues, there is a growing demand for animal supplements that are produced in eco-friendly and ethical ways. This shift is encouraging more companies to adopt sustainable practices in both product development and packaging, further driving the market towards sustainability.

Unmet Needs

Many pet owners lack awareness about the benefits of animal supplements and how they can improve their pets' health. There is also a general lack of knowledge about different supplements and their specific uses. Developing comprehensive educational campaigns, informative content and outreach programs can help increase awareness and understanding. Brands could offer webinars, workshops and detailed guides to educate consumers about supplements' benefits and proper use.

Concerns about product quality, safety and efficacy are prevalent due to inconsistent standards and limited regulatory oversight. Consumers are often unsure about the credibility of claims made by supplement brands. There is a need for greater transparency in ingredient sourcing, manufacturing processes and product claims. Implementing rigorous quality control measures, obtaining third-party certifications and communicating product information can address these concerns and build consumer trust.

The involvement of veterinarians in recommending and endorsing supplements is often limited, which can hinder the adoption of these products. Increasing collaboration between supplement manufacturers and veterinary professionals can enhance product credibility and drive adoption. Educational programs for veterinarians and partnerships to promote supplements through veterinary clinics can bridge this gap.

The regulatory environment for animal supplements in Malaysia is less stringent compared to other markets, leading to variability in product quality and safety. Advocating for stronger regulatory standards and industry-wide best practices can improve product safety and consistency. Brands that comply with high standards and obtain certifications can differentiate themselves in the market.

Competitive Landscape

The major global players in the Malaysia market include PETdiatric Laboratories, Sunzen Biotech Berhad, Chunkbits (AA Pets Sdn Bhd), Pawpy Kitties, Furvit Pet Industries Sdn Bhd, Range Pharma Sdn Bhd and others.

By Animal Type

• Livestock Animals
  • Cattle
  • Poultry
  • Swine
  • Horses
  • Others
• Companion Animals
  • Dogs
  • Cats
  • Birds
  • Other Small Mammals

By Ingredient

• Vitamins & Minerals
• Amino Acids
• Omega Fatty Acids
• Probiotics & Prebiotics
• Botanicals
• Others

By Form

• Powder
• Liquid
• Tablets/Capsules
• Others

By Distribution Channel

• Online Retailers
• Specialty Pet Stores
• Veterinary Clinics
• Convenience Stores
• Supermarkets/Hypermarkets
• Pharmacies and Drug Stores
• Other Distribution Channels

Why Purchase the Report?

• To visualize the Malaysia animal supplement market segmentation based on animal type, ingredient, form and distribution channel and understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of the Malaysia animal supplement market level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The Malaysia animal supplement market report would provide approximately 30 tables, 35 figures and 185 pages.

Target Audience 2024

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies