Global Diet and Nutrition Apps Market Size Study, By Platform (Android, iOS, Others), By Service (Paid (In App Purchase), Free), By Deployment Type (Smartphones, Tablets), and Regional Forecasts 2022-2032

The Global Diet and Nutrition Apps Market was valued at approximately USD 1.89 billion in 2023 and is anticipated to grow with a healthy growth rate of more than 13.4% over the forecast period 2024-2032. The market is driven by rising health consciousness among consumers, the increasing prevalence of chronic diseases, and the growing adoption of smartphones and internet connectivity.

With the global rise in obesity, diabetes, and other lifestyle diseases, individuals are increasingly seeking digital solutions to track their health and adopt healthier lifestyles. Apps that offer features such as calorie counting, fitness tracking, meal planning, and personalized recommendations are gaining immense popularity. For instance, according to the World Health Organization (WHO), approximately 422 million individuals globally are living with diabetes, and obesity rates are projected to reach one billion by 2030. This rising awareness about health and wellness is propelling the demand for diet and nutrition apps. Additionally, the integration of AI and machine learning is enhancing app functionality, enabling personalized user experiences and predictive analytics.

The demand for diet and nutrition apps has also been bolstered by increased smartphone penetration worldwide. According to GSMA's annual report in 2023, around 4.3 billion people, equating to 54% of the global population, owned smartphones. This number is expected to increase significantly during the forecast period, creating a lucrative opportunity for market players to expand their reach. Similarly, the increasing availability of affordable internet and mobile devices has widened access to these digital platforms, making health monitoring easier for users across various demographics.

Moreover, favorable government initiatives further contribute to the market's growth. For instance, programs such as the U.S.'s Expanded Food and Nutrition Education Program (EFNEP) aim to address nutrition insecurity while promoting the use of educational tools, including apps, to empower users with healthy choices. These initiatives, coupled with public and private investments, provide strong tailwinds to the industry.

Regionally, North America dominated the market in 2024, with a revenue share of 36.4%, driven by the high smartphone penetration rate (82.2%) and increasing geriatric population. On the other hand, Asia Pacific is anticipated to witness the fastest growth over the forecast period, fueled by rising chronic disease prevalence, increased mHealth adoption, and a surge in smartphone usage across emerging economies like India and China.

The rising incorporation of wearable devices further augments market opportunities, allowing users to sync their health data seamlessly. Wearables paired with nutrition apps offer comprehensive insights into activity levels, calorie intake, and overall health, thereby increasing user engagement.

Major market players included in this report are:

• MyFitnessPal, Inc.
• Lifesum AB
• Noom, Inc.
• PlateJoy LLC
• YUMMLY
• MyNetDiary Inc.
• SPOKIN, INC.
• Ate
• MyPlate Calorie Counter
• Ovia Health

The detailed segments and sub-segment of the market are explained below:

By Platform

• Android
• iOS
• Others

By Service

• Paid (In App Purchase)
• Free

By Deployment Type

• Smartphones
• Tablets

By Region:

• North America
• U.S.
• Canada
• Europe
• Germany
• U.K.
• France
• Italy
• Spain
• Denmark
• Norway
• Sweden
• Asia Pacific
• China
• Japan
• India
• South Korea
• Australia
• Thailand
• Latin America
• Brazil
• Mexico
• Argentina
• Middle East & Africa (MEA)
• South Africa
• Saudi Arabia
• UAE
• Kuwait

Years considered for the study are as follows:

• Historical year - 2022
• Base year - 2023
• Forecast period - 2024 to 2032

Key Takeaways:

• Market Estimates & Forecast for 10 years from 2022 to 2032.
• Annualized revenues and regional-level analysis for each market segment.
• Detailed analysis of geographical landscape with country-level analysis of major regions.
• Competitive landscape with information on major players in the market.
• Analysis of key business strategies and recommendations on future market approach.
• Analysis of the competitive structure of the market.
• Demand-side and supply-side analysis of the market.