Singapore Animal Supplements Market - 2024-2027

Report Overview

Singapore Animal Supplement Market reached US$ 22,066.97 thousand in 2023 and is expected to reach US$ 28,006.86 thousand by 2027, growing with a CAGR of 6.23% during the forecast period 2024-2027.

The Singapore animal supplement market is a dynamic and evolving sector, reflecting broader global trends in pet care and wellness. As pet ownership continues to rise in Singapore, driven by a growing affection for pets as integral members of the family, there has been a parallel increase in demand for products that promote pet health and longevity. This includes a wide range of animal supplements designed to address various health concerns, from joint health and digestive support to immune system enhancement and coat care.

The market is characterized by a diverse array of products, including vitamins, minerals, probiotics, omega-3 fatty acids, and herbal supplements, catering to the specific needs of different pets, including dogs, cats, birds, and small mammals. The rising awareness among pet owners about the benefits of preventive care has been a significant driver, as more people seek to ensure their pets lead healthy lives through the use of dietary supplements.

E-commerce platforms have played a crucial role in shaping the market, making animal supplements more accessible and allowing for a wider variety of products to reach consumers. The convenience of online shopping, coupled with the ability to easily compare products and read customer reviews, has empowered pet owners to make informed purchasing decisions. This trend has been further amplified by the influence of social media, where pet owners and influencers share recommendations and experiences, driving interest in new and innovative supplements.

Market Drivers

Rising Awareness of Pet Health and Nutrition

The rising awareness of pet health and nutrition is significantly driving the animal supplement market in Singapore. As pet ownership increases in the country, so does the understanding of the importance of proper nutrition and health care for pets. Pet owners are becoming more educated about the specific dietary needs of their animals, leading to a growing demand for high-quality supplements that can enhance the overall well-being of their pets.

This heightened awareness is fueled by several factors, including the influence of social media, where information about pet care is widely disseminated, and the increasing availability of veterinary services that emphasize preventive care. Pet owners are now more likely to consult with veterinarians about the best dietary supplements to ensure their pets receive essential nutrients that might be lacking in regular pet food.

Additionally, the growing awareness of pet health and nutrition in Singapore is creating a robust market for animal supplements, with pet owners increasingly seeking products that not only meet basic nutritional needs but also contribute to the long-term health and happiness of their pets.

For instance, in 2023, Local animal welfare group Chained Dog Awareness Singapore (CDAS) has launched a new campaign to educate the public about dog behavior and science-based pet care. The campaign, supported by the Animal and Veterinary Service, aims to teach pet owners and members of the public about animal interaction and behavioral change.

Dog owners can also refer to an e-book that contains information for them to understand the evolution and ethology of dogs, allowing them to become more knowledgeable so that they can minimise stressors and become more equipped to help their dogs navigate unfamiliar situations. Thus above factors helps to boost the market growth.

Increasing Pet Ownership Throughout the Country

The rise in pet ownership in Singapore has significantly boosted the demand for animal supplements, reflecting a broader trend of increasing attention to pet health and wellness. As more Singaporeans welcome pets into their homes, often treating them as integral members of the family, there is a growing awareness of the importance of proper nutrition and preventive care.

This shift in mindset is particularly evident in the increased spending on pet-related products and services, including high-quality supplements designed to enhance the health and longevity of pets.

For instance, many pet owners in Singapore are now opting for supplements that support joint health, especially for older dogs that are prone to arthritis, or probiotics that aid in digestive health for cats with sensitive stomachs. The urban lifestyle, which can sometimes limit a pet's physical activity, has also led to a rise in demand for supplements that address weight management and general fitness.

Additionally, pet ownership in Singapore increased by 12% during the COVID-19 pandemic. More than half of Singapore households own pets. There are over 800,000 pet dogs in Singapore. There are over 500,000 pet cats in Singapore. The most popular type of pet fish in Singapore is the Siamese Fighting Fish, around 1 in 5 households in Singapore have a pet turtle.

Moreover, the availability of a wide range of specialized supplements in Singaporean pet stores and online platforms has made it easier for pet owners to find products that cater to the specific needs of their pets. For example, supplements that promote shiny coats and healthy skin have become popular among pet owners concerned with grooming and appearance, while multivitamins are often sought after to ensure pets receive balanced nutrition.

Market Restraints

Short Shelf Life and Storage Issues

Short shelf life and storage issues are notable restraining factors for the Singapore animal supplement market, as they can significantly influence consumer purchasing decisions and product availability. Many animal supplements, particularly those made with natural ingredients or those that contain probiotics, omega-3 fatty acids, or other sensitive compounds, have a limited shelf life. These products may require specific storage conditions, such as refrigeration or protection from light and humidity, to maintain their potency and safety.

In Singapore's humid tropical climate, maintaining the proper storage conditions for these supplements can be challenging. For instance, supplements that require refrigeration may not be ideal for pet owners who have limited fridge space or who travel frequently with their pets. Even when stored correctly, the high humidity can lead to faster degradation of certain products, making them less effective or even unsafe before their stated expiration date.

Retailers also face challenges with these products. Pet stores and e-commerce platforms must carefully manage inventory to prevent stock from expiring before it can be sold. This can lead to increased operational costs, as stores may need to invest in specialized storage solutions or face losses from unsold, expired products. For example, a pet store might hesitate to stock large quantities of a popular probiotic supplement if it has a short shelf life, fearing that unsold stock could quickly become a financial burden.

Thus short shelf life and storage issues restrain the Singapore animal supplement market by creating logistical challenges for retailers, adding to consumer costs, and reducing the perceived convenience and reliability of these products. These factors can lead to decreased demand and slower market growth, even for supplements that offer significant health benefits to pets.

Market Segment Analysis

The Singapore animal supplement market is segmented based on animal type, ingredient, form and distribution channel.

Economic Significance of Livestock Farming Drives the Segment Growth

The livestock animal segment is expected to dominate with over 56.70% of the market during the forecast period 2024-2027. In Singapore, the livestock animal supplements segment plays a significant role in the overall animal supplements market.

Although Singapore imports most of its food, there is a strategic focus on boosting local food production, including eggs, fish and some poultry. The Singapore government, through initiatives like the "30 by 30" plan, aims to produce 30% of its nutritional needs locally by 2030. This focus has increased the need for efficient, healthy livestock, making supplements vital to improving feed conversion, growth rates and disease prevention in local poultry and aquaculture sectors.

In livestock farming, supplements like vitamins, minerals and probiotics are crucial for improving animal health, reducing disease and enhancing productivity. For instance, poultry farms in Singapore use supplements to optimize egg production and ensure the health of chickens, contributing to more sustainable and efficient farming practices. Similarly, in aquaculture, supplements are used to boost the health of fish stocks and prevent diseases, critical in a country where fish is a major local produce.

The Agri-Food & Veterinary Authority of Singapore (AVA) mandates high standards for food safety and animal welfare. Livestock farmers are incentivized to use supplements that enhance animal health and reduce the reliance on antibiotics, which aligns with global trends toward antibiotic-free farming. Supplements such as prebiotics, probiotics and enzymes are used to promote gut health, reduce environmental impact and ensure compliance with sustainability standards.

Sustainability Analysis

Sustainability in the Singapore animal supplements market is gaining importance, driven by both environmental and ethical concerns, as well as national policies focused on food security and reduced environmental impact. The key aspects of sustainability in this market relate to ethical sourcing, environmental responsibility, and support for animal health, all aligned with Singapore's broader goals of achieving a sustainable and resilient food system.

The growing use of natural and organic supplements over synthetic additives helps reduce the environmental footprint of animal farming, particularly in livestock. Supplements such as probiotics, enzymes and organic minerals can help reduce methane emissions from livestock, minimize waste and enhance feed efficiency, contributing to sustainable farming practices.

For instance, Singapore-based companies like Insectta are exploring sustainable solutions for animal supplements by using black soldier fly larvae to produce nutrient-rich feed additives for livestock. This innovation supports the concept of circularity by converting food waste into high-protein animal supplements, reducing reliance on traditional feed sources and lowering environmental impact.

By improving animal health through supplements, there is less reliance on antibiotics and other chemicals, which aligns with global trends toward antibiotic-free and chemical-free farming. Healthier animals also contribute to improved productivity, reduced disease outbreaks and more sustainable agricultural practices.

Unmet Needs

One significant unmet need is the demand for affordable yet high-quality supplements. While there is a growing interest in premium products, many pet owners are still seeking high-quality supplements at more accessible price points. The high cost of premium supplements can be a barrier for a segment of the market, particularly those with multiple pets or limited budgets. Developing cost-effective formulations without compromising on quality could address this gap, making essential health supplements more attainable for a broader audience.

Education and awareness also remain critical unmet needs. Many pet owners lack comprehensive knowledge about the benefits and proper use of supplements. There is a need for more targeted educational initiatives that explain the advantages of specific supplements, how they work, and their role in overall pet health.

Greater awareness can help demystify supplements, reduce skepticism, and encourage informed purchasing decisions. This education could be delivered through veterinary advice, online resources, and interactive platforms that engage pet owners in learning about pet nutrition and health.

Another unmet need is the development of specialized supplements for less common pets. While products for dogs and cats are widely available, there is a growing market for supplements tailored to less common pets such as rabbits, guinea pigs, and birds. These animals have unique health needs that are often underserved by the current range of supplements. Expanding the product range to include formulations designed for these pets could capture a niche market and address specific health concerns.

Market Competitive Landscape

The major global players in the Singapore market include CAHO Pte Ltd., Sirius Pet Biologics Pte Ltd., Pet Health Global, Zagro Asia Limited, PawdyGene (BioAcumen Global Pte Ltd) and among others.

By Animal Type

Livestock Animals

Cattle

Poultry

Swine

Horses

Others

Companion Animals

Dogs

Cats

Birds

Other Small Mammals

By Ingredient

Vitamins & Minerals

Amino Acids

Omega Fatty Acids

Probiotics & Prebiotics

Botanicals

Others

By Form

Powder

Liquid

Tablets/Capsules

Injections

By Distribution Channel

Online Retailers

Specialty Pet Stores

Veterinary Clinics

Convenience Stores

Supermarkets/Hypermarkets

Pharmacies and Drug Stores

Other Distribution Channels

Why Purchase the Report?

To visualize the Singapore animal supplement market segmentation based on animal type, ingredient, form and distribution channel, as well as understand key commercial assets and players.

Identify commercial opportunities by analyzing trends and co-development.

Excel data sheet with numerous data points of the Singapore animal supplement market-level with all segments.

PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.

Product mapping available as excel consisting of key products of all the major players.

The Singapore animal supplement market report would provide approximately 27 tables, 33 figures and 198 pages.

Target Audience 2024

Manufacturers/ Buyers

Industry Investors/Investment Bankers

Research Professionals

Emerging Companies